Airbnb market data · 202512 months to April 2025
La Unión, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Unión brought in COP 17,983,501 over the 12 months through April 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for La Unión run through April 2025.
The short answer
La Unión Airbnb Market at a Glance
Listings averaged COP 228,351 a night and were booked on 22% of available nights.
Timing matters: in May, the best month, the average listing earned about 6.3 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, La Unión is the 53rd-largest of 61 Antioquia markets AirROI tracks.
Browse the live La Unión Airbnb market See Every La Unión ListingRevenue
How Much Do Airbnb Hosts Make in La Unión?
Gross bookings per La Unión listing averaged COP 17,983,501 over the 12 months to April 2025 (Antioquia average: COP 37,698,135), before cleaning, platform and management costs and taxes.
The average La Unión listing brought in COP 6,070,000 in May, its best month, and COP 958,000 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Unión's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn COP 5,720,000+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn COP 3,280,000 or more, roughly COP 1,300,000 a month above the median.
- Typical properties (median) earn about COP 2,010,000 a month.
- Entry-level properties (bottom 25%) earn COP 1,040,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 6.3 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, COP 2,620,000.
La Unión Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue. Nightly rates peaked in April and bookings in November, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | COP 6,073,042 | 24.7% | COP 212,614 | 6 days |
| Jun 2024 | COP 5,822,512 | 23.3% | COP 214,178 | 4 days |
| Jul 2024 | COP 2,096,333 | 27.1% | COP 215,587 | 6 days |
| Aug 2024 | COP 1,865,280 | 29.3% | COP 208,894 | 12 days |
| Sep 2024 | COP 1,996,239 | 26.2% | COP 206,372 | 14 days |
| Oct 2024 | COP 1,978,328 | 24.2% | COP 209,429 | 26 days |
| Nov 2024 | COP 2,166,502 | 34.5% | COP 206,893 | 26 days |
| Dec 2024 | COP 1,746,302 | 25.8% | COP 215,034 | 29 days |
| Jan 2025 | COP 1,473,121 | 24.5% | COP 214,685 | 13 days |
| Feb 2025 | COP 958,024 | 16.4% | COP 214,669 | 16 days |
| Mar 2025 | COP 1,807,056 | 29.0% | COP 217,982 | 12 days |
| Apr 2025 | COP 3,452,304 | 26.7% | COP 223,694 | 52 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular La Unión home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in La Unión Profitable?
Yes, when it's run well. The average La Unión Airbnb took in COP 17,983,501 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 29,340,000, and run by its owner at everyday costs, about COP 1,800,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Unión Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | COP 17,983,501 | COP 29,340,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −COP 2,790,000 | −COP 4,550,000 |
| Utilities and internetAbout 5% of bookings | −COP 900,000 | −COP 1,470,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 360,000 | −COP 590,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 540,000 | −COP 880,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 180,000 | −COP 180,000 |
| Permit and registrationWhere one is required | −COP 90,000 | −COP 90,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 27% of bookings | −COP 4,860,000 | −COP 7,760,000 |
| Left for housing costs, then profit | COP 13,123,501about COP 1,090,000 a month | COP 21,580,000about COP 1,800,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Unión Airbnb Profit
The estimate starts from La Unión's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Unión home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Unión's Top Earners Get There
- More nights booked. The busiest quarter of La Unión listings are booked on 39% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of COP 161,000 adds about COP 1,610,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 299,000 a night or more, against a median of COP 161,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 1,800,000 a year.
- Open for the busy months. May brought the average listing about COP 6,070,000, against COP 958,000 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 2,450,000 a month, against COP 1,500,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Unión?
La Unión listings were booked on 22% of the nights they were open over the past year, 15 percentage points below the Antioquia average (37%) and 11 points below the Colombia average (33%). Occupancy climbs to 34% in November and falls to 16% in February.
Across La Unión's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
November was the busiest month in La Unión, February the quietest
Share of open nights booked, by month
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Unión?
The average nightly rate in La Unión, known as ADR (average daily rate), was COP 228,351 over the past year, about 42% below the Antioquia average of COP 397,000 and about 39% below the Colombia average of COP 374,000. Averaged month by month, rates barely change through the year, staying between about COP 206,000 and COP 224,000.
Across La Unión's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge COP 405,000+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge COP 299,000 or more, about COP 140,000 above the median.
- Typical properties (median) charge about COP 161,000 a night.
- Entry-level properties (bottom 25%) charge COP 119,000 or less, about three-quarters of the median.
Average nightly rate by month in La Unión
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, COP 213,000. The 12-month ADR of COP 228,351 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in La Unión
With only 19 active listings, the monthly pattern in La Unión is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in La Unión?
Guests book La Unión stays 14 days ahead on average (about two weeks), so many trips are booked close to arrival. April stays are booked furthest out, about 52 days ahead, and June stays closest to arrival, about 4 days. A typical April booking is made in late February.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 14 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Unión
63% of the 19 active listings in La Unión display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Unión.
Neighborhoods
Best Neighborhoods for Airbnb in La Unión
AirROI's area guide picks Sonsón and Abejorral as the parts of La Unión that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sonsón | A quaint town located in the highlands, known for its scenic beauty and traditional festivals, appealing to cultural tourists. | Sonsón's main square, Festival del pasillo, Cascadas de El Chocó, Church of Saint Anthony |
| Abejorral | A small town that is rich in history and culture, attracting visitors interested in traditional Colombian heritage and rural tourism. | Casa de la Cultura, Abejorral's church, Cascada de la Samaria, Cultural festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Unión vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 22 km, El Retiro (9 km away, 78 listings) earned the most per listing, about 2.4 times as much as La Unión. Envigado was the busiest, booked on 40% of nights against 22% in La Unión.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Ceja 4 km | 56 | COP 16,533,691 | COP 272,496 | 31% |
| El Retiro 9 km | 78 | COP 43,076,256 | COP 602,437 | 30% |
| El Carmen de Viboral 9 km | 60 | COP 18,277,551 | COP 344,779 | 25% |
| Rionegro 10 km | 536 | COP 28,198,498 | COP 372,988 | 33% |
| Sajonia 14 km | 33 | COP 35,371,768 | COP 439,445 | 27% |
| Marinilla 16 km | 100 | COP 16,269,914 | COP 359,836 | 23% |
| Santa Elena 22 km | 72 | COP 16,442,102 | COP 370,497 | 23% |
| Envigado 22 km | 952 | COP 36,994,730 | COP 380,608 | 40% |
Other Airbnb Markets in Antioquia
- Medellín Airbnb data 14,181 listings
- Sabaneta Airbnb data 701 listings
- Guatapé Airbnb data 556 listings
- Santa Fe de Antioquia Airbnb data 333 listings
- Bello Airbnb data 283 listings
- Peñol Airbnb data 271 listings
- Guarne Airbnb data 234 listings
- Itagüí Airbnb data 225 listings
See all 61 Antioquia Airbnb markets
Markets Similar to La Unión
Markets elsewhere in Colombia with a similar nightly rate and occupancy to La Unión:
- Riohacha Airbnb data Colombia · COP 220,693/night · 24.1%
- Buga Airbnb data Colombia · COP 221,536/night · 25.7%
- Taganga Airbnb data Colombia · COP 224,137/night · 26.5%
- Duitama Airbnb data Colombia · COP 207,871/night · 19.7%
- Zipaquirá Airbnb data Colombia · COP 213,110/night · 26.2%
- Santa Rosa de Cabal Airbnb data Colombia · COP 229,046/night · 27.9%
FAQ
La Unión Airbnb FAQ
How much do Airbnb hosts make in La Unión?
An active La Unión Airbnb grossed COP 17,983,501 on average in the 12 months to April 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,280,000 or more in a typical month.
How much can I make on Airbnb in La Unión?
It depends most on the home's size, location and how it's run. The middle half of La Unión listings earn between COP 1,040,000 and COP 3,280,000 in a typical month, and the top tenth COP 5,720,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Unión?
Listings in La Unión were booked on 22% of available nights over the past year. That compares with 37% for the Antioquia average. November was the busiest month.
How much does an Airbnb cost per night in La Unión?
The average booked night in La Unión cost COP 228,351 before fees. Half of listings charge between COP 119,000 and COP 299,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Unión?
In La Unión, 63% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Unión?
Yes, when it's run well. The average La Unión Airbnb grossed COP 17,983,501 in the 12 months to April 2025, 52% below the Antioquia average of COP 37,698,135, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 1,800,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Unión?
May paid best over the past year, at COP 6,070,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in La Unión?
La Unión stays were booked 14 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in La Unión?
Sonsón and Abejorral draw the most short-term rental interest in La Unión. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Unión?
AirROI counted 19 active Airbnb listings in La Unión as of April 2025. The closest tracked market is La Ceja, 4 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in La Unión from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.