Zwolle, Overijssel Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zwolle, Overijssel? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,316 per year — at a $173 nightly rate, 47.5% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 72 active listings, Zwolle is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 38.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Zwolle?
In Zwolle, the headline Airbnb metrics are $23,316 in average annual revenue,47.5% occupancy, $173 ADR, and $77 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zwolle?
Understanding the monthly revenue variations for Airbnb listings in Zwolle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zwolle is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zwolle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,286 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,015 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,099, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zwolle
What Is the Monthly Airbnb Occupancy Rate in Zwolle?
Maximize your bookings by understanding the Zwolle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zwolle:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zwolle
What Is the Average Airbnb Nightly Rate in Zwolle?
Effective short term rental pricing strategy in Zwolle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zwolle typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Zwolle
What Is the RevPAR for Airbnb in Zwolle?
RevPAR in Zwolle is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $102 RevPAR.
- Best-in-class (Top 10%) achieve $145 RevPAR.
Average Monthly RevPAR Trend in Zwolle
RevPAR Insights for Zwolle
- The average RevPAR in Zwolle is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($145) and bottom 25% ($36) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zwolle benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $102+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zwolle?
Zwolle's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $2,925 per month
- Occupancy rates average 52.7%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,640 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,993 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $179
Seasonality Insights for Zwolle
- The Airbnb seasonality pattern in Zwolle shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zwolle's highest earning potential, with monthly revenues climbing to $3,058, occupancy reaching 56.0%, and ADRs peaking at $183.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,713, occupancy could drop to 35.9%, and ADRs may adjust to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zwolle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Zwolle, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Zwolle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Zwolle?
Zwolle, Overijssel, Netherlands has a high regulation classification, yet only 35% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zwolle to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 35% licensed listings)
What Are the Best Neighborhoods for Airbnb in Zwolle?
Zwolle is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Zwolle with historic architecture, shops, and restaurants. It attracts both tourists and business travelers looking for culture and convenience. | Sassenpoort, Museum de Fundatie, Cocktailbar 't Zwolsche Zand, Diezerstraat, Holterbergpark |
| Assendorp | A charming residential neighborhood with a friendly atmosphere. Known for its local cafes and shops, it attracts families and couples seeking a quaint Dutch experience. | Assendorperstraat, Koningin Wilhelminapark, Stadspark Zwolle, Café de Hete Kolen, Sophie der Witte |
| Zwolse Hof | A green and peaceful area with parks and squares, ideal for relaxation. Popular among visitors looking to escape the busy city life while still being close to attractions. | Zwolse Hof, Park de Wezenlanden, Kunst en Cultuur Zwolle, Grote Windmill, Theater De Spiegel |
| Dieze | A neighborhood with a mix of modern and traditional, offering a local experience with easy access to the city. Suitable for travelers wanting to explore beyond the typical tourist spots. | Diezerkade, Het Engelse Werk, Museum voor de Journalistiek, Dijkhuizen Park, Café Veehoek |
| Zuidbroek | A quiet residential area that appeals to families and long-term stays. It's ideal for guests looking for a serene environment while being close to the amenities of Zwolle. | Zuidbroek Park, Sportpark de Weide Steen, Local playgrounds, Thuis in Zuidbroek, Cycling routes through nature |
| Oude Vismarkt | The old fish market area, rich in history and full of charm. It's popular with tourists seeking picturesque streets and local dining experiences. | Oude Vismarkt, Historic buildings, Local restaurants, Shopping opportunities, Canals |
| Piet Mondriaan | A modern residential area named after the famous artist, attracting younger crowds and those interested in contemporary lifestyle and art. | Modern art installations, Nearby cafes, Walks along the IJssel, Cultural activities, Local art exhibits |
| Ittersummer | A peaceful waterside neighborhood offering a unique ambiance. It’s perfect for leisure travelers looking to enjoy nature and water sports. | Lakes and canals, Recreational areas, Fishing spots, Walking trails, Café by the water |
Because Zwolle has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Zwolle?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zwolle
- The Zwolle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.3% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zwolle, House properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 43.1% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Zwolle Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zwolle
- The dominant room capacity in Zwolle is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Zwolle, indicating a high concentration in these sizes.
Zwolle Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zwolle
- The most common guest capacity trend in Zwolle vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zwolle STR market, accounting for 58.3% of listings.
- On average, properties in Zwolle are equipped to host 2.6 guests.
How Do Listings in Zwolle Compare on Quality?
Listing quality in Zwolle can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zwolle
- At 21.3 photos per listing on average, Zwolle hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zwolle averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zwolle?
Amenity Prevalence
Amenity Insights for Zwolle
- Essential amenities in Zwolle that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zwolle: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zwolle to stay competitive.
Which Airbnb Amenities Boost Revenue in Zwolle?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zwolle, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Laundromat nearbyHigh opportunity | 9.7% | $55,503 | $19,849 | 179.6% |
Refrigerator | 79.2% | $26,058 | $12,892 | 102.1% |
Heating | 86.1% | $24,879 | $13,623 | 82.6% |
Coffee maker | 77.8% | $25,892 | $14,299 | 81.1% |
Hot water kettle | 54.2% | $28,808 | $16,825 | 71.2% |
Dishes and silverware | 73.6% | $26,152 | $15,403 | 69.8% |
Wine glasses | 52.8% | $28,696 | $17,302 | 65.9% |
Hangers | 63.9% | $27,134 | $16,559 | 63.9% |
Conditioner | 15.3% | $34,751 | $21,253 | 63.5% |
First aid kit | 70.8% | $25,978 | $16,851 | 54.2% |
Revenue Impact Insights for Zwolle
- Laundromat nearby tops the revenue impact list with a 179.6% uplift — listings with this amenity earn $55,503 vs. $19,849 without it.
- High-opportunity amenities — Laundromat nearby — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Laundromat nearby — it has the best combination of high revenue impact and low market saturation in Zwolle.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zwolle STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zwolle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZwolle Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zwolle
- The typical guest profile for Airbnb in Zwolle consists of a mix of domestic (48%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 48.1% of guests.
- Key international markets include Netherlands (48.1%) and Germany (13.2%).
- Top languages spoken are English (41.1%) followed by Dutch (21.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zwolle?
Listings in Zwolle average 4.75 out of 5 overall, with about 97.4 reviews per active listing and 30.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zwolle
- An average rating of 4.75 places Zwolle in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Zwolle Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zwolle
- The most common availability pattern in Zwolle falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zwolle (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zwolle?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zwolle
- The overall average booking lead time for vacation rentals in Zwolle is 53 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Zwolle.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Zwolle averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zwolle?
Guests in Zwolle stay about 6.1 nights on average, generating roughly 1,987 reservations and 27.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Zwolle
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zwolle
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.3 nights) and shorten in Jan (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zwolle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
41.7% of total
2 Nights
13 listings
18.1% of total
3 Nights
2 listings
2.8% of total
4-6 Nights
5 listings
6.9% of total
7-29 Nights
5 listings
6.9% of total
30+ Nights
17 listings
23.6% of total
Key Insights
- The most prevalent minimum stay requirement in Zwolle is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.6%) caters to monthly stays (30+ nights) in Zwolle, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.7% of Zwolle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zwolle.
Zwolle Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.4% of total
Limited
2 listings
2.8% of total
Flexible
13 listings
18.1% of total
Moderate
23 listings
31.9% of total
Firm
26 listings
36.1% of total
Strict
7 listings
9.7% of total
Cancellation Policy Insights for Zwolle
- The prevailing Airbnb cancellation policy trend in Zwolle is Firm, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (45.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.1% market standard in Zwolle.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zwolle.
How Much Are Airbnb Cleaning Fees in Zwolle?
Cleaning fees in Zwolle are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zwolle
- About 54.2% of Zwolle listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $47 is close to the median ($34), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zwolle median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zwolle Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zwollebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Disco Duck - 15 guests - city centre Zwolle
Entire Place • 6 bedrooms
Luxury Mansion Huis68 in the city center of Zwolle
Entire Place • 4 bedrooms
Luxury apartment near the city center
Entire Place • 2 bedrooms
Unique home on the outskirts of town.
Entire Place • 3 bedrooms
The Eagle - 12 guests - Zwolle
Entire Place • 5 bedrooms
The Disco Duck A - 7 guests - city centre Zwolle
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zwolle?
Learn from the best! This table showcases top-performing Airbnb hosts in Zwolle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nour | 6 | $348,542 | 234 | 4.63/5.0 |
| Sanne | 1 | $75,263 | 82 | 5.00/5.0 |
| Matthijs | 1 | $71,503 | 35 | 5.00/5.0 |
| Michelle | 1 | $64,395 | 63 | 4.95/5.0 |
| Maya Ivanova | 4 | $63,889 | 23 | 4.93/5.0 |
| Hostel & Bar De Basis | 5 | $60,650 | 70 | 4.43/5.0 |
| Jolanda | 2 | $57,689 | 501 | 4.83/5.0 |
| Ilona | 1 | $52,983 | 187 | 4.97/5.0 |
| Jan Willem | 2 | $49,144 | 640 | 4.54/5.0 |
| Mario | 2 | $47,476 | 676 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zwolle.
Who Are the Airbnb Hosts in Zwolle?
Zwolle has a relatively balanced host base.
Host Profile Insights for Zwolle
- A 43.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zwolle averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Zwolle's Airbnb Market Compare to Nearby Cities?
How does the Zwolle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kortenhoef, Zwolle has 8 percentage points lower occupancy and about $88 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Rijs | 24 | $3,642 | $452.90 | 39% |
| Kortenhoef | 14 | $3,611 | $261.36 | 55% |
| Zeewolde | 157 | $3,517 | $359.54 | 37% |
| Delfstrahuizen | 10 | $3,393 | $403.48 | 35% |
| Hechtel-Eksel | 10 | $3,243 | $305.61 | 37% |
| Oudsbergen | 27 | $3,158 | $320.65 | 44% |
| Peer | 23 | $3,124 | $354.04 | 32% |
Frequently Asked Questions About Airbnb in Zwolle
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zwolle.
How much do Airbnb hosts make in Zwolle?
Zwolle hosts earn about $23,316 per year on average, with an average nightly rate of $173 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Zwolle, Overijssel, not the ceiling for the best operators. Source: AirROI 2026 data, Zwolle market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zwolle?
The average Airbnb occupancy rate in Zwolle is 47.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zwolle?
Listings in Zwolle average $173 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zwolle?
Zwolle currently has about 72 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zwolle?
AirROI currently classifies the short-term rental regulation level in Zwolle as High. The dataset also shows about 34.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zwolle?
RevPAR in Zwolle is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zwolle?
At 47.5% occupancy, Zwolle can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,316, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zwolle?
The average booking lead time in Zwolle is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zwolle?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zwolle include City Center, Assendorp, Zwolse Hof. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zwolle?
entire_home listings make up 65.3% of the active supply in Zwolle. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zwolle compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Zwolle's $23,316 and 47.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zwolle?
The average Airbnb stay length in Zwolle is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zwolle?
Airbnb listings in Zwolle average 4.75 out of 5 overall. About 30.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zwolle?
Laundromat nearby and Refrigerator are among the strongest revenue-linked amenities in Zwolle. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zwolle?
Yes. About 54.2% of active Airbnb listings in Zwolle charge a cleaning fee, and the average fee is $47. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zwolle?
A 43.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.