Airbnb market data · 202512 months to September 2025
Ashland, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ashland brought in $25,215 over the 12 months through September 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Ashland run through September 2025.
The short answer
Ashland Airbnb Market at a Glance
Listings averaged $161 a night and were booked on 46% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.1 times as much as in April, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Ashland is the 200th-largest of 220 Virginia markets AirROI tracks.
Browse the live Ashland Airbnb market See Every Ashland ListingRevenue
How Much Do Airbnb Hosts Make in Ashland?
Gross bookings per Ashland listing averaged $25,215 over the 12 months to September 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Ashland listing brought in $4,040 in July, its best month, and $1,890 in April, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ashland's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,780+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn $3,960 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,680 a month.
- Entry-level properties (bottom 25%) earn $1,280 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.1 times what April did
Average revenue per active listing, by month
Dashed: September left out, as the latest month's data looks incomplete.
Ashland Airbnb Data by Month
Latest 12 months in the September 2025 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | $2,446 | 48.4% | $157 | 44 days |
| Nov 2024 | $2,653 | 50.7% | $157 | 53 days |
| Dec 2024 | $2,480 | 44.2% | $158 | 37 days |
| Jan 2025 | $2,409 | 40.5% | $159 | 16 days |
| Feb 2025 | $3,352 | 61.1% | $156 | 19 days |
| Mar 2025 | $3,472 | 59.0% | $157 | 36 days |
| Apr 2025 | $1,893 | 32.9% | $156 | 18 days |
| May 2025 | $3,144 | 56.4% | $162 | 39 days |
| Jun 2025 | $2,221 | 39.6% | $172 | 26 days |
| Jul 2025 | $4,037 | 65.9% | $174 | 36 days |
| Aug 2025 | $3,023 | 47.0% | $171 | 24 days |
| Sep 2025* | $2,010 | 36.7% | $172 | 47 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Sep 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ashland address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Ashland Profitable?
Yes, when it's run well. The average Ashland Airbnb took in $25,215 in the 12 months to September 2025, and run by its owner at everyday costs, about $1,530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ashland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $25,215 | $37,290 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,910 | −$5,780 |
| Utilities and internetAbout 5% of bookings | −$1,260 | −$1,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,810 | −$9,890 |
| Left for housing costs, then profit | $18,405about $1,530 a month | $27,400about $2,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ashland Airbnb Profit
The estimate starts from Ashland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ashland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ashland's Top Earners Get There
- More nights booked. The busiest quarter of Ashland listings are booked on 64% or more of their nights, against 50% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,500 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $215 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,520 a year.
- Open for the busy months. July brought the average listing about $4,040, against $1,890 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,110 a month, against $2,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ashland?
Ashland listings were booked on 46% of the nights they were open over the past year, 6 percentage points above the Virginia average (40%) and 5 points above the U.S. average (41%). Occupancy swings from 33% in April to 66% in July.
Across Ashland's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly five nights a week.
- Typical properties (median) fill about 50% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
July was the busiest month in Ashland, April the quietest
Share of open nights booked, by month
Dashed: September data incomplete. The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ashland?
The average nightly rate in Ashland, known as ADR (average daily rate), was $161 over the past year, about 46% below the Virginia average of $300 and about 52% below the U.S. average of $335. Rates peak in June and July at about $175 and bottom out in February and April at about $155.
Across Ashland's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $245+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $215 or more, about $65 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about 71% of the median.
July rates ran 11% above April's
Average nightly rate (ADR), by month
Dashed: September data incomplete.
Seasonality
Best and Worst Months for Airbnb in Ashland
With only 18 active listings, the monthly pattern in Ashland is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Ashland?
Guests book Ashland stays 26 days ahead on average (about four weeks). November stays are booked furthest out, about 53 days ahead, and January stays closest to arrival, about 16 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: September data incomplete. The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ashland
None of the 18 active listings in Ashland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ashland.
Neighborhoods
Best Neighborhoods for Airbnb in Ashland
AirROI's area guide picks eight Ashland neighborhoods that draw short-term rental guests, led by Downtown Ashland, Lakeview and Randolph-Macon College Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Ashland | The heart of Ashland with close proximity to shops, restaurants, and cultural attractions. Ideal for visitors wanting to experience the local town vibe. | Ashland Theatre, Ashland Museum, Duck Pond Park, Local boutiques, Restaurants and cafes |
| Lakeview | A peaceful area surrounding Lake Ashland, great for nature lovers and families looking for outdoor experiences and tranquility. | Lake Ashland, Walking trails, Picnic spots, Fishing opportunities |
| Randolph-Macon College Area | Near the prestigious Randolph-Macon College, attracting college visitors and families during college events and graduations. | Randolph-Macon College, College events, Historic buildings, Local eateries |
| Chickahominy River | Offers a scenic riverside experience, popular with visitors who enjoy water activities like kayaking and fishing. | Chickahominy River, Kayaking spots, Fishing locations, Nature trails |
| Historic District | Rich in history with charming architecture and cultural significance, appealing to tourists interested in history and heritage. | Old Stone Jail, Historic homes, Civil War heritage, Local festivals |
| Theatre District | Home to various theaters and performing arts, attracting visitors for shows and cultural events. | Ashland Theatre, Performing arts events, Local music scene |
| Ashland Shopping Center | Convenient for visitors looking for shopping and dining options without venturing far from their accommodations. | Shopping outlets, Restaurants, Grocery stores, Entertainment options |
| Patchin Park | A family-friendly area with parks and recreational facilities, great for families visiting the area or local events. | Patchin Park, Playgrounds, Picnic areas, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ashland vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 50 km, Mineral (48 km away) earned the most per listing, about three times as much as Ashland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Glen Allen 11 km | 43 | $26,473 | $237 | 46% |
| Mechanicsville 18 km | 39 | $21,356 | $161 | 46% |
| Richmond 23 km | 1,044 | $29,378 | $204 | 47% |
| Midlothian 35 km | 55 | $25,329 | $240 | 42% |
| Chesterfield 40 km | 41 | $21,091 | $161 | 42% |
| Chester 46 km | 30 | $12,056 | $129 | 43% |
| Mineral 48 km | 254 | $75,427 | $567 | 38% |
| Spotsylvania Courthouse 50 km | 58 | $36,628 | $331 | 33% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Ashland
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ashland:
- Carlsbad Airbnb data NM · $160/night · 46.3%
- Las Cruces Airbnb data NM · $159/night · 45.8%
- Pocatello Airbnb data ID · $167/night · 46.1%
- Jacksonville Airbnb data NC · $158/night · 45.7%
- Kettering Airbnb data OH · $156/night · 46.0%
- West Jordan Airbnb data UT · $167/night · 46.9%
FAQ
Ashland Airbnb FAQ
How much do Airbnb hosts make in Ashland?
An active Ashland Airbnb grossed $25,215 on average in the 12 months to September 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,960 or more in a typical month.
How much can I make on Airbnb in Ashland?
It depends most on the home's size, location and how it's run. The middle half of Ashland listings earn between $1,280 and $3,960 in a typical month, and the top tenth $4,780 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ashland?
Listings in Ashland were booked on 46% of available nights over the past year. That compares with 40% for the Virginia average. July was the busiest month.
How much does an Airbnb cost per night in Ashland?
The average booked night in Ashland cost $161 before fees. Half of listings charge between $105 and $215, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ashland?
None of the active Ashland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ashland?
Yes, when it's run well. The average Ashland Airbnb grossed $25,215 in the 12 months to September 2025, 25% below the Virginia average of $33,560, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,405 a year (about $1,530 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,280 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ashland?
July paid best over the past year, at $4,040 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ashland?
Ashland stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ashland?
Downtown Ashland, Lakeview and Randolph-Macon College Area draw the most short-term rental interest in Ashland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ashland?
AirROI counted 18 active Airbnb listings in Ashland as of September 2025. The closest tracked market is Glen Allen, 11 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Ashland from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.