Brentwood, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brentwood, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,881 per year — at a $184 nightly rate, 37.0% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 79 active listings, Brentwood is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 125.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Brentwood?
In Brentwood, the headline Airbnb metrics are $16,881 in average annual revenue,37.0% occupancy, $184 ADR, and $70 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brentwood?
Understanding the monthly revenue variations for Airbnb listings in Brentwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brentwood is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brentwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,851+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,088 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,769 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $767, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brentwood
What Is the Monthly Airbnb Occupancy Rate in Brentwood?
Maximize your bookings by understanding the Brentwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brentwood:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brentwood
What Is the Average Airbnb Nightly Rate in Brentwood?
Effective short term rental pricing strategy in Brentwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brentwood typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Brentwood
What Is the RevPAR for Airbnb in Brentwood?
RevPAR in Brentwood is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $85 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Brentwood
RevPAR Insights for Brentwood
- The average RevPAR in Brentwood is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($31) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brentwood benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $85+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brentwood?
Brentwood's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,067 per month
- Occupancy rates average 45.4%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,233 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $185
Low Season (January, February, March)
- Revenue drops to average $1,409 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $173
Seasonality Insights for Brentwood
- Airbnb seasonality in Brentwood is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brentwood's highest earning potential, with monthly revenues climbing to $3,377, occupancy reaching 48.7%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,272, occupancy could drop to 30.3%, and ADRs may adjust to $170.
- Lower occupancy paired with meaningful seasonality means hosts in Brentwood need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brentwood, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brentwood?
Low regulation and minimal registration activity in Brentwood, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brentwood to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brentwood?
Brentwood is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brentwood High Street | The bustling heart of Brentwood, known for its shops, restaurants, and entertainment. Ideal for guests who want to enjoy the local lifestyle and amenities. | Brentwood Theatre, The Brentwood Centre, Shenfield Train Station, Local pubs and dining options |
| Hutton | A suburban area with good schools and green spaces. Attracts families and professionals looking for peaceful living while being close to transport links to London. | King Georges Playing Fields, Local parks, Good schools, Huttons Recreation Ground |
| Warley | A picturesque area with Victorian architecture and a strong sense of community. Popular among visitors seeking a quaint village feel with easy access to amenities. | Warley Place Nature Reserve, Local village shops, Historic churches, Warley Park Golf Club |
| Shenfield | Known for its train station that offers quick access to London, this area attracts many commuters. Great for business travelers and those wanting suburban comfort. | Shenfield Train Station, Local cafes and shops, Shenfield Common, Nearby athletic facilities |
| Brentwood Park | A green space offering outdoor activities, Brentwood Park is popular with families and nature lovers looking for recreation and relaxation. | Brentwood Park, Local sports facilities, Walking trails, Playgrounds |
| Ingrave | A charming village feel with rural surroundings. Ideal for guests looking for tranquility just outside of Brentwood’s center. | Ingrave's local shops, Rural walking paths, Historic village architecture |
| Chadwell Heath | A diverse and vibrant area that draws guests interested in multicultural experiences and local cuisine. | Local markets, Diverse dining options, Cultural events and festivals |
| Brentwood Railway Station area | Convenient for travelers as it connects to London and the surrounding areas, making it a popular choice for visitors looking for easy access to transportation. | Brentwood Railway Station, Surrounding eateries and shops, Proximity to local attraction sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brentwood offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brentwood?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brentwood
- The Brentwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brentwood, Apartment/Condo properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 11.3%) offer potential for unique stay experiences.
Brentwood Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brentwood
- The dominant room capacity in Brentwood is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.3% of the active Airbnb listings in Brentwood, indicating a high concentration in these sizes.
Brentwood Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brentwood
- The most common guest capacity trend in Brentwood vacation rentals is listings accommodating 2 guests (29.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brentwood STR market, accounting for 54.4% of listings.
- 20.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brentwood.
- On average, properties in Brentwood are equipped to host 3.5 guests.
How Do Listings in Brentwood Compare on Quality?
Listing quality in Brentwood can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brentwood
- At 23.7 photos per listing on average, Brentwood hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brentwood averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brentwood?
Amenity Prevalence
Amenity Insights for Brentwood
- Essential amenities in Brentwood that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brentwood: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brentwood to stay competitive.
Which Airbnb Amenities Boost Revenue in Brentwood?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brentwood, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 93.7% | $17,679 | $5,077 | 248.2% |
Sound systemHigh opportunity | 6.3% | $41,418 | $15,223 | 172.1% |
Bed linens | 84.8% | $18,394 | $8,433 | 118.1% |
Hangers | 87.3% | $18,101 | $8,468 | 113.7% |
Barbecue utensilsHigh opportunity | 6.3% | $32,851 | $15,802 | 107.9% |
Clothing storage | 73.4% | $19,343 | $10,083 | 91.8% |
Books and reading material | 15.2% | $27,538 | $14,973 | 83.9% |
Wine glasses | 63.3% | $20,078 | $11,369 | 76.6% |
Mini fridge | 17.7% | $25,792 | $14,962 | 72.4% |
Shower gel | 58.2% | $20,125 | $12,360 | 62.8% |
Revenue Impact Insights for Brentwood
- TV tops the revenue impact list with a 248.2% uplift — listings with this amenity earn $17,679 vs. $5,077 without it.
- High-opportunity amenities — Sound system, Barbecue utensils — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Bed linens, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sound system — it has the best combination of high revenue impact and low market saturation in Brentwood.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brentwood STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brentwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrentwood Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brentwood
- The typical guest profile for Airbnb in Brentwood consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.3% of guests.
- Key international markets include United Kingdom (82.3%) and United States (4.4%).
- Top languages spoken are English (66.7%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brentwood?
Listings in Brentwood average 4.79 out of 5 overall, with about 66.5 reviews per active listing and 31.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brentwood
- An average rating of 4.79 places Brentwood in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Brentwood Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brentwood
- The most common availability pattern in Brentwood falls within the 271-366 days range, representing 57% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brentwood (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brentwood?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brentwood
- The overall average booking lead time for vacation rentals in Brentwood is 38 days.
- Guests book furthest in advance for stays during August (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Brentwood.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Brentwood averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brentwood?
Guests in Brentwood stay about 7 nights on average, generating roughly 1,262 reservations and 16 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Brentwood
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brentwood
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (8.6 nights) and shorten in Feb (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brentwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
27.8% of total
2 Nights
26 listings
32.9% of total
3 Nights
1 listings
1.3% of total
4-6 Nights
3 listings
3.8% of total
7-29 Nights
9 listings
11.4% of total
30+ Nights
18 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brentwood is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.7%) of the Brentwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Brentwood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Brentwood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brentwood.
Brentwood Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.5% of total
Super Strict 60 Days
1 listings
1.3% of total
Flexible
32 listings
40.5% of total
Moderate
21 listings
26.6% of total
Firm
19 listings
24.1% of total
Strict
4 listings
5.1% of total
Cancellation Policy Insights for Brentwood
- The prevailing Airbnb cancellation policy trend in Brentwood is Flexible, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.1%) and stricter (29.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.5% market standard in Brentwood.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brentwood.
How Much Are Airbnb Cleaning Fees in Brentwood?
Cleaning fees in Brentwood are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brentwood
- 70.9% of listings charge a cleaning fee, making it standard practice in Brentwood. Guests expect it and factor it into their booking decisions.
- The gap between the average ($502) and median ($79) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brentwood median of $79. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brentwood Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brentwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious, Spacious , 6BR House
Entire Place • N/A
Adorable secluded lodge with wood fired hot tub
Entire Place • 1 bedroom
17th century stunning listed cottage
Entire Place • 4 bedrooms
2 bed apartment- fast WiFi + parking in Brentwood
Entire Place • 2 bedrooms
Gwp - Rectory South
Entire Place • 3 bedrooms
4 Bedrooms/1 Bathroom/1 Ensuite/Large Kitchen/Sleeps 8
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brentwood?
Learn from the best! This table showcases top-performing Airbnb hosts in Brentwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anand | 15 | $238,607 | 225 | 4.74/5.0 |
| Katie | 1 | $64,656 | 468 | 4.97/5.0 |
| Darren | 1 | $63,948 | 12 | 4.42/5.0 |
| Sam @ Rockman Residences | 4 | $59,195 | 50 | 4.83/5.0 |
| Andy | 6 | $54,918 | 62 | 4.91/5.0 |
| Martin | 2 | $54,741 | 71 | 4.60/5.0 |
| Sophia | 1 | $54,433 | 29 | 5.00/5.0 |
| Rory | 1 | $50,729 | 14 | 4.86/5.0 |
| Nicci | 1 | $41,411 | 36 | 4.97/5.0 |
| Tailored Stay | 2 | $39,409 | 16 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brentwood.
Who Are the Airbnb Hosts in Brentwood?
Brentwood has a relatively balanced host base.
Host Profile Insights for Brentwood
- A 40.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 58.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brentwood averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brentwood
These are the highest-grossing professional property management operations in Brentwood, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Andy | 6 | $54,918 | $183 | 36.7% | 4.91/5 |
| Tailored Stay | 2 | $39,409 | $207 | 42.0% | 4.54/5 |
| Brookland Stays | 1 | $9,362 | $151 | 28.0% | 4.20/5 |
Management Company Insights for Brentwood
- The leading management company, Andy, operates 6 listings with $54,918 in gross revenue — a useful benchmark for what scale looks like in Brentwood.
- Top managers average 3 properties each, suggesting professional management in Brentwood still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.55/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brentwood's Airbnb Market Compare to Nearby Cities?
How does the Brentwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Brentwood has 12 percentage points lower occupancy and about $342 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| City of London | 231 | $3,431 | $343.77 | 46% |
| Bray | 31 | $3,166 | $311.02 | 44% |
| Hambleden | 16 | $3,109 | $283.15 | 39% |
Frequently Asked Questions About Airbnb in Brentwood
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brentwood.
How much do Airbnb hosts make in Brentwood?
Brentwood hosts earn about $16,881 per year on average, with an average nightly rate of $184 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Brentwood, England, not the ceiling for the best operators. Source: AirROI 2026 data, Brentwood market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brentwood?
The average Airbnb occupancy rate in Brentwood is 37.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brentwood?
Listings in Brentwood average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brentwood?
Brentwood currently has about 79 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brentwood?
AirROI currently classifies the short-term rental regulation level in Brentwood as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brentwood?
RevPAR in Brentwood is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brentwood?
Occupancy of 37.0% means Brentwood is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,881, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brentwood?
The average booking lead time in Brentwood is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brentwood?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brentwood include Brentwood High Street, Hutton, Warley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brentwood?
entire_home listings make up 86.1% of the active supply in Brentwood. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brentwood compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Brentwood's $16,881 and 37.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brentwood?
The average Airbnb stay length in Brentwood is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brentwood?
Airbnb listings in Brentwood average 4.79 out of 5 overall. About 31.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brentwood?
TV and Sound system are among the strongest revenue-linked amenities in Brentwood. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brentwood?
Yes. About 70.9% of active Airbnb listings in Brentwood charge a cleaning fee, and the average fee is $502. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brentwood?
A 40.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.