Villa Monforte Barolo with private pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €65,600
- Occupancy
- 38.0%
- Daily rate
- €908
Airbnb market data · 202612 months to September 2026
The average Airbnb in Monforte d'Alba brought in €12,377 over the 12 months through September 2026, in line with the Piedmont average of €12,185.
The short answer
Monforte d'Alba earns on price rather than volume. Listings averaged €154 a night and were booked on 34% of available nights, against €135 and 37% for the Piedmont average.
Timing matters: in July, usually the best month, the average listing earns about 3.3 times as much as in February, usually the slowest.
With 77 active listings, Monforte d'Alba is the 26th-largest of 143 Piedmont markets AirROI tracks. From a year earlier, average revenue fell 9% while the number of active listings grew 15%.
Browse the live Monforte d'Alba Airbnb market See Every Monforte d'Alba ListingRevenue
Gross bookings per Monforte d'Alba listing averaged €12,377 over the 12 months to September 2026 (Piedmont average: €12,185), before cleaning, platform and management costs and taxes.
In a typical year, the average Monforte d'Alba listing brings in €2,680 in July, its best month, and €816 in February, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.3 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,710. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in October 2025. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,995 | 41.8% | €160 | €67 | 72 days | 3.5 nights |
| Oct 2025 | €2,115 | 42.8% | €164 | €68 | 68 days | 3.9 nights |
| Nov 2025 | €1,511 | 34.1% | €161 | €50 | 65 days | 3.1 nights |
| Dec 2025 | €1,161 | 25.8% | €158 | €37 | 51 days | 3.3 nights |
| Jan 2026 | €1,363 | 23.0% | €156 | €44 | 41 days | 2.6 nights |
| Feb 2026 | €935 | 30.4% | €153 | €33 | 37 days | 5 nights |
| Mar 2026 | €741 | 21.1% | €154 | €24 | 41 days | 4.3 nights |
| Apr 2026 | €1,329 | 33.2% | €158 | €44 | 77 days | 4.1 nights |
| May 2026 | €1,901 | 34.7% | €154 | €61 | 86 days | 3.3 nights |
| Jun 2026 | €1,965 | 41.0% | €156 | €65 | 68 days | 4.8 nights |
| Jul 2026 | €2,804 | 45.1% | €157 | €90 | 71 days | 4.9 nights |
| Aug 2026 | €2,996 | 50.2% | €159 | €97 | 78 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Monforte d'Alba listing earns about €1,220 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Monforte d'Alba Airbnb took in €12,377 in the 12 months to September 2026, and run by its owner at everyday costs, about €740 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,280 a month.
Cleaning it yourself keeps the €780 a year guests pay in cleaning fees, for about €810 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €650 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €11,597 | €19,710 |
| Cleaning fees guests pay6% of Monforte d'Alba bookings | €780 | €1,330 |
| Gross bookings | €12,377 | €21,040 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of Monforte d'Alba listings on Simplified Pricing, 3% for the rest | −€1,240 | −€2,100 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€780 | −€1,330 |
| Utilities and internetAbout 5% of bookings | −€620 | −€1,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€250 | −€420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€370 | −€630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€120 | −€120 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€3,440 | −€5,710 |
| Left for housing costs, then profit | €8,937about €740 a month | €15,330about €1,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Monforte d'Alba's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Monforte d'Alba home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,750 a month, against €1,030 for the average one.
Occupancy
Monforte d'Alba listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Piedmont average (37%) and 5 points below the Italy average (39%). In a typical year, occupancy climbs to 49% in August and falls to 27% in March.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
August is usually the busiest month in Monforte d'Alba, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Monforte d'Alba, known as ADR (average daily rate), was €154 over the past year, about 14% above the Piedmont average of €135 and about 12% below the Italy average of €175. In a typical year, rates barely change through the year, staying between about €150 and €160.
The top 10% charge about three times the rate of the bottom quarter.
Average nightly rate by month in Monforte d'Alba
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €154.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Monforte d'Alba it averaged €56 over the past year, from about €29 in a typical February to about €86 in a typical July.
Per open night, by tier:
July RevPAR is about three times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €56.
Seasonality
Monforte d'Alba has one high season, June through October, which makes it a moderately seasonal market. Business is slowest from December to April. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Monforte d'Alba
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,710.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,430 |
| February | Low season | €816 |
| March | Low season | €959 |
| April | Low season | €1,350 |
| May | Shoulder season | €1,680 |
| June | High season | €1,850 |
| July | High season | €2,680 |
| August | High season | €2,600 |
| September | High season | €2,070 |
| October | High season | €2,050 |
| November | Shoulder season | €1,680 |
| December | Low season | €1,320 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | €2,250 | 43% | €158 |
| Shoulder seasonMay, November | €1,680 | 34% | €156 |
| Low seasonDecember–April | €1,170 | 30% | €150 |
Guests book Monforte d'Alba stays 66 days ahead on average (about two months), so guests here plan well ahead. May stays are booked furthest out, about 73 days ahead, and February stays closest to arrival, about 35 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
94% of the 77 active listings in Monforte d'Alba display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Monforte d'Alba.
Neighborhoods
AirROI's area guide picks six Monforte d'Alba neighborhoods that draw short-term rental guests, led by Centro Storico, Langhe Region and Grinzane Cavour. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Monforte d'Alba, known for its charming streets, rich history, and local culture. A top destination for tourists interested in exploring the local tradition and historic sites. | Piazza Martiri, Church of San Francesco, Castello di Monforte, Wine cellars, Local restaurants |
| Langhe Region | Famous for its picturesque vineyards and rolling hills, the Langhe region is perfect for wine tourism. It's popular with visitors looking to explore wineries and enjoy the stunning scenery. | Vineyard tours, Tastings at renowned wineries, Barolo Wine Museum, Truffle hunting experiences, Scenic viewpoints |
| Grinzane Cavour | Another key area for wine tourism, hosting the annual wine festival and featuring a UNESCO World Heritage site. A great spot for visitors interested in culinary experiences. | Grinzane Cavour Castle, Wine festival, Local cuisine, Hiking trails, Wine tasting rooms |
| Serralunga d'Alba | Known for its medieval castle and beautiful vineyard scenery, this area is a draw for tourists interested in history and wine culture. | Serralunga d'Alba Castle, Vineyard tours, Nature walks, Local wineries, Authentic Piedmontese cuisine |
| Diano d'Alba | A small town that provides easy access to the surrounding vineyards and picturesque landscapes. It caters to travelers looking for a more rural or authentic experience. | Local markets, Historical architecture, Close proximity to vineyards, Agriturismos, Tranquil scenery |
| Cortemilia | Famous for its hazelnuts and picturesque landscapes, this location attracts those interested in gastronomy and outdoor activities. | Hazelnut festivals, Hiking in the surrounding hills, Culinary workshops, Historical sites, Local delicacies |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Monforte d'Alba is an entire home: 97% of listings, with private rooms at 1%. Apartments and condos are the most common property type at 71%, about 2.9 times the share of houses (25%).
Nearly all listings rent the whole place
Monforte d'Alba Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.4% | 75 |
| Private room | 1.3% | 1 |
| Hotel room | 1.3% | 1 |
Listings by property type
Monforte d'Alba Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 71.4% | 55 |
| House | 24.7% | 19 |
| Others | 1.3% | 1 |
| Cabin/Outdoor | 1.3% | 1 |
| Hotel/Boutique | 1.3% | 1 |
Monforte d'Alba's homes run small: studios and one-bedrooms make up 57% of entire homes, and only 6% of homes have three or more bedrooms. Shares are of the 70 entire homes that give a bedroom count; rented rooms are left out.
Monforte d'Alba entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 57.1% | 40 |
| 2 bedrooms | 37.1% | 26 |
| 3 bedrooms | 4.3% | 3 |
| 4 bedrooms | 1.4% | 1 |
A typical one-bedroom home in Monforte d'Alba earned €5,760 over the past year, against €8,250 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 40 | €5,760 | €9,220 | €127 | 31% |
| 2 bedrooms | 26 | €8,250 | €12,900 | €153 | 36% |
Most Monforte d'Alba listings are sized for couples and small families: 79% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 73 listings with a guest capacity on file (95% of the market).
Monforte d'Alba listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 16.4% | 12 |
| 3 guests | 6.8% | 5 |
| 4 guests | 56.2% | 41 |
| 5 guests | 6.8% | 5 |
| 6 guests | 9.6% | 7 |
| 8+ guests | 4.1% | 3 |
Monforte d'Alba hosts set up an average of 2.4 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Monforte d'Alba: 82% of listings offer it, and 56% have a patio or balcony.
Share of Monforte d'Alba listings with each common amenity
Guests
Monforte d'Alba runs on foreign visitors: eight in ten guests who left reviews live outside Italy. The United States sends the most guests from abroad, with 11% of reviewers, ahead of Switzerland at 10%. Guests speak a mix of languages: English leads at 34%, followed by Italian and French.
80% of Monforte d'Alba guests come from abroad
Where guests who left reviews live
Where Monforte d'Alba guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milan | 3.3% |
| London | 2.6% |
| Oslo | 2.3% |
| Turin | 2.3% |
| Amsterdam | 2.3% |
Where Monforte d'Alba guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 20.0% |
| United States | 11.4% |
| Switzerland | 10.5% |
| Germany | 8.9% |
| France | 8.3% |
Languages spoken by Monforte d'Alba guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 34.4% |
| Italian | 16.4% |
| French | 16.1% |
| German | 14.1% |
| Spanish | 6.2% |
Monforte d'Alba Airbnbs average 4.84 stars, and 40% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.77.
Cleanliness scores highest in Monforte d'Alba; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.90 |
| Communication | 4.87 |
| Location | 4.89 |
| Check-in | 4.88 |
| Value | 4.77 |
Booking patterns
94% of Monforte d'Alba listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Monforte d'Alba listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.2% | 51 |
| 181-270 days | 27.3% | 21 |
| 91-180 days | 5.2% | 4 |
| 31-90 days | 1.3% | 1 |
Days a year Monforte d'Alba listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.3% | 1 |
| 181-270 days | 5.2% | 4 |
| 91-180 days | 27.3% | 21 |
| 31-90 days | 44.2% | 34 |
| 1-30 days | 22.1% | 17 |
The average Monforte d'Alba booking lasts 4.2 nights, longest in August and shortest in November. Listings took about 17 bookings each over the year, some 1,250 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Monforte d'Alba
Average nights per booking, by month of stay
Two-year average by calendar month.
More than seven in ten listings in Monforte d'Alba accept stays of one or two nights.
Minimum stay set by Monforte d'Alba listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Monforte d'Alba, used by 58% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than eight in ten listings offer Flexible or Moderate terms, against 13% on Firm or stricter ones.
Cancellation policies of Monforte d'Alba listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Monforte d'Alba listings charge a cleaning fee. The typical fee is €34, and some higher fees lift the average to €65. Spread over the average stay of 4.2 nights, that adds roughly €8 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Monforte d'Alba, a four-bedroom home, took in €65,600 over the past year, about 5.3 times the city's average of €12,400. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Monforte Barolo with private pool Entire home · 4 bedrooms Rated 5.00
Monforte - Townhouse 230m2 - Private pool - In the center Entire home · 3 bedrooms Rated 4.88
Villa Coste di Monforte D'Alba Entire home · 3 bedrooms Rated 4.91
I Ciabot di Monforte – Barolo Entire home · 2 bedrooms Rated 4.92
Villa Biancospino – Langhe Entire home · 1 bedroom Rated 4.87
La Piazza d'Assi Suite in Palazzo d'Assi, Langhe Entire home · 2 bedrooms Rated 4.96 Only 8% of Monforte d'Alba listings are classed as professionally managed. Superhosts run a third of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 56% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 20 km, Novello (4 km away, 33 listings) earned the most per listing, about 81% more than Monforte d'Alba.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Barolo 4 km | 59 | €18,110 | €221 | 31% |
| Novello 4 km | 33 | €22,428 | €225 | 38% |
| Dogliani 7 km | 41 | €8,941 | €164 | 32% |
| La Morra 7 km | 100 | €16,440 | €159 | 36% |
| Cherasco 11 km | 38 | €10,651 | €130 | 27% |
| Bra 16 km | 58 | €9,793 | €111 | 33% |
| Alba 17 km | 242 | €12,535 | €157 | 32% |
| Neive 20 km | 30 | €15,002 | €213 | 34% |
See all 143 Piedmont Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Monforte d'Alba:
FAQ
An active Monforte d'Alba Airbnb grossed €12,377 on average in the 12 months to September 2026, according to AirROI's tracking of 77 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,070 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Monforte d'Alba listings earn between €612 and €2,070 in a typical month, and the top tenth €3,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Monforte d'Alba were booked on 34% of available nights over the past year. That compares with 37% for the Piedmont average. August is usually the busiest month.
The average booked night in Monforte d'Alba cost €154 before fees. Half of listings charge between €92 and €160, so bedroom count and location move the price more than the average suggests.
In Monforte d'Alba, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Monforte d'Alba Airbnb grossed €12,377 in the 12 months to September 2026, in line with the Piedmont average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,937 a year (about €740 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,280 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €2,680 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Monforte d'Alba listing was open to book earned €56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €101 or more.
Monforte d'Alba stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Monforte d'Alba Airbnb stay lasted 4.2 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Monforte d'Alba Airbnbs 4.84 out of 5 on average. Guests score cleanliness highest and value lowest.
Centro Storico, Langhe Region and Grinzane Cavour draw the most short-term rental interest in Monforte d'Alba. The neighborhood guide explains what brings guests to each.
AirROI counted 77 active Airbnb listings in Monforte d'Alba as of September 2026. The closest tracked market is Barolo, 4 km away.
In Monforte d'Alba, about seven in ten listings add a cleaning fee. The median fee is €34, and some higher fees lift the average to €65.
Method
Figures on this page cover 77 active Airbnb listings in Monforte d'Alba from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.