Airbnb market data · 202612 months to October 2026
Playa La Saladita, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Playa La Saladita brought in MX$589,120 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Playa La Saladita Airbnb Market at a Glance
Both rates and bookings run ahead of the Guerrero average. Listings averaged MX$5,319 a night and were booked on 40% of available nights, against MX$3,405 and 27% for the Guerrero average.
Timing matters: in December, usually the best month, the average listing earns about 2.1 times as much as in September, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Playa La Saladita is the 19th-largest of 24 Guerrero markets AirROI tracks.
Browse the live Playa La Saladita Airbnb market See Every Playa La Saladita ListingRevenue
How Much Do Airbnb Hosts Make in Playa La Saladita?
Gross bookings per Playa La Saladita listing averaged MX$589,120 over the 12 months to October 2026 (Guerrero average: MX$235,093), before cleaning, platform and management costs and taxes.
In a typical year, the average Playa La Saladita listing brings in MX$90,900 in December, its best month, and MX$43,000 in September, its slowest. August runs within 5% of September, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Playa La Saladita's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$138,000+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn MX$89,300 or more, roughly MX$40,000 a month above the median.
- Typical properties (median) earn about MX$49,000 a month.
- Entry-level properties (bottom 25%) earn MX$23,800 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 2.1 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$64,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Playa La Saladita Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
December 2025 led on revenue. Nightly rates peaked in January 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$69,106 | 47.0% | MX$4,131 | MX$2,229 | 47 days | 5 nights |
| Nov 2025 | MX$85,118 | 53.3% | MX$4,603 | MX$2,837 | 67 days | 6.5 nights |
| Dec 2025 | MX$112,040 | 53.1% | MX$5,225 | MX$3,614 | 81 days | 7.3 nights |
| Jan 2026 | MX$71,759 | 39.3% | MX$5,238 | MX$2,315 | 45 days | 4.6 nights |
| Feb 2026 | MX$85,971 | 51.4% | MX$5,098 | MX$3,070 | 40 days | 6.5 nights |
| Mar 2026 | MX$78,342 | 35.5% | MX$5,163 | MX$2,527 | 31 days | 6.2 nights |
| Apr 2026 | MX$64,904 | 37.8% | MX$4,957 | MX$2,163 | 55 days | 7.7 nights |
| May 2026 | MX$65,577 | 38.2% | MX$4,452 | MX$2,115 | 32 days | 5.6 nights |
| Jun 2026 | MX$47,051 | 30.9% | MX$4,532 | MX$1,568 | 32 days | 5 nights |
| Jul 2026 | MX$42,588 | 25.8% | MX$4,401 | MX$1,374 | 24 days | 5.9 nights |
| Aug 2026 | MX$36,124 | 30.9% | MX$4,182 | MX$1,165 | 43 days | 4.5 nights |
| Sep 2026 | MX$31,384 | 29.3% | MX$3,915 | MX$1,046 | 10 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Playa La Saladita market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Playa La Saladita Profitable?
Yes, when it's run well. The average Playa La Saladita Airbnb took in MX$589,120 in the 12 months to October 2026, and run by its owner at everyday costs, about MX$34,200 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$63,000 a month.
Cleaning it yourself keeps the MX$22,200 a year guests pay in cleaning fees, for about MX$36,100 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$29,500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Playa La Saladita Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$566,920 | MX$1,033,800 |
| Cleaning fees guests pay4% of Playa La Saladita bookings | MX$22,200 | MX$40,500 |
| Gross bookings | MX$589,120 | MX$1,074,300 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Playa La Saladita listings on Simplified Pricing, 3% for the rest | −MX$88,400 | −MX$161,100 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$22,200 | −MX$40,500 |
| Utilities and internetAbout 5% of bookings | −MX$29,500 | −MX$53,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$11,800 | −MX$21,500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$17,700 | −MX$32,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$5,900 | −MX$5,900 |
| Permit and registrationWhere one is required | −MX$2,900 | −MX$2,900 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −MX$178,400 | −MX$317,800 |
| Left for housing costs, then profit | MX$410,720about MX$34,200 a month | MX$756,500about MX$63,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Playa La Saladita Airbnb Profit
The estimate starts from Playa La Saladita's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Playa La Saladita home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Playa La Saladita's Top Earners Get There
- More nights booked. The busiest quarter of Playa La Saladita listings are booked on 55% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of MX$3,750 adds about MX$37,500 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$6,180 a night or more, against a median of MX$3,750. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$56,700 a year.
- Open for the busy months. In a typical year, December brings the average listing about MX$90,900, against MX$43,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Playa La Saladita listings average 4.88 stars, and 56% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$89,500 a month, against MX$49,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Playa La Saladita?
Playa La Saladita listings were booked on 40% of the nights they were open over the past year, 13 percentage points above the Guerrero average (27%) and 7 points above the Mexico average (33%). In a typical year, occupancy climbs to 53% in December and falls to 30% in June.
Across Playa La Saladita's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
December is usually the busiest month in Playa La Saladita, June the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Playa La Saladita?
The average nightly rate in Playa La Saladita, known as ADR (average daily rate), was MX$5,319 over the past year, about 56% above the Guerrero average of MX$3,405 and about twice the Mexico average of MX$2,675. Averaged month by month over the past two years, rates peak in January and February at about MX$5,065 and bottom out in October at about MX$3,755.
Across Playa La Saladita's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$8,760+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge MX$6,180 or more, about MX$2,400 above the median.
- Typical properties (median) charge about MX$3,750 a night.
- Entry-level properties (bottom 25%) charge MX$2,370 or less, about two-thirds of the median.
February rates run 35% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$4,430. The 12-month ADR of MX$5,319 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Playa La Saladita?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Playa La Saladita it averaged MX$2,180 over the past year, from about MX$1,430 in a typical September to about MX$2,930 in a typical December.
Across Playa La Saladita's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$4,460+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn MX$3,140 or more, about MX$1,200 a night above the median.
- Typical properties (median) earn about MX$1,930 per open night.
- Entry-level properties (bottom 25%) earn MX$1,010 or less, about half of the median.
December RevPAR is about twice September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$2,110.
Seasonality
Best and Worst Months for Airbnb in Playa La Saladita
With only 25 active listings, the monthly pattern in Playa La Saladita is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in December and bottom out in September.
Average revenue by month in Playa La Saladita
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$64,000.
Revenue by month in Playa La Saladita in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$71,400 |
| February | MX$80,000 |
| March | MX$76,300 |
| April | MX$65,300 |
| May | MX$51,000 |
| June | MX$47,300 |
| July | MX$59,200 |
| August | MX$44,900 |
| September | MX$43,000 |
| October | MX$62,900 |
| November | MX$75,500 |
| December | MX$90,900 |
How Far in Advance Do Guests Book Airbnb in Playa La Saladita?
Guests book Playa La Saladita stays 45 days ahead on average (about six weeks). December stays are booked furthest out, about 71 days ahead, and September stays closest to arrival, about 23 days. A typical December booking is made in early October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Playa La Saladita
None of the 25 active listings in Playa La Saladita display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Playa La Saladita.
Neighborhoods
Best Neighborhoods for Airbnb in Playa La Saladita
AirROI's area guide picks seven Playa La Saladita neighborhoods that draw short-term rental guests, led by La Saladita Beach, Pueblo La Saladita and La Barrita. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Saladita Beach | A stunning beach known for its beautiful waves and a relaxed vibe, attracting surfers and beachgoers. It's a prime location for those looking to escape the hustle and bustle of city life. | Surfing spots, Boogie boarding, Local seafood restaurants, Cultural festivals, Beachfront relaxation |
| Pueblo La Saladita | A quaint village close to the beach that offers a more authentic Mexican experience with local market access and friendly locals. Ideal for visitors looking for a cultural immersion. | Local markets, Traditional cuisine, Community events, Artisan shops, Friendly locals |
| La Barrita | This nearby beach area offers a quieter alternative with pristine sand and fewer crowds, perfect for travelers seeking tranquility and natural beauty. | Beautiful coastline, Natural scenery, Secluded spots, Beachfront dining, Wildlife watching |
| Bahia de Papanoa | A picturesque bay area known for its stunning views and water activities. It attracts visitors looking for adventure and exploration in nature. | Kayaking, Fishing spots, Water sports, Scenic hikes, Breathtaking sunsets |
| El Arrocito | A hidden gem known for its calm waters and scenic beauty. Popular among families and individuals seeking a peaceful beach getaway. | Calm waters, Family-friendly beach, Picnic areas, Spiritual retreats, Scenic beauty |
| Cuajinicuilapa | A cultural hub that offers a glimpse into the lives of the local Afro-Mexican community, perfect for those interested in cultural tourism. | Local culture, Traditional music, Community gatherings, Cultural workshops, Authentic experiences |
| Pochutla | A vibrant town that serves as a gateway to various nearby beaches and attractions. It boasts a rich culinary scene and great local markets. | Local markets, Traditional restaurants, Historic town center, Street food, Cultural festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Playa La Saladita vs. Nearby Airbnb Markets
Playa La Saladita out-earns every one of the eight nearby markets in the table, all within 46 km; the best of them, Colonia Aeropuerto, averaged about 14% less per listing. None of them fills more nights than Playa La Saladita (40%); the busiest, La Saladita and Ixtapa, each reached 32%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Saladita 0 km | 40 | MX$330,353 | MX$3,225 | 32% |
| Los Llanos de Temalhuacán 0 km | 68 | MX$160,062 | MX$2,111 | 30% |
| Troncones 8 km | 200 | MX$390,514 | MX$5,664 | 28% |
| Ixtapa 26 km | 349 | MX$362,614 | MX$4,696 | 32% |
| Ixtapa Zihuatanejo 27 km | 539 | MX$179,083 | MX$3,331 | 24% |
| Zihuatanejo 31 km | 934 | MX$246,250 | MX$3,521 | 31% |
| Colonia Aeropuerto 43 km | 82 | MX$504,619 | MX$6,093 | 28% |
| Playa Blanca 46 km | 36 | MX$437,084 | MX$6,050 | 30% |
Other Airbnb Markets in Guerrero
- Acapulco Airbnb data 3,838 listings
- Acapulco de Juárez Airbnb data 1,180 listings
- Taxco Airbnb data 388 listings
- Puerto Marqués Airbnb data 200 listings
- Los Tulipanes Airbnb data 128 listings
- Barra Vieja Airbnb data 102 listings
- Pie de la Cuesta Airbnb data 73 listings
See all 24 Guerrero Airbnb markets
Markets Similar to Playa La Saladita
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Playa La Saladita:
- Isla Mujeres Airbnb data Mexico · MX$4,693/night · 39.0%
- Sayulita Airbnb data Mexico · MX$4,816/night · 36.9%
- Nopoló Airbnb data Mexico · MX$5,421/night · 34.8%
- Todos Santos Airbnb data Mexico · MX$5,331/night · 34.3%
- Los Barriles Airbnb data Mexico · MX$4,718/night · 35.6%
FAQ
Playa La Saladita Airbnb FAQ
How much do Airbnb hosts make in Playa La Saladita?
An active Playa La Saladita Airbnb grossed MX$589,120 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$89,300 or more in a typical month.
How much can I make on Airbnb in Playa La Saladita?
It depends most on the home's size, location and how it's run. The middle half of Playa La Saladita listings earn between MX$23,800 and MX$89,300 in a typical month, and the top tenth MX$138,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Playa La Saladita?
Listings in Playa La Saladita were booked on 40% of available nights over the past year. That compares with 27% for the Guerrero average. December is usually the busiest month.
How much does an Airbnb cost per night in Playa La Saladita?
The average booked night in Playa La Saladita cost MX$5,319 before fees. Half of listings charge between MX$2,370 and MX$6,180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Playa La Saladita?
None of the active Playa La Saladita listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Playa La Saladita?
Yes, when it's run well. The average Playa La Saladita Airbnb grossed MX$589,120 in the 12 months to October 2026, at about 2.5 times the Guerrero average of MX$235,093, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$410,720 a year (about MX$34,200 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$63,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Playa La Saladita?
December usually pays best, averaging MX$90,900 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Playa La Saladita?
Each night a Playa La Saladita listing was open to book earned MX$2,180 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$4,460 or more.
How far in advance do guests book Airbnbs in Playa La Saladita?
Playa La Saladita stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Playa La Saladita?
The average Playa La Saladita Airbnb stay lasts about five nights. A listing took 17 reservations over the year on average.
How are Airbnbs in Playa La Saladita rated?
Guests rate Playa La Saladita Airbnbs 4.88 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Playa La Saladita?
La Saladita Beach, Pueblo La Saladita and La Barrita draw the most short-term rental interest in Playa La Saladita. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Playa La Saladita?
AirROI counted 25 active Airbnb listings in Playa La Saladita as of October 2026. The closest tracked market is Troncones, 8 km away.
How much are Airbnb cleaning fees in Playa La Saladita?
In Playa La Saladita, nearly all listings add a cleaning fee. The median fee is MX$1,033, and some higher fees lift the average to MX$1,366.
How many tourists visit Playa La Saladita, Mexico?
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 432 Airbnb stays in Playa La Saladita, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Playa La Saladita from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.