Torre del Lago, Toscana Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Torre del Lago, Toscana? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $8,486 per year — at a $160 nightly rate, 30.4% occupancy, and a $46 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 23 active listings, Torre del Lago is a micro-market where selective demand that rewards strong listing quality and pricing strategy.

Regulation is high and 83% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Torre del Lago?

In Torre del Lago, the headline Airbnb metrics are $8,486 in average annual revenue,30.4% occupancy, $160 ADR, and $46 in RevPAR, and guests book about 31 days in advance.

Avg. Daily Rate (ADR)(?)
$160
The average rental revenue earned for an occupied room per day in Torre del Lago.
Occupancy Rate(?)
30.4%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$8,486
Average annual income for an Airbnb listing in Torre del Lago. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$46
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
31 days
How far in advance guests typically book in Torre del Lago. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Torre del Lago.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Torre del Lago.
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How Much Do Airbnb Hosts Earn Monthly in Torre del Lago?

Understanding the monthly revenue variations for Airbnb listings in Torre del Lago is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre del Lago is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre del Lago across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,247+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,053 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $999 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $569, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Torre del Lago

What Is the Monthly Airbnb Occupancy Rate in Torre del Lago?

Maximize your bookings by understanding the Torre del Lago STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre del Lago:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Torre del Lago

What Is the Average Airbnb Nightly Rate in Torre del Lago?

Effective short term rental pricing strategy in Torre del Lago involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre del Lago typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
  • Typical properties (Median) charge around $136 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Torre del Lago

What Is the RevPAR for Airbnb in Torre del Lago?

RevPAR in Torre del Lago is currently $46. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $25 RevPAR.
  • Typical properties (Median) generate $42 RevPAR.
  • Strong performers (Top 25%) earn $68 RevPAR.
  • Best-in-class (Top 10%) achieve $78 RevPAR.

Average Monthly RevPAR Trend in Torre del Lago

RevPAR Insights for Torre del Lago

  • The average RevPAR in Torre del Lago is $46. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($78) and bottom 25% ($25) is $54, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Torre del Lago benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $68+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Torre del Lago?

Torre del Lago's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $2,625 per month
  • Occupancy rates average 49.9%
  • Daily rates average $164
Shoulder Season
  • Revenue averages $1,214 per month
  • Occupancy maintains around 24.7%
  • Daily rates hold near $162
Low Season (January, March, December)
  • Revenue drops to average $850 per month
  • Occupancy decreases to average 19.2%
  • Daily rates adjust to average $164

Seasonality Insights for Torre del Lago

  • Airbnb seasonality in Torre del Lago is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Torre del Lago's highest earning potential, with monthly revenues climbing to $2,944, occupancy reaching 61.1%, and ADRs peaking at $174.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $794, occupancy could drop to 11.1%, and ADRs may adjust to $155.
  • Lower occupancy paired with meaningful seasonality means hosts in Torre del Lago need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Torre del Lago, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Torre del Lago, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Torre del Lago?

Yes, Torre del Lago, Toscana, Italy enforces high STR regulations and 83% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Torre del Lago to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 83% licensed listings)

What Are the Best Neighborhoods for Airbnb in Torre del Lago?

With a compact short-term rental market, Torre del Lago gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Torre del Lago
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Viareggio Beach
Located just a few minutes from Torre del Lago, Viareggio Beach is famous for its stunning coastline and vibrant promenade. It's a prime destination for sun-seekers and families.
Viareggio Promenade, Pineta di Ponente, Marina di Torre del Lago, Carnival of Viareggio, Torre Matilde
Pisa
Pisa is a historic city known for its cultural heritage and iconic Leaning Tower. It draws countless tourists, making it an excellent area for Airbnb hosting.
Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Baptistery of St. John, Museo dell'Opera del Duomo
Lucca
A charming walled city offering a rich history, Lucca is appealing to tourists for its cute streets and cultural landmarks. Great for visitors looking for a quieter experience.
Lucca Walls, Puccini Museum, Piazza dell'Anfiteatro, Torre Guinigi, Basilica di San Frediano
Forte dei Marmi
A luxurious seaside town known for its upscale shops and pristine beaches. Attracts wealthy tourists looking for a high-end vacation experience.
Forte dei Marmi Beach, Versilia's Nightlife, Shopping in Forte dei Marmi, Jet Set Lifestyle, Forte dei Marmi Market
Massa
Known for its beautiful landscapes and proximity to the Apuan Alps, Massa attracts nature lovers and those looking for outdoor activities such as hiking and mountain biking.
Malaspina Castle, Parco della Paduletta, Beaches of Marina di Massa, Torrette di Fivizzano, Apuan Alps
San Giuliano Terme
Famous for its thermal baths and wellness retreats, this area attracts health-conscious tourists seeking relaxation.
Bagni di Pisa, Terme di San Giuliano, Parks and Green Spaces, Historical Villas, Nature Trails
Montignoso
Nestled between the sea and the mountains, Montignoso offers beautiful views and a relaxing atmosphere, ideal for families and nature lovers.
Castle of Malaspina, Cave of Equi, Beaches of Cinque Terre, Local Vineyards, Hiking Trails
Carrara
Renowned for its marble quarries, Carrara offers unique attractions related to art and history, making it a fascinating destination for visitors.
Carrara Marble Quarries, Piazza Alberica, Carrara Cathedral, Museum of Marble, Cave di Marmo

Because Torre del Lago has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Torre del Lago?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Torre del Lago

  • The Torre del Lago Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Torre del Lago, House properties are the most common (47.8%), reflecting the local real estate landscape.
  • Houses represent a significant 47.8% portion, catering likely to families or larger groups.
  • The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.

Torre del Lago Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Torre del Lago

  • The dominant room capacity in Torre del Lago is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Torre del Lago, indicating a high concentration in these sizes.
  • A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torre del Lago.

Torre del Lago Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Torre del Lago

  • The most common guest capacity trend in Torre del Lago vacation rentals is listings accommodating 4 guests (43.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Torre del Lago STR market, accounting for 56.5% of listings.
  • 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torre del Lago.
  • On average, properties in Torre del Lago are equipped to host 4.1 guests.

How Do Listings in Torre del Lago Compare on Quality?

Listing quality in Torre del Lago can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
39.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.8
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
69.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Torre del Lago

  • At 39.3 photos per listing on average, Torre del Lago hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 69.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Torre del Lago averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Torre del Lago?

Amenity Prevalence

Amenity Insights for Torre del Lago

  • Essential amenities in Torre del Lago that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Torre del Lago: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Torre del Lago to stay competitive.

Which Airbnb Amenities Boost Revenue in Torre del Lago?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Torre del Lago, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Dishes and silverware
56.5%$12,655$3,065312.8%
Coffee maker
30.4%$16,703$4,891241.5%
Refrigerator
65.2%$11,071$3,637204.4%
Fire extinguisher
65.2%$10,979$3,811188.1%
Hair dryer
65.2%$10,883$3,991172.7%
Patio or balcony
21.7%$16,692$6,206169.0%
Dedicated workspace
21.7%$16,378$6,293160.3%
Stove
60.9%$11,050$4,496145.8%
Iron
56.5%$11,430$4,658145.4%
Bed linens
56.5%$11,430$4,658145.4%

Revenue Impact Insights for Torre del Lago

  • Dishes and silverware tops the revenue impact list with a 312.8% uplift — listings with this amenity earn $12,655 vs. $3,065 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Torre del Lago STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre del Lago. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Torre del Lago Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Torre del Lago

  • The typical guest profile for Airbnb in Torre del Lago consists of a mix of domestic (35%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 35.3% of guests.
  • Key international markets include Italy (35.3%) and Germany (25.5%).
  • Top languages spoken are English (34.4%) followed by Italian (16.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Torre del Lago?

Listings in Torre del Lago average 4.76 out of 5 overall, with about 21.3 reviews per active listing and 8.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Torre del Lago

  • An average rating of 4.76 places Torre del Lago in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.88), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 8.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 8.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Torre del Lago Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Torre del Lago

  • The most common availability pattern in Torre del Lago falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Torre del Lago (39.1%), reflecting common guest stay durations or potential owner blocking patterns.

How Far in Advance Do Guests Book Airbnb in Torre del Lago?

Average Booking Lead Time by Month

Booking Lead Time Insights for Torre del Lago

  • The overall average booking lead time for vacation rentals in Torre del Lago is 31 days.
  • Guests book furthest in advance for stays during October (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Torre del Lago.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Torre del Lago averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Torre del Lago?

Guests in Torre del Lago stay about 5.6 nights on average, generating roughly 215 reservations and 10.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Torre del Lago

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Torre del Lago

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 10.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Jan (14.8 nights) and shorten in Dec (1.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Torre del Lago Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.7%)

1 Night

2 listings

8.7% of total

2 Nights (30.4%)

2 Nights

7 listings

30.4% of total

3 Nights (8.7%)

3 Nights

2 listings

8.7% of total

4-6 Nights (8.7%)

4-6 Nights

2 listings

8.7% of total

7-29 Nights (4.3%)

7-29 Nights

1 listings

4.3% of total

30+ Nights (39.1%)

30+ Nights

9 listings

39.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Torre del Lago is 30+ Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (39.1%) caters to monthly stays (30+ nights) in Torre del Lago, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39.1% of Torre del Lago hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
  • A 2-night minimum appears standard (30.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 39.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre del Lago.

Torre del Lago Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

1 listings

4.3% of total

Flexible (30.4%)

Flexible

7 listings

30.4% of total

Moderate (34.8%)

Moderate

8 listings

34.8% of total

Firm (30.4%)

Firm

7 listings

30.4% of total

Cancellation Policy Insights for Torre del Lago

  • The prevailing Airbnb cancellation policy trend in Torre del Lago is Moderate, used by 34.8% of listings.
  • There's a relatively balanced mix between guest-friendly (65.2%) and stricter (30.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.8% market standard in Torre del Lago.
  • Regularly review your cancellation policy against competitors and market demand shifts in Torre del Lago.

How Much Are Airbnb Cleaning Fees in Torre del Lago?

Cleaning fees in Torre del Lago are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$500
Median Cleaning Fee
$47
Listings Charging a Fee
65.2%
Fee as Revenue Share
10.9%

Cleaning Fee Insights for Torre del Lago

  • About 65.2% of Torre del Lago listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($500) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Torre del Lago median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Torre del Lago Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre del Lagobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House of the Hydrangeas

House of the Hydrangeas

Entire Place • 3 bedrooms

$25,642
Revenue
13.2%
Occupancy
$558.18
Daily Rate
Casa Patino - by Happy Rentals

Casa Patino - by Happy Rentals

Entire Place • 3 bedrooms

$24,440
Revenue
37.9%
Occupancy
$254.01
Daily Rate
Giuliana's house by the sea

Giuliana's house by the sea

Entire Place • 2 bedrooms

$22,673
Revenue
33.1%
Occupancy
$259.59
Daily Rate
The Sea Garden [3 Minutes from the Sea]

The Sea Garden [3 Minutes from the Sea]

Entire Place • 1 bedroom

$19,200
Revenue
46.6%
Occupancy
$160.26
Daily Rate
Puccini's Apartment 3 min from the sea A/C Wi-Fi

Puccini's Apartment 3 min from the sea A/C Wi-Fi

Entire Place • 1 bedroom

$13,499
Revenue
33.7%
Occupancy
$141.64
Daily Rate
House With Bikes Included

House With Bikes Included

Entire Place • 3 bedrooms

$12,707
Revenue
29.6%
Occupancy
$215.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Torre del Lago?

Learn from the best! This table showcases top-performing Airbnb hosts in Torre del Lago based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Torre del Lago by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holidu1$25,6422Not Rated
Leonardo1$24,44045.00/5.0
Daniele1$22,6730Not Rated
Loredana4$22,5633204.58/5.0
Valente Living1$19,200124.92/5.0
Faby1$13,49994.67/5.0
Daniele By BelcantoVillas1$12,7072Not Rated
Pamela1$10,9771Not Rated
Marco1$8,9211Not Rated
Maurizio1$7,1730Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre del Lago.

Who Are the Airbnb Hosts in Torre del Lago?

Torre del Lago has a relatively balanced host base.

Superhosts
17.4%
Professional Management
8.7%
Cohosted Listings
4.3%
Instant Book Enabled
21.7%
Simplified Pricing
52.2%

Host Profile Insights for Torre del Lago

  • Only 17.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
  • 8.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 21.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 52.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • Benchmark your host metrics against these Torre del Lago averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Torre del Lago

These are the highest-grossing professional property management operations in Torre del Lago, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Torre del Lago
CompanyListingsRevenueADROcc.Rating
Holidu1$25,642$55813.2%N/A
Leonardo1$24,440$25437.9%5.00/5

Management Company Insights for Torre del Lago

  • The leading management company, Holidu, operates 1 listings with $25,642 in gross revenue — a useful benchmark for what scale looks like in Torre del Lago.
  • Top managers average 1 properties each, suggesting professional management in Torre del Lago still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 8.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Torre del Lago's Airbnb Market Compare to Nearby Cities?

How does the Torre del Lago Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Monterosso al Mare, Torre del Lago has 21 percentage points lower occupancy and about $116 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Torre del Lago — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano12$4,307$418.6949%
Portofino75$3,522$519.1537%
Marciano della Chiana17$3,403$545.8433%
Castelfranco di Sotto51$3,369$366.7437%
Buonconvento59$3,198$435.5343%
Monterosso al Mare364$2,826$276.0151%
Radda in Chianti93$2,746$350.6837%
Gaiole in Chianti215$2,671$387.0736%
Rignano sull'Arno84$2,665$337.9537%
Monte San Savino90$2,652$413.3738%

Frequently Asked Questions About Airbnb in Torre del Lago

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Torre del Lago.

How much do Airbnb hosts make in Torre del Lago?

Torre del Lago hosts earn about $8,486 per year on average, with an average nightly rate of $160 and RevPAR of $46. Those figures describe the typical revenue environment for active listings in Torre del Lago, Toscana, not the ceiling for the best operators. Source: AirROI 2026 data, Torre del Lago market, June 2025 to May 2026.

What is the average Airbnb occupancy rate in Torre del Lago?

The average Airbnb occupancy rate in Torre del Lago is 30.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Torre del Lago?

Listings in Torre del Lago average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Torre del Lago?

Torre del Lago currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Torre del Lago?

AirROI currently classifies the short-term rental regulation level in Torre del Lago as High. The dataset also shows about 82.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Torre del Lago?

RevPAR in Torre del Lago is about $46. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Torre del Lago?

Occupancy of 30.4% means Torre del Lago is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,486, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Torre del Lago?

The average booking lead time in Torre del Lago is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Torre del Lago?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Torre del Lago include Viareggio Beach, Pisa, Lucca. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Torre del Lago?

entire_home listings make up 82.6% of the active supply in Torre del Lago. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Torre del Lago compare to nearby Airbnb markets?

Among neighboring markets, Tignano posts $51,680 in average annual revenue with 49.1% occupancy, compared to Torre del Lago's $8,486 and 30.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Torre del Lago?

The average Airbnb stay length in Torre del Lago is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Torre del Lago?

Airbnb listings in Torre del Lago average 4.76 out of 5 overall. About 8.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Torre del Lago?

Dishes and silverware and Coffee maker are among the strongest revenue-linked amenities in Torre del Lago. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Torre del Lago?

Yes. About 65.2% of active Airbnb listings in Torre del Lago charge a cleaning fee, and the average fee is $500. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Torre del Lago?

Only 17.4% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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