Rose Hill, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rose Hill, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,730 per year — at a $120 nightly rate, 48.7% occupancy, and a $60 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Rose Hill is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rose Hill?
In Rose Hill, the headline Airbnb metrics are $16,730 in average annual revenue,48.7% occupancy, $120 ADR, and $60 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rose Hill?
Understanding the monthly revenue variations for Airbnb listings in Rose Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rose Hill is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rose Hill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,089+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,876 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rose Hill
What Is the Monthly Airbnb Occupancy Rate in Rose Hill?
Maximize your bookings by understanding the Rose Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rose Hill:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rose Hill
What Is the Average Airbnb Nightly Rate in Rose Hill?
Effective short term rental pricing strategy in Rose Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rose Hill typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Rose Hill
What Is the RevPAR for Airbnb in Rose Hill?
RevPAR in Rose Hill is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $38 RevPAR.
- Strong performers (Top 25%) earn $84 RevPAR.
- Best-in-class (Top 10%) achieve $162 RevPAR.
Average Monthly RevPAR Trend in Rose Hill
RevPAR Insights for Rose Hill
- The average RevPAR in Rose Hill is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($162) and bottom 25% ($26) is $136, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rose Hill benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rose Hill?
Rose Hill's peak Airbnb season falls in June, July, May, while the softest stretch is January, February, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, May)
- Revenue averages $2,594 per month
- Occupancy rates average 57.6%
- Daily rates average $122
Shoulder Season
- Revenue averages $2,046 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $121
Low Season (January, February, November)
- Revenue drops to average $1,637 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $118
Seasonality Insights for Rose Hill
- The Airbnb seasonality pattern in Rose Hill shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rose Hill's highest earning potential, with monthly revenues climbing to $2,802, occupancy reaching 62.1%, and ADRs peaking at $124.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,384, occupancy could drop to 28.8%, and ADRs may adjust to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rose Hill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rose Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rose Hill?
Low regulation and minimal registration activity in Rose Hill, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rose Hill to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rose Hill?
With a compact short-term rental market, Rose Hill gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rose Hill Community Center | A central gathering place in the community offering a variety of programs and events. It’s great for families and visitors looking for local culture. | Rose Hill Park, Local farmer's market, Community events at the center |
| Culmore Park | A popular neighborhood park that features sports facilities and picnic areas, making it ideal for families and outdoor enthusiasts. | Playground, Soccer fields, Picnic areas |
| Huntley Meadows Park | A large park with wetlands and trails, attracting nature lovers and hikers. It's perfect for those seeking outdoor experiences close to the city. | Hiking trails, Bird watching, Visitor center |
| Fort Belvoir | A military installation that offers accommodations for visitors, especially for those attending events or visiting service members. | Military museum, Recreational facilities, Historical tours |
| Greendale Golf Course | A public golf course that attracts golfing enthusiasts and visitors looking for a relaxing day outdoors. | Golfing facilities, Clubhouse, Scenic views |
| Huntington Metro Station | A key transit hub that connects residents and visitors to Washington, D.C. Many guests appreciate the ease of public transport access. | Metro services to D.C., Nearby shopping areas, Dining options |
| Historic Rose Hill | A neighborhood rich in history with charming homes and historic sites, ideal for visitors interested in American history and architecture. | Historic homes, Local landmarks, Community history tours |
| Springfield Town Center | A shopping and dining destination that attracts both locals and visitors, making it convenient for guests looking for amenities. | Shopping mall, Restaurants, Entertainment options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rose Hill offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rose Hill?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rose Hill
- The Rose Hill Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rose Hill, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Rose Hill Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rose Hill
- The dominant room capacity in Rose Hill is 1 bedroom listings, making up 14.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 29.6% of the active Airbnb listings in Rose Hill, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rose Hill.
Rose Hill Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rose Hill
- The most common guest capacity trend in Rose Hill vacation rentals is listings accommodating 3 guests (11.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Rose Hill STR market, accounting for 22.2% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rose Hill.
- On average, properties in Rose Hill are equipped to host 2.1 guests.
How Do Listings in Rose Hill Compare on Quality?
Listing quality in Rose Hill can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rose Hill
- The average of 17.4 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 14.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rose Hill averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rose Hill?
Amenity Prevalence
Amenity Insights for Rose Hill
- Essential amenities in Rose Hill that guests expect include: Heating, Wifi, Smoke alarm, Air conditioning, Hangers, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rose Hill: Heating, Wifi, Smoke alarm, Air conditioning, Hangers, Hot water.
- Prioritize adding missing essentials: Heating, Hangers, Hot water.
- Consider adding popular differentiators like Bed linens or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rose Hill to stay competitive.
Which Airbnb Amenities Boost Revenue in Rose Hill?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rose Hill, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Carbon monoxide alarm | 81.5% | $19,628 | $3,982 | 393.0% |
Microwave | 77.8% | $20,092 | $4,965 | 304.6% |
Coffee | 40.7% | $29,669 | $7,835 | 278.7% |
Coffee maker | 70.4% | $21,175 | $6,174 | 243.0% |
Shampoo | 70.4% | $21,112 | $6,324 | 233.8% |
Refrigerator | 77.8% | $19,773 | $6,079 | 225.3% |
Freezer | 59.3% | $23,233 | $7,272 | 219.5% |
Clothing storage | 66.7% | $21,545 | $7,101 | 203.4% |
BBQ grill | 29.6% | $30,674 | $10,859 | 182.5% |
Dining table | 63.0% | $21,944 | $7,867 | 179.0% |
Revenue Impact Insights for Rose Hill
- Carbon monoxide alarm tops the revenue impact list with a 393.0% uplift — listings with this amenity earn $19,628 vs. $3,982 without it.
- Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rose Hill STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rose Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRose Hill Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rose Hill
- The typical guest profile for Airbnb in Rose Hill consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and DC (1.7%).
- Top languages spoken are English (62.2%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Alexandria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rose Hill?
Listings in Rose Hill average 4.84 out of 5 overall, with about 95.7 reviews per active listing and 55.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rose Hill
- With an overall rating of 4.84, Rose Hill listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rose Hill Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rose Hill
- The most common availability pattern in Rose Hill falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rose Hill (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rose Hill?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rose Hill
- The overall average booking lead time for vacation rentals in Rose Hill is 34 days.
- Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Rose Hill.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Rose Hill averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rose Hill?
Guests in Rose Hill stay about 10.3 nights on average, generating roughly 594 reservations and 22 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rose Hill
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rose Hill
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 22 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (11.7 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rose Hill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25.9% of total
2 Nights
5 listings
18.5% of total
3 Nights
1 listings
3.7% of total
4-6 Nights
3 listings
11.1% of total
7-29 Nights
5 listings
18.5% of total
30+ Nights
6 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rose Hill is 1 Night, adopted by 25.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Rose Hill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.9% of Rose Hill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rose Hill.
Rose Hill Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
33.3% of total
Moderate
9 listings
33.3% of total
Firm
6 listings
22.2% of total
Strict
3 listings
11.1% of total
Cancellation Policy Insights for Rose Hill
- The prevailing Airbnb cancellation policy trend in Rose Hill is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Rose Hill.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rose Hill.
How Much Are Airbnb Cleaning Fees in Rose Hill?
Cleaning fees in Rose Hill are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rose Hill
- 77.8% of listings charge a cleaning fee, making it standard practice in Rose Hill. Guests expect it and factor it into their booking decisions.
- The gap between the average ($432) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rose Hill median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rose Hill Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rose Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 5BR Oasis, steps Old Town Alexandria & D.C!
Entire Place • 5 bedrooms
My other home
Entire Place • 3 bedrooms
Alexandria-Fam Friendly 6 BR 4 Baths. Car Charger
Entire Place • 6 bedrooms
Alexandria Family/Pet-Friendly 3BR/2Bath Unit
Entire Place • 3 bedrooms
The Guest Suite
Entire Place • 1 bedroom
Private apartment in a newly renovated home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rose Hill?
Learn from the best! This table showcases top-performing Airbnb hosts in Rose Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Becca | 1 | $74,903 | 76 | 4.88/5.0 |
| Ayda | 1 | $59,215 | 243 | 4.69/5.0 |
| Larry | 1 | $50,013 | 146 | 4.58/5.0 |
| Eliana | 1 | $42,986 | 236 | 4.83/5.0 |
| Lindsey | 1 | $40,368 | 184 | 4.91/5.0 |
| Phillip | 2 | $21,388 | 410 | 4.86/5.0 |
| Shirley | 1 | $17,922 | 42 | 4.62/5.0 |
| Ramon | 1 | $17,762 | 204 | 4.92/5.0 |
| Jaclynn | 1 | $17,170 | 57 | 4.88/5.0 |
| Wiwat And May | 4 | $15,535 | 78 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rose Hill.
Who Are the Airbnb Hosts in Rose Hill?
Rose Hill is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rose Hill
- With 63.0% Superhosts, Rose Hill has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rose Hill averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Rose Hill's Airbnb Market Compare to Nearby Cities?
How does the Rose Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Rose Hill has 3 percentage points lower occupancy and about $229 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Lower Windsor Township | 14 | $4,996 | $428.50 | 45% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Worton | 10 | $4,966 | $617.74 | 34% |
Frequently Asked Questions About Airbnb in Rose Hill
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rose Hill.
How much do Airbnb hosts make in Rose Hill?
Rose Hill hosts earn about $16,730 per year on average, with an average nightly rate of $120 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Rose Hill, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Rose Hill market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rose Hill?
The average Airbnb occupancy rate in Rose Hill is 48.7%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rose Hill?
Listings in Rose Hill average $120 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rose Hill?
Rose Hill currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rose Hill?
AirROI currently classifies the short-term rental regulation level in Rose Hill as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rose Hill?
RevPAR in Rose Hill is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rose Hill?
At 48.7% occupancy, Rose Hill can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,730, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rose Hill?
The average booking lead time in Rose Hill is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rose Hill?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rose Hill include Rose Hill Community Center, Culmore Park, Huntley Meadows Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rose Hill?
private_room listings make up 55.6% of the active supply in Rose Hill. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rose Hill compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Rose Hill's $16,730 and 48.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rose Hill?
The average Airbnb stay length in Rose Hill is about 10.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rose Hill?
Airbnb listings in Rose Hill average 4.84 out of 5 overall. About 55.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rose Hill?
Carbon monoxide alarm and Microwave are among the strongest revenue-linked amenities in Rose Hill. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rose Hill?
Yes. About 77.8% of active Airbnb listings in Rose Hill charge a cleaning fee, and the average fee is $432. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rose Hill?
A 63.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.