Airbnb market data · 202512 months to November 2025
Ascot, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ascot brought in £13,260 over the 12 months through November 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Ascot run through November 2025.
The short answer
Ascot Airbnb Market at a Glance
Listings averaged £192 a night and were booked on 32% of available nights.
Timing matters: in June, the best month, the average listing earned about 4.5 times as much as in October, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Ascot is the 1012th-largest of 1,128 England markets AirROI tracks.
Browse the live Ascot Airbnb market See Every Ascot ListingRevenue
How Much Do Airbnb Hosts Make in Ascot?
Gross bookings per Ascot listing averaged £13,260 over the 12 months to November 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Ascot listing brought in £4,210 in June, its best month, and £934 in October, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ascot's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £7,920+ a month, about 11.1 times the typical property.
- Strong performers (top 25%) earn £2,780 or more, roughly £2,100 a month above the median.
- Typical properties (median) earn about £711 a month.
- Entry-level properties (bottom 25%) earn £392 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 4.5 times what October did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,360.
Ascot Airbnb Data by Month
Latest 12 months in the November 2025 data.
June led on revenue and nightly rate; bookings peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | £1,226 | 42.3% | £305 | 42 days |
| Jan 2025 | £2,060 | 33.5% | £297 | 20 days |
| Feb 2025 | £2,457 | 20.8% | £291 | 12 days |
| Mar 2025 | £2,276 | 21.5% | £286 | 14 days |
| Apr 2025 | £3,343 | 28.1% | £286 | 7 days |
| May 2025 | £2,695 | 42.6% | £283 | 31 days |
| Jun 2025 | £4,209 | 33.8% | £333 | 77 days |
| Jul 2025 | £3,177 | 37.3% | £210 | 54 days |
| Aug 2025 | £2,172 | 28.7% | £289 | 30 days |
| Sep 2025 | £1,298 | 29.2% | £297 | 53 days |
| Oct 2025 | £934 | 22.2% | £272 | 49 days |
| Nov 2025 | £2,473 | 36.1% | £271 | 28 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Ascot market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Ascot Profitable?
Yes, when it's run well. The average Ascot Airbnb took in £13,260 in the 12 months to November 2025, and run by its owner at everyday costs, about £810 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £3,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ascot Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £13,260 | £51,910 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,060 | −£8,050 |
| Utilities and internetAbout 5% of bookings | −£660 | −£2,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£270 | −£1,040 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£400 | −£1,560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£130 | −£130 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,590 | −£13,450 |
| Left for housing costs, then profit | £9,670about £810 a month | £38,460about £3,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ascot Airbnb Profit
The estimate starts from Ascot's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ascot home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ascot's Top Earners Get There
- More nights booked. The busiest quarter of Ascot listings are booked on 46% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of £165 adds about £1,630 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £290 a night or more, against a median of £165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,330 a year.
- Open for the busy months. June brought the average listing about £4,210, against £934 in October, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £4,330 a month, against £1,110 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ascot?
Ascot listings were booked on 32% of the nights they were open over the past year, 9 percentage points below the England average (41%) and 9 points below the U.K. average (41%). Occupancy climbs to 43% in May and falls to 21% in February.
Across Ascot's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 51 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
May was the busiest month in Ascot, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Ascot?
The average nightly rate in Ascot, known as ADR (average daily rate), was £192 over the past year, about the same as the England and U.K. averages (both about £195). Averaged month by month, rates swing with the seasons, from about £210 in July to about £335 in June.
Across Ascot's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £735+ a night, about 4.5 times the median.
- Strong performers (top 25%) charge £290 or more, about £130 above the median.
- Typical properties (median) charge about £165 a night.
- Entry-level properties (bottom 25%) charge £66 or less, about 41% of the median.
June rates ran 58% above July's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £285. The 12-month ADR of £192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Ascot
With only 18 active listings, the monthly pattern in Ascot is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in October.
How Far in Advance Do Guests Book Airbnb in Ascot?
Guests book Ascot stays 56 days ahead on average (about eight weeks). June stays are booked furthest out, about 77 days ahead, and April stays closest to arrival, about 7 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ascot
None of the 18 active listings in Ascot display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ascot.
Neighborhoods
Best Neighborhoods for Airbnb in Ascot
AirROI's area guide picks six Ascot neighborhoods that draw short-term rental guests, led by Ascot Town Centre, Virginia Water and Sunningdale. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ascot Town Centre | The heart of Ascot, known for its shops, cafes, and proximity to the Ascot Racecourse. Attractive to visitors for its vibrant atmosphere and events throughout the year. | Ascot Racecourse, Royal Ascot, High Street shops, Local cafes, The Royal Enclosure |
| Virginia Water | A picturesque village nearby with beautiful parks and a lake, often sought after by families and nature lovers. A peaceful retreat with recreational activities available. | Virginia Water Lake, Savill Garden, The Valley Gardens, Windsor Great Park, Local dining options |
| Sunningdale | Close to Ascot and known for its golfing facilities and charming village feel, Sunningdale attracts visitors for its leisure activities and serene environment. | Sunningdale Golf Club, Various local shops, Sunningdale Park, Nature walks, Fine dining options |
| Longcross | A residential area undergoing development, appealing for those wanting to stay near major transport links and new attractions. | Longcross Film Studios, Natural parks, Easy access to M25, Quiet residential neighborhoods |
| Bagshot | A charming village with historical significance, it offers a quieter stay while being close to both Ascot and major roads. | Bagshot Heath, Local historic sites, Quaint village shops, Close to Bracknell Forest, Nature trails |
| Lightwater | A growing area with family-friendly attractions, ideal for those looking for a suburban experience with plenty of local amenities. | Lightwater Country Park, Local shops, Family dining options, Close to M3 motorway, Parks and leisure activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ascot vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 12 km, Eton (10 km away, 31 listings) earned the most per listing, about 2.3 times as much as Ascot.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Winkfield 2 km | 30 | £18,776 | £230 | 35% |
| Bracknell 5 km | 57 | £13,005 | £136 | 39% |
| Surrey Heath 8 km | 83 | £14,710 | £113 | 43% |
| Windsor 9 km | 270 | £27,487 | £208 | 42% |
| Eton 10 km | 31 | £31,047 | £199 | 49% |
| Borough of Runnymede 10 km | 120 | £14,662 | £154 | 40% |
| Wokingham 11 km | 30 | £12,513 | £102 | 46% |
| Berkshire 12 km | 477 | £14,209 | £155 | 38% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Ascot
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Ascot:
- Fermanagh and Omagh Airbnb data UK · £186/night · 34.7%
- Portrush Airbnb data UK · £187/night · 36.9%
- Portstewart Airbnb data UK · £182/night · 37.2%
- Aberdovey Airbnb data UK · £212/night · 36.6%
- Newcastle Airbnb data UK · £173/night · 36.5%
- Pwllheli Airbnb data UK · £226/night · 36.1%
FAQ
Ascot Airbnb FAQ
How much do Airbnb hosts make in Ascot?
An active Ascot Airbnb grossed £13,260 on average in the 12 months to November 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,780 or more in a typical month.
How much can I make on Airbnb in Ascot?
It depends most on the home's size, location and how it's run. The middle half of Ascot listings earn between £392 and £2,780 in a typical month, and the top tenth £7,920 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ascot?
Listings in Ascot were booked on 32% of available nights over the past year. That compares with 41% for the England average. May was the busiest month.
How much does an Airbnb cost per night in Ascot?
The average booked night in Ascot cost £192 before fees. Half of listings charge between £66 and £290, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ascot?
None of the active Ascot listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ascot?
Yes, when it's run well. The average Ascot Airbnb grossed £13,260 in the 12 months to November 2025, 37% below the England average of £20,990, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,670 a year (about £810 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £3,210 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Ascot?
June paid best over the past year, at £4,210 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ascot?
Ascot stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ascot?
Ascot Town Centre, Virginia Water and Sunningdale draw the most short-term rental interest in Ascot. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ascot?
AirROI counted 18 active Airbnb listings in Ascot as of November 2025. The closest tracked market is Winkfield, 2 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Ascot from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.