Den Ham, Overijssel Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Den Ham, Overijssel? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,063 per year — at a $269 nightly rate, 32.8% occupancy, and a $85 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 38 active listings, Den Ham is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 46.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Den Ham?
In Den Ham, the headline Airbnb metrics are $25,063 in average annual revenue,32.8% occupancy, $269 ADR, and $85 in RevPAR, and guests book about 103 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Den Ham?
Understanding the monthly revenue variations for Airbnb listings in Den Ham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Den Ham is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Den Ham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,755+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,115 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,181 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,143, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Den Ham
What Is the Monthly Airbnb Occupancy Rate in Den Ham?
Maximize your bookings by understanding the Den Ham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Den Ham:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Den Ham
What Is the Average Airbnb Nightly Rate in Den Ham?
Effective short term rental pricing strategy in Den Ham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Den Ham typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Den Ham
What Is the RevPAR for Airbnb in Den Ham?
RevPAR in Den Ham is currently $85. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $121 RevPAR.
- Best-in-class (Top 10%) achieve $147 RevPAR.
Average Monthly RevPAR Trend in Den Ham
RevPAR Insights for Den Ham
- The average RevPAR in Den Ham is $85. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($147) and bottom 25% ($45) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Den Ham benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $121+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Den Ham?
Den Ham's peak Airbnb season falls in July, August, October, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $3,776 per month
- Occupancy rates average 45.5%
- Daily rates average $238
Shoulder Season
- Revenue averages $3,124 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $241
Low Season (January, March, November)
- Revenue drops to average $2,125 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $254
Seasonality Insights for Den Ham
- Airbnb seasonality in Den Ham is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Den Ham's highest earning potential, with monthly revenues climbing to $4,024, occupancy reaching 48.3%, and ADRs peaking at $263.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,608, occupancy could drop to 15.6%, and ADRs may adjust to $217.
- Lower occupancy paired with meaningful seasonality means hosts in Den Ham need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Den Ham, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Den Ham?
Low regulation and minimal registration activity in Den Ham, Overijssel, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Den Ham to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Den Ham?
With a compact short-term rental market, Den Ham gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Den Ham Center | The heart of Den Ham, offering proximity to local shops, cafes, and cultural sites. Ideal for tourists looking to experience local life and community events. | Local Shops, Cafes, Den Ham Church, Cultural Events, Central Park |
| Ommen | Nearby town known for its beautiful nature and outdoor activities. A great option for nature lovers and families seeking a relaxing getaway with activities. | Stadspark Ommen, River Vecht, Cycle routes, Walking trails, Ommen's historic city center |
| Twenterand | A surrounding municipality that includes charming villages and scenic landscapes. Attracts visitors interested in rural experiences and quiet retreats. | Nature Reserves, Scenic Cycling Routes, Local Festivals, Historic Villages |
| Sallandse Heuvelrug National Park | A national park with stunning landscapes and hiking opportunities, appealing to outdoor enthusiasts visiting the region. | Hiking Trails, Scenic Views, Nature Discoveries |
| Hardenberg | A nearby town with a vibrant cultural scene and good shopping, suitable for those looking for urban conveniences in a quieter setting. | Cultural Events, Shopping Areas, Historical Sites |
| Bovenkerk | A quaint village nearby known for its beautiful countryside, ideal for those seeking a peaceful retreat in a picturesque setting. | Countryside Views, Quiet Parks, Local Cuisine |
| Vechtdal Region | A region famous for its picturesque river valleys and charming towns, perfect for vacationers wanting a relaxing natural environment. | River Vechte, Biking Paths, Charming Towns, Local Festivals |
| Deventer | An historic city nearby with rich heritage and vibrant city life. Attracts visitors looking for culture and nightlife, as well as history enthusiasts. | Historical Center, Museums, Shops and Cafes, Events and Festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Den Ham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Den Ham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Den Ham
- The Den Ham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Den Ham, House properties are the most common (76.3%), reflecting the local real estate landscape.
- Houses represent a significant 76.3% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 5.2%) offer potential for unique stay experiences.
Den Ham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Den Ham
- The dominant room capacity in Den Ham is 3 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Den Ham, indicating a high concentration in these sizes.
- A significant 63.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Den Ham.
Den Ham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Den Ham
- The most common guest capacity trend in Den Ham vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Den Ham STR market, accounting for 63.1% of listings.
- 63.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Den Ham.
- On average, properties in Den Ham are equipped to host 5.7 guests.
How Do Listings in Den Ham Compare on Quality?
Listing quality in Den Ham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Den Ham
- At 30.9 photos per listing on average, Den Ham hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 52.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Den Ham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Den Ham?
Amenity Prevalence
Amenity Insights for Den Ham
- Essential amenities in Den Ham that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Den Ham: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Den Ham to stay competitive.
Which Airbnb Amenities Boost Revenue in Den Ham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Den Ham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 86.8% | $28,330 | $3,498 | 709.8% |
Cooking basics | 81.6% | $29,223 | $6,639 | 340.2% |
Private entrance | 86.8% | $27,890 | $6,402 | 335.7% |
Dishes and silverware | 81.6% | $28,747 | $8,747 | 228.7% |
Backyard | 84.2% | $28,109 | $8,814 | 218.9% |
Coffee maker | 84.2% | $27,834 | $10,284 | 170.6% |
Smoke alarm | 86.8% | $27,300 | $10,298 | 165.1% |
Microwave | 78.9% | $28,831 | $10,931 | 163.8% |
Hangers | 76.3% | $29,289 | $11,445 | 155.9% |
Air conditioning | 21.1% | $46,478 | $19,352 | 140.2% |
Revenue Impact Insights for Den Ham
- Wifi tops the revenue impact list with a 709.8% uplift — listings with this amenity earn $28,330 vs. $3,498 without it.
- Wifi, Cooking basics, Private entrance, Dishes and silverware, Backyard, Coffee maker, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Den Ham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Den Ham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDen Ham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Den Ham
- The typical guest profile for Airbnb in Den Ham consists of primarily domestic travelers (69%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 68.6% of guests.
- Key international markets include Netherlands (68.6%) and Germany (18.6%).
- Top languages spoken are English (37.8%) followed by Dutch (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Den Ham?
Listings in Den Ham average 4.52 out of 5 overall, with about 29.4 reviews per active listing and 15.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Den Ham
- An average rating of 4.52 places Den Ham in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.71), while Value (4.45) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Den Ham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Den Ham
- The most common availability pattern in Den Ham falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Den Ham (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Den Ham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Den Ham
- The overall average booking lead time for vacation rentals in Den Ham is 103 days.
- Guests book furthest in advance for stays during December (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 68 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (113 days avg.) sees the longest lead times, while Summer (79 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Den Ham.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Den Ham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Den Ham?
Guests in Den Ham stay about 4.7 nights on average, generating roughly 834 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Den Ham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Den Ham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.5 nights) and shorten in Dec (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Den Ham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
31.6% of total
2 Nights
13 listings
34.2% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
11 listings
28.9% of total
Key Insights
- The most prevalent minimum stay requirement in Den Ham is 2 Nights, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Den Ham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.9%) caters to monthly stays (30+ nights) in Den Ham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.2% of Den Ham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Den Ham.
Den Ham Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
16 listings
42.1% of total
Super Strict 30 Days
1 listings
2.6% of total
Flexible
6 listings
15.8% of total
Moderate
4 listings
10.5% of total
Firm
10 listings
26.3% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Den Ham
- The prevailing Airbnb cancellation policy trend in Den Ham is Super Strict 60 Days, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (26.3%) and stricter (28.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 42.1% market standard in Den Ham.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Den Ham.
How Much Are Airbnb Cleaning Fees in Den Ham?
Cleaning fees in Den Ham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Den Ham
- 81.6% of listings charge a cleaning fee, making it standard practice in Den Ham. Guests expect it and factor it into their booking decisions.
- The gap between the average ($225) and median ($162) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 18.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Den Ham median of $162. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Den Ham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Den Hambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Cozy Villa Incl Hottub Sauna Gamesroom
Entire Place • 6 bedrooms
Amazing home in Den Ham with sauna
Entire Place • 4 bedrooms
Cozy home in Den Ham with kitchen
Entire Place • 3 bedrooms
Romantic apartment privé hot tub sauna games room
Entire Place • 2 bedrooms
Unique farm stay in Twente
Entire Place • 4 bedrooms
Quite, Cozy and Convenient Vacation Bungalow (11)
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Den Ham?
Learn from the best! This table showcases top-performing Airbnb hosts in Den Ham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danny | 6 | $211,116 | 393 | 4.41/5.0 |
| Fronnie | 3 | $200,579 | 98 | 4.88/5.0 |
| Vakantiewoningen Twente | 3 | $96,896 | 46 | 4.71/5.0 |
| Novasol | 2 | $80,754 | 22 | 4.02/5.0 |
| Novasol | 1 | $64,314 | 9 | 4.78/5.0 |
| Silvia | 2 | $44,567 | 217 | 4.75/5.0 |
| Novasol | 1 | $40,408 | 1 | Not Rated |
| Novasol | 1 | $38,738 | 13 | 4.08/5.0 |
| Novasol | 2 | $38,093 | 3 | Not Rated |
| Novasol | 3 | $34,736 | 25 | 4.08/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Den Ham.
Who Are the Airbnb Hosts in Den Ham?
Den Ham leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Den Ham
- Only 21.1% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 44.7% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 13.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Den Ham averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Den Ham
These are the highest-grossing professional property management operations in Den Ham, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 2 | $80,754 | $301 | 39.9% | 4.02/5 |
| Novasol | 1 | $64,314 | $414 | 55.0% | 4.78/5 |
| Novasol | 1 | $40,408 | $503 | 31.3% | N/A |
| Novasol | 1 | $38,738 | $309 | 46.9% | 4.08/5 |
| Novasol | 2 | $38,093 | $216 | 32.5% | N/A |
| Novasol | 3 | $34,736 | $197 | 31.0% | 4.08/5 |
| Novasol | 1 | $12,170 | $214 | 29.5% | 3.50/5 |
| Camping De Regge-Vallei | 4 | $6,918 | $87 | 15.5% | 4.59/5 |
| Holidu | 2 | $3,729 | $189 | 11.0% | 4.34/5 |
| Tess - BELVILLA | 1 | $3,329 | $1,173 | 4.9% | 4.75/5 |
Management Company Insights for Den Ham
- The leading management company, Novasol, operates 2 listings with $80,754 in gross revenue — a useful benchmark for what scale looks like in Den Ham.
- Top managers average 2 properties each, suggesting professional management in Den Ham still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.27/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Den Ham's Airbnb Market Compare to Nearby Cities?
How does the Den Ham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kortenhoef, Den Ham has 22 percentage points lower occupancy and about $8 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Rijs | 24 | $3,642 | $452.90 | 39% |
| Kortenhoef | 14 | $3,611 | $261.36 | 55% |
| Zeewolde | 157 | $3,517 | $359.54 | 37% |
| Delfstrahuizen | 10 | $3,393 | $403.48 | 35% |
| Hechtel-Eksel | 10 | $3,243 | $305.62 | 37% |
| Oudsbergen | 27 | $3,158 | $320.65 | 44% |
| Peer | 23 | $3,124 | $354.04 | 32% |
Frequently Asked Questions About Airbnb in Den Ham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Den Ham.
How much do Airbnb hosts make in Den Ham?
Den Ham hosts earn about $25,063 per year on average, with an average nightly rate of $269 and RevPAR of $85. Those figures describe the typical revenue environment for active listings in Den Ham, Overijssel, not the ceiling for the best operators. Source: AirROI 2026 data, Den Ham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Den Ham?
The average Airbnb occupancy rate in Den Ham is 32.8%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Den Ham?
Listings in Den Ham average $269 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Den Ham?
Den Ham currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Den Ham?
AirROI currently classifies the short-term rental regulation level in Den Ham as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Den Ham?
RevPAR in Den Ham is about $85. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Den Ham?
Occupancy of 32.8% means Den Ham is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,063, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Den Ham?
The average booking lead time in Den Ham is about 103 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Den Ham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Den Ham include Den Ham Center, Ommen, Twenterand. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Den Ham?
entire_home listings make up 94.7% of the active supply in Den Ham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Den Ham compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Den Ham's $25,063 and 32.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Den Ham?
The average Airbnb stay length in Den Ham is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Den Ham?
Airbnb listings in Den Ham average 4.52 out of 5 overall. About 15.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Den Ham?
Wifi and Cooking basics are among the strongest revenue-linked amenities in Den Ham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Den Ham?
Yes. About 81.6% of active Airbnb listings in Den Ham charge a cleaning fee, and the average fee is $225. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Den Ham?
At 21.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.