Tourism statisticsState2026

Splitsko-dalmatinska županija Tourism Statistics

Q: How many tourists visit Splitsko-dalmatinska županija?

Croatia as a whole had 17,614,016 international tourist arrivals in 2025, according to Državni zavod za statistiku. AirROI puts Splitsko-dalmatinska županija at 14.8% of Airbnb stays in Croatia in the 12 months to October 2026. AirROI estimates 124,788 Airbnb stays in Splitsko-dalmatinska županija in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Splitsko-dalmatinska županija?

January was the quietest Airbnb month in Splitsko-dalmatinska županija in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 53 days ahead, against 92 days for August.

AirROI estimates 124,788 Airbnb stays in Splitsko-dalmatinska županija in the 12 months to October 2026, with Hvar the most booked town. The busiest month was August. All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 768,395
Typical Airbnb stay: 6.2 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 98%

Key facts

Splitsko-dalmatinska županija Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Državni zavod za statistiku puts all of Croatia at 17,614,016 international tourist arrivals in 2025.

Airbnb stays

AirROI puts Airbnb stays in Splitsko-dalmatinska županija at 124,788 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Splitsko-dalmatinska županija added up to 768,395 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Splitsko-dalmatinska županija lasted 6.2 nights in the 12 months to October 2026, booked about 74 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Splitsko-dalmatinska županija in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Splitsko-dalmatinska županija ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Splitsko-dalmatinska županija in August were booked furthest ahead, about 92 days, against 35 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 98% of Splitsko-dalmatinska županija Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 15% and the United Kingdom at 15%.

By place

AirROI estimates Splitsko-dalmatinska županija took 14.8% of all Airbnb stays in Croatia in the 12 months to October 2026.
AirROI estimates Hvar had the most Airbnb stays of the 24 towns it lists in Splitsko-dalmatinska županija in the 12 months to October 2026, at 28,343, ahead of Grad Kaštela and Trogir.

Official numbers

How Many Tourists Visit Croatia?

Državni zavod za statistiku counted 17,614,016 international tourist arrivals for all of Croatia in 2025. On AirROI's estimates, Splitsko-dalmatinska županija accounted for 14.8% of Airbnb stays in Croatia in the 12 months to October 2026.

Official tourism figures for Croatia: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
17,614,016International tourist arrivals, all of Croatia	Arrivals of foreign tourists in commercial accommodation in Croatia in 2025	2025	Državni zavod za statistiku

Airbnb stays

Airbnb Stays in Splitsko-dalmatinska županija

Splitsko-dalmatinska županija had 12,703 Airbnb homes in the 12 months to October 2026. They took an estimated 124,788 stays and 768,395 nights. A typical stay lasted 6.2 nights and was booked about 74 days ahead. AirROI's figures cover the 44 towns it tracks in Splitsko-dalmatinska županija; places it does not track are not counted, so every total is a floor.

Airbnb homes: 12,703
Airbnb stays, estimate: 124,788
Airbnb nights, estimate: 768,395
Typical stay: 6.2 nights
Booked ahead: 74 days

Busiest months

When Is the Busiest Time in Splitsko-dalmatinska županija?

On Airbnb, August was the busiest month in Splitsko-dalmatinska županija in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, November, March, February, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Splitsko-dalmatinska županija by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	15.4%	6.0 nights	92 days
2	July	15.0%	7.2 nights	87 days
3	September	10.5%	4.9 nights	69 days
4	June	10.5%	6.2 nights	68 days
5	May	8.8%	6.2 nights	72 days
6	October	8.1%	5.6 nights	72 days
7	April	7.1%	7.1 nights	61 days
8	November	6.3%	6.3 nights	62 days
9	March	5.4%	7.8 nights	44 days
10	February	4.6%	7.2 nights	35 days
11	December	4.6%	4.9 nights	48 days
12	January	3.6%	4.6 nights	53 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Splitsko-dalmatinska županija Airbnb Guests Come From?

Among Splitsko-dalmatinska županija Airbnb guests who left a review as of October 2026, nearly all came from abroad (98%), led by the United States at 15% and the United Kingdom at 15%, AirROI estimates. Among the same guests, London was the top origin city at 2.7%, ahead of Berlin at 1.4%. The figures rest on 453,106 reviews, written over many years.

98% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 15%
United Kingdom 15%
France 12%
Germany 11%
Canada 4.3%
Australia 1.5%

Top origin cities

Among guests who left a review

London 2.7%
Berlin 1.4%
Paris 1.2%

By town

Most Booked Towns in Splitsko-dalmatinska županija

Hvar, Grad Kaštela and Trogir took 45% of Airbnb stays in Splitsko-dalmatinska županija in the 12 months to October 2026. August is the busiest Airbnb month in 18 of the 24 towns, led by Hvar, and July in 6, led by Trogir. Among guests who left a review, the share from abroad across these towns runs from 86% in Grad Komiža to over 99% in Strožanac Donji.

Most Booked Towns in Splitsko-dalmatinska županija: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Hvar	28,343	139,374	4.9 nights	99%	US	August
2	Grad Kaštela	16,028	103,894	6.5 nights	99%	France	August
3	Trogir	11,412	64,478	5.7 nights	99%	UK	July
4	Makarska	11,206	73,320	6.5 nights	98%	Germany	August
5	Okrug Gornji	8,267	58,006	7.0 nights	99%	Germany	August
6	Bol	6,303	39,332	6.2 nights	96%	UK	July
7	Vis	4,242	28,227	6.7 nights	90%	US	August
8	Općina Dugi Rat	4,125	28,050	6.8 nights	99%	Germany	July
9	Općina Marina	3,160	23,148	7.3 nights	98%	Germany	August
10	Brela	2,801	20,694	7.4 nights	99%	Germany	July
11	Grad Stari Grad	2,713	17,364	6.4 nights	96%	UK	August
12	Grad Komiža	2,056	12,562	6.1 nights	86%	US	August
13	Seget Donji	1,752	11,243	6.4 nights	99%	UK	August
14	Općina Podgora	1,612	12,157	7.5 nights	96%	Germany	August
15	Strožanac Donji	1,372	9,402	6.9 nights	over 99%	France	August
16	Slatine	1,327	8,737	6.6 nights	99%	Germany	August
17	Sveti Martin	1,310	8,083	6.2 nights	over 99%	Germany	August
18	Miljevac	1,249	7,460	6.0 nights	97%	France	August
19	Tučepi	1,121	7,652	6.8 nights	over 99%	Germany	July
20	Grljevac	1,109	7,070	6.4 nights	over 99%	UK	August
21	Grbavac	971	6,827	7.0 nights	98%	Germany	August
22	Općina Postira	966	6,798	7.0 nights	95%	Germany	July
23	Općina Sutivan	806	5,602	7.0 nights	91%	UK	August
24	Općina Pučišća	695	4,381	6.3 nights	93%	UK	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 24 of Splitsko-dalmatinska županija's 44 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Splitsko-dalmatinska županija

How many tourists visit Splitsko-dalmatinska županija?

Croatia as a whole had 17,614,016 international tourist arrivals in 2025, according to Državni zavod za statistiku. AirROI puts Splitsko-dalmatinska županija at 14.8% of Airbnb stays in Croatia in the 12 months to October 2026. AirROI estimates 124,788 Airbnb stays in Splitsko-dalmatinska županija in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Splitsko-dalmatinska županija?

The busiest Airbnb month in Splitsko-dalmatinska županija in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Splitsko-dalmatinska županija?

January was the quietest Airbnb month in Splitsko-dalmatinska županija in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 53 days ahead, against 92 days for August.

How long is a typical Airbnb stay in Splitsko-dalmatinska županija?

A typical Airbnb stay in Splitsko-dalmatinska županija lasted 6.2 nights in the 12 months to October 2026, booked about 74 days ahead. By month, stays ran from 4.6 nights in January to 7.8 nights in March.

Where do Airbnb guests in Splitsko-dalmatinska županija come from?

Of Splitsko-dalmatinska županija Airbnb guests who left a review as of October 2026, 98% came from abroad, AirROI estimates. The largest groups were the United States at 15% and the United Kingdom at 15%. Among the same guests, the top origin city was London at 2.7%, ahead of Berlin at 1.4%.

What is the most booked town in Splitsko-dalmatinska županija on Airbnb?

Hvar was the most booked town in Splitsko-dalmatinska županija on Airbnb, with an estimated 28,343 stays in the 12 months to October 2026, ahead of Grad Kaštela and Trogir.

Are Airbnb stays the same as tourists?

No. Državni zavod za statistiku counts international tourist arrivals (17,614,016 in 2025 across Croatia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 124,788 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 44 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 453,106 reviews and describes guests who left a review, not everyone who stayed. Read the method page.