Airbnb market data · 202612 months to April 2026
Novella, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Novella brought in €7,660 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Novella run through April 2026.
The short answer
Novella Airbnb Market at a Glance
Listings averaged €110 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 6.8 times as much as in March, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Novella is the 131st-largest of 143 Trentino – Alto Adige/Südtirol markets AirROI tracks.
Browse the live Novella Airbnb market See Every Novella ListingRevenue
How Much Do Airbnb Hosts Make in Novella?
Gross bookings per Novella listing averaged €7,660 over the 12 months to April 2026 (Trentino – Alto Adige/Südtirol average: €18,926), before cleaning, platform and management costs and taxes.
The average Novella listing brought in €2,050 in August, its best month, and €300 in March, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
Across Novella's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,600+ a month, about twice the typical property.
- Strong performers (top 25%) earn €1,300 or more, roughly €470 a month above the median.
- Typical properties (median) earn about €827 a month.
- Entry-level properties (bottom 25%) earn €360 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 6.8 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €909.
Novella Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in February.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | €749 | 27.2% | €104 | €24 | 73 days | 6.4 nights |
| Jun 2025 | €1,045 | 35.9% | €109 | €35 | 70 days | 5.6 nights |
| Jul 2025 | €1,945 | 62.1% | €113 | €63 | 98 days | 7.4 nights |
| Aug 2025 | €2,050 | 64.9% | €119 | €66 | 95 days | 5.7 nights |
| Sep 2025 | €1,336 | 44.9% | €107 | €45 | 52 days | 7 nights |
| Oct 2025 | €788 | 26.7% | €107 | €25 | 44 days | 3.7 nights |
| Nov 2025 | €668 | 23.3% | €110 | €22 | 11 days | 4.8 nights |
| Dec 2025 | €614 | 16.9% | €119 | €20 | 64 days | 3.6 nights |
| Jan 2026 | €453 | 12.0% | €114 | €15 | 47 days | 2.3 nights |
| Feb 2026 | €407 | 15.0% | €120 | €15 | 26 days | 4.2 nights |
| Mar 2026 | €300 | 9.7% | €115 | €10 | 10 days | 5.7 nights |
| Apr 2026 | €550 | 18.7% | €113 | €18 | 18 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Novella market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Novella Profitable?
Yes, when it's run well. The average Novella Airbnb took in €7,660 in the 12 months to April 2026, and run by its owner at everyday costs, about €470 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €740 a month.
Cleaning it yourself keeps the €520 a year guests pay in cleaning fees, for about €510 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €410 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Novella Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,140 | €11,230 |
| Cleaning fees guests pay7% of Novella bookings | €520 | €810 |
| Gross bookings | €7,660 | €12,040 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 47% of Novella listings on Simplified Pricing, 3% for the rest | −€680 | −€1,070 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€520 | −€810 |
| Utilities and internetAbout 5% of bookings | −€380 | −€600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€240 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€360 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −€2,080 | −€3,200 |
| Left for housing costs, then profit | €5,580about €470 a month | €8,840about €740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Novella Airbnb Profit
The estimate starts from Novella's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novella home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Novella's Top Earners Get There
- More nights booked. The busiest quarter of Novella listings are booked on 44% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of €96 adds about €963 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €96. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €710 a year.
- Open for the busy months. August brought the average listing about €2,050, against €300 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Novella listings average 4.83 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,000 a month, against €640 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Novella?
Novella listings were booked on 37% of the nights they were open over the past year, in line with the Trentino – Alto Adige/Südtirol average and 2 percentage points below the Italy average (39%). Occupancy swings from 10% in March to 65% in August.
Across Novella's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 52%+ of open nights, 24 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August was the busiest month in Novella, March the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Novella?
The average nightly rate in Novella, known as ADR (average daily rate), was €110 over the past year, about 54% below the Trentino – Alto Adige/Südtirol average of €240 and about 37% below the Italy average of €175. Rates peak in February and December at about €120 and bottom out in May at about €105.
Across Novella's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €150+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge €120 or more, about €25 above the median.
- Typical properties (median) charge about €96 a night.
- Entry-level properties (bottom 25%) charge €79 or less, about 17% below the median.
February rates ran 16% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €113.
What Is the RevPAR for Airbnb in Novella?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novella it averaged €40 over the past year, from about €10 in March to about €66 in August.
Across Novella's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €69+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn €60 or more, about €25 a night above the median.
- Typical properties (median) earn about €37 per open night.
- Entry-level properties (bottom 25%) earn €18 or less, about half of the median.
August RevPAR was about 6.8 times March's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €30. The 12-month RevPAR of €40 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Novella
With only 19 active listings, the monthly pattern in Novella is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Novella?
Guests book Novella stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 98 days ahead, and March stays closest to arrival, about 10 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 76 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Novella
79% of the 19 active listings in Novella display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novella.
Neighborhoods
Best Neighborhoods for Airbnb in Novella
AirROI's area guide picks four Novella neighborhoods that draw short-term rental guests, led by Madonna di Campiglio, Val di Funes and Ortisei. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Madonna di Campiglio | A famous ski resort in the Dolomites, Madonna di Campiglio attracts winter sports enthusiasts and summer hikers alike. The area offers breathtaking scenery and maintains a vibrant alpine village atmosphere. | Ski slopes and lifts, Spinale Express, Five Lakes Walk, Pradalago, Skiing and hiking trails |
| Val di Funes | Celebrated for its picturesque landscapes and the stunning Santa Maddalena church, Val di Funes is ideal for nature lovers. Its serene beauty attracts visitors year-round, especially photographers and hikers. | St. Magdalena Church, Seceda, Geisler Peaks, Nature Parks, Hiking Trails |
| Ortisei | Another gem in the Val Gardena, Ortisei is known for its woodwork and crafting traditions. The village offers access to stunning Dolomiti ski runs, making it attractive for both summer and winter visitors. | Seceda cable car, St. Ulrich Parish Church, Gardena Valley, Skiing and snowboarding, Local workshops and craftsmen |
| Lago di Braies | Known as the 'Emerald Lake', Lago di Braies is a breathtaking destination for nature lovers and photographers. Its stunning beauty draws tourists year-round seeking outdoor activities and tranquility. | Boat rides on the lake, Hiking trails, Scenic views, Photography spots, Surrounding alpine scenery |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Novella vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 15 km, Kaltern an der Weinstraße - Caldaro sulla Strada del Vino (13 km away, 81 listings) earned the most per listing, about 2.7 times as much as Novella.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Borgo d'Anaunia 5 km | 30 | €10,097 | €139 | 30% |
| Cles 6 km | 35 | €7,336 | €111 | 37% |
| Predaia 8 km | 41 | €7,863 | €132 | 26% |
| Ville d'Anaunia 9 km | 43 | €9,450 | €138 | 30% |
| Kaltern an der Weinstraße - Caldaro sulla Strada del Vino 13 km | 81 | €20,886 | €248 | 32% |
| Malé 14 km | 37 | €10,024 | €133 | 34% |
| Eppan an der Weinstraße - Appiano sulla Strada del Vino 15 km | 73 | €12,535 | €246 | 34% |
| Tramin an der Weinstraße - Termeno sulla Strada del Vino 15 km | 48 | €10,784 | €237 | 33% |
Other Airbnb Markets in Trentino – Alto Adige/Südtirol
- Riva del Garda Airbnb data 654 listings
- Trento Airbnb data 406 listings
- Arco Airbnb data 376 listings
- Meran - Merano Airbnb data 290 listings
- Bolzano - Bozen Airbnb data 244 listings
- Pinzolo Airbnb data 237 listings
- Ledro Airbnb data 213 listings
- Canazei Airbnb data 191 listings
See all 143 Trentino – Alto Adige/Südtirol Airbnb markets
Markets Similar to Novella
Markets elsewhere in Italy with a similar nightly rate and occupancy to Novella:
- Giovinazzo Airbnb data Italy · €109/night · 36.9%
- Vicenza Airbnb data Italy · €109/night · 36.7%
- Mola di Bari Airbnb data Italy · €109/night · 37.1%
- Rozzano Airbnb data Italy · €108/night · 37.4%
- Montesilvano Airbnb data Italy · €109/night · 36.1%
- Mattinata Airbnb data Italy · €108/night · 37.4%
FAQ
Novella Airbnb FAQ
How much do Airbnb hosts make in Novella?
An active Novella Airbnb grossed €7,660 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,300 or more in a typical month.
How much can I make on Airbnb in Novella?
It depends most on the home's size, location and how it's run. The middle half of Novella listings earn between €360 and €1,300 in a typical month, and the top tenth €1,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Novella?
Listings in Novella were booked on 37% of available nights over the past year. That compares with 37% for the Trentino – Alto Adige/Südtirol average. August was the busiest month.
How much does an Airbnb cost per night in Novella?
The average booked night in Novella cost €110 before fees. Half of listings charge between €79 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Novella?
In Novella, 79% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Novella?
Yes, when it's run well. The average Novella Airbnb grossed €7,660 in the 12 months to April 2026, 60% below the Trentino – Alto Adige/Südtirol average of €18,926, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,580 a year (about €470 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €740 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Novella?
August paid best over the past year, at €2,050 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Novella?
Each night a Novella listing was open to book earned €40 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €69 or more.
How far in advance do guests book Airbnbs in Novella?
Novella stays were booked 76 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Novella?
The average Novella Airbnb stay lasted 5.8 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Novella rated?
Guests rate Novella Airbnbs 4.83 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Novella?
Madonna di Campiglio, Val di Funes and Ortisei draw the most short-term rental interest in Novella. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Novella?
AirROI counted 19 active Airbnb listings in Novella as of April 2026. The closest tracked market is Borgo d'Anaunia, 5 km away.
How much are Airbnb cleaning fees in Novella?
In Novella, nearly seven in ten listings add a cleaning fee, and the typical fee is about €40.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Novella from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.