Golden Luxe, Villa next Twiga Beach Club Entire home · 4 bedrooms Rated 4.47 - Revenue
- €91,357
- Occupancy
- 33.6%
- Daily rate
- €639
Airbnb market data · 202612 months to October 2026
The average Airbnb in Marina di Pietrasanta brought in €22,888 over the 12 months through October 2026, about 17% more than the Tuscany average of €19,638.
The short answer
Marina di Pietrasanta earns on price rather than volume. Listings averaged €317 a night and were booked on 32% of available nights, against €210 and 39% for the Tuscany average.
Timing matters: in July, the best month, the average listing earned about 21.1 times as much as in March, the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Marina di Pietrasanta is the 219th-largest of 281 Tuscany markets AirROI tracks.
Browse the live Marina di Pietrasanta Airbnb market See Every Marina di Pietrasanta ListingRevenue
Gross bookings per Marina di Pietrasanta listing averaged €22,888 over the 12 months to October 2026 (Tuscany average: €19,638), before cleaning, platform and management costs and taxes.
The average Marina di Pietrasanta listing brought in €9,500 in July, its best month, and €449 in March, its slowest. The three strongest months bring in 65% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 21.1 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,950.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,367 | 12.9% | €341 | €44 | 43 days | 2.4 nights |
| Nov 2025 | €572 | 6.7% | €312 | €19 | 1 day | 2 nights |
| Dec 2025 | €1,120 | 14.6% | €343 | €36 | 10 days | 2.7 nights |
| Jan 2026 | €808 | 10.3% | €384 | €26 | 7 days | 3.2 nights |
| Feb 2026 | €994 | 10.7% | €368 | €36 | 8 days | 3 nights |
| Mar 2026 | €449 | 8.5% | €362 | €14 | 12 days | 1.4 nights |
| Apr 2026 | €1,876 | 20.2% | €356 | €63 | 14 days | 3.9 nights |
| May 2026 | €1,693 | 17.3% | €394 | €55 | 34 days | 4 nights |
| Jun 2026 | €5,049 | 42.8% | €428 | €168 | 60 days | 5.7 nights |
| Jul 2026 | €9,496 | 63.7% | €507 | €306 | 76 days | 8.9 nights |
| Aug 2026 | €8,510 | 60.8% | €521 | €275 | 68 days | 5.8 nights |
| Sep 2026 | €3,492 | 38.4% | €388 | €116 | 64 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Marina di Pietrasanta listing earns about €1,880 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Marina di Pietrasanta Airbnb took in €22,888 in the 12 months to October 2026, and run by its owner at everyday costs, about €1,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,870 a month.
Cleaning it yourself keeps the €1,630 a year guests pay in cleaning fees, for about €1,460 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,150 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €21,258 | €45,450 |
| Cleaning fees guests pay7% of Marina di Pietrasanta bookings | €1,630 | €3,490 |
| Gross bookings | €22,888 | €48,940 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Marina di Pietrasanta listings on Simplified Pricing, 3% for the rest | −€2,720 | −€5,810 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,630 | −€3,490 |
| Utilities and internetAbout 5% of bookings | −€1,140 | −€2,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€460 | −€980 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€690 | −€1,470 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€230 | −€230 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€6,980 | −€14,540 |
| Left for housing costs, then profit | €15,908about €1,330 a month | €34,400about €2,870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Marina di Pietrasanta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marina di Pietrasanta home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €4,080 a month, against €1,910 for the average one.
Occupancy
Marina di Pietrasanta listings were booked on 32% of the nights they were open over the past year, 7 percentage points below the Tuscany average (39%) and 7 points below the Italy average (39%). Occupancy swings from 7% in November to 64% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July was the busiest month in Marina di Pietrasanta, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Marina di Pietrasanta, known as ADR (average daily rate), was €317 over the past year, about 51% above the Tuscany average of €210 and about 71% above the Italy average of €185. Rates swing with the seasons, from about €310 in November to about €520 in August.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates ran 67% above November's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €392. The 12-month ADR of €317 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marina di Pietrasanta it averaged €126 over the past year, from about €14 in March to about €306 in July.
A small group of listings earns several times more per open night than the rest.
July RevPAR was about 21.1 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €97. The 12-month RevPAR of €126 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Marina di Pietrasanta is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
Guests book Marina di Pietrasanta stays 48 days ahead on average (about seven weeks). July stays are booked furthest out, about 76 days ahead, and November stays closest to arrival, about 1 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 48 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 31 active listings in Marina di Pietrasanta display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marina di Pietrasanta.
Neighborhoods
AirROI's area guide picks Pietrasanta Centro as the parts of Marina di Pietrasanta that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pietrasanta Centro | The charming historic center of Pietrasanta, known for its art galleries and beautiful architecture. It's a cultural hub attracting visitors exploring Tuscany's art scene. | Piazza del Duomo, Sant'Agostino Church, Museo dei Bozzetti, Cattedrale di Pietrasanta, Artisan workshops, Pietrasanta's marble shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Marina di Pietrasanta is an entire home: all 31 listings rent the whole place. Apartments and condos are the most common property type at 58%, ahead of houses (42%).
Every listing rents the whole place
Marina di Pietrasanta Airbnb listings by room type
Listings by property type
Marina di Pietrasanta Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 58.1% | 18 |
| House | 41.9% | 13 |
Two-bedroom homes are the most common size in Marina di Pietrasanta (48% of entire homes), followed by one-bedroom homes (26%).
Marina di Pietrasanta entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 25.8% | 8 |
| 2 bedrooms | 48.4% | 15 |
| 3 bedrooms | 16.1% | 5 |
| 4 bedrooms | 9.7% | 3 |
The most common capacity in Marina di Pietrasanta is four guests (42% of listings), and 32% of listings sleep six or more.
Marina di Pietrasanta listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.2% | 1 |
| 3 guests | 9.7% | 3 |
| 4 guests | 41.9% | 13 |
| 5 guests | 12.9% | 4 |
| 6 guests | 19.4% | 6 |
| 7 guests | 3.2% | 1 |
| 8+ guests | 9.7% | 3 |
Marina di Pietrasanta hosts set up an average of 3 beds per listing. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Marina di Pietrasanta: 94% of listings have one, and 65% have an outdoor dining area.
Share of Marina di Pietrasanta listings with each common amenity
Guests
Marina di Pietrasanta splits its demand between home and abroad: 64% of guests who left reviews live outside Italy, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 37%, followed by French and Italian.
64% of Marina di Pietrasanta guests come from abroad
Where guests who left reviews live
Where Marina di Pietrasanta guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milan | 9.2% |
| Munich | 6.2% |
| Hamburg | 4.6% |
| New York | 3.1% |
| Florence | 3.1% |
Where Marina di Pietrasanta guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 36.4% |
| United States | 19.7% |
| Germany | 15.2% |
| United Kingdom | 9.1% |
| France | 4.5% |
Languages spoken by Marina di Pietrasanta guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.2% |
| French | 15.4% |
| Italian | 12.8% |
| German | 11.5% |
| Spanish | 7.7% |
Marina di Pietrasanta Airbnbs average 4.76 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.55, against 4.90 for check-in. Review histories are short, about 9 per listing, so a few stays can move a listing's score.
Check-in scores highest in Marina di Pietrasanta; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.75 |
| Communication | 4.89 |
| Location | 4.83 |
| Check-in | 4.90 |
| Value | 4.55 |
Booking patterns
All Marina di Pietrasanta listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Marina di Pietrasanta listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.6% | 25 |
| 181-270 days | 19.4% | 6 |
Days a year Marina di Pietrasanta listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 25.8% | 8 |
| 31-90 days | 41.9% | 13 |
| 1-30 days | 32.3% | 10 |
The average Marina di Pietrasanta booking lasts 4.6 nights, longest in July and shortest in March. Listings took about 10 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Marina di Pietrasanta
Average nights per booking, by month of stay
39% of listings in Marina di Pietrasanta accept stays of one or two nights; two nights and three nights are the most common minimums, tied at 32% each.
Minimum stay set by Marina di Pietrasanta listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Marina di Pietrasanta, used by 29% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 45% of listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Marina di Pietrasanta listings, from most to least flexible
Share of listings by the policy they use
About three-quarters of Marina di Pietrasanta listings charge a cleaning fee. The typical fee is about €91. Spread over the average stay of 4.6 nights, that adds roughly €20 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Marina di Pietrasanta, a four-bedroom home, took in €91,400 over the past year, about four times the city's average of €22,900.
Golden Luxe, Villa next Twiga Beach Club Entire home · 4 bedrooms Rated 4.47
Villa Gatti with Pool in Tonfano Marina di Pietra Entire home · 4 bedrooms Rated 4.33
Luxury Tonfano 60 from the sea+pool+parking Entire home · 2 bedrooms Rated 5.00
Villa giulia Entire home · 3 bedrooms Rated 4.86
2bdr 30m from the Sea + Terrace + Private Parking Entire home · 2 bedrooms Rated 5.00
Exclusive Suite Viale Roma | Minutes from beach Entire home · 3 bedrooms Rated 4.94 Only 6% of Marina di Pietrasanta listings are classed as professionally managed, though 39% of listings have a co-host. Only 29% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
Nearby markets
Marina di Pietrasanta earns about as much per listing as Forte dei Marmi, the top earner of the eight nearby markets in the table, all within 10 km. Lido di Camaiore was the busiest, booked on 39% of nights against 32% in Marina di Pietrasanta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pietrasanta 2 km | 411 | €17,202 | €233 | 33% |
| Lido di Camaiore 4 km | 34 | €22,153 | €330 | 39% |
| Forte dei Marmi 5 km | 169 | €23,147 | €462 | 29% |
| Camaiore 6 km | 657 | €18,720 | €251 | 36% |
| Seravezza 7 km | 70 | €12,659 | €221 | 34% |
| Viareggio 8 km | 829 | €13,360 | €157 | 36% |
| Montignoso 9 km | 64 | €9,079 | €171 | 32% |
| Massarosa 10 km | 216 | €17,801 | €236 | 35% |
See all 281 Tuscany Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Marina di Pietrasanta:
FAQ
An active Marina di Pietrasanta Airbnb grossed €22,888 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €4,010 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Marina di Pietrasanta listings earn between €1,130 and €4,010 in a typical month, and the top tenth €6,800 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Marina di Pietrasanta were booked on 32% of available nights over the past year. That compares with 39% for the Tuscany average. July was the busiest month.
The average booked night in Marina di Pietrasanta cost €317 before fees. Half of listings charge between €170 and €440, so bedroom count and location move the price more than the average suggests.
All active Marina di Pietrasanta listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Marina di Pietrasanta Airbnb grossed €22,888 in the 12 months to October 2026, 17% above the Tuscany average of €19,638. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €15,908 a year (about €1,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,870 a month. Check a specific home in the Airbnb estimator.
July paid best over the past year, at €9,500 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Marina di Pietrasanta listing was open to book earned €126 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €297 or more.
Marina di Pietrasanta stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Marina di Pietrasanta Airbnb stay lasted 4.6 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Marina di Pietrasanta Airbnbs 4.76 out of 5 on average. Guests score check-in highest and value lowest.
Pietrasanta Centro draw the most short-term rental interest in Marina di Pietrasanta. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Marina di Pietrasanta as of October 2026. The closest tracked market is Pietrasanta, 2 km away.
In Marina di Pietrasanta, about three-quarters of listings add a cleaning fee, and the typical fee is about €91.
All of Tuscany had 15 million tourist arrivals in 2024, Regione Toscana reports. AirROI estimates 325 Airbnb stays in Marina di Pietrasanta, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Tuscany tourism statistics.
Method
Figures on this page cover 31 active Airbnb listings in Marina di Pietrasanta from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.