Airbnb market data · 202512 months to May 2025
Ruyton-XI-Towns, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ruyton-XI-Towns brought in £18,036 over the 12 months through May 2025, across just 26 active listings, so a single property can move that figure.
AirROI's latest figures for Ruyton-XI-Towns run through May 2025.
The short answer
Ruyton-XI-Towns Airbnb Market at a Glance
Listings averaged £190 a night and were booked on 36% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.3 times as much as in November, the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Ruyton-XI-Towns is the 727th-largest of 1,128 England markets AirROI tracks.
Browse the live Ruyton-XI-Towns Airbnb market See Every Ruyton-XI-Towns ListingRevenue
How Much Do Airbnb Hosts Make in Ruyton-XI-Towns?
Gross bookings per Ruyton-XI-Towns listing averaged £18,036 over the 12 months to May 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Ruyton-XI-Towns listing brought in £2,950 in August, its best month, and £1,270 in November, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ruyton-XI-Towns's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,890+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn £3,260 or more, roughly £1,500 a month above the median.
- Typical properties (median) earn about £1,790 a month.
- Entry-level properties (bottom 25%) earn £1,140 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.3 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,190. Dashed: May left out, as the latest month's data looks incomplete.
Ruyton-XI-Towns Airbnb Data by Month
Latest 12 months in the May 2025 data.
August led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | £1,871 | 39.4% | £145 | 75 days |
| Jul 2024 | £2,311 | 51.9% | £147 | 91 days |
| Aug 2024 | £2,949 | 83.4% | £149 | 81 days |
| Sep 2024 | £1,831 | 49.7% | £149 | 103 days |
| Oct 2024 | £1,854 | 41.4% | £149 | 54 days |
| Nov 2024 | £1,268 | 25.6% | £150 | 27 days |
| Dec 2024 | £2,332 | 41.9% | £149 | 37 days |
| Jan 2025 | £2,248 | 33.3% | £201 | 24 days |
| Feb 2025 | £2,339 | 39.3% | £219 | 29 days |
| Mar 2025 | £2,265 | 38.2% | £210 | 29 days |
| Apr 2025 | £2,800 | 37.7% | £242 | 44 days |
| May 2025* | £1,988 | 28.9% | £273 | 75 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *May 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ruyton-XI-Towns address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Ruyton-XI-Towns Profitable?
Yes, when it's run well. The average Ruyton-XI-Towns Airbnb took in £18,036 in the 12 months to May 2025, and run by its owner at everyday costs, about £1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,020 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ruyton-XI-Towns Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £18,036 | £32,830 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,800 | −£5,090 |
| Utilities and internetAbout 5% of bookings | −£900 | −£1,640 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£360 | −£660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£540 | −£980 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£180 | −£180 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£4,870 | −£8,640 |
| Left for housing costs, then profit | £13,166about £1,100 a month | £24,190about £2,020 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ruyton-XI-Towns Airbnb Profit
The estimate starts from Ruyton-XI-Towns's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ruyton-XI-Towns home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ruyton-XI-Towns's Top Earners Get There
- More nights booked. The busiest quarter of Ruyton-XI-Towns listings are booked on 56% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of £200 adds about £1,980 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £220 a night or more, against a median of £200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,800 a year.
- Open for the busy months. August brought the average listing about £2,950, against £1,270 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,740 a month, against £1,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ruyton-XI-Towns?
Ruyton-XI-Towns listings were booked on 36% of the nights they were open over the past year, 5 percentage points below the England average (41%) and 5 points below the U.K. average (41%). Occupancy swings from 26% in November to 83% in August.
Across Ruyton-XI-Towns's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
August was the busiest month in Ruyton-XI-Towns, November the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ruyton-XI-Towns?
The average nightly rate in Ruyton-XI-Towns, known as ADR (average daily rate), was £190 over the past year, about the same as the England and U.K. averages (both about £195). Rates swing with the seasons, from about £145 in June and July to about £240 in April.
Across Ruyton-XI-Towns's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £260+ a night, about 30% above the median.
- Strong performers (top 25%) charge £220 or more, about £20 above the median.
- Typical properties (median) charge about £200 a night.
- Entry-level properties (bottom 25%) charge £120 or less, about 60% of the median.
April rates ran 67% above June's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £174. Dashed: May data incomplete. The 12-month ADR of £190 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Ruyton-XI-Towns
With only 26 active listings, the monthly pattern in Ruyton-XI-Towns is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Ruyton-XI-Towns?
Guests book Ruyton-XI-Towns stays 40 days ahead on average (about six weeks). September stays are booked furthest out, about 103 days ahead, and January stays closest to arrival, about 24 days. A typical September booking is made in early June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ruyton-XI-Towns
50% of the 26 active listings in Ruyton-XI-Towns display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ruyton-XI-Towns.
Neighborhoods
Best Neighborhoods for Airbnb in Ruyton-XI-Towns
AirROI's area guide picks six Ruyton-XI-Towns neighborhoods that draw short-term rental guests, led by Ruyton-XI-Towns High Street, Ruyton Village and Nantwich Road. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ruyton-XI-Towns High Street | The main thoroughfare, offering local shops, restaurants, and amenities. It's popular with both locals and visitors looking for a quaint village experience. | Local cafes, Shops, Historic buildings, Village centre events |
| Ruyton Village | Picturesque village with traditional English architecture, ideal for those seeking a peaceful retreat in the countryside. | St. John the Baptist Church, Village green, Rural walks |
| Nantwich Road | A scenic road leading to beautiful countryside views, perfect for those looking to explore nature and enjoy rural activities. | Countryside walks, Fishing spots, Picnic areas |
| North Shropshire | A broader area that encompasses the charming landscapes and historical sites, attracting nature lovers and history enthusiasts. | Shropshire hills, Historical sites, Natural parks |
| Weston-under-Redcastle | A nearby village that offers tranquil surroundings, making it appealing for visitors looking for relaxation and nature. | The nearby Red Castle ruins, Walking trails, Local flora and fauna |
| Attingham Park | A nearby National Trust property featuring beautiful gardens and parkland, ideal for visitors interested in outdoor activities and English heritage. | Attingham Park House, Gardens, Walking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ruyton-XI-Towns vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 31 km, Llangollen (24 km away) earned the most per listing, about 42% more than Ruyton-XI-Towns. Church Stretton was the busiest, booked on 49% of nights against 36% in Ruyton-XI-Towns.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Oswestry 11 km | 30 | £14,662 | £121 | 40% |
| Ellesmere 12 km | 31 | £22,666 | £199 | 42% |
| Shrewsbury 17 km | 227 | £20,031 | £148 | 45% |
| Shropshire 23 km | 220 | £17,802 | £191 | 41% |
| Llangollen 24 km | 112 | £25,664 | £167 | 48% |
| Llanrhaeadr-ym-Mochnant 26 km | 32 | £20,643 | £216 | 44% |
| Wrexham 27 km | 73 | £16,918 | £139 | 42% |
| Church Stretton 31 km | 63 | £23,622 | £182 | 49% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Ruyton-XI-Towns
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Ruyton-XI-Towns:
- Portrush Airbnb data UK · £187/night · 36.9%
- Fermanagh and Omagh Airbnb data UK · £186/night · 34.7%
- Portstewart Airbnb data UK · £182/night · 37.2%
- Cardiff Airbnb data UK · £188/night · 38.3%
- Newcastle Airbnb data UK · £173/night · 36.5%
- Aberdovey Airbnb data UK · £212/night · 36.6%
FAQ
Ruyton-XI-Towns Airbnb FAQ
How much do Airbnb hosts make in Ruyton-XI-Towns?
An active Ruyton-XI-Towns Airbnb grossed £18,036 on average in the 12 months to May 2025, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,260 or more in a typical month.
How much can I make on Airbnb in Ruyton-XI-Towns?
It depends most on the home's size, location and how it's run. The middle half of Ruyton-XI-Towns listings earn between £1,140 and £3,260 in a typical month, and the top tenth £3,890 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ruyton-XI-Towns?
Listings in Ruyton-XI-Towns were booked on 36% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Ruyton-XI-Towns?
The average booked night in Ruyton-XI-Towns cost £190 before fees. Half of listings charge between £120 and £220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ruyton-XI-Towns?
In Ruyton-XI-Towns, 50% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ruyton-XI-Towns?
Yes, when it's run well. The average Ruyton-XI-Towns Airbnb grossed £18,036 in the 12 months to May 2025, 14% below the England average of £20,990, though with only 26 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,166 a year (about £1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,020 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Ruyton-XI-Towns?
August paid best over the past year, at £2,950 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ruyton-XI-Towns?
Ruyton-XI-Towns stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ruyton-XI-Towns?
Ruyton-XI-Towns High Street, Ruyton Village and Nantwich Road draw the most short-term rental interest in Ruyton-XI-Towns. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ruyton-XI-Towns?
AirROI counted 26 active Airbnb listings in Ruyton-XI-Towns as of May 2025. The closest tracked market is Oswestry, 11 km away.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Ruyton-XI-Towns from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.