Airbnb market data · 202512 months to October 2025
Urbanna, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Urbanna brought in $38,327 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Urbanna run through October 2025.
The short answer
Urbanna Airbnb Market at a Glance
Listings averaged $222 a night and were booked on 51% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.7 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Urbanna is the 214th-largest of 220 Virginia markets AirROI tracks.
Browse the live Urbanna Airbnb market See Every Urbanna ListingRevenue
How Much Do Airbnb Hosts Make in Urbanna?
Gross bookings per Urbanna listing averaged $38,327 over the 12 months to October 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Urbanna listing brought in $6,290 in August, its best month, and $2,330 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Urbanna's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,070+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $4,790 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $3,300 a month.
- Entry-level properties (bottom 25%) earn $1,910 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.7 times what February did
Average revenue per active listing, by month
Urbanna Airbnb Data by Month
Latest 12 months in the October 2025 data.
August led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $3,199 | 39.6% | $215 | 80 days |
| Dec 2024 | $4,026 | 55.3% | $214 | 21 days |
| Jan 2025 | $2,908 | 41.2% | $215 | 11 days |
| Feb 2025 | $2,334 | 37.7% | $207 | 21 days |
| Mar 2025 | $2,792 | 36.9% | $209 | 54 days |
| Apr 2025 | $4,202 | 59.8% | $211 | 79 days |
| May 2025 | $4,055 | 56.3% | $233 | 71 days |
| Jun 2025 | $5,662 | 68.7% | $273 | 74 days |
| Jul 2025 | $5,951 | 66.7% | $263 | 93 days |
| Aug 2025 | $6,290 | 72.8% | $257 | 57 days |
| Sep 2025 | $4,066 | 49.7% | $250 | 28 days |
| Oct 2025 | $3,983 | 53.7% | $245 | 70 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Urbanna listing earns about $3,300 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Urbanna Profitable?
Yes, when it's run well. The average Urbanna Airbnb took in $38,327 in the 12 months to October 2025, and run by its owner at everyday costs, about $2,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,400 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Urbanna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $38,327 | $55,570 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$5,940 | −$8,610 |
| Utilities and internetAbout 5% of bookings | −$1,920 | −$2,780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$770 | −$1,110 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,150 | −$1,670 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$10,350 | −$14,740 |
| Left for housing costs, then profit | $27,977about $2,330 a month | $40,830about $3,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Urbanna Airbnb Profit
The estimate starts from Urbanna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Urbanna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Urbanna's Top Earners Get There
- More nights booked. The busiest quarter of Urbanna listings are booked on 74% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of $210 adds about $2,080 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $260 a night or more, against a median of $210. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,830 a year.
- Open for the busy months. August brought the average listing about $6,290, against $2,330 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,630 a month, against $3,190 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Urbanna?
Urbanna listings were booked on 51% of the nights they were open over the past year, 11 percentage points above the Virginia average (40%) and 10 points above the U.S. average (41%). Occupancy swings from 37% in March to 73% in August.
Across Urbanna's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 74% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 34% or less, under three nights a week.
August was the busiest month in Urbanna, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Urbanna?
The average nightly rate in Urbanna, known as ADR (average daily rate), was $222 over the past year, about 26% below the Virginia average of $300 and about 34% below the U.S. average of $335. Rates peak in June at about $275 and bottom out in February and March at about $205.
Across Urbanna's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $405+ a night, about twice the median.
- Strong performers (top 25%) charge $260 or more, about $50 above the median.
- Typical properties (median) charge about $210 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about 15% below the median.
June rates ran 32% above February's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Urbanna
With only 18 active listings, the monthly pattern in Urbanna is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Urbanna?
Guests book Urbanna stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 93 days ahead, and January stays closest to arrival, about 11 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Urbanna
None of the 18 active listings in Urbanna display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Urbanna.
Neighborhoods
Best Neighborhoods for Airbnb in Urbanna
AirROI's area guide picks eight Urbanna neighborhoods that draw short-term rental guests, led by Urbanna Historic District, Urbanna Creek and Urbanna Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Urbanna Historic District | Charming area filled with historic homes and waterfront views. It's perfect for guests looking to experience the rich history and maritime culture of Urbanna. | Urbanna Museum & Historical Society, Urbanna Harbor, Urbanna Farmers Market, RivahFest, Historic Main Street |
| Urbanna Creek | Scenic waterfront area popular for boating and fishing. Ideal for visitors who enjoy outdoor activities and relaxing by the water. | Urbanna Creek, Deltaville Marina, Fishing spots, Boat rentals, Waterfront dining |
| Urbanna Park | A community park offering recreational activities and events. Great for families and visitors looking to enjoy outdoor space and local gatherings. | Urbanna Park, Picnic areas, Walking trails, Playground, Community events |
| Rappahannock River | Stunning river views and a relaxing atmosphere, perfect for guests who want to enjoy nature and water activities. | Rappahannock River, Kayaking, Fishing, Nature trails, Riverfront dining |
| Urbanna Music Festival Grounds | Host to the annual Urbanna Oyster Festival, this area attracts visitors during special events and festivals, ideal for local culture enthusiasts. | Urbanna Oyster Festival, Live music events, Local vendors, Cultural celebrations |
| Nearby Deltaville | A short drive from Urbanna, Deltaville offers additional attractions and dining options, making it a great extension for guests. | Deltaville Maritime Museum, Restaurants, Waterfront views, Fishing opportunities |
| Wine Trail | Urbanna is near several wineries, attracting wine lovers and those looking for a culinary experience in a beautiful landscape. | Local wineries, Wine tasting tours, Scenic drives, Farmers markets, Gastronomic events |
| Historic Plantation Homes | The surrounding area features several historic plantation homes that offer insight into Virginia's history and charm, appealing to history buffs. | Historic plantations, Guided tours, Nature walks, Cultural heritage sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Urbanna vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, White Stone (21 km away, 46 listings) earned the most per listing, about 27% more than Urbanna. None of them fills more nights than Urbanna (51%); the busiest, Deltaville, Gloucester and Reedville, each reached 39%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lancaster 11 km | 31 | $39,830 | $387 | 36% |
| White Stone 21 km | 46 | $48,758 | $512 | 36% |
| Kilmarnock 21 km | 31 | $30,780 | $284 | 36% |
| Deltaville 24 km | 45 | $31,075 | $320 | 39% |
| Gloucester 25 km | 39 | $34,026 | $281 | 39% |
| Heathsville 34 km | 34 | $40,548 | $380 | 38% |
| Reedville 35 km | 53 | $41,738 | $343 | 39% |
| Williamsburg 42 km | 1,187 | $15,554 | $246 | 25% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Urbanna
Markets elsewhere in the United States with a similar nightly rate and occupancy to Urbanna:
- Canyon Airbnb data TX · $222/night · 50.5%
- Loveland Airbnb data CO · $228/night · 50.7%
- Walnut Creek Airbnb data CA · $230/night · 51.8%
- Apex Airbnb data NC · $234/night · 51.5%
- North Bergen Airbnb data NJ · $233/night · 51.6%
- Denver Airbnb data CO · $224/night · 49.9%
FAQ
Urbanna Airbnb FAQ
How much do Airbnb hosts make in Urbanna?
An active Urbanna Airbnb grossed $38,327 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,790 or more in a typical month.
How much can I make on Airbnb in Urbanna?
It depends most on the home's size, location and how it's run. The middle half of Urbanna listings earn between $1,910 and $4,790 in a typical month, and the top tenth $8,070 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Urbanna?
Listings in Urbanna were booked on 51% of available nights over the past year. That compares with 40% for the Virginia average. August was the busiest month.
How much does an Airbnb cost per night in Urbanna?
The average booked night in Urbanna cost $222 before fees. Half of listings charge between $175 and $260, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Urbanna?
None of the active Urbanna listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Urbanna?
Yes, when it's run well. The average Urbanna Airbnb grossed $38,327 in the 12 months to October 2025, 14% above the Virginia average of $33,560, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,977 a year (about $2,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,400 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Urbanna?
August paid best over the past year, at $6,290 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Urbanna?
Urbanna stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Urbanna?
Urbanna Historic District, Urbanna Creek and Urbanna Park draw the most short-term rental interest in Urbanna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Urbanna?
AirROI counted 18 active Airbnb listings in Urbanna as of October 2025. The closest tracked market is Lancaster, 11 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Urbanna from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.