Holywood, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Holywood, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,926 per year — at a $172 nightly rate, 46.3% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, Holywood is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 70.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Holywood?
In Holywood, the headline Airbnb metrics are $21,926 in average annual revenue,46.3% occupancy, $172 ADR, and $80 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Holywood?
Understanding the monthly revenue variations for Airbnb listings in Holywood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holywood is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holywood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,862+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,169 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,402, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holywood
What Is the Monthly Airbnb Occupancy Rate in Holywood?
Maximize your bookings by understanding the Holywood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holywood:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holywood
What Is the Average Airbnb Nightly Rate in Holywood?
Effective short term rental pricing strategy in Holywood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holywood typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Holywood
What Is the RevPAR for Airbnb in Holywood?
RevPAR in Holywood is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $115 RevPAR.
Average Monthly RevPAR Trend in Holywood
RevPAR Insights for Holywood
- The average RevPAR in Holywood is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($115) and bottom 25% ($53) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Holywood benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Holywood?
Holywood's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $3,600 per month
- Occupancy rates average 62.4%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,259 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,340 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $170
Seasonality Insights for Holywood
- Airbnb seasonality in Holywood is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Holywood's highest earning potential, with monthly revenues climbing to $3,990, occupancy reaching 67.2%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,130, occupancy could drop to 27.1%, and ADRs may adjust to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holywood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Holywood, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Holywood?
Low regulation and minimal registration activity in Holywood, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Holywood to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Holywood?
With a compact short-term rental market, Holywood gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portrush | Portrush is a popular seaside town known for its stunning beaches, golf courses, and access to the famous Giant's Causeway. It's a hotspot for tourists during the summer months, making it ideal for Airbnb investments. | Giant's Causeway, Royal Portrush Golf Club, Portrush East Strand, Barry's Amusements, Dunluce Castle |
| Belfast City Centre | The vibrant heart of Northern Ireland, Belfast City Centre attracts tourists for its rich cultural history, vibrant nightlife, and shopping. It's a prime location for hosting visitors year-round. | Titanic Belfast, Belfast City Hall, St. George's Market, Crumlin Road Gaol, Victoria Square Shopping Centre |
| Ballycastle | A charming coastal town that serves as a gateway to the Causeway Coast, known for its picturesque landscapes and welcoming community, perfect for hosting visitors interested in nature and outdoor activities. | Carrick-a-Rede Rope Bridge, Kinbane Castle, Ballycastle Beach, Murlough Bay, Fair Head |
| Lisburn | As one of the largest cities in Northern Ireland, Lisburn is well-connected and features historical sites along with modern amenities, appealing to both leisure and business travelers. | Lisburn Cathedral, Irish Linen Museum, Hillsborough Castle & Gardens, The Island Arts Centre, Lagan Valley Regional Park |
| Derry/Londonderry | This historic city with its well-preserved ancient walls offers visitors a glimpse into Northern Ireland's turbulent past while providing a vibrant city atmosphere, making it a great spot for Airbnb hosts. | The Peace Bridge, Derry City Walls, Museum of Free Derry, St. Columb's Cathedral, Ebrington Square |
| Carrickfergus | Home to Carrickfergus Castle, this town's rich history and coastal location make it an attractive spot for travelers exploring Northern Ireland's history and coastline. | Carrickfergus Castle, Marine Gardens, The Old Carrick Marina, Carrickfergus Museum, Greenisland Golf Club |
| Newcastle | Nestled at the foot of the Mourne Mountains, Newcastle is a popular destination for hikers and nature lovers, offering beautiful beaches and outdoor activities, ideal for family and adventure travelers. | Mourne Mountains, Tollymore Forest Park, Newcastle Beach, Silent Valley Reservoir, Royal County Down Golf Club |
| Strangford Lough | Known for its stunning natural beauty and rich biodiversity, Strangford Lough offers a peaceful retreat for visitors interested in wildlife and scenic views, perfect for a tranquil Airbnb stay. | Strangford Lough, Castle Ward, Killyleagh Castle, Nendrum Monastic Site, Mount Stewart |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Holywood offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Holywood?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holywood
- The Holywood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holywood, House properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 62.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.
Holywood Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holywood
- The dominant room capacity in Holywood is 2 bedrooms listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.4% of the active Airbnb listings in Holywood, indicating a high concentration in these sizes.
Holywood Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holywood
- The most common guest capacity trend in Holywood vacation rentals is listings accommodating 4 guests (48.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Holywood STR market, accounting for 65.5% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holywood.
- On average, properties in Holywood are equipped to host 3.7 guests.
How Do Listings in Holywood Compare on Quality?
Listing quality in Holywood can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Holywood
- At 26 photos per listing on average, Holywood hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Holywood averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Holywood?
Amenity Prevalence
Amenity Insights for Holywood
- Essential amenities in Holywood that guests expect include: TV, Heating, Wifi, Smoke alarm, Refrigerator, Kitchen, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holywood: TV, Heating, Wifi, Smoke alarm, Refrigerator, Kitchen, Hair dryer.
- Prioritize adding missing essentials: TV, Heating, Refrigerator, Kitchen, Hair dryer.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holywood to stay competitive.
Which Airbnb Amenities Boost Revenue in Holywood?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Holywood, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 82.8% | $23,772 | $13,064 | 82.0% |
Laundromat nearby | 27.6% | $31,416 | $18,311 | 71.6% |
Private entrance | 55.2% | $26,783 | $15,948 | 67.9% |
Luggage dropoff allowed | 24.1% | $31,452 | $18,895 | 66.5% |
Patio or balcony | 27.6% | $30,322 | $18,727 | 61.9% |
Books and reading material | 37.9% | $28,145 | $18,125 | 55.3% |
Bathtub | 51.7% | $26,407 | $17,125 | 54.2% |
Extra pillows and blankets | 51.7% | $26,345 | $17,192 | 53.2% |
Body soap | 58.6% | $25,053 | $17,496 | 43.2% |
Drying rack for clothing | 48.3% | $25,875 | $18,240 | 41.9% |
Revenue Impact Insights for Holywood
- Cooking basics tops the revenue impact list with a 82.0% uplift — listings with this amenity earn $23,772 vs. $13,064 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Holywood STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holywood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolywood Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Holywood
- The typical guest profile for Airbnb in Holywood consists of a mix of domestic (57%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 57.3% of guests.
- Key international markets include United Kingdom (57.3%) and Ireland (12.5%).
- Top languages spoken are English (62.6%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Holywood?
Listings in Holywood average 4.9 out of 5 overall, with about 88.1 reviews per active listing and 65.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Holywood
- With an overall rating of 4.9, Holywood listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Holywood Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holywood
- The most common availability pattern in Holywood falls within the 271-366 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holywood (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Holywood?
Average Booking Lead Time by Month
Booking Lead Time Insights for Holywood
- The overall average booking lead time for vacation rentals in Holywood is 57 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Holywood.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Holywood averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Holywood?
Guests in Holywood stay about 4.8 nights on average, generating roughly 799 reservations and 27.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Holywood
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Holywood
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5 nights) and shorten in Sep (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Holywood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20.7% of total
2 Nights
9 listings
31% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
1 listings
3.4% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
10 listings
34.5% of total
Key Insights
- The most prevalent minimum stay requirement in Holywood is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.5%) caters to monthly stays (30+ nights) in Holywood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Holywood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holywood.
Holywood Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
13.8% of total
Moderate
12 listings
41.4% of total
Firm
12 listings
41.4% of total
Strict
1 listings
3.4% of total
Cancellation Policy Insights for Holywood
- The prevailing Airbnb cancellation policy trend in Holywood is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (44.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Holywood.
- Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Holywood.
How Much Are Airbnb Cleaning Fees in Holywood?
Cleaning fees in Holywood are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Holywood
- Only 37.9% of listings charge a cleaning fee, suggesting that most hosts in Holywood bundle cleaning costs into the nightly rate.
- The average cleaning fee of $47 is close to the median ($40), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Holywood median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Holywood Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holywoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holywood Hills - magnificent views
Entire Place • 2 bedrooms
Perfect Townhouse Holywood easy access to Belfast
Entire Place • 2 bedrooms
Ninety Seven - Coach Road Cottages
Entire Place • 2 bedrooms
Downshire, Holywood Luxury 2 Bedroom Terrace
Entire Place • 2 bedrooms
Bright spacious townhouse 5mins walk from Holywood
Entire Place • 3 bedrooms
Revamped Holywood town centre house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Holywood?
Learn from the best! This table showcases top-performing Airbnb hosts in Holywood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ari | 2 | $67,225 | 99 | 4.99/5.0 |
| Tim | 2 | $54,845 | 353 | 4.90/5.0 |
| Heather | 1 | $37,746 | 69 | 4.97/5.0 |
| Ivan | 1 | $37,304 | 80 | 4.96/5.0 |
| Brian | 1 | $37,162 | 98 | 4.82/5.0 |
| Joe | 1 | $35,043 | 120 | 4.82/5.0 |
| Suzie | 1 | $31,211 | 137 | 4.96/5.0 |
| Sarah | 1 | $30,224 | 65 | 4.95/5.0 |
| Angela | 1 | $29,818 | 78 | 5.00/5.0 |
| Nicholas-Pass The Keys | 1 | $27,428 | 33 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holywood.
Who Are the Airbnb Hosts in Holywood?
Holywood is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Holywood
- With 51.7% Superhosts, Holywood has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Holywood averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Holywood
These are the highest-grossing professional property management operations in Holywood, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Brian | 1 | $37,162 | $163 | 62.1% | 4.82/5 |
Management Company Insights for Holywood
- The leading management company, Brian, operates 1 listings with $37,162 in gross revenue — a useful benchmark for what scale looks like in Holywood.
- Top managers average 1 properties each, suggesting professional management in Holywood still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Holywood's Airbnb Market Compare to Nearby Cities?
How does the Holywood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Langbank, Holywood has 6 percentage points lower occupancy and about $218 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cardross | 11 | $4,313 | $395.48 | 45% |
| Langbank | 11 | $4,212 | $389.29 | 52% |
| Bull Bay | 13 | $4,203 | $404.84 | 46% |
| Valley | 18 | $4,130 | $307.70 | 43% |
| Dublin 2 | 17 | $4,108 | $310.16 | 50% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Bontnewydd | 27 | $4,029 | $392.99 | 46% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Braichmelyn | 41 | $3,659 | $257.04 | 52% |
| Nant Peris | 13 | $3,604 | $260.50 | 49% |
Frequently Asked Questions About Airbnb in Holywood
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Holywood.
How much do Airbnb hosts make in Holywood?
Holywood hosts earn about $21,926 per year on average, with an average nightly rate of $172 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Holywood, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Holywood market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Holywood?
The average Airbnb occupancy rate in Holywood is 46.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Holywood?
Listings in Holywood average $172 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Holywood?
Holywood currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Holywood?
AirROI currently classifies the short-term rental regulation level in Holywood as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Holywood?
RevPAR in Holywood is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Holywood?
At 46.3% occupancy, Holywood can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,926, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Holywood?
The average booking lead time in Holywood is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Holywood?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Holywood include Portrush, Belfast City Centre, Ballycastle. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Holywood?
entire_home listings make up 89.7% of the active supply in Holywood. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Holywood compare to nearby Airbnb markets?
Among neighboring markets, Cardross posts $51,757 in average annual revenue with 45.2% occupancy, compared to Holywood's $21,926 and 46.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Holywood?
The average Airbnb stay length in Holywood is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Holywood?
Airbnb listings in Holywood average 4.9 out of 5 overall. About 65.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Holywood?
Cooking basics and Laundromat nearby are among the strongest revenue-linked amenities in Holywood. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Holywood?
Yes. About 37.9% of active Airbnb listings in Holywood charge a cleaning fee, and the average fee is $47. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Holywood?
A 51.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.