Airbnb market data · 202612 months to October 2026
Waterloo, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Waterloo brought in £11,395 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Waterloo Airbnb Market at a Glance
Rates and bookings both trail the England average. Listings averaged £131 a night and were booked on 37% of available nights, against £195 and 41% for the England average.
Timing matters: in July, the best month, the average listing earned about three times as much as in February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Waterloo is the 897th-largest of 1,128 England markets AirROI tracks.
Browse the live Waterloo Airbnb market See Every Waterloo ListingRevenue
How Much Do Airbnb Hosts Make in Waterloo?
Gross bookings per Waterloo listing averaged £11,395 over the 12 months to October 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Waterloo listing brought in £2,200 in July, its best month, and £721 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Waterloo's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,690+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn £1,930 or more, roughly £750 a month above the median.
- Typical properties (median) earn about £1,180 a month.
- Entry-level properties (bottom 25%) earn £761 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, £1,440.
Waterloo Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,416 | 47.7% | £133 | £46 | 20 days | 2.6 nights |
| Nov 2025 | £1,433 | 47.2% | £133 | £48 | 34 days | 4.3 nights |
| Dec 2025 | £1,258 | 37.1% | £138 | £41 | 32 days | 3.1 nights |
| Jan 2026 | £1,070 | 33.4% | £129 | £35 | 20 days | 4.8 nights |
| Feb 2026 | £721 | 27.0% | £123 | £26 | 16 days | 2.5 nights |
| Mar 2026 | £883 | 24.2% | £123 | £28 | 14 days | 3.4 nights |
| Apr 2026 | £1,161 | 32.6% | £127 | £39 | 48 days | 3.6 nights |
| May 2026 | £1,467 | 41.7% | £132 | £47 | 27 days | 5.4 nights |
| Jun 2026 | £2,044 | 53.3% | £137 | £68 | 58 days | 6.2 nights |
| Jul 2026 | £2,196 | 49.2% | £180 | £71 | 113 days | 5 nights |
| Aug 2026 | £2,062 | 56.0% | £166 | £67 | 69 days | 5.2 nights |
| Sep 2026 | £1,553 | 50.7% | £162 | £52 | 17 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Waterloo address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Waterloo Profitable?
Yes, when it's run well. The average Waterloo Airbnb took in £11,395 in the 12 months to October 2026, and run by its owner at everyday costs, about £550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £910 a month.
Cleaning it yourself keeps the £1,740 a year guests pay in cleaning fees, for about £690 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £470 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Waterloo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £9,655 | £15,880 |
| Cleaning fees guests pay15% of Waterloo bookings | £1,740 | £2,860 |
| Gross bookings | £11,395 | £18,740 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Waterloo listings on Simplified Pricing, 3% for the rest | −£1,770 | −£2,900 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,740 | −£2,860 |
| Utilities and internetAbout 5% of bookings | −£570 | −£940 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£230 | −£370 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£340 | −£560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£60 | −£60 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£4,820 | −£7,800 |
| Left for housing costs, then profit | £6,575about £550 a month | £10,940about £910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Waterloo Airbnb Profit
The estimate starts from Waterloo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Waterloo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Waterloo's Top Earners Get There
- More nights booked. The busiest quarter of Waterloo listings are booked on 60% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,130 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £145 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £970 a year.
- Open for the busy months. July brought the average listing about £2,200, against £721 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Waterloo listings average 4.40 stars, and 14% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,560 a month, against £950 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Waterloo?
Waterloo listings were booked on 37% of the nights they were open over the past year, 4 percentage points below the England average (41%) and 4 points below the U.K. average (41%). Occupancy swings from 24% in March to 56% in August.
Across Waterloo's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August was the busiest month in Waterloo, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Waterloo?
The average nightly rate in Waterloo, known as ADR (average daily rate), was £131 over the past year, about 33% below the England and U.K. averages (both about £195). Rates peak in July at about £180 and bottom out in February and March at about £125.
Across Waterloo's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £185+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge £145 or more, about £30 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £88 or less, about three-quarters of the median.
July rates ran 46% above February's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £140. The 12-month ADR of £131 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Waterloo?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Waterloo it averaged £49 over the past year, from about £26 in February to about £71 in July.
Across Waterloo's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £80+ per open night, about twice the median.
- Strong performers (top 25%) earn £52 or more, about £10 a night above the median.
- Typical properties (median) earn about £42 per open night.
- Entry-level properties (bottom 25%) earn £30 or less, about three-quarters of the median.
July RevPAR was about 2.8 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £47.
Seasonality
Best and Worst Months for Airbnb in Waterloo
With only 22 active listings, the monthly pattern in Waterloo is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Waterloo?
Guests book Waterloo stays 48 days ahead on average (about seven weeks). July stays are booked furthest out, about 113 days ahead, and March stays closest to arrival, about 14 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 48 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Waterloo
None of the 22 active listings in Waterloo display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Waterloo.
Neighborhoods
Best Neighborhoods for Airbnb in Waterloo
AirROI's area guide picks four Waterloo neighborhoods that draw short-term rental guests, led by Waterloo Seafront, South Road and Waterloo Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Waterloo Seafront | Guests book to be steps from the coastal path and the water sports centre on the marine lake. Families and weekend visitors stay here for direct pedestrian access to the beach without needing a car. | Crosby Marine Lake, Crosby Coastal Park, The Royal Hotel, Another Place by Antony Gormley, Beach Lawn Gardens |
| South Road | Directly outside Waterloo railway station, this commercial corridor attracts weekend visitors and contractors looking for quick rail connections into Liverpool Central alongside dining and evening entertainment. | Waterloo Railway Station, Plaza Community Cinema, South Road, Waterloo Town Hall |
| Waterloo Park | Business travellers and long-stay guests choose this residential pocket for quiet surroundings and proximity to the A565 commuter corridor. | Rimrose Valley Country Park, Bramhall Road, Park Road, Chaffers Running Track |
| Christ Church | Visitors booking here stay among Victorian terraces situated halfway between the rail line and the green corridors leading to the local sports facilities. | Christ Church, Crosby Road North, Great Crosby Catholic Primary School Playing Fields, Victoria Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Waterloo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, Chester (16 km away) earned the most per listing, about twice as much as Waterloo. Kensington was the busiest, booked on 46% of nights against 37% in Waterloo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fairfield 7 km | 39 | £12,902 | £127 | 31% |
| Kensington 9 km | 41 | £9,199 | £94 | 46% |
| Ellesmere Port 10 km | 30 | £10,632 | £111 | 31% |
| Knowsley 12 km | 39 | £19,890 | £164 | 31% |
| Cheshire West and Chester 13 km | 180 | £15,938 | £171 | 41% |
| Warrington 15 km | 140 | £8,884 | £134 | 31% |
| Liverpool 15 km | 1,591 | £17,428 | £169 | 36% |
| Chester 16 km | 454 | £23,592 | £169 | 45% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Waterloo
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Waterloo:
- Aberdeen City Airbnb data UK · £122/night · 37.9%
- Swansea Airbnb data UK · £129/night · 34.9%
- Derry/Londonderry Airbnb data UK · £142/night · 38.5%
- Carmarthenshire Airbnb data UK · £148/night · 36.6%
- Bangor Airbnb data UK · £140/night · 40.9%
- Ayr Airbnb data UK · £150/night · 34.5%
FAQ
Waterloo Airbnb FAQ
How much do Airbnb hosts make in Waterloo?
An active Waterloo Airbnb grossed £11,395 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,930 or more in a typical month.
How much can I make on Airbnb in Waterloo?
It depends most on the home's size, location and how it's run. The middle half of Waterloo listings earn between £761 and £1,930 in a typical month, and the top tenth £2,690 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Waterloo?
Listings in Waterloo were booked on 37% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Waterloo?
The average booked night in Waterloo cost £131 before fees. Half of listings charge between £88 and £145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Waterloo?
None of the active Waterloo listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Waterloo?
Yes, when it's run well. The average Waterloo Airbnb grossed £11,395 in the 12 months to October 2026, 46% below the England average of £20,990, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £6,575 a year (about £550 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £910 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Waterloo?
July paid best over the past year, at £2,200 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Waterloo?
Each night a Waterloo listing was open to book earned £49 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £80 or more.
How far in advance do guests book Airbnbs in Waterloo?
Waterloo stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Waterloo?
The average Waterloo Airbnb stay lasted 4.7 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Waterloo rated?
Guests rate Waterloo Airbnbs 4.40 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Waterloo?
Waterloo Seafront, South Road and Waterloo Park draw the most short-term rental interest in Waterloo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Waterloo?
AirROI counted 22 active Airbnb listings in Waterloo as of October 2026. The closest tracked market is Fairfield, 7 km away.
How much are Airbnb cleaning fees in Waterloo?
In Waterloo, nearly three-quarters of listings add a cleaning fee, and the typical fee is about £77.
How many tourists visit Waterloo, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 467 Airbnb stays in Waterloo, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Waterloo from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.