Magnolia House by the Park Entire home · 4 bedrooms Rated 5.00 - Revenue
- A$107,287
- Occupancy
- 60.9%
- Daily rate
- A$482
Airbnb market data · 202612 months to September 2026
The average Airbnb in Benalla brought in A$27,410 over the 12 months through September 2026, about 25% less than the Victoria average of A$36,652.
The short answer
Benalla is priced below the Victoria average. Listings averaged A$237 a night, about 34% less than that average of A$360, and were booked on 41% of available nights, close to its 40% occupancy.
April, usually the best month, brings in about 48% more per listing than February, usually the slowest. With only 48 active listings, a few bookings can reorder the months.
With 48 active listings, Benalla is the 85th-largest of 199 Victoria markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings grew 20%.
Browse the live Benalla Airbnb market See Every Benalla ListingRevenue
Gross bookings per Benalla listing averaged A$27,410 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Benalla listing brings in A$3,720 in April, its best month, and A$2,500 in February, its slowest. June runs within 4% of April, so either can come out on top in a given year. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 1.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$3,180. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
April 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$3,286 | 50.2% | A$229 | A$110 | 40 days | 4.8 nights |
| Oct 2025 | A$3,001 | 48.7% | A$231 | A$97 | 73 days | 3.2 nights |
| Nov 2025 | A$2,463 | 41.0% | A$228 | A$82 | 76 days | 2.7 nights |
| Dec 2025 | A$3,172 | 44.7% | A$231 | A$102 | 80 days | 4.3 nights |
| Jan 2026 | A$3,034 | 42.5% | A$231 | A$98 | 34 days | 5.6 nights |
| Feb 2026 | A$2,536 | 42.6% | A$227 | A$91 | 60 days | 4.4 nights |
| Mar 2026 | A$3,434 | 47.4% | A$231 | A$111 | 38 days | 5.9 nights |
| Apr 2026 | A$4,124 | 58.2% | A$237 | A$137 | 50 days | 4.3 nights |
| May 2026 | A$3,582 | 45.3% | A$250 | A$116 | 58 days | 3.4 nights |
| Jun 2026 | A$4,111 | 46.9% | A$262 | A$137 | 28 days | 4.9 nights |
| Jul 2026 | A$3,872 | 39.2% | A$269 | A$125 | 50 days | 3.9 nights |
| Aug 2026 | A$2,753 | 36.7% | A$264 | A$89 | 39 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Benalla listing earns about A$2,860 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Benalla Airbnb took in A$27,410 in the 12 months to September 2026, and run by its owner at everyday costs, about A$1,510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$2,350 a month.
Cleaning it yourself keeps the A$2,370 a year guests pay in cleaning fees, for about A$1,700 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,300 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$25,040 | A$38,700 |
| Cleaning fees guests pay9% of Benalla bookings | A$2,370 | A$3,660 |
| Gross bookings | A$27,410 | A$42,360 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Benalla listings on Simplified Pricing, 3% for the rest | −A$3,820 | −A$5,900 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$2,370 | −A$3,660 |
| Utilities and internetAbout 5% of bookings | −A$1,370 | −A$2,120 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$550 | −A$850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$820 | −A$1,270 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$270 | −A$270 |
| Permit and registrationWhere one is required | −A$140 | −A$140 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −A$9,340 | −A$14,210 |
| Left for housing costs, then profit | A$18,070about A$1,510 a month | A$28,150about A$2,350 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Benalla's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Benalla home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$3,530 a month, against A$2,280 for the average one.
Occupancy
Benalla listings were booked on 41% of the nights they were open over the past year, in line with the Victoria average and 2 percentage points below the Australia average (43%). In a typical year, occupancy climbs to 58% in April and falls to 40% in August.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
April is usually the busiest month in Benalla, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Benalla, known as ADR (average daily rate), was A$237 over the past year, about 34% below the Victoria average of A$360 and about 38% below the Australia average of A$385. In a typical year, rates peak in June and July at about A$250 and bottom out in September and November at about A$215.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates run 16% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$229.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Benalla it averaged A$96 over the past year, from about A$89 in a typical August to about A$124 in a typical April.
Per open night, by tier:
April RevPAR is about 1.4 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$105. The 12-month RevPAR of A$96 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 48 active listings, the monthly pattern in Benalla is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in April and bottom out in February.
Average revenue by month in Benalla
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$3,180.
| Month | Revenue per listing |
|---|---|
| January | A$3,220 |
| February | A$2,500 |
| March | A$3,260 |
| April | A$3,720 |
| May | A$3,300 |
| June | A$3,600 |
| July | A$3,490 |
| August | A$2,750 |
| September | A$3,070 |
| October | A$3,090 |
| November | A$2,780 |
| December | A$3,400 |
Guests book Benalla stays 59 days ahead on average (about eight weeks). October stays are booked furthest out, about 68 days ahead, and June stays closest to arrival, about 30 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 48 active listings in Benalla display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Benalla.
Neighborhoods
AirROI's area guide picks seven Benalla neighborhoods that draw short-term rental guests, led by Benalla Central, Lake Benalla and Benalla Showgrounds. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Benalla Central | The heart of Benalla, this area attracts visitors for its proximity to cafes, shops, and galleries. It's ideal for those looking to experience local culture and convenience. | Benalla Art Gallery, Botanic Gardens, Lake Benalla, Benalla Vintage Machinery Museum, Benalla Performing Arts & Convention Centre |
| Lake Benalla | A picturesque area perfect for nature lovers and families, offering recreational activities such as walking trails and water sports. Great for tourists looking for a peaceful getaway. | Lake Benalla Walking Trail, Benalla Botanical Gardens, Water sports, Picnic areas, Fishing spots |
| Benalla Showgrounds | Home to local events and exhibitions, this area is lively during show days and attracts visitors looking for unique local experiences. | Benalla Agricultural Show, Local markets, Community events, Rodeos, Festivals |
| Mansfield Road | This area leads to outdoor activities and attractions, ideal for those seeking an adventure, including skiing in the winter months and hiking in summer. | Mount Buller, Skiing, Hiking trails, Fishing spots, Camping sites |
| Winton Wetlands | A beautiful natural reserve, popular for eco-tourism and wildlife enthusiasts, offering stunning views and outdoor activities. | Winton Wetlands Reserve, Birdwatching, Walking trails, Cycling paths, Picnic areas |
| Gliding Club of Victoria | A unique experience that attracts flying enthusiasts, offering gliding and scenic flights. | Gliding activities, Pilot training, Scenic flights, Air shows, Aviation events |
| Local Vineyards | Just outside Benalla, the wine region offers tours and tastings, making it a great location for visitors looking to experience local wines. | Wine tasting, Vineyard tours, Local produce, Picnics in vineyards, Gourmet dining experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Benalla are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 60%, about 3.6 times the share of other property types (17%).
Nearly all listings rent the whole place
Benalla Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.8% | 45 |
| Private room | 6.3% | 3 |
Listings by property type
Benalla Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 60.4% | 29 |
| Others | 16.7% | 8 |
| Apartment/Condo | 10.4% | 5 |
| Hotel/Boutique | 8.3% | 4 |
| Cabin/Outdoor | 4.2% | 2 |
Two-bedroom homes are the most common size in Benalla (38% of entire homes), and 47% have three or more bedrooms. Shares are of the 45 entire homes that give a bedroom count; rented rooms are left out.
Benalla entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.2% | 1 |
| 1 bedroom | 13.3% | 6 |
| 2 bedrooms | 37.8% | 17 |
| 3 bedrooms | 33.3% | 15 |
| 4 bedrooms | 6.7% | 3 |
| 5+ bedrooms | 6.7% | 3 |
A typical two-bedroom home in Benalla earned A$18,000 over the past year, against A$30,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 17 | A$18,000 | A$21,100 | A$196 | 35% |
| 3 bedrooms | 15 | A$30,700 | A$31,800 | A$289 | 42% |
The most common capacity in Benalla is four guests (33% of listings), and 49% of listings sleep six or more. Shares are of the 45 listings with a guest capacity on file (94% of the market).
Benalla listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 13.3% | 6 |
| 3 guests | 2.2% | 1 |
| 4 guests | 33.3% | 15 |
| 5 guests | 2.2% | 1 |
| 6 guests | 31.1% | 14 |
| 7 guests | 2.2% | 1 |
| 8+ guests | 15.6% | 7 |
Benalla hosts set up an average of 3 beds per listing, close to one bed per bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Benalla: 85% of listings have one, and 67% have a backyard.
Share of Benalla listings with each common amenity
Guests
Benalla draws mostly domestic guests: 97% of those who left reviews live in Australia. Melbourne alone accounts for 15% of reviews.
97% of Benalla guests are domestic
Where guests who left reviews live
Where Benalla guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Melbourne | 15.4% |
| Sydney | 3.0% |
| Canberra | 2.1% |
| Benalla | 1.8% |
Where Benalla guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 97.1% |
| United States | 0.7% |
| United Kingdom | 0.7% |
| Canada | 0.5% |
| India | 0.2% |
Languages spoken by Benalla guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.2% |
| Spanish | 5.2% |
| German | 4.7% |
| Chinese | 4.2% |
| French | 3.7% |
Benalla Airbnbs average 4.83 stars, and 52% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.94 for check-in. Listings here carry long review histories, about 99 reviews each on average.
Check-in scores highest in Benalla; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.88 |
| Communication | 4.93 |
| Location | 4.84 |
| Check-in | 4.94 |
| Value | 4.76 |
Booking patterns
Nearly three-quarters of Benalla listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Benalla listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.1% | 25 |
| 181-270 days | 20.8% | 10 |
| 91-180 days | 20.8% | 10 |
| 31-90 days | 6.3% | 3 |
Days a year Benalla listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 8.3% | 4 |
| 181-270 days | 18.8% | 9 |
| 91-180 days | 20.8% | 10 |
| 31-90 days | 35.4% | 17 |
| 1-30 days | 16.7% | 8 |
The average Benalla booking lasts 4.3 nights, longest in January and shortest in October. Listings took about 26 bookings each over the year, some 1,230 in all. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Benalla
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Benalla accept stays of one or two nights.
Minimum stay set by Benalla listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Benalla, used by 38% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Benalla listings, from most to least flexible
Share of listings by the policy they use
More than three-quarters of Benalla listings charge a cleaning fee. The typical fee is about A$104. Spread over the average stay of 4.3 nights, that adds roughly A$25 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Benalla, a four-bedroom home, took in A$107,000 over the past year, about four times the city's average of A$27,400.
Magnolia House by the Park Entire home · 4 bedrooms Rated 5.00
Belford House Entire home · 3 bedrooms Rated 4.90
Cottage is in Benalla Entire home · 3 bedrooms Rated 4.93
The Dairy at Marangan Entire home · 3 bedrooms Rated 4.93
Entire 5-BR Manor w/ Heated Pool Entire home · 5 bedrooms Rated 5.00
Benson House Studio Entire home · 1 bedroom Rated 4.98 Only 4% of Benalla listings are classed as professionally managed. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 60 km, Shire of Mansfield (60 km away, 81 listings) earned the most per listing, about 91% more than Benalla.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rural City of Wangaratta 37 km | 64 | A$30,827 | A$268 | 36% |
| Wangaratta 37 km | 43 | A$21,405 | A$234 | 31% |
| Shepparton 55 km | 86 | A$23,267 | A$245 | 39% |
| Bonnie Doon 56 km | 30 | A$50,089 | A$569 | 28% |
| Mansfield 58 km | 135 | A$45,006 | A$470 | 31% |
| Bundalong 60 km | 81 | A$28,785 | A$527 | 23% |
| Yarrawonga 60 km | 134 | A$44,384 | A$559 | 32% |
| Shire of Mansfield 60 km | 81 | A$52,416 | A$587 | 31% |
See all 199 Victoria Airbnb markets
Markets elsewhere in Australia with a similar nightly rate and occupancy to Benalla:
FAQ
An active Benalla Airbnb grossed A$27,410 on average in the 12 months to September 2026, according to AirROI's tracking of 48 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$4,430 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Benalla listings earn between A$1,620 and A$4,430 in a typical month, and the top tenth A$6,270 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Benalla were booked on 41% of available nights over the past year. That compares with 40% for the Victoria average. April is usually the busiest month.
The average booked night in Benalla cost A$237 before fees. Half of listings charge between A$160 and A$285, so bedroom count and location move the price more than the average suggests.
None of the active Benalla listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Benalla Airbnb grossed A$27,410 in the 12 months to September 2026, 25% below the Victoria average of A$36,652. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$18,070 a year (about A$1,510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$2,350 a month. Check a specific home in the Airbnb estimator.
April usually pays best, averaging A$3,720 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Benalla listing was open to book earned A$96 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$154 or more.
Benalla stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Benalla Airbnb stay lasted 4.3 nights over the past year. A listing took 26 reservations over the year on average.
Guests rate Benalla Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
Benalla Central, Lake Benalla and Benalla Showgrounds draw the most short-term rental interest in Benalla. The neighborhood guide explains what brings guests to each.
AirROI counted 48 active Airbnb listings in Benalla as of September 2026. The closest tracked market is Rural City of Wangaratta, 37 km away.
In Benalla, more than three-quarters of listings add a cleaning fee, and the typical fee is about A$104.
Method
Figures on this page cover 48 active Airbnb listings in Benalla from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.