Airbnb market data · 202512 months to June 2025
Henrico, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Henrico brought in $15,853 over the 12 months through June 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Henrico run through June 2025.
The short answer
Henrico Airbnb Market at a Glance
Listings averaged $150 a night and were booked on 46% of available nights.
Timing matters: in March, the best month, the average listing earned about three times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Henrico is the 191st-largest of 220 Virginia markets AirROI tracks.
Browse the live Henrico Airbnb market See Every Henrico ListingRevenue
How Much Do Airbnb Hosts Make in Henrico?
Gross bookings per Henrico listing averaged $15,853 over the 12 months to June 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Henrico listing brought in $2,870 in March, its best month, and $960 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Henrico's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,860+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $3,350 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $1,820 a month.
- Entry-level properties (bottom 25%) earn $1,030 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about three times what February did
Average revenue per active listing, by month
Dashed: June left out, as the latest month's data looks incomplete.
Henrico Airbnb Data by Month
Latest 12 months in the June 2025 data.
March led on revenue, while nightly rates and bookings both peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $2,620 | 64.5% | $174 | 16 days |
| Aug 2024 | $2,778 | 52.3% | $173 | 31 days |
| Sep 2024 | $2,468 | 53.3% | $172 | 29 days |
| Oct 2024 | $2,738 | 59.7% | $171 | 55 days |
| Nov 2024 | $2,463 | 53.3% | $171 | 18 days |
| Dec 2024 | $2,622 | 49.4% | $171 | 30 days |
| Jan 2025 | $1,609 | 34.2% | $169 | 12 days |
| Feb 2025 | $960 | 34.1% | $149 | 32 days |
| Mar 2025 | $2,868 | 51.6% | $147 | 28 days |
| Apr 2025 | $1,719 | 49.3% | $145 | 17 days |
| May 2025 | $1,938 | 46.1% | $152 | 66 days |
| Jun 2025* | $2,360 | 40.6% | $158 | 51 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jun 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Henrico market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Henrico Profitable?
Yes, when it's run well. The average Henrico Airbnb took in $15,853 in the 12 months to June 2025, and run by its owner at everyday costs, about $960 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Henrico Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $15,853 | $29,240 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,460 | −$4,530 |
| Utilities and internetAbout 5% of bookings | −$790 | −$1,460 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$320 | −$580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$480 | −$880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,290 | −$7,690 |
| Left for housing costs, then profit | $11,563about $960 a month | $21,550about $1,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Henrico Airbnb Profit
The estimate starts from Henrico's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Henrico home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Henrico's Top Earners Get There
- More nights booked. The busiest quarter of Henrico listings are booked on 74% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $190 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,590 a year.
- Open for the busy months. March brought the average listing about $2,870, against $960 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,440 a month, against $1,320 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Henrico?
Henrico listings were booked on 46% of the nights they were open over the past year, 6 percentage points above the Virginia average (40%) and 5 points above the U.S. average (41%). Occupancy swings from 34% in February to 65% in July.
Across Henrico's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 74% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
July was the busiest month in Henrico, February the quietest
Share of open nights booked, by month
Dashed: June data incomplete. The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Henrico?
The average nightly rate in Henrico, known as ADR (average daily rate), was $150 over the past year, about 50% below the Virginia average of $300 and about 55% below the U.S. average of $335. Rates peak in July and August at about $175 and bottom out in March and April at about $145.
Across Henrico's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $260+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $190 or more, about $65 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $62 or less, about half of the median.
July rates ran 20% above April's
Average nightly rate (ADR), by month
Dashed: June data incomplete. The 12-month ADR of $150 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Henrico
With only 19 active listings, the monthly pattern in Henrico is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Henrico?
Guests book Henrico stays 46 days ahead on average (about seven weeks). May stays are booked furthest out, about 66 days ahead, and January stays closest to arrival, about 12 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete. The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Henrico
None of the 19 active listings in Henrico display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Henrico.
Neighborhoods
Best Neighborhoods for Airbnb in Henrico
AirROI's area guide picks seven Henrico neighborhoods that draw short-term rental guests, led by Short Pump, Downtown Richmond and Lake Caroline. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Short Pump | A bustling suburban area with a mix of shopping, dining, and entertainment options. It's ideal for families and professionals, making it a popular choice for travelers seeking convenience and comfort. | Short Pump Town Center, Westfield Mall, Byrd Park, The Cultural Arts Center of Glen Allen, Riverside School and Park |
| Downtown Richmond | Vibrant city center with rich history and a thriving arts scene. Ideal for tourists wanting to explore museums, restaurants, and nightlife, all within walking distance. | Virginia State Capitol, National Museum of the Civil War Soldier, Broad Street, Canal Walk, The Jefferson Hotel |
| Lake Caroline | A serene lake community that attracts nature lovers and outdoor enthusiasts. Perfect for families looking for recreational activities and peaceful retreats. | Lake Caroline, Boat Rentals, Fishing Spots, Nature Trails, Community Park |
| Sandston | A quaint town close to the airport that offers a homey feel. Ideal for business travelers or those looking for easy access to Richmond's attractions while enjoying a quieter stay. | Virginia Aviation Museum, Sandston Historic District, Nearby parks, Convenient access to I-64 |
| Meadowbridge | A growing suburban area with a focus on family-friendly living and access to outdoor activities. It's an appealing choice for longer stays. | Meadowbridge Park, Parks and Recreation, Local shops and restaurants |
| Highland Springs | An up-and-coming area offering affordable lodging options close to Richmond. Great for budget-conscious travelers looking to explore the city without high costs. | Highland Springs Historic District, Local Parks, Community Events |
| Tuckahoe | A suburban area known for its good schools and family-friendly environment. It's a popular area for those looking to enjoy suburban living with close access to the city. | County parks, Recreational facilities, Local events and festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Henrico vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 35 km, Richmond (4 km away) earned the most per listing, about 85% more than Henrico.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Richmond 4 km | 1,044 | $29,378 | $204 | 47% |
| Mechanicsville 13 km | 39 | $21,356 | $161 | 46% |
| Glen Allen 17 km | 43 | $26,473 | $237 | 46% |
| Chesterfield 18 km | 41 | $21,091 | $161 | 42% |
| Chester 21 km | 30 | $12,056 | $129 | 43% |
| Midlothian 21 km | 55 | $25,329 | $240 | 42% |
| Hopewell 29 km | 41 | $18,537 | $183 | 45% |
| Petersburg 35 km | 88 | $16,026 | $166 | 39% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Henrico
Markets elsewhere in the United States with a similar nightly rate and occupancy to Henrico:
- Huntington Airbnb data WV · $143/night · 45.7%
- El Monte Airbnb data CA · $154/night · 44.9%
- Kettering Airbnb data OH · $156/night · 46.0%
- Jacksonville Airbnb data NC · $158/night · 45.7%
- Las Cruces Airbnb data NM · $159/night · 45.8%
- Baldwin Park Airbnb data CA · $147/night · 44.1%
FAQ
Henrico Airbnb FAQ
How much do Airbnb hosts make in Henrico?
An active Henrico Airbnb grossed $15,853 on average in the 12 months to June 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,350 or more in a typical month.
How much can I make on Airbnb in Henrico?
It depends most on the home's size, location and how it's run. The middle half of Henrico listings earn between $1,030 and $3,350 in a typical month, and the top tenth $3,860 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Henrico?
Listings in Henrico were booked on 46% of available nights over the past year. That compares with 40% for the Virginia average. July was the busiest month.
How much does an Airbnb cost per night in Henrico?
The average booked night in Henrico cost $150 before fees. Half of listings charge between $62 and $190, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Henrico?
None of the active Henrico listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Henrico?
Yes, when it's run well. The average Henrico Airbnb grossed $15,853 in the 12 months to June 2025, 53% below the Virginia average of $33,560, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,563 a year (about $960 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,800 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Henrico?
March paid best over the past year, at $2,870 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Henrico?
Henrico stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Henrico?
Short Pump, Downtown Richmond and Lake Caroline draw the most short-term rental interest in Henrico. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Henrico?
AirROI counted 19 active Airbnb listings in Henrico as of June 2025. The closest tracked market is Richmond, 4 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Henrico from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.