Holten, Overijssel Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Holten, Overijssel? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,130 per year — at a $229 nightly rate, 36.1% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Holten is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Holten?
In Holten, the headline Airbnb metrics are $26,130 in average annual revenue,36.1% occupancy, $229 ADR, and $98 in RevPAR, and guests book about 65 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Holten?
Understanding the monthly revenue variations for Airbnb listings in Holten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holten is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,827 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holten
What Is the Monthly Airbnb Occupancy Rate in Holten?
Maximize your bookings by understanding the Holten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holten:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holten
What Is the Average Airbnb Nightly Rate in Holten?
Effective short term rental pricing strategy in Holten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holten typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Holten
What Is the RevPAR for Airbnb in Holten?
RevPAR in Holten is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $242 RevPAR.
Average Monthly RevPAR Trend in Holten
RevPAR Insights for Holten
- The average RevPAR in Holten is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($242) and bottom 25% ($32) is $209, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Holten benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Holten?
Holten's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $4,008 per month
- Occupancy rates average 52.7%
- Daily rates average $212
Shoulder Season
- Revenue averages $3,027 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $218
Low Season (January, February, September)
- Revenue drops to average $2,562 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $223
Seasonality Insights for Holten
- Airbnb seasonality in Holten is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Holten's highest earning potential, with monthly revenues climbing to $4,770, occupancy reaching 60.9%, and ADRs peaking at $241.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,493, occupancy could drop to 26.3%, and ADRs may adjust to $191.
- Lower occupancy paired with meaningful seasonality means hosts in Holten need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Holten, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Holten?
Low regulation and minimal registration activity in Holten, Overijssel, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Holten to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Holten?
With a compact short-term rental market, Holten gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Holten Center | The heart of Holten, known for its local shops and cafes. It's a charming area for visitors who want to experience the local culture and community spirit. | Holten Cemetery, Holtense Molen, Local eateries, Nature parks nearby, Historical sites, Market square |
| De Wollebrand | A serene area known for its natural beauty and tranquil surroundings. It attracts nature lovers and those looking for peaceful retreats. | Nature reserves, Walking trails, Cycling routes, Wildlife spotting, Picnic areas, Scenic views |
| Holterberg | A popular area for hiking and outdoor activities, located near the Sallandse Heuvelrug National Park. Perfect for tourists seeking adventure and nature. | Sallandse Heuvelrug National Park, Hiking trails, Bicycle paths, Attractive viewpoints, Visitor center, Local fauna and flora |
| Rijssen-Holten | An attractive destination for visitors exploring the eastern Netherlands, combining nature and local attractions. | Windmill of Holten, Stadspark Rijssen, Historical buildings, Local markets, Cultural events, Nearby lakes |
| Nijverdal | Close to Holten and offers great shopping and dining options, making it appealing for urban travelers. | Shopping centers, Restaurants, Cafes, Park omgeving, Cultural activities, Events calendar |
| Twente Region | Known for its picturesque villages and beautiful landscapes, the Twente region attracts tourists looking for relaxation and outdoor activities. | Scenic countryside, Charming villages, Cycling and walking tours, Cultural heritage sites, Art and craft fairs, Culinary spots |
| Lochem | A nearby town with a historical vibe and beautiful landscapes. Ideal for visitors looking for a mix of culture and nature. | Historic town center, Museum Lochem, Nature parks, Local festivals, Cycling routes, Culinary experiences |
| Goor | A quaint town with a strong community feel, ideal for guests wanting to escape the hustle and bustle. | Historic buildings, Local markets, Outdoor activities, Cultural events, Lakes and green spaces, Village life experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Holten offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Holten?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holten
- The Holten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holten, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Holten Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holten
- The dominant room capacity in Holten is 2 bedrooms listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.4% of the active Airbnb listings in Holten, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holten.
Holten Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holten
- The most common guest capacity trend in Holten vacation rentals is listings accommodating 4 guests (37.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Holten STR market, accounting for 54.2% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holten.
- On average, properties in Holten are equipped to host 4.4 guests.
How Do Listings in Holten Compare on Quality?
Listing quality in Holten can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Holten
- At 27.5 photos per listing on average, Holten hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Holten averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Holten?
Amenity Prevalence
Amenity Insights for Holten
- Essential amenities in Holten that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holten: Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holten to stay competitive.
Which Airbnb Amenities Boost Revenue in Holten?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Holten, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 85.7% | $29,810 | $4,053 | 635.6% |
TV | 74.3% | $33,037 | $6,179 | 434.7% |
Stove | 77.1% | $31,952 | $6,484 | 392.8% |
Private entrance | 80.0% | $31,065 | $6,394 | 385.9% |
Sauna | 34.3% | $54,091 | $11,543 | 368.6% |
Hot tub | 28.6% | $58,747 | $13,084 | 349.0% |
Cleaning products | 42.9% | $46,281 | $11,018 | 320.1% |
Smoke alarm | 85.7% | $29,243 | $7,455 | 292.3% |
Cooking basics | 82.9% | $29,588 | $9,420 | 214.1% |
Dining table | 77.1% | $30,825 | $10,288 | 199.6% |
Revenue Impact Insights for Holten
- Oven tops the revenue impact list with a 635.6% uplift — listings with this amenity earn $29,810 vs. $4,053 without it.
- Oven, Smoke alarm, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Holten STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolten Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Holten
- The typical guest profile for Airbnb in Holten consists of primarily domestic travelers (75%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 75.2% of guests.
- Key international markets include Netherlands (75.2%) and Germany (13.9%).
- Top languages spoken are English (38.6%) followed by Dutch (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Rotterdam.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Holten?
Listings in Holten average 4.75 out of 5 overall, with about 52.1 reviews per active listing and 8.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Holten
- An average rating of 4.75 places Holten in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 8.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 8.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Holten Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holten
- The most common availability pattern in Holten falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Holten (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Holten?
Average Booking Lead Time by Month
Booking Lead Time Insights for Holten
- The overall average booking lead time for vacation rentals in Holten is 65 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Holten.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Holten averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Holten?
Guests in Holten stay about 4.1 nights on average, generating roughly 800 reservations and 22.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Holten
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Holten
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.3 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Holten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
48.6% of total
2 Nights
5 listings
14.3% of total
3 Nights
4 listings
11.4% of total
4-6 Nights
4 listings
11.4% of total
30+ Nights
5 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Holten is 1 Night, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Holten Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Holten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.6% of Holten hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holten.
Holten Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
5.7% of total
Super Strict 60 Days
1 listings
2.9% of total
Limited
1 listings
2.9% of total
Flexible
4 listings
11.4% of total
Moderate
10 listings
28.6% of total
Firm
10 listings
28.6% of total
Strict
7 listings
20% of total
Cancellation Policy Insights for Holten
- The prevailing Airbnb cancellation policy trend in Holten is Moderate, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (40.0%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.6% market standard in Holten.
- Regularly review your cancellation policy against competitors and market demand shifts in Holten.
How Much Are Airbnb Cleaning Fees in Holten?
Cleaning fees in Holten are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Holten
- About 62.9% of Holten listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($181) and median ($74) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Holten median of $74. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Holten Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secret Wellness | Boszicht
Entire Place • 2 bedrooms
Secret Wellness | Pure Nature
Entire Place • 2 bedrooms
Beautiful wellness villa with sauna and hot tub
Entire Place • 4 bedrooms
Secret Wellness | Oase
Entire Place • 2 bedrooms
Large In Town (Dorp) Villa with Indoor Hot-tub
Entire Place • 5 bedrooms
Secret Wellness | Droombos
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Holten?
Learn from the best! This table showcases top-performing Airbnb hosts in Holten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rianne | 5 | $391,325 | 260 | 4.86/5.0 |
| Sofie | 1 | $85,598 | 3 | 5.00/5.0 |
| Murine | 1 | $71,001 | 31 | 4.81/5.0 |
| Bette | 1 | $45,723 | 44 | 4.86/5.0 |
| Outdoors | 7 | $44,428 | 165 | 4.56/5.0 |
| Novasol | 1 | $41,429 | 7 | 4.00/5.0 |
| Iris | 1 | $33,452 | 330 | 4.90/5.0 |
| Ronald En Karin | 1 | $31,322 | 68 | 4.82/5.0 |
| Tess - BELVILLA | 1 | $22,227 | 33 | 4.97/5.0 |
| Marleen | 1 | $20,617 | 66 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holten.
Who Are the Airbnb Hosts in Holten?
Holten has a relatively balanced host base.
Host Profile Insights for Holten
- A 37.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 14.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Holten averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Holten
These are the highest-grossing professional property management operations in Holten, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sofie | 1 | $85,598 | $633 | 65.4% | 5.00/5 |
| Outdoors | 7 | $44,428 | $200 | 14.0% | 4.56/5 |
| Novasol | 1 | $41,429 | $260 | 55.5% | 4.00/5 |
Management Company Insights for Holten
- The leading management company, Sofie, operates 1 listings with $85,598 in gross revenue — a useful benchmark for what scale looks like in Holten.
- Top managers average 3 properties each, suggesting professional management in Holten still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.52/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 14.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Holten's Airbnb Market Compare to Nearby Cities?
How does the Holten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kortenhoef, Holten has 19 percentage points lower occupancy and about $33 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Rijs | 24 | $3,642 | $452.90 | 39% |
| Kortenhoef | 14 | $3,611 | $261.36 | 55% |
| Zeewolde | 157 | $3,517 | $359.54 | 37% |
| Delfstrahuizen | 10 | $3,393 | $403.48 | 35% |
| Hechtel-Eksel | 10 | $3,243 | $305.62 | 37% |
| Oudsbergen | 27 | $3,158 | $320.65 | 44% |
| Peer | 23 | $3,124 | $354.04 | 32% |
Frequently Asked Questions About Airbnb in Holten
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Holten.
How much do Airbnb hosts make in Holten?
Holten hosts earn about $26,130 per year on average, with an average nightly rate of $229 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Holten, Overijssel, not the ceiling for the best operators. Source: AirROI 2026 data, Holten market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Holten?
The average Airbnb occupancy rate in Holten is 36.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Holten?
Listings in Holten average $229 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Holten?
Holten currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Holten?
AirROI currently classifies the short-term rental regulation level in Holten as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Holten?
RevPAR in Holten is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Holten?
Occupancy of 36.1% means Holten is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,130, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Holten?
The average booking lead time in Holten is about 65 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Holten?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Holten include Holten Center, De Wollebrand, Holterberg. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Holten?
entire_home listings make up 97.1% of the active supply in Holten. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Holten compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Holten's $26,130 and 36.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Holten?
The average Airbnb stay length in Holten is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Holten?
Airbnb listings in Holten average 4.75 out of 5 overall. About 8.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Holten?
Oven and TV are among the strongest revenue-linked amenities in Holten. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Holten?
Yes. About 62.9% of active Airbnb listings in Holten charge a cleaning fee, and the average fee is $181. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Holten?
At 37.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.