Airbnb market data · 202512 months to February 2025
Hilltown, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hilltown brought in £13,919 over the 12 months through February 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Hilltown run through February 2025.
The short answer
Hilltown Airbnb Market at a Glance
Listings averaged £112 a night and were booked on 37% of available nights.
July, the best month, brought in about 69% more per listing than January, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Hilltown is the 70th-largest of 70 Northern Ireland markets AirROI tracks.
Browse the live Hilltown Airbnb market See Every Hilltown ListingRevenue
How Much Do Airbnb Hosts Make in Hilltown?
Gross bookings per Hilltown listing averaged £13,919 over the 12 months to February 2025 (Northern Ireland average: £18,718), before cleaning, platform and management costs and taxes.
The average Hilltown listing brought in £1,940 in July, its best month, and £1,150 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Hilltown's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,210+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn £2,190 or more, roughly £990 a month above the median.
- Typical properties (median) earn about £1,200 a month.
- Entry-level properties (bottom 25%) earn £634 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.7 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,600. Dashed: February left out, as the latest month's data looks incomplete.
Hilltown Airbnb Data by Month
Latest 12 months in the February 2025 data.
July led on revenue. Nightly rates peaked in September and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2024 | £1,686 | 33.7% | £110 | 63 days |
| Apr 2024 | £1,735 | 37.7% | £110 | 40 days |
| May 2024 | £1,779 | 38.4% | £113 | 92 days |
| Jun 2024 | £1,732 | 40.6% | £113 | 46 days |
| Jul 2024 | £1,936 | 53.2% | £120 | 62 days |
| Aug 2024 | £1,879 | 58.1% | £116 | 65 days |
| Sep 2024 | £1,407 | 38.1% | £140 | 67 days |
| Oct 2024 | £1,439 | 38.1% | £110 | 31 days |
| Nov 2024 | £1,239 | 34.7% | £112 | 33 days |
| Dec 2024 | £1,596 | 38.1% | £115 | 69 days |
| Jan 2025 | £1,146 | 30.4% | £112 | 44 days |
| Feb 2025* | £796 | 25.5% | £111 | 24 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Feb 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Hilltown listing earns about £1,200 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Hilltown Profitable?
Yes, when it's run well. The average Hilltown Airbnb took in £13,919 in the 12 months to February 2025, and run by its owner at everyday costs, about £850 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,560 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Hilltown Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £13,919 | £25,410 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,160 | −£3,940 |
| Utilities and internetAbout 5% of bookings | −£700 | −£1,270 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£280 | −£510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£420 | −£760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£140 | −£140 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,770 | −£6,690 |
| Left for housing costs, then profit | £10,149about £850 a month | £18,720about £1,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Hilltown Airbnb Profit
The estimate starts from Hilltown's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hilltown home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hilltown's Top Earners Get There
- More nights booked. The busiest quarter of Hilltown listings are booked on 54% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of £99 adds about £994 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £150 a night or more, against a median of £99. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,390 a year.
- Open for the busy months. July brought the average listing about £1,940, against £1,150 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,120 a month, against £1,160 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hilltown?
Hilltown listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Northern Ireland average (40%) and 4 points below the U.K. average (41%). Occupancy swings from 30% in January to 58% in August.
Across Hilltown's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
August was the busiest month in Hilltown, January the quietest
Share of open nights booked, by month
Dashed: February data incomplete. The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hilltown?
The average nightly rate in Hilltown, known as ADR (average daily rate), was £112 over the past year, about 32% below the Northern Ireland average of £165 and about 43% below the U.K. average of £195. Rates peak in September at about £140 and bottom out in March and October at about £110.
Across Hilltown's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £175+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge £150 or more, about £50 above the median.
- Typical properties (median) charge about £99 a night.
- Entry-level properties (bottom 25%) charge £80 or less, about 19% below the median.
September rates ran 27% above October's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £115. Dashed: February data incomplete.
Seasonality
Best and Worst Months for Airbnb in Hilltown
With only 17 active listings, the monthly pattern in Hilltown is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Hilltown?
Guests book Hilltown stays 49 days ahead on average (about seven weeks). May stays are booked furthest out, about 92 days ahead, and October stays closest to arrival, about 31 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: February data incomplete. The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hilltown
None of the 17 active listings in Hilltown display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hilltown.
Neighborhoods
Best Neighborhoods for Airbnb in Hilltown
AirROI's area guide picks five Hilltown neighborhoods that draw short-term rental guests, led by Bushmills, Carrickfergus and Downhill Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bushmills | Famous for the Old Bushmills Distillery, this charming village attracts whiskey lovers and visitors heading to the nearby Causeway Coast. | Old Bushmills Distillery, Giants Causeway, Carrick-a-Rede Rope Bridge, Bushmills Harbour, Dunluce Castle |
| Carrickfergus | A historic town with a stunning castle and harbor. Popular with history enthusiasts and those looking for a more local experience. | Carrickfergus Castle, Carrickfergus Marina, The Old Town, Marine Highway, Titanic Quarter |
| Downhill Beach | A stunning, long stretch of sandy beach ideal for surfers and families. It's close to the historic Mussenden Temple, making it a scenic spot for visitors. | Downhill Demesne, Mussenden Temple, Castlerock Beach, Binevenagh Mountain, The River Roe |
| Antrim Coast | A breathtaking drive along the rugged coastline, known for its scenic views and outdoor activities. Perfect for nature lovers and adventurers. | Antrim Coast Road, Giant's Causeway, Carrick-a-Rede, The Dark Hedges, Binevenagh |
| Magherafelt | A quiet town that serves as a great base for exploring the surrounding countryside and historical sites. Attracts those looking for a peaceful retreat. | Killelagh Parish Church, The Round Tower, Lough Neagh, Dunsilly Park, Magherafelt Market |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hilltown vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, The Municipal District of Dundalk (19 km away) earned the most per listing, about 92% more than Hilltown. Newry was the busiest, booked on 40% of nights against 37% in Hilltown.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rostrevor 10 km | 38 | £19,837 | £193 | 34% |
| Newry 10 km | 145 | £20,557 | £172 | 40% |
| Kilkeel 16 km | 36 | £16,142 | £180 | 35% |
| Newcastle 17 km | 147 | £18,659 | £173 | 36% |
| The Municipal District of Dundalk Ireland · 19 km | 150 | £26,679 | £252 | 35% |
| Dundalk Ireland · 26 km | 34 | £19,711 | £197 | 37% |
| Armagh 36 km | 33 | £11,821 | £115 | 34% |
| Lisburn 38 km | 41 | £12,567 | £195 | 32% |
Other Airbnb Markets in Northern Ireland
- Belfast Airbnb data 1,575 listings
- Causeway Coast and Glens Airbnb data 412 listings
- Portrush Airbnb data 303 listings
- Portstewart Airbnb data 252 listings
- Derry/Londonderry Airbnb data 226 listings
- Fermanagh and Omagh Airbnb data 153 listings
- Ballycastle Airbnb data 131 listings
- Bangor Airbnb data 104 listings
See all 70 Northern Ireland Airbnb markets
Markets Similar to Hilltown
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Hilltown:
- Woking Airbnb data UK · £116/night · 37.1%
- Sunderland Airbnb data UK · £111/night · 36.1%
- South Yorkshire Airbnb data UK · £108/night · 37.1%
- Sheffield Airbnb data UK · £116/night · 37.3%
- Worcester Airbnb data UK · £113/night · 38.2%
- Southampton Airbnb data UK · £119/night · 36.8%
FAQ
Hilltown Airbnb FAQ
How much do Airbnb hosts make in Hilltown?
An active Hilltown Airbnb grossed £13,919 on average in the 12 months to February 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,190 or more in a typical month.
How much can I make on Airbnb in Hilltown?
It depends most on the home's size, location and how it's run. The middle half of Hilltown listings earn between £634 and £2,190 in a typical month, and the top tenth £3,210 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hilltown?
Listings in Hilltown were booked on 37% of available nights over the past year. That compares with 40% for the Northern Ireland average. August was the busiest month.
How much does an Airbnb cost per night in Hilltown?
The average booked night in Hilltown cost £112 before fees. Half of listings charge between £80 and £150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hilltown?
None of the active Hilltown listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Hilltown?
Yes, when it's run well. The average Hilltown Airbnb grossed £13,919 in the 12 months to February 2025, 26% below the Northern Ireland average of £18,718, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £10,149 a year (about £850 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,560 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Hilltown?
July paid best over the past year, at £1,940 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Hilltown?
Hilltown stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Hilltown?
Bushmills, Carrickfergus and Downhill Beach draw the most short-term rental interest in Hilltown. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hilltown?
AirROI counted 17 active Airbnb listings in Hilltown as of February 2025. The closest tracked market is Rostrevor, 10 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Hilltown from March 2024 to February 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.