Villa with Private Swimming Pool Entire home · 3 bedrooms Rated 5.00 - Revenue
- €56,137
- Occupancy
- 38.7%
- Daily rate
- €530
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rio Marina brought in €7,307 over the 12 months through September 2026, about 60% less than the Tuscany average of €18,380.
The short answer
Rates and bookings both trail the Tuscany average. Listings averaged €124 a night and were booked on 34% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in August, usually the best month, the average listing earns about 7 times as much as in December, usually the slowest.
With 88 active listings, Rio Marina is the 111th-largest of 281 Tuscany markets AirROI tracks.
Browse the live Rio Marina Airbnb market See Every Rio Marina ListingRevenue
Gross bookings per Rio Marina listing averaged €7,307 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Rio Marina listing brings in €3,020 in August, its best month, and €430 in December, its slowest. February runs within 3% of December, so either can be the slowest in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 7 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,150. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,445 | 36.4% | €117 | €48 | 71 days | 5.6 nights |
| Oct 2025 | €1,714 | 19.4% | €112 | €55 | 63 days | 7.3 nights |
| Nov 2025 | €602 | 17.2% | €111 | €20 | 63 days | 5.4 nights |
| Dec 2025 | €489 | 17.3% | €113 | €16 | 19 days | 3.1 nights |
| Jan 2026 | €524 | 17.5% | €123 | €17 | 16 days | 4.5 nights |
| Feb 2026 | €500 | 18.4% | €119 | €18 | 3 days | 3.7 nights |
| Mar 2026 | €409 | 11.4% | €115 | €13 | 13 days | 5.5 nights |
| Apr 2026 | €782 | 16.2% | €119 | €26 | 24 days | 4.1 nights |
| May 2026 | €880 | 20.3% | €131 | €28 | 44 days | 5.3 nights |
| Jun 2026 | €1,518 | 37.0% | €143 | €51 | 56 days | 6.5 nights |
| Jul 2026 | €2,647 | 53.7% | €156 | €85 | 95 days | 8.2 nights |
| Aug 2026 | €2,907 | 60.8% | €159 | €94 | 101 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Rio Marina address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Rio Marina Airbnb took in €7,307 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €12,740, and run by its owner at everyday costs, about €730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,487 | €11,310 |
| Cleaning fees guests pay11% of Rio Marina bookings | €820 | €1,430 |
| Gross bookings | €7,307 | €12,740 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 48% of Rio Marina listings on Simplified Pricing, 3% for the rest | −€660 | −€1,140 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€820 | −€1,430 |
| Utilities and internetAbout 5% of bookings | −€370 | −€640 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€220 | −€380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€2,330 | −€3,950 |
| Left for housing costs, then profit | €4,977about €410 a month | €8,790about €730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Rio Marina's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rio Marina home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,060 a month, against €610 for the average one.
Occupancy
Rio Marina listings were booked on 34% of the nights they were open over the past year, 4 percentage points below the Tuscany average (38%) and 5 points below the Italy average (39%). In a typical year, occupancy swings from 15% in December to 64% in August.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
August is usually the busiest month in Rio Marina, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rio Marina, known as ADR (average daily rate), was €124 over the past year, about 38% below the Tuscany average of €200 and about 29% below the Italy average of €175. In a typical year, rates peak in August at about €155 and bottom out in October and November at about €105.
The top 10% charge about 2.3 times the rate of the bottom quarter.
August rates run 46% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €120.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rio Marina it averaged €49 over the past year, from about €14 in a typical December to about €97 in a typical August.
Per open night, by tier:
August RevPAR is about 7 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €38. The 12-month RevPAR of €49 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Rio Marina has one high season, June through October, which makes it a highly seasonal market. Business is slowest from November to May. A listing earns about four times as much a month in June through August as in December through February.
Average revenue by month in Rio Marina
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,150.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €833 |
| February | Low season | €443 |
| March | Low season | €451 |
| April | Low season | €676 |
| May | Low season | €787 |
| June | High season | €1,410 |
| July | High season | €2,470 |
| August | High season | €3,020 |
| September | High season | €1,360 |
| October | High season | €1,300 |
| November | Low season | €606 |
| December | Low season | €430 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | €1,910 | 43% | €131 |
| Low seasonNovember–May | €604 | 18% | €111 |
Guests book Rio Marina stays 66 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 98 days ahead, and February stays closest to arrival, about 7 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 88 active listings in Rio Marina display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rio Marina.
Neighborhoods
AirROI's area guide picks eight Rio Marina neighborhoods that draw short-term rental guests, led by Rio Marina Center, Duca degli Abruzzi Promenade and Island Hiking Trails. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rio Marina Center | The heart of Rio Marina, offering easy access to shops, restaurants, and local culture. A prime spot for tourists seeking convenience and a local experience by the sea. | Port of Rio Marina, Local artisan shops, Marina beach, Restaurants with local cuisine |
| Duca degli Abruzzi Promenade | A scenic promenade along the coast, perfect for evening strolls and enjoying the seaside views. Attracts families and couples looking for relaxation and recreation. | Seaside cafés, Biking paths, Clear water beaches, Playgrounds for children |
| Island Hiking Trails | Known for its beautiful hiking trails and nature walks, this area attracts outdoor enthusiasts and nature lovers. A great area for those looking to offer unique experiences. | Hiking trails on Mount Capanne, Flora and fauna observation, Picnic areas, Panoramic views of the coastline |
| Scoglietto Beach | A popular beach with crystal clear waters, ideal for swimming and sunbathing. This area appeals to beachgoers and water sports enthusiasts throughout the summer. | Snorkeling spots, Lounge chair rentals, Beach bars, Sunset views |
| La Zanca | A tranquil area with beautiful views and fewer crowds, ideal for relaxation. It is appealing for guests looking for a peaceful getaway from the busier areas. | Quiet beaches, Nature walks, Local seafood restaurants, Serene sunset spots |
| Cimitero degli Inglesi | A historical site with unique cultural significance. Attracts history buffs and tourists interested in the heritage of the island. | Historic English cemetery, Guided tours, Cultural events |
| Olive Groves | Surrounding Rio Marina, these areas offer agritourism experiences with wine and olive oil tastings, popular among culinary enthusiasts and those seeking authentic Italian experiences. | Olive oil farms, Wine tasting tours, Cooking classes, Country trails |
| Local Festivals | The area hosts various local festivals throughout the year, attracting tourists who want to experience the local culture and traditions firsthand. | Local food fairs, Cultural performances, Traditional music events, Artisan markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Rio Marina is an entire home: 98% of listings, with private rooms at 2%. Apartments and condos are the most common property type at 73%, about 2.7 times the share of houses (27%).
Nearly all listings rent the whole place
Rio Marina Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.7% | 86 |
| Private room | 2.3% | 2 |
Listings by property type
Rio Marina Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 72.7% | 64 |
| House | 27.3% | 24 |
Rio Marina's homes run small: studios and one-bedrooms make up 50% of entire homes, and only 10% of homes have three or more bedrooms. Shares are of the 82 entire homes that give a bedroom count; rented rooms are left out.
Rio Marina entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 9.8% | 8 |
| 1 bedroom | 40.2% | 33 |
| 2 bedrooms | 40.2% | 33 |
| 3 bedrooms | 7.3% | 6 |
| 4 bedrooms | 2.4% | 2 |
A typical one-bedroom home in Rio Marina earned €4,330 over the past year, against €7,730 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 33 | €4,330 | €5,410 | €119 | 33% |
| 2 bedrooms | 33 | €7,730 | €9,410 | €127 | 38% |
Most Rio Marina listings are sized for couples and small families: 68% sleep four guests or fewer, and just 6% take eight or more.
Rio Marina listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.9% | 14 |
| 3 guests | 14.8% | 13 |
| 4 guests | 37.5% | 33 |
| 5 guests | 9.1% | 8 |
| 6 guests | 13.6% | 12 |
| 7 guests | 3.4% | 3 |
| 8+ guests | 5.7% | 5 |
Rio Marina hosts set up an average of 2.7 beds per listing. Only 39% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Rio Marina: 80% of listings have one, and 44% have an outdoor dining area.
Share of Rio Marina listings with each common amenity
Guests
Rio Marina splits its demand between home and abroad: 51% of guests who left reviews live outside Italy, led by visitors from Germany and France. Guests speak a mix of languages: English leads at 36%, followed by Italian and German.
51% of Rio Marina guests come from abroad
Where guests who left reviews live
Where Rio Marina guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Florence | 6.7% |
| Milan | 4.4% |
| Bologna | 3.3% |
| Paris | 3.3% |
| Zürich | 3.3% |
Where Rio Marina guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 48.9% |
| Germany | 23.9% |
| France | 9.8% |
| Switzerland | 4.3% |
| Netherlands | 4.3% |
Languages spoken by Rio Marina guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.3% |
| Italian | 24.5% |
| German | 14.7% |
| French | 10.8% |
| Spanish | 7.8% |
Rio Marina Airbnbs average 4.58 stars, and 13% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.42, against 4.73 for check-in.
Check-in scores highest in Rio Marina; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.62 |
| Cleanliness | 4.56 |
| Communication | 4.67 |
| Location | 4.68 |
| Check-in | 4.73 |
| Value | 4.42 |
Booking patterns
All Rio Marina listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Rio Marina listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 84.1% | 74 |
| 181-270 days | 15.9% | 14 |
Days a year Rio Marina listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 15.9% | 14 |
| 31-90 days | 45.5% | 40 |
| 1-30 days | 38.6% | 34 |
The average Rio Marina booking lasts 6.2 nights, longest in July and shortest in December. Listings took about 8 bookings each over the year. More than four in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rio Marina
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 20% of listings in Rio Marina accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Rio Marina listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rio Marina, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Rio Marina listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Rio Marina listings charge a cleaning fee. The typical fee is about €91. Spread over the average stay of 6.2 nights, that adds roughly €15 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Rio Marina, a three-bedroom home, took in €56,100 over the past year, about 7.7 times the city's average of €7,310. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa with Private Swimming Pool Entire home · 3 bedrooms Rated 5.00
Villa Porticciolo Entire home · 2 bedrooms Rated 4.25
Ninetta's house Entire home · 2 bedrooms Rated 5.00
Relaxing vacation on Elba Island Entire home · 2 bedrooms Rated 4.91
Breathtaking Sea View Country House with Garden Entire home · 2 bedrooms Rated 4.83
Calabaroccia Cottage, Rio Marina, Elba Island Entire home · 2 bedrooms Rated 4.81 Only 11% of Rio Marina listings are classed as professionally managed. Only one in ten listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 48% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 16 km, Rio (35 listings) earned the most per listing, about 2.5 times as much as Rio Marina. Rio, Portoferraio and La Pila were the busiest, each booked on 38% of nights against 34% in Rio Marina.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rio 1 km | 35 | €18,470 | €216 | 38% |
| Rio nell'Elba 2 km | 68 | €5,848 | €125 | 32% |
| Nisporto 4 km | 63 | €7,765 | €186 | 34% |
| Cavo 5 km | 56 | €10,222 | €176 | 33% |
| Porto Azzurro 6 km | 258 | €10,080 | €146 | 36% |
| Capoliveri 9 km | 610 | €11,451 | €175 | 37% |
| Portoferraio 9 km | 419 | €9,946 | €158 | 38% |
| La Pila 16 km | 50 | €8,240 | €114 | 38% |
See all 281 Tuscany Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Rio Marina:
FAQ
An active Rio Marina Airbnb grossed €7,307 on average in the 12 months to September 2026, according to AirROI's tracking of 88 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,500 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rio Marina listings earn between €455 and €1,500 in a typical month, and the top tenth €2,170 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Rio Marina were booked on 34% of available nights over the past year. That compares with 38% for the Tuscany average. August is usually the busiest month.
The average booked night in Rio Marina cost €124 before fees. Half of listings charge between €84 and €135, so bedroom count and location move the price more than the average suggests.
All active Rio Marina listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Rio Marina Airbnb grossed €7,307 in the 12 months to September 2026, 60% below the Tuscany average of €18,380, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €730 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €3,020 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rio Marina listing was open to book earned €49 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €88 or more.
Rio Marina stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Rio Marina Airbnb stay lasted 6.2 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Rio Marina Airbnbs 4.58 out of 5 on average. Guests score check-in highest and value lowest.
Rio Marina Center, Duca degli Abruzzi Promenade and Island Hiking Trails draw the most short-term rental interest in Rio Marina. The neighborhood guide explains what brings guests to each.
AirROI counted 88 active Airbnb listings in Rio Marina as of September 2026. The closest tracked market is Rio, 1 km away.
In Rio Marina, more than nine in ten listings add a cleaning fee, and the typical fee is about €91.
Method
Figures on this page cover 88 active Airbnb listings in Rio Marina from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.