Airbnb market data · 202612 months to October 2026
Friendship, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Friendship brought in $32,408 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Friendship Airbnb Market at a Glance
Friendship is cheaper but busier than the Wisconsin average. Listings averaged $282 a night and were booked on 42% of available nights, against $345 and 39% for the Wisconsin average.
Timing matters: in July, the best month, the average listing earned about 3.1 times as much as in January, the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Friendship is the 148th-largest of 218 Wisconsin markets AirROI tracks.
Browse the live Friendship Airbnb market See Every Friendship ListingRevenue
How Much Do Airbnb Hosts Make in Friendship?
Gross bookings per Friendship listing averaged $32,408 over the 12 months to October 2026 (Wisconsin average: $35,569), before cleaning, platform and management costs and taxes.
The average Friendship listing brought in $7,510 in July, its best month, and $2,410 in January, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Friendship's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,210+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $5,420 or more, roughly $2,300 a month above the median.
- Typical properties (median) earn about $3,170 a month.
- Entry-level properties (bottom 25%) earn $1,900 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.1 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
Friendship Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,492 | 60.5% | $278 | $145 | 29 days | 3.3 nights |
| Nov 2025 | $3,579 | 52.5% | $275 | $119 | 50 days | 2.5 nights |
| Dec 2025 | $2,939 | 32.1% | $277 | $95 | 14 days | 3.2 nights |
| Jan 2026 | $2,414 | 27.7% | $262 | $78 | 34 days | 3.3 nights |
| Feb 2026 | $2,782 | 32.6% | $262 | $99 | 35 days | 3.1 nights |
| Mar 2026 | $4,026 | 47.7% | $256 | $130 | 22 days | 3.7 nights |
| Apr 2026 | $2,512 | 32.7% | $265 | $84 | 23 days | 4.9 nights |
| May 2026 | $3,000 | 33.1% | $282 | $97 | 42 days | 2.2 nights |
| Jun 2026 | $5,271 | 51.6% | $310 | $176 | 52 days | 3 nights |
| Jul 2026 | $7,510 | 64.8% | $341 | $242 | 70 days | 3.9 nights |
| Aug 2026 | $6,166 | 60.0% | $317 | $199 | 48 days | 3 nights |
| Sep 2026 | $3,738 | 41.8% | $296 | $125 | 35 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Friendship listing earns about $3,170 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Friendship Profitable?
Yes, when it's run well. The average Friendship Airbnb took in $32,408 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,770 a month.
Cleaning it yourself keeps the $5,000 a year guests pay in cleaning fees, for about $2,020 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,370 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Friendship Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $27,408 | $46,920 |
| Cleaning fees guests pay15% of Friendship bookings | $5,000 | $8,570 |
| Gross bookings | $32,408 | $55,490 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Friendship listings on Simplified Pricing, 3% for the rest | −$4,490 | −$7,700 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,000 | −$8,570 |
| Utilities and internetAbout 5% of bookings | −$1,620 | −$2,770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$650 | −$1,110 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$970 | −$1,660 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$320 | −$320 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$13,210 | −$22,290 |
| Left for housing costs, then profit | $19,198about $1,600 a month | $33,200about $2,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Friendship Airbnb Profit
The estimate starts from Friendship's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Friendship home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Friendship's Top Earners Get There
- More nights booked. The busiest quarter of Friendship listings are booked on 55% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $265 adds about $2,640 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $345 a night or more, against a median of $265. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,740 a year.
- Open for the busy months. July brought the average listing about $7,510, against $2,410 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Friendship listings average 4.83 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,620 a month, against $2,700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Friendship?
Friendship listings were booked on 42% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (39%) and in line with the U.S. average. Occupancy swings from 28% in January to 65% in July.
Across Friendship's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
July was the busiest month in Friendship, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Friendship?
The average nightly rate in Friendship, known as ADR (average daily rate), was $282 over the past year, about 18% below the Wisconsin and U.S. averages ($345 and $335). Rates peak in July at about $340 and bottom out in March at about $255.
Across Friendship's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $415+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $345 or more, about $80 above the median.
- Typical properties (median) charge about $265 a night.
- Entry-level properties (bottom 25%) charge $210 or less, about three-quarters of the median.
July rates ran 33% above March's
Average nightly rate (ADR), by month, October 2025 to September 2026
What Is the RevPAR for Airbnb in Friendship?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Friendship it averaged $125 over the past year, from about $78 in January to about $242 in July.
Across Friendship's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $234+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $172 or more, about $75 a night above the median.
- Typical properties (median) earn about $97 per open night.
- Entry-level properties (bottom 25%) earn $75 or less, about three-quarters of the median.
July RevPAR was about 3.1 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The 12-month RevPAR of $125 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Friendship
With only 23 active listings, the monthly pattern in Friendship is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Friendship?
Guests book Friendship stays 40 days ahead on average (about six weeks). July stays are booked furthest out, about 70 days ahead, and December stays closest to arrival, about 14 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Friendship
None of the 23 active listings in Friendship display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Friendship.
Neighborhoods
Best Neighborhoods for Airbnb in Friendship
AirROI's area guide picks Friendship Lake Waterfront, Downtown Friendship and Friendship Mound Area as the parts of Friendship that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Friendship Lake Waterfront | Attracts anglers, boaters, and summer vacationers seeking immediate access to the public boat launch and swimming beach along East Lake Street. | Friendship Lake Beach, Friendship Lake Boat Launch, Friendship Dam, East Lake Street |
| Downtown Friendship | Accommodates municipal workers, business travelers visiting county administrative offices, and road-trippers passing along Wisconsin Highway 13. | Adams County Courthouse, Friendship Village Hall, Adams County Fairgrounds, Main Street (Highway 13) |
| Friendship Mound Area | Draws hikers, nature observers, and families wanting quiet residential space within footsteps of community recreation fields and views of the ancient geological bluff. | Friendship Mound, Friendship Park, Friendship Park Pavilion, North Main Street |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Friendship vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Town of Germantown (14 km away, 61 listings) earned the most per listing, about 2.1 times as much as Friendship.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Strongs Prairie 7 km | 30 | $33,163 | $382 | 33% |
| Town of Quincy 7 km | 31 | $45,324 | $367 | 36% |
| Town of Germantown 14 km | 61 | $68,329 | $595 | 37% |
| Town of Rome 26 km | 53 | $44,655 | $443 | 35% |
| Nekoosa 27 km | 45 | $58,074 | $473 | 41% |
| Town of Marion 27 km | 47 | $67,660 | $409 | 44% |
| Town of Dell Prairie 32 km | 66 | $46,194 | $420 | 33% |
| Wisconsin Dells 37 km | 302 | $37,992 | $346 | 34% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,128 listings
- Green Bay Airbnb data 508 listings
- Oshkosh Airbnb data 326 listings
- Lake Delton Airbnb data 325 listings
- Madison Airbnb data 297 listings
- Sturgeon Bay Airbnb data 289 listings
- Lake Geneva Airbnb data 241 listings
- Sheboygan Airbnb data 210 listings
See all 218 Wisconsin Airbnb markets
Markets Similar to Friendship
Markets elsewhere in the United States with a similar nightly rate and occupancy to Friendship:
- Lodi Airbnb data CA · $280/night · 41.6%
- Townsend Airbnb data TN · $281/night · 41.6%
- Roswell Airbnb data GA · $281/night · 41.9%
- Branson West Airbnb data MO · $280/night · 41.4%
- Candler Airbnb data NC · $278/night · 41.4%
- Culebra Airbnb data PR · $282/night · 41.0%
FAQ
Friendship Airbnb FAQ
How much do Airbnb hosts make in Friendship?
An active Friendship Airbnb grossed $32,408 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,420 or more in a typical month.
How much can I make on Airbnb in Friendship?
It depends most on the home's size, location and how it's run. The middle half of Friendship listings earn between $1,900 and $5,420 in a typical month, and the top tenth $8,210 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Friendship?
Listings in Friendship were booked on 42% of available nights over the past year. That compares with 39% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Friendship?
The average booked night in Friendship cost $282 before fees. Half of listings charge between $210 and $345, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Friendship?
None of the active Friendship listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Friendship?
Yes, when it's run well. The average Friendship Airbnb grossed $32,408 in the 12 months to October 2026, 9% below the Wisconsin average of $35,569, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,198 a year (about $1,600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,770 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Friendship?
July paid best over the past year, at $7,510 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Friendship?
Each night a Friendship listing was open to book earned $125 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $234 or more.
How far in advance do guests book Airbnbs in Friendship?
Friendship stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Friendship?
The average Friendship Airbnb stay lasted 3.1 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Friendship rated?
Guests rate Friendship Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Friendship?
Friendship Lake Waterfront, Downtown Friendship and Friendship Mound Area draw the most short-term rental interest in Friendship. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Friendship?
AirROI counted 23 active Airbnb listings in Friendship as of October 2026. The closest tracked market is Town of Strongs Prairie, 7 km away.
How much are Airbnb cleaning fees in Friendship?
In Friendship, all listings add a cleaning fee, and the typical fee is about $150.
How many tourists visit Friendship, WI?
All of Wisconsin had 117.9 million visitors in 2025, the Wisconsin Department of Tourism reports. AirROI estimates 704 Airbnb stays in Friendship, WI in the 12 months to October 2026, which counts bookings and not tourists. See Wisconsin tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Friendship from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.