Rufina, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rufina, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,080 per year — at a $303 nightly rate, 33.9% occupancy, and a $72 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 36 active listings, Rufina is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 12.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rufina?
In Rufina, the headline Airbnb metrics are $17,080 in average annual revenue,33.9% occupancy, $303 ADR, and $72 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rufina?
Understanding the monthly revenue variations for Airbnb listings in Rufina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rufina is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rufina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,078 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,703 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rufina
What Is the Monthly Airbnb Occupancy Rate in Rufina?
Maximize your bookings by understanding the Rufina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rufina:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rufina
What Is the Average Airbnb Nightly Rate in Rufina?
Effective short term rental pricing strategy in Rufina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rufina typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $604+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Rufina
What Is the RevPAR for Airbnb in Rufina?
RevPAR in Rufina is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $78 RevPAR.
- Best-in-class (Top 10%) achieve $184 RevPAR.
Average Monthly RevPAR Trend in Rufina
RevPAR Insights for Rufina
- The average RevPAR in Rufina is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($184) and bottom 25% ($32) is $153, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rufina benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $78+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rufina Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rufina?
Rufina's peak Airbnb season falls in November, August, December, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, August, December)
- Revenue averages $4,057 per month
- Occupancy rates average 39.8%
- Daily rates average $330
Shoulder Season
- Revenue averages $2,366 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $211
Low Season (February, March, April)
- Revenue drops to average $1,295 per month
- Occupancy decreases to average 16.4%
- Daily rates adjust to average $283
Seasonality Insights for Rufina
- Airbnb seasonality in Rufina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rufina's highest earning potential, with monthly revenues climbing to $4,666, occupancy reaching 57.9%, and ADRs peaking at $411.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,054, occupancy could drop to 6.7%, and ADRs may adjust to $160.
- Lower occupancy paired with meaningful seasonality means hosts in Rufina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Rufina, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rufina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rufina?
Yes, Rufina, Tuscany, Italy enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rufina to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rufina?
With a compact short-term rental market, Rufina gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rufina Historical Center | Charming historical center with picturesque streets and vibrant local life. Attracts tourists interested in local culture, wine, and food. | Piazza della Repubblica, Rufina Castle, Local wineries, Church of San Bartolomeo, Palazzo dei Vicari |
| Casini di Ruffinella | Beautiful rural suburb known for its scenic views and tranquility. Ideal for those seeking a peaceful stay near nature and wine tours. | Vineyards, Nature trails, Villa di Ruffinella, Local agriturismos |
| Pieve di Santa Maria | Historic parish area with great architecture and proximity to local attractions. Popular with visitors looking for cultural and historical experiences. | Pieve di Santa Maria, Romanesque architecture, Art festivals, Culinary events |
| Local Vineyards | Famed wine-producing areas where guests can enjoy wine tours and tastings. Attracts wine enthusiasts and tourists looking for authentic experiences. | Local wineries, Wine tasting tours, Cooking classes, Wine festivals |
| Surrounding Countryside | Idyllic scenery and countryside charm, perfect for families and groups looking for a retreat away from urban areas. | Hiking trails, Cycling routes, Picnic areas, Agricultural sights |
| Nearby Florence | Proximity to Florence allows guests to explore the major attractions of the city while enjoying a quieter stay in Rufina. | Uffizi Gallery, Florence Cathedral, Ponte Vecchio, Boboli Gardens |
| San Godenzo area | Located within a short drive from Rufina, this area offers beautiful mountain views and access to nature, appealing to outdoor enthusiasts. | Casentino Forests, Hiking trails, Nature reserves, Historical hermitages |
| Local Artisan Studios | Home to many local artists and craftsmen, this area showcases Tuscany's art culture, appealing to art lovers and those interested in unique local products. | Art workshops, Local craftsmen, Handmade goods, Art exhibitions |
Because Rufina has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Rufina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rufina
- The Rufina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rufina, House properties are the most common (36.1%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
Rufina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rufina
- The dominant room capacity in Rufina is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Rufina, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rufina.
Rufina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rufina
- The most common guest capacity trend in Rufina vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rufina STR market, accounting for 52.8% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rufina.
- On average, properties in Rufina are equipped to host 4.6 guests.
How Do Listings in Rufina Compare on Quality?
Listing quality in Rufina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rufina
- At 37.5 photos per listing on average, Rufina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rufina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rufina?
Amenity Prevalence
Amenity Insights for Rufina
- Essential amenities in Rufina that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Pets allowed, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rufina: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Pets allowed or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rufina to stay competitive.
Which Airbnb Amenities Boost Revenue in Rufina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rufina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 63.9% | $22,899 | $6,785 | 237.5% |
Washer | 61.1% | $23,147 | $7,547 | 206.7% |
Cooking basics | 75.0% | $20,389 | $7,154 | 185.0% |
Dishwasher | 50.0% | $24,924 | $9,237 | 169.8% |
Crib | 50.0% | $23,581 | $10,579 | 122.9% |
BBQ grill | 44.4% | $24,209 | $11,377 | 112.8% |
Oven | 63.9% | $21,065 | $10,031 | 110.0% |
Fire pit | 13.9% | $30,930 | $14,846 | 108.3% |
Room-darkening shades | 33.3% | $26,141 | $12,550 | 108.3% |
Backyard | 77.8% | $19,103 | $10,000 | 91.0% |
Revenue Impact Insights for Rufina
- Indoor fireplace tops the revenue impact list with a 237.5% uplift — listings with this amenity earn $22,899 vs. $6,785 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rufina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rufina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRufina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rufina
- The typical guest profile for Airbnb in Rufina consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.2% of guests.
- Key international markets include Germany (21.6%) and France (14.4%).
- Top languages spoken are English (40.5%) followed by German (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rufina?
Listings in Rufina average 4.79 out of 5 overall, with about 34.9 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rufina
- An average rating of 4.79 places Rufina in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rufina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rufina
- The most common availability pattern in Rufina falls within the 271-366 days range, representing 63.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rufina (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rufina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rufina
- The overall average booking lead time for vacation rentals in Rufina is 74 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Rufina.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Rufina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rufina?
Guests in Rufina stay about 5 nights on average, generating roughly 420 reservations and 11.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rufina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rufina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.7 nights) and shorten in Feb (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rufina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
27.8% of total
2 Nights
2 listings
5.6% of total
3 Nights
2 listings
5.6% of total
4-6 Nights
6 listings
16.7% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
15 listings
41.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rufina is 30+ Nights, adopted by 41.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.7%) caters to monthly stays (30+ nights) in Rufina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.7% of Rufina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rufina.
Rufina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.8% of total
Super Strict 60 Days
1 listings
2.8% of total
Flexible
5 listings
13.9% of total
Moderate
19 listings
52.8% of total
Firm
10 listings
27.8% of total
Cancellation Policy Insights for Rufina
- The prevailing Airbnb cancellation policy trend in Rufina is Moderate, used by 52.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.8% market standard in Rufina.
- Regularly review your cancellation policy against competitors and market demand shifts in Rufina.
How Much Are Airbnb Cleaning Fees in Rufina?
Cleaning fees in Rufina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rufina
- About 69.4% of Rufina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $95 is close to the median ($83), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rufina median of $83. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rufina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rufinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnificent House with Panoramic Terrace 10PAX
Entire Place • 5 bedrooms
Ancient Tuscan Rural Residence
Entire Place • 4 bedrooms
Typical House in Chianti + Panoramic View 8PAX
Entire Place • 4 bedrooms
Typical Farmhouse in Chianti with a view
Entire Place • 6 bedrooms
![[Florence 30 Min] - Jacuzzi, Wi-Fi & Parcheggio](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM4ODU3OTE4NzAyNTIwMDM4NA==/original/86ecc06b-b12d-4523-87e4-fe9a94c3da92.png?im_w=480&im_format=avif)
[Florence 30 Min] - Jacuzzi, Wi-Fi & Parcheggio
Entire Place • 3 bedrooms
Amazing Villa x12 in Chianti 35km from Florence
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rufina?
Learn from the best! This table showcases top-performing Airbnb hosts in Rufina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edoardo | 5 | $252,482 | 184 | 4.70/5.0 |
| Francesco | 1 | $70,917 | 116 | 4.86/5.0 |
| Esther Anne Kestenbaum | 4 | $61,785 | 190 | 4.85/5.0 |
| Francesco | 1 | $46,620 | 15 | 4.53/5.0 |
| Alessandra | 6 | $40,214 | 395 | 4.68/5.0 |
| Gianni | 2 | $23,427 | 107 | 4.93/5.0 |
| Sara | 1 | $18,108 | 13 | 4.85/5.0 |
| Enrico | 1 | $15,498 | 25 | 4.92/5.0 |
| Alessandro | 1 | $12,804 | 18 | 5.00/5.0 |
| Beatrice | 1 | $12,335 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rufina.
Who Are the Airbnb Hosts in Rufina?
Rufina has a relatively balanced host base.
Host Profile Insights for Rufina
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 47.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rufina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rufina
These are the highest-grossing professional property management operations in Rufina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alessandra - Interhome | 1 | $1,787 | $119 | 16.5% | N/A |
| Laura COLLICHIARI RESORT | 1 | $728 | $133 | 16.7% | 4.67/5 |
Management Company Insights for Rufina
- The leading management company, Alessandra - Interhome, operates 1 listings with $1,787 in gross revenue — a useful benchmark for what scale looks like in Rufina.
- Top managers average 1 properties each, suggesting professional management in Rufina still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rufina's Airbnb Market Compare to Nearby Cities?
How does the Rufina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Rufina has 14 percentage points lower occupancy and about $90 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
Frequently Asked Questions About Airbnb in Rufina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rufina.
How much do Airbnb hosts make in Rufina?
Rufina hosts earn about $17,080 per year on average, with an average nightly rate of $303 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Rufina, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Rufina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rufina?
The average Airbnb occupancy rate in Rufina is 33.9%. November is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rufina?
Listings in Rufina average $303 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rufina?
Rufina currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rufina?
AirROI currently classifies the short-term rental regulation level in Rufina as High. The dataset also shows about 94.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rufina?
RevPAR in Rufina is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rufina?
Occupancy of 33.9% means Rufina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,080, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rufina?
The average booking lead time in Rufina is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rufina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rufina include Rufina Historical Center, Casini di Ruffinella, Pieve di Santa Maria. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rufina?
entire_home listings make up 88.9% of the active supply in Rufina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rufina compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Rufina's $17,080 and 33.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rufina?
The average Airbnb stay length in Rufina is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rufina?
Airbnb listings in Rufina average 4.79 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rufina?
Indoor fireplace and Washer are among the strongest revenue-linked amenities in Rufina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rufina?
Yes. About 69.4% of active Airbnb listings in Rufina charge a cleaning fee, and the average fee is $95. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rufina?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.