Ommen, Overijssel Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ommen, Overijssel? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,831 per year — at a $170 nightly rate, 43.2% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Ommen is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 15.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ommen?
In Ommen, the headline Airbnb metrics are $20,831 in average annual revenue,43.2% occupancy, $170 ADR, and $83 in RevPAR, and guests book about 96 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ommen?
Understanding the monthly revenue variations for Airbnb listings in Ommen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ommen is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ommen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,310+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,319 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,185 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ommen
What Is the Monthly Airbnb Occupancy Rate in Ommen?
Maximize your bookings by understanding the Ommen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ommen:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ommen
What Is the Average Airbnb Nightly Rate in Ommen?
Effective short term rental pricing strategy in Ommen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ommen typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Ommen
What Is the RevPAR for Airbnb in Ommen?
RevPAR in Ommen is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $57 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Ommen
RevPAR Insights for Ommen
- The average RevPAR in Ommen is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($57) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ommen benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ommen?
Ommen's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,257 per month
- Occupancy rates average 62.1%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,527 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $1,492 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $179
Seasonality Insights for Ommen
- Airbnb seasonality in Ommen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ommen's highest earning potential, with monthly revenues climbing to $3,673, occupancy reaching 72.6%, and ADRs peaking at $183.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,294, occupancy could drop to 22.8%, and ADRs may adjust to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ommen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ommen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ommen?
Low regulation and minimal registration activity in Ommen, Overijssel, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ommen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ommen?
With a compact short-term rental market, Ommen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | Ommen's historical center offers charming streets, unique boutiques, and local cafes. It's a delightful area for visitors who appreciate culture and history, making it a prime location for Airbnb hosting. | Ommen Museum, De Olde Veste, St. Willibrordus Church, De Landerij, De Witte Paarden |
| Recreation Area 'de Oldemeijer' | This area is ideal for outdoor enthusiasts with beautiful nature, walking trails, and opportunities for fishing and boating. It's a perfect getaway for families and couples, attracting those looking for peaceful retreats. | Oldemeijer Lake, Nature Reserve, De Oldemeijer Tourist Park, Camping De Oldemeijer, Nature Trails |
| Ommerbos | The Ommerbos area is known for its wooded landscapes and serene environment. It's perfect for guests who love nature, hiking, and camping, appealing to those who want an escape into the outdoors. | Ommerbos Nature Park, Walking Trails, Cycling Paths, Wildlife Spotting, Picnic Areas |
| Sallandse Heuvelrug National Park | This national park is a major draw for nature lovers and hikers. Its scenic beauty offers many opportunities for outdoor activities, making it an attractive rental for those seeking adventure and natural beauty. | Duitse en Nederlandse Kust, Cyclic Routes, Nature Reserves, Visitor Centers, Wildlife |
| Vechtdal | The Vechtdal region is known for its picturesque river valley. It's a sought-after destination for fishing, canoeing, and cycling. Visitors come here to enjoy the tranquil landscapes and friendly atmosphere. | River Vechte, Fishing Spots, Canoeing Rentals, Cycle Routes, Scenic Picnics |
| Cultural Outings | Ommen hosts various cultural events throughout the year, attracting tourists interested in local traditions and festivals. This area is great for visitors who want to experience Dutch culture firsthand. | Ommer Zomerfestival, Cultural Festivals, Theater Ommen, Local Food Markets, Craft Fair Events |
| Local Wine and Dining | Ommen features excellent dining options and local wineries. This area appeals to food lovers and those seeking culinary experiences, enhancing the appeal of an Airbnb stay. | Local Vineyards, Gastvrij Ombuurt, Dine at De Olde Veste, Food Festivals, Wine Tasting Events |
| Wellness Retreats | Ommen is known for its wellness offerings, including spas and health retreats, making it popular among guests seeking relaxation and rejuvenation. This attracts a unique clientele looking for a health-focused vacation. | Spa Verwennerij, Health Retreats, Wellness Parks, Yoga Retreats, Relaxation Areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ommen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ommen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ommen
- The Ommen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ommen, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
Ommen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ommen
- The dominant room capacity in Ommen is 3 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Ommen, indicating a high concentration in these sizes.
- A significant 70.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ommen.
Ommen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ommen
- The most common guest capacity trend in Ommen vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ommen STR market, accounting for 63.3% of listings.
- 63.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ommen.
- On average, properties in Ommen are equipped to host 5.2 guests.
How Do Listings in Ommen Compare on Quality?
Listing quality in Ommen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ommen
- At 36.7 photos per listing on average, Ommen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ommen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ommen?
Amenity Prevalence
Amenity Insights for Ommen
- Essential amenities in Ommen that guests expect include: Refrigerator, Dishes and silverware, Heating, Free parking on premises, Smoke alarm, Microwave, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ommen: Refrigerator, Dishes and silverware, Heating, Free parking on premises, Smoke alarm, Microwave, Hangers.
- Prioritize adding missing essentials: Smoke alarm, Microwave, Hangers.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ommen to stay competitive.
Which Airbnb Amenities Boost Revenue in Ommen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ommen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 43.3% | $29,308 | $14,348 | 104.3% |
Hot water | 60.0% | $25,942 | $13,164 | 97.1% |
First aid kit | 50.0% | $27,524 | $14,137 | 94.7% |
Oven | 46.7% | $28,088 | $14,480 | 94.0% |
Outdoor furniture | 46.7% | $27,993 | $14,564 | 92.2% |
High chair | 26.7% | $30,938 | $17,155 | 80.3% |
Outdoor dining area | 53.3% | $25,929 | $15,004 | 72.8% |
Carbon monoxide alarm | 40.0% | $27,813 | $16,176 | 71.9% |
Patio or balcony | 43.3% | $27,001 | $16,112 | 67.6% |
Extra pillows and blankets | 30.0% | $29,004 | $17,328 | 67.4% |
Revenue Impact Insights for Ommen
- Hair dryer tops the revenue impact list with a 104.3% uplift — listings with this amenity earn $29,308 vs. $14,348 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ommen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ommen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmmen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ommen
- The typical guest profile for Airbnb in Ommen consists of a mix of domestic (58%) and international guests, often arriving from nearby Groningen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 58.2% of guests.
- Key international markets include Netherlands (58.2%) and Germany (28.6%).
- Top languages spoken are English (35.2%) followed by German (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ommen?
Listings in Ommen average 4.78 out of 5 overall, with about 44.1 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ommen
- An average rating of 4.78 places Ommen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.86), while Accuracy (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Ommen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ommen
- The most common availability pattern in Ommen falls within the 181-270 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ommen (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ommen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ommen
- The overall average booking lead time for vacation rentals in Ommen is 96 days.
- Guests book furthest in advance for stays during December (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Ommen.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Ommen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ommen?
Guests in Ommen stay about 4.5 nights on average, generating roughly 757 reservations and 25.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ommen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ommen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (7 nights) and shorten in Feb (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ommen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
26.7% of total
2 Nights
5 listings
16.7% of total
3 Nights
3 listings
10% of total
30+ Nights
14 listings
46.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ommen is 30+ Nights, adopted by 46.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.7%) caters to monthly stays (30+ nights) in Ommen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.7% of Ommen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ommen.
Ommen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
12 listings
40% of total
Limited
1 listings
3.3% of total
Flexible
3 listings
10% of total
Moderate
6 listings
20% of total
Firm
8 listings
26.7% of total
Cancellation Policy Insights for Ommen
- The prevailing Airbnb cancellation policy trend in Ommen is Super Strict 60 Days, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (30.0%) and stricter (26.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 40% market standard in Ommen.
- Regularly review your cancellation policy against competitors and market demand shifts in Ommen.
How Much Are Airbnb Cleaning Fees in Ommen?
Cleaning fees in Ommen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ommen
- About 56.7% of Ommen listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $70 is close to the median ($81), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ommen median of $81. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ommen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ommenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Veranda house with private wellness 'Ommennabij'
Entire Place • 3 bedrooms
Complete mansion, view of water, forest and meadow.
Entire Place • 5 bedrooms
detached bungalow with jacuzzi
Entire Place • 4 bedrooms
Cozy Boshuisje in the Vechtdal
Entire Place • 2 bedrooms
Unique tree trunk house with Jacuzzi
Entire Place • 3 bedrooms
Tiny house Steygheren
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ommen?
Learn from the best! This table showcases top-performing Airbnb hosts in Ommen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 12 | $157,965 | 77 | 4.71/5.0 |
| Dorieke | 2 | $73,713 | 267 | 4.66/5.0 |
| Amy | 1 | $49,448 | 207 | 4.83/5.0 |
| Frida | 2 | $43,053 | 23 | 4.79/5.0 |
| Brigitta | 1 | $41,099 | 96 | 4.98/5.0 |
| Jeannette | 2 | $40,470 | 224 | 4.76/5.0 |
| Marielle | 1 | $37,546 | 54 | 4.83/5.0 |
| Jessica | 1 | $29,889 | 19 | 4.95/5.0 |
| Naomi | 1 | $26,072 | 13 | 4.77/5.0 |
| Arthur | 1 | $25,693 | 77 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ommen.
Who Are the Airbnb Hosts in Ommen?
Ommen leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Ommen
- A 30.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 40.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ommen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ommen
These are the highest-grossing professional property management operations in Ommen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 12 | $157,965 | $155 | 34.6% | 4.71/5 |
Management Company Insights for Ommen
- The leading management company, Novasol, operates 12 listings with $157,965 in gross revenue — a useful benchmark for what scale looks like in Ommen.
- Top managers average 12 properties each, suggesting professional management in Ommen still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ommen's Airbnb Market Compare to Nearby Cities?
How does the Ommen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kortenhoef, Ommen has 12 percentage points lower occupancy and about $91 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Rijs | 24 | $3,642 | $452.90 | 39% |
| Kortenhoef | 14 | $3,611 | $261.36 | 55% |
| Zeewolde | 157 | $3,517 | $359.54 | 37% |
| Delfstrahuizen | 10 | $3,393 | $403.48 | 35% |
| Hechtel-Eksel | 10 | $3,243 | $305.62 | 37% |
| Oudsbergen | 27 | $3,158 | $320.65 | 44% |
| Peer | 23 | $3,124 | $354.04 | 32% |
Frequently Asked Questions About Airbnb in Ommen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ommen.
How much do Airbnb hosts make in Ommen?
Ommen hosts earn about $20,831 per year on average, with an average nightly rate of $170 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Ommen, Overijssel, not the ceiling for the best operators. Source: AirROI 2026 data, Ommen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ommen?
The average Airbnb occupancy rate in Ommen is 43.2%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ommen?
Listings in Ommen average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ommen?
Ommen currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ommen?
AirROI currently classifies the short-term rental regulation level in Ommen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ommen?
RevPAR in Ommen is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ommen?
At 43.2% occupancy, Ommen can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,831, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ommen?
The average booking lead time in Ommen is about 96 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ommen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ommen include Historical Center, Recreation Area 'de Oldemeijer', Ommerbos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ommen?
entire_home listings make up 96.7% of the active supply in Ommen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ommen compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Ommen's $20,831 and 43.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ommen?
The average Airbnb stay length in Ommen is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ommen?
Airbnb listings in Ommen average 4.78 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ommen?
Hair dryer and Hot water are among the strongest revenue-linked amenities in Ommen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ommen?
Yes. About 56.7% of active Airbnb listings in Ommen charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ommen?
At 30.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.