La Madeleine, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in La Madeleine, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,963 per year — at a $136 nightly rate, 42.5% occupancy, and a $55 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 165 active listings, La Madeleine is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 68.4% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 77% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Madeleine?
In La Madeleine, the headline Airbnb metrics are $15,963 in average annual revenue,42.5% occupancy, $136 ADR, and $55 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Madeleine?
Understanding the monthly revenue variations for Airbnb listings in La Madeleine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Madeleine is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Madeleine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,361 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $789, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Madeleine
What Is the Monthly Airbnb Occupancy Rate in La Madeleine?
Maximize your bookings by understanding the La Madeleine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Madeleine:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Madeleine
What Is the Average Airbnb Nightly Rate in La Madeleine?
Effective short term rental pricing strategy in La Madeleine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Madeleine typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in La Madeleine
What Is the RevPAR for Airbnb in La Madeleine?
RevPAR in La Madeleine is currently $55. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $47 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $95 RevPAR.
Average Monthly RevPAR Trend in La Madeleine
RevPAR Insights for La Madeleine
- The average RevPAR in La Madeleine is $55. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($95) and bottom 25% ($31) is $64, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Madeleine benchmarks. If your RevPAR falls below the median of $47, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Madeleine?
La Madeleine's peak Airbnb season falls in December, October, November, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, November)
- Revenue averages $2,105 per month
- Occupancy rates average 48.7%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,828 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $131
Low Season (January, February, September)
- Revenue drops to average $1,567 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $132
Seasonality Insights for La Madeleine
- The Airbnb seasonality pattern in La Madeleine shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Madeleine's highest earning potential, with monthly revenues climbing to $2,348, occupancy reaching 50.5%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,414, occupancy could drop to 35.6%, and ADRs may adjust to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Madeleine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like La Madeleine, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these La Madeleine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in La Madeleine?
Yes, La Madeleine, Hauts-de-France, France enforces high STR regulations and 77% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Madeleine to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 77% licensed listings)
What Are the Best Neighborhoods for Airbnb in La Madeleine?
La Madeleine is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Jardins de La Madeleine | A scenic garden area known for its serene ambiance and beautiful landscapes, ideal for families and relaxation seekers. Close proximity to parks and leisure activities makes it attractive for short-term stays. | Jardin des Plantes, Parc de la Préfecture, La Madeleine’s church, local markets, scenic walking paths |
| Centre Ville | The city center is the heart of La Madeleine, bustling with shops, cafes, and restaurants. This area is perfect for tourists wanting to explore local culture and cuisine. | La Madeleine's market, Café de l’Horloge, Place de la République, local artisan shops, Cultural heritage sites |
| Lille Sud | Adjacent to Lille, this area offers easy access to the larger city's attractions while providing a quieter neighborhood vibe. Great for those who want urban amenities without the hustle. | Lille’s Grand Place, Palais des Beaux-Arts, local festivals, shopping centers, beautiful architecture |
| Côte d'Opale | A coastal area known for its stunning beaches and seaside activities. Popular among tourists looking for beach escapades and water sports. | Wissant Beach, Cap Blanc-Nez, Dune de Slack, local seafood restaurants, water sports facilities |
| Parc de la Vallee | A family-friendly area with spacious parks and recreational facilities. Attractive for families traveling with children and for nature lovers. | Vallee de La Madeleine park, pet-friendly areas, children's playgrounds, nature trails, picnic spots |
| Le Vieux Lille | The historic district of Lille, characterized by its charming cobblestone streets, boutiques, and historical sites. Great for tourists interested in history and culture. | Old Stock Exchange, Lille Cathedral, Rue de la Monnaie, local cafes, historical tours |
| Sailly-Lez-Lannoy | A peaceful suburb with easy access to Lille's vibrant city life. Suitable for those seeking a quieter stay while still being close to urban attractions. | local parks, community events, independent shops, family-friendly atmosphere, proximity to public transport |
| Lille Europe | An emerging area with modern developments and close to Lille's train station, making it ideal for travelers seeking convenience and accessibility. | Lille Europe train station, arrivals of Eurostar and Thalys trains, shopping malls, entertainment venues, proximity to main attractions of Lille |
Because La Madeleine has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in La Madeleine?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Madeleine
- The La Madeleine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 165 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Madeleine, Apartment/Condo properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 30.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.8%) offer potential for unique stay experiences.
La Madeleine Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Madeleine
- The dominant room capacity in La Madeleine is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in La Madeleine, indicating a high concentration in these sizes.
La Madeleine Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Madeleine
- The most common guest capacity trend in La Madeleine vacation rentals is listings accommodating 2 guests (30.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Madeleine STR market, accounting for 53.9% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Madeleine.
- On average, properties in La Madeleine are equipped to host 3.4 guests.
How Do Listings in La Madeleine Compare on Quality?
Listing quality in La Madeleine can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for La Madeleine
- At 21.4 photos per listing on average, La Madeleine hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the La Madeleine averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in La Madeleine?
Amenity Prevalence
Amenity Insights for La Madeleine
- Essential amenities in La Madeleine that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Madeleine: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Madeleine to stay competitive.
Which Airbnb Amenities Boost Revenue in La Madeleine?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in La Madeleine, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 95.8% | $16,629 | $928 | 1691.6% |
Kitchen | 87.3% | $17,570 | $4,942 | 255.5% |
Coffee maker | 80.6% | $18,088 | $7,131 | 153.6% |
Refrigerator | 80.0% | $18,148 | $7,222 | 151.3% |
Cooking basics | 81.2% | $17,879 | $7,679 | 132.8% |
Dishes and silverware | 81.8% | $17,659 | $8,330 | 112.0% |
Microwave | 69.7% | $18,926 | $9,148 | 106.9% |
Stove | 47.3% | $21,909 | $10,632 | 106.1% |
Iron | 69.1% | $18,957 | $9,270 | 104.5% |
Oven | 69.7% | $18,721 | $9,619 | 94.6% |
Revenue Impact Insights for La Madeleine
- Heating tops the revenue impact list with a 1691.6% uplift — listings with this amenity earn $16,629 vs. $928 without it.
- Heating, Kitchen, Coffee maker, Cooking basics, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced La Madeleine STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Madeleine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Madeleine Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Madeleine
- The typical guest profile for Airbnb in La Madeleine consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 69.2% of guests.
- Key international markets include France (69.2%) and United Kingdom (7.9%).
- Top languages spoken are French (36%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in La Madeleine?
Listings in La Madeleine average 4.77 out of 5 overall, with about 72.7 reviews per active listing and 26.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for La Madeleine
- An average rating of 4.77 places La Madeleine in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
La Madeleine Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Madeleine
- The most common availability pattern in La Madeleine falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Madeleine (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in La Madeleine?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Madeleine
- The overall average booking lead time for vacation rentals in La Madeleine is 45 days.
- Guests book furthest in advance for stays during September (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in La Madeleine.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these La Madeleine averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in La Madeleine?
Guests in La Madeleine stay about 5.2 nights on average, generating roughly 4,526 reservations and 27.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in La Madeleine
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for La Madeleine
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (5.3 nights) and shorten in May (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
La Madeleine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
30.9% of total
2 Nights
37 listings
22.4% of total
3 Nights
7 listings
4.2% of total
4-6 Nights
2 listings
1.2% of total
7-29 Nights
5 listings
3% of total
30+ Nights
63 listings
38.2% of total
Key Insights
- The most prevalent minimum stay requirement in La Madeleine is 30+ Nights, adopted by 38.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.2%) caters to monthly stays (30+ nights) in La Madeleine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.2% of La Madeleine hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Madeleine.
La Madeleine Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.6% of total
Flexible
40 listings
24.2% of total
Moderate
70 listings
42.4% of total
Firm
37 listings
22.4% of total
Strict
17 listings
10.3% of total
Cancellation Policy Insights for La Madeleine
- The prevailing Airbnb cancellation policy trend in La Madeleine is Moderate, used by 42.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.4% market standard in La Madeleine.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Madeleine.
How Much Are Airbnb Cleaning Fees in La Madeleine?
Cleaning fees in La Madeleine are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for La Madeleine
- 73.9% of listings charge a cleaning fee, making it standard practice in La Madeleine. Guests expect it and factor it into their booking decisions.
- The gap between the average ($89) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the La Madeleine median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in La Madeleine Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Madeleinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SWIMCASALILLE Loft indoor pool 10 minutes from train stations
Entire Place • 5 bedrooms
Large house and garden, 2 steps from Lille centre
Entire Place • 5 bedrooms
Elvy's house - Close to Old Lille
Entire Place • 6 bedrooms
Charming 3-bedroom house with garden.
Entire Place • 3 bedrooms
3 bedroom apartment with parking & balconies
Entire Place • 3 bedrooms
Welcoming house - Near Old Town of Lille
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Madeleine?
Learn from the best! This table showcases top-performing Airbnb hosts in La Madeleine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 19 | $511,165 | 1653 | 4.53/5.0 |
| Alain | 1 | $190,409 | 219 | 4.82/5.0 |
| Juliette | 4 | $107,132 | 73 | 4.97/5.0 |
| Elena Conciergerie BNBeFree | 4 | $84,442 | 621 | 4.78/5.0 |
| Hélène Et Philippe | 6 | $74,720 | 70 | 4.74/5.0 |
| Jamila | 4 | $60,699 | 191 | 4.49/5.0 |
| Charles | 2 | $56,296 | 230 | 4.68/5.0 |
| Elvina | 1 | $55,625 | 100 | 4.97/5.0 |
| Fabrice | 3 | $49,217 | 436 | 4.82/5.0 |
| Max | 3 | $48,425 | 1000 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Madeleine.
Who Are the Airbnb Hosts in La Madeleine?
La Madeleine has a relatively balanced host base.
Host Profile Insights for La Madeleine
- A 36.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these La Madeleine averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in La Madeleine
These are the highest-grossing professional property management operations in La Madeleine, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hugo | 19 | $511,165 | $154 | 53.3% | 4.53/5 |
| Charles | 2 | $56,296 | $151 | 49.6% | 4.68/5 |
Management Company Insights for La Madeleine
- The leading management company, Hugo, operates 19 listings with $511,165 in gross revenue — a useful benchmark for what scale looks like in La Madeleine.
- Top managers average 11 properties each, suggesting professional management in La Madeleine still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.6/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 12.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does La Madeleine's Airbnb Market Compare to Nearby Cities?
How does the La Madeleine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zerkegem, La Madeleine has 15 percentage points lower occupancy and about $306 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Mont-de-l'Enclus | 10 | $5,045 | $429.16 | 35% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Anzegem | 10 | $4,558 | $483.27 | 34% |
| Incourt | 13 | $4,379 | $314.05 | 46% |
| Dion | 12 | $4,188 | $280.63 | 49% |
| Ellezelles | 15 | $4,030 | $289.08 | 45% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
Frequently Asked Questions About Airbnb in La Madeleine
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Madeleine.
How much do Airbnb hosts make in La Madeleine?
La Madeleine hosts earn about $15,963 per year on average, with an average nightly rate of $136 and RevPAR of $55. Those figures describe the typical revenue environment for active listings in La Madeleine, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, La Madeleine market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in La Madeleine?
The average Airbnb occupancy rate in La Madeleine is 42.5%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Madeleine?
Listings in La Madeleine average $136 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Madeleine?
La Madeleine currently has about 165 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Madeleine?
AirROI currently classifies the short-term rental regulation level in La Madeleine as High. The dataset also shows about 77.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Madeleine?
RevPAR in La Madeleine is about $55. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Madeleine?
At 42.5% occupancy, La Madeleine can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $15,963, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Madeleine?
The average booking lead time in La Madeleine is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Madeleine?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Madeleine include Les Jardins de La Madeleine, Centre Ville, Lille Sud. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Madeleine?
entire_home listings make up 81.2% of the active supply in La Madeleine. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Madeleine compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to La Madeleine's $15,963 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in La Madeleine?
The average Airbnb stay length in La Madeleine is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in La Madeleine?
Airbnb listings in La Madeleine average 4.77 out of 5 overall. About 26.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in La Madeleine?
Heating and Kitchen are among the strongest revenue-linked amenities in La Madeleine. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in La Madeleine?
Yes. About 73.9% of active Airbnb listings in La Madeleine charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in La Madeleine?
At 36.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.