Airbnb market data · 202512 months to May 2025
Little Wenlock, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Little Wenlock brought in £10,894 over the 12 months through May 2025, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Little Wenlock run through May 2025.
The short answer
Little Wenlock Airbnb Market at a Glance
Listings averaged £151 a night and were booked on 33% of available nights.
Timing matters: in March, the best month, the average listing earned about 3.1 times as much as in November, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Little Wenlock is the 858th-largest of 1,128 England markets AirROI tracks.
Browse the live Little Wenlock Airbnb market See Every Little Wenlock ListingRevenue
How Much Do Airbnb Hosts Make in Little Wenlock?
Gross bookings per Little Wenlock listing averaged £10,894 over the 12 months to May 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Little Wenlock listing brought in £2,220 in March, its best month, and £709 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Little Wenlock's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,320+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn £1,920 or more, roughly £660 a month above the median.
- Typical properties (median) earn about £1,260 a month.
- Entry-level properties (bottom 25%) earn £732 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 3.1 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,530.
Little Wenlock Airbnb Data by Month
Latest 12 months in the May 2025 data.
March led on revenue. Nightly rates peaked in May and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | £777 | 28.7% | £143 | 129 days |
| Jul 2024 | £1,828 | 44.7% | £144 | 63 days |
| Aug 2024 | £1,289 | 41.2% | £143 | 78 days |
| Sep 2024 | £1,515 | 43.0% | £135 | 120 days |
| Oct 2024 | £1,341 | 38.4% | £136 | 45 days |
| Nov 2024 | £709 | 19.5% | £131 | 19 days |
| Dec 2024 | £1,552 | 38.2% | £139 | 29 days |
| Jan 2025 | £1,599 | 35.5% | £156 | 21 days |
| Feb 2025 | £1,631 | 39.3% | £157 | 35 days |
| Mar 2025 | £2,215 | 45.2% | £152 | 26 days |
| Apr 2025 | £2,160 | 47.5% | £165 | 45 days |
| May 2025 | £1,727 | 26.7% | £213 | 119 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Little Wenlock listing earns about £1,260 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Little Wenlock Profitable?
Yes, when it's run well. The average Little Wenlock Airbnb took in £10,894 in the 12 months to May 2025, and run by its owner at everyday costs, about £660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Little Wenlock Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £10,894 | £16,530 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£1,690 | −£2,560 |
| Utilities and internetAbout 5% of bookings | −£540 | −£830 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£220 | −£330 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£330 | −£500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£50 | −£50 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£2,940 | −£4,380 |
| Left for housing costs, then profit | £7,954about £660 a month | £12,150about £1,010 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Little Wenlock Airbnb Profit
The estimate starts from Little Wenlock's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Little Wenlock home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Little Wenlock's Top Earners Get There
- More nights booked. The busiest quarter of Little Wenlock listings are booked on 53% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of £140 adds about £1,420 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £185 a night or more, against a median of £140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,090 a year.
- Open for the busy months. March brought the average listing about £2,220, against £709 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,380 a month, against £910 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Little Wenlock?
Little Wenlock listings were booked on 33% of the nights they were open over the past year, 8 percentage points below the England average (41%) and 8 points below the U.K. average (41%). Occupancy swings from 19% in November to 48% in April.
Across Little Wenlock's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 45 points above the median.
- Strong performers (top 25%) fill 53% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
April was the busiest month in Little Wenlock, November the quietest
Share of open nights booked, by month
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Little Wenlock?
The average nightly rate in Little Wenlock, known as ADR (average daily rate), was £151 over the past year, about 23% below the England and U.K. averages (both about £195). Rates swing with the seasons, from about £130 in November to about £215 in May.
Across Little Wenlock's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £220+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge £185 or more, about £45 above the median.
- Typical properties (median) charge about £140 a night.
- Entry-level properties (bottom 25%) charge £120 or less, about 17% below the median.
May rates ran 63% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £151.
Seasonality
Best and Worst Months for Airbnb in Little Wenlock
With only 22 active listings, the monthly pattern in Little Wenlock is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Little Wenlock?
Guests book Little Wenlock stays 54 days ahead on average (about eight weeks). June stays are booked furthest out, about 129 days ahead, and November stays closest to arrival, about 19 days. A typical June booking is made in early February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Little Wenlock
23% of the 22 active listings in Little Wenlock display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Little Wenlock.
Neighborhoods
Best Neighborhoods for Airbnb in Little Wenlock
AirROI's area guide picks four Little Wenlock neighborhoods that draw short-term rental guests, led by Madeley, Telford and Shifnal. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Madeley | A charming village with scenic countryside and close proximity to the Ironbridge Gorge, appealing to those who enjoy a quieter, rural experience while being able to visit cultural attractions. | Madeley Court, St. Michael's Church, Madeley Pool, Local walking trails, Nearby historic sites, Cafés and shops |
| Telford | A large town with shopping centers, parks, and attractions, providing a mix of urban and rural experiences. Great for families and business travelers. | Telford Town Park, The International Centre, Wonderland, Telford Shopping Centre, New Rowley Park, Local parks and outdoor activities |
| Shifnal | A quaint town known for its medieval heritage and proximity to attractions, appealing to visitors who appreciate history and market towns. | Shifnal's Market Square, St. Andrew's Church, Local shops and cafes, Nearby parks, Wrekin Hill, Historic pubs |
| Broseley | A picturesque town with a rich history and attractive architecture, ideal for tourists seeking a cultural and historical getaway. | Broseley Pipeworks, The Old Pharmacy, Local galleries, Walking trails, Scenic views of the River Severn, Historic buildings |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Little Wenlock vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Bridgnorth (16 km away, 60 listings) earned the most per listing, about 2.2 times as much as Little Wenlock. Church Stretton was the busiest, booked on 49% of nights against 33% in Little Wenlock.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ironbridge 5 km | 45 | £17,986 | £160 | 41% |
| Telford and Wrekin 7 km | 48 | £13,578 | £154 | 39% |
| Shropshire 11 km | 220 | £17,802 | £191 | 41% |
| Shrewsbury 15 km | 227 | £20,031 | £148 | 45% |
| Bridgnorth 16 km | 60 | £23,732 | £172 | 40% |
| Chelmarsh 20 km | 30 | £23,338 | £280 | 44% |
| Church Stretton 21 km | 63 | £23,622 | £182 | 49% |
| South Staffordshire 25 km | 61 | £18,242 | £171 | 40% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Little Wenlock
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Little Wenlock:
- Ayr Airbnb data UK · £150/night · 34.5%
- Carmarthenshire Airbnb data UK · £148/night · 36.6%
- Swansea Airbnb data UK · £129/night · 34.9%
- Newcastle Airbnb data UK · £173/night · 36.5%
- Derry/Londonderry Airbnb data UK · £142/night · 38.5%
- Newport Airbnb data UK · £173/night · 37.6%
FAQ
Little Wenlock Airbnb FAQ
How much do Airbnb hosts make in Little Wenlock?
An active Little Wenlock Airbnb grossed £10,894 on average in the 12 months to May 2025, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,920 or more in a typical month.
How much can I make on Airbnb in Little Wenlock?
It depends most on the home's size, location and how it's run. The middle half of Little Wenlock listings earn between £732 and £1,920 in a typical month, and the top tenth £3,320 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Little Wenlock?
Listings in Little Wenlock were booked on 33% of available nights over the past year. That compares with 41% for the England average. April was the busiest month.
How much does an Airbnb cost per night in Little Wenlock?
The average booked night in Little Wenlock cost £151 before fees. Half of listings charge between £120 and £185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Little Wenlock?
In Little Wenlock, 23% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Little Wenlock?
Yes, when it's run well. The average Little Wenlock Airbnb grossed £10,894 in the 12 months to May 2025, 48% below the England average of £20,990, though with only 22 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £7,954 a year (about £660 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,010 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Little Wenlock?
March paid best over the past year, at £2,220 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Little Wenlock?
Little Wenlock stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Little Wenlock?
Madeley, Telford and Shifnal draw the most short-term rental interest in Little Wenlock. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Little Wenlock?
AirROI counted 22 active Airbnb listings in Little Wenlock as of May 2025. The closest tracked market is Ironbridge, 5 km away.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Little Wenlock from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.