Eton, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Eton, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,610 per year — at a $279 nightly rate, 43.8% occupancy, and a $127 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 37 active listings, Eton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Eton?
In Eton, the headline Airbnb metrics are $32,610 in average annual revenue,43.8% occupancy, $279 ADR, and $127 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Eton?
Understanding the monthly revenue variations for Airbnb listings in Eton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,122 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,936, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eton
What Is the Monthly Airbnb Occupancy Rate in Eton?
Maximize your bookings by understanding the Eton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eton:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eton
What Is the Average Airbnb Nightly Rate in Eton?
Effective short term rental pricing strategy in Eton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eton typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $450+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $250 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Eton
What Is the RevPAR for Airbnb in Eton?
RevPAR in Eton is currently $127. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $74 RevPAR.
- Typical properties (Median) generate $113 RevPAR.
- Strong performers (Top 25%) earn $157 RevPAR.
- Best-in-class (Top 10%) achieve $226 RevPAR.
Average Monthly RevPAR Trend in Eton
RevPAR Insights for Eton
- The average RevPAR in Eton is $127. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($226) and bottom 25% ($74) is $152, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Eton benchmarks. If your RevPAR falls below the median of $113, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $157+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Eton?
Eton's peak Airbnb season falls in June, July, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $5,070 per month
- Occupancy rates average 52.5%
- Daily rates average $299
Shoulder Season
- Revenue averages $3,651 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $272
Low Season (January, February, March)
- Revenue drops to average $2,820 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $247
Seasonality Insights for Eton
- Airbnb seasonality in Eton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Eton's highest earning potential, with monthly revenues climbing to $5,712, occupancy reaching 60.0%, and ADRs peaking at $307.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,653, occupancy could drop to 37.0%, and ADRs may adjust to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Eton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Eton?
Low regulation and minimal registration activity in Eton, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Eton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Eton?
With a compact short-term rental market, Eton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eton High Street | The heart of Eton, lined with shops, cafes, and restaurants. It's a popular spot for tourists visiting Eton College and enjoying the vibrant atmosphere. | Eton College, Eton High Street shops, The Union Inn, Crooked Tea House, Berkshire Village |
| Eton College | A historic institution that attracts many visitors. Hosting an Airbnb nearby can attract families and visitors to the college. | Eton College grounds, School Yard, College Chapel, Museum of Eton Life, The Long Walk |
| The River Thames | Scenic riverside location ideal for walking and boating. Popular among tourists for its picturesque views and leisure activities. | Thames Path, Barge Walk, Windsor Bridge, Queen's Walk, Eton Rowing Centre |
| Windsor Castle | Adjacent to Eton, Windsor Castle is a major tourist attraction. Perfect for Airbnb hosts due to the influx of visitors year-round. | Windsor Castle, Queen Mary's Dolls' House, St. George's Chapel, Windsor Great Park, Changing of the Guard |
| Windsor Great Park | A vast, beautiful park offering green spaces and recreational activities. Guests enjoying nature and outdoor activities frequent here. | The Long Walk, Duchess of Cambridge's Garden, The Virginia Water Lake, The Crown Estate, Savill Garden |
| Eton Dorney | Known for the Dorney Lake which hosts events and is popular for rowing. Attracts sports enthusiasts and visitors during events. | Dorney Lake, Eton Dorney rowing events, Wildlife walking trails, The Thatched House, Eton Dorney village |
| Eton Wick | A quaint village setting close to Eton, offering a quieter experience with access to nature and local charm. | Eton Wick Village Green, The Old Bell, Eton Wick Church, Thames footpaths, Local pubs and bistros |
| Berkshire countryside | Attracts those looking for a rural escape while being close to Eton and Windsor. Great for nature lovers and families. | Ascot Racecourse, Royal Windsor Racecourse, Berkshire hiking trails, Local farms, Charming villages nearby |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Eton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Eton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eton
- The Eton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Eton, Apartment/Condo properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 32.4% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Eton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eton
- The dominant room capacity in Eton is 2 bedrooms listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.9% of the active Airbnb listings in Eton, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eton.
Eton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eton
- The most common guest capacity trend in Eton vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Eton STR market, accounting for 45.9% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eton.
- On average, properties in Eton are equipped to host 3.8 guests.
How Do Listings in Eton Compare on Quality?
Listing quality in Eton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Eton
- At 35.7 photos per listing on average, Eton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Eton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Eton?
Amenity Prevalence
Amenity Insights for Eton
- Essential amenities in Eton that guests expect include: Wifi, Iron, Heating, TV, Hair dryer, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Eton: Wifi, Iron, Heating, TV, Hair dryer, Hangers.
- Prioritize adding missing essentials: Wifi, Hair dryer, Hangers.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eton to stay competitive.
Which Airbnb Amenities Boost Revenue in Eton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Eton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 32.4% | $52,163 | $23,225 | 124.6% |
High chair | 35.1% | $48,351 | $24,084 | 100.8% |
First aid kit | 29.7% | $45,484 | $27,164 | 67.4% |
Dishwasher | 64.9% | $37,875 | $22,891 | 65.5% |
Crib | 24.3% | $46,051 | $28,290 | 62.8% |
Bathtub | 43.2% | $41,471 | $25,859 | 60.4% |
Paid parking on premises | 13.5% | $47,779 | $30,240 | 58.0% |
Drying rack for clothing | 29.7% | $43,375 | $28,056 | 54.6% |
Shampoo | 62.2% | $37,281 | $24,937 | 49.5% |
Cleaning before checkout | 18.9% | $42,969 | $30,193 | 42.3% |
Revenue Impact Insights for Eton
- Pack ’n play/Travel crib tops the revenue impact list with a 124.6% uplift — listings with this amenity earn $52,163 vs. $23,225 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Eton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Eton
- The typical guest profile for Airbnb in Eton consists of a mix of domestic (59%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 58.6% of guests.
- Key international markets include United Kingdom (58.6%) and United States (14.9%).
- Top languages spoken are English (67.3%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Eton?
Listings in Eton average 4.84 out of 5 overall, with about 44.3 reviews per active listing and 40.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Eton
- With an overall rating of 4.84, Eton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.9), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Eton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eton
- The most common availability pattern in Eton falls within the 271-366 days range, representing 54.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Eton (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Eton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Eton
- The overall average booking lead time for vacation rentals in Eton is 60 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Eton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Eton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Eton?
Guests in Eton stay about 4.6 nights on average, generating roughly 1,001 reservations and 27.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Eton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Eton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.8 nights) and shorten in Aug (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Eton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
24.3% of total
2 Nights
10 listings
27% of total
3 Nights
1 listings
2.7% of total
7-29 Nights
4 listings
10.8% of total
30+ Nights
13 listings
35.1% of total
Key Insights
- The most prevalent minimum stay requirement in Eton is 30+ Nights, adopted by 35.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.1%) caters to monthly stays (30+ nights) in Eton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.1% of Eton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eton.
Eton Airbnb Cancellation Policy Trends Analysis (2026)
Refundable
1 listings
2.7% of total
Super Strict 60 Days
1 listings
2.7% of total
Flexible
7 listings
18.9% of total
Moderate
9 listings
24.3% of total
Firm
14 listings
37.8% of total
Strict
5 listings
13.5% of total
Cancellation Policy Insights for Eton
- The prevailing Airbnb cancellation policy trend in Eton is Firm, used by 37.8% of listings.
- A majority (51.3%) of hosts in Eton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Eton.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Eton.
How Much Are Airbnb Cleaning Fees in Eton?
Cleaning fees in Eton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Eton
- About 67.6% of Eton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($473) and median ($114) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Eton median of $114. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Eton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Etonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 4BDR Family Home| Eton Wick - By Tempstay
Entire Place • 4 bedrooms
Best location-5-Bed Townhouse-Castle views-Parking
Entire Place • 5 bedrooms
Radiant Penthouse on the Banks of the Thames
Entire Place • 3 bedrooms
Stunning apartment on Eton high street.
Entire Place • 2 bedrooms
Stunning Design-led 2-bed 2- bath with parking
Entire Place • 2 bedrooms
Hampden Apartments - The Louis
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Eton?
Learn from the best! This table showcases top-performing Airbnb hosts in Eton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 4 | $217,005 | 191 | 4.83/5.0 |
| Tempstay | 4 | $176,889 | 197 | 4.70/5.0 |
| Yulin | 6 | $115,189 | 14 | 4.89/5.0 |
| Houslet Ltd | 1 | $83,135 | 102 | 4.90/5.0 |
| Gordon-Pass The Keys | 1 | $82,918 | 122 | 4.92/5.0 |
| Houslet Ltd | 1 | $63,810 | 81 | 4.99/5.0 |
| Jeremy | 1 | $57,318 | 153 | 4.89/5.0 |
| Smarter Rent Ltd | 5 | $57,031 | 153 | 4.82/5.0 |
| Max | 1 | $38,850 | 74 | 4.77/5.0 |
| James | 1 | $38,079 | 95 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eton.
Who Are the Airbnb Hosts in Eton?
Eton has a relatively balanced host base.
Host Profile Insights for Eton
- A 37.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 24.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 27.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Eton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Eton
These are the highest-grossing professional property management operations in Eton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tempstay | 4 | $176,889 | $297 | 44.4% | 4.70/5 |
| Smarter Rent Ltd | 5 | $57,031 | $140 | 35.4% | 4.82/5 |
| James | 1 | $38,079 | $411 | 26.5% | 4.78/5 |
| Host & Stay | 1 | $17,809 | $207 | 35.5% | 4.67/5 |
Management Company Insights for Eton
- The leading management company, Tempstay, operates 4 listings with $176,889 in gross revenue — a useful benchmark for what scale looks like in Eton.
- Top managers average 3 properties each, suggesting professional management in Eton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Eton's Airbnb Market Compare to Nearby Cities?
How does the Eton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Eton has 8 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
| Furzehill | 10 | $4,071 | $293.77 | 47% |
Frequently Asked Questions About Airbnb in Eton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Eton.
How much do Airbnb hosts make in Eton?
Eton hosts earn about $32,610 per year on average, with an average nightly rate of $279 and RevPAR of $127. Those figures describe the typical revenue environment for active listings in Eton, England, not the ceiling for the best operators. Source: AirROI 2026 data, Eton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Eton?
The average Airbnb occupancy rate in Eton is 43.8%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Eton?
Listings in Eton average $279 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Eton?
Eton currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Eton?
AirROI currently classifies the short-term rental regulation level in Eton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Eton?
RevPAR in Eton is about $127. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Eton?
At 43.8% occupancy, Eton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,610, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Eton?
The average booking lead time in Eton is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Eton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Eton include Eton High Street, Eton College, The River Thames. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Eton?
entire_home listings make up 81.1% of the active supply in Eton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Eton compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Eton's $32,610 and 43.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Eton?
The average Airbnb stay length in Eton is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Eton?
Airbnb listings in Eton average 4.84 out of 5 overall. About 40.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Eton?
Pack ’n play/Travel crib and High chair are among the strongest revenue-linked amenities in Eton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Eton?
Yes. About 67.6% of active Airbnb listings in Eton charge a cleaning fee, and the average fee is $473. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Eton?
At 37.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.