Portaferry, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Portaferry, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,423 per year — at a $156 nightly rate, 30.8% occupancy, and a $51 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 23 active listings, Portaferry is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 21.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Portaferry?
In Portaferry, the headline Airbnb metrics are $15,423 in average annual revenue,30.8% occupancy, $156 ADR, and $51 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Portaferry?
Understanding the monthly revenue variations for Airbnb listings in Portaferry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portaferry is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portaferry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,870+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,352 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $552, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portaferry
What Is the Monthly Airbnb Occupancy Rate in Portaferry?
Maximize your bookings by understanding the Portaferry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portaferry:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portaferry
What Is the Average Airbnb Nightly Rate in Portaferry?
Effective short term rental pricing strategy in Portaferry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portaferry typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Portaferry
What Is the RevPAR for Airbnb in Portaferry?
RevPAR in Portaferry is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $76 RevPAR.
- Best-in-class (Top 10%) achieve $86 RevPAR.
Average Monthly RevPAR Trend in Portaferry
RevPAR Insights for Portaferry
- The average RevPAR in Portaferry is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($86) and bottom 25% ($17) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Portaferry benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $76+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Portaferry?
Portaferry's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $2,312 per month
- Occupancy rates average 42.4%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,631 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $152
Low Season (January, February, December)
- Revenue drops to average $1,280 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $154
Seasonality Insights for Portaferry
- Airbnb seasonality in Portaferry is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Portaferry's highest earning potential, with monthly revenues climbing to $2,851, occupancy reaching 50.3%, and ADRs peaking at $158.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,237, occupancy could drop to 23.0%, and ADRs may adjust to $143.
- Lower occupancy paired with meaningful seasonality means hosts in Portaferry need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Portaferry, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Portaferry?
Low regulation and minimal registration activity in Portaferry, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portaferry to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Portaferry?
With a compact short-term rental market, Portaferry gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portaferry Town Center | The heart of Portaferry offers charm, easy access to local shops, cafes, and attractions. A hub for visitors looking to explore the area and enjoy local culture. | Exploris Aquarium, Portaferry Lighthouse, Strangford Lough, Shore Road Park, Local restaurants and pubs |
| Strangford Lough | A beautiful scenic area with stunning views and outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway close to water activities. | Strangford Lough National Nature Reserve, Kayaking and sailing, Ballydorn Beach, Walking trails, Birdwatching |
| Kearney Village | A picturesque village near Portaferry known for its old-fashioned charm and coastal beauty. Great for families and couples looking for a quaint stay. | Kearney Beach, Historical buildings, Walking paths, Local fishing spots, Scenic views |
| Whiterock | A coastal area with beautiful beaches and landscapes, perfect for visitors seeking relaxation and outdoor adventures by the sea. | Whiterock beach, Seaside walks, Nature trails, Local wildlife, Picnic areas |
| Cloughey | A quaint village offering a quieter, family-friendly atmosphere with beach access. Popular for its calm environment and community feel. | Cloughey Beach, Local parks, Family-friendly cafes, Community events, Seaside activities |
| Nendrum Monastic Site | An ancient monastic site offering visitors a glimpse of history, ideal for history enthusiasts and those interested in exploring Northern Ireland's rich heritage. | Nendrum Monastic Ruins, Historical tours, Walking trails around the site, Scenic countryside, Cultural heritage |
| Portaferry Marina | A vibrant marina area great for boating enthusiasts and those looking for picturesque waterfront views. Perfect for relaxation and nautical activities. | Marina facilities, Boat rentals, Waterfront dining, Fishing opportunities, Scenic boat tours |
| Castleward | A National Trust property with stunning gardens and parkland, attractive to visitors who appreciate history, architecture, and nature. A unique cultural destination. | Castle Ward Estate, Walking trails, Historic architecture, Cultural events, Gardens and parkland |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Portaferry offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Portaferry?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portaferry
- The Portaferry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portaferry, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Portaferry Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portaferry
- The dominant room capacity in Portaferry is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Portaferry, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portaferry.
Portaferry Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portaferry
- The most common guest capacity trend in Portaferry vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portaferry STR market, accounting for 56.5% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portaferry.
- On average, properties in Portaferry are equipped to host 3.3 guests.
How Do Listings in Portaferry Compare on Quality?
Listing quality in Portaferry can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Portaferry
- At 31.8 photos per listing on average, Portaferry hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Portaferry averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Portaferry?
Amenity Prevalence
Amenity Insights for Portaferry
- Essential amenities in Portaferry that guests expect include: Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portaferry: Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portaferry to stay competitive.
Which Airbnb Amenities Boost Revenue in Portaferry?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Portaferry, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Toaster | 69.6% | $20,092 | $4,753 | 322.7% |
Wine glasses | 60.9% | $21,620 | $5,784 | 273.8% |
Private entrance | 56.5% | $22,221 | $6,586 | 237.4% |
Dining table | 60.9% | $20,907 | $6,893 | 203.3% |
Books and reading material | 43.5% | $24,566 | $8,391 | 192.8% |
Pets allowed | 43.5% | $24,032 | $8,801 | 173.0% |
Cooking basics | 69.6% | $19,066 | $7,097 | 168.7% |
Oven | 47.8% | $22,585 | $8,859 | 154.9% |
Washer | 47.8% | $22,449 | $8,984 | 149.9% |
Shower gel | 43.5% | $23,020 | $9,580 | 140.3% |
Revenue Impact Insights for Portaferry
- Toaster tops the revenue impact list with a 322.7% uplift — listings with this amenity earn $20,092 vs. $4,753 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Portaferry STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portaferry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortaferry Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Portaferry
- The typical guest profile for Airbnb in Portaferry consists of primarily domestic travelers (69%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.2% of guests.
- Key international markets include United Kingdom (69.2%) and Ireland (17.1%).
- Top languages spoken are English (60%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Portaferry?
Listings in Portaferry average 4.93 out of 5 overall, with about 75 reviews per active listing and 73.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Portaferry
- With an overall rating of 4.93, Portaferry listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.96), while Cleanliness (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 73.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Portaferry Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portaferry
- The most common availability pattern in Portaferry falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portaferry (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Portaferry?
Average Booking Lead Time by Month
Booking Lead Time Insights for Portaferry
- The overall average booking lead time for vacation rentals in Portaferry is 57 days.
- Guests book furthest in advance for stays during October (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Spring (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Portaferry.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Portaferry averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Portaferry?
Guests in Portaferry stay about 3 nights on average, generating roughly 495 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Portaferry
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Portaferry
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (5.4 nights) and shorten in Feb (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Portaferry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
52.2% of total
2 Nights
6 listings
26.1% of total
3 Nights
3 listings
13% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Portaferry is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Portaferry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Portaferry hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portaferry.
Portaferry Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
21.7% of total
Moderate
8 listings
34.8% of total
Firm
10 listings
43.5% of total
Cancellation Policy Insights for Portaferry
- The prevailing Airbnb cancellation policy trend in Portaferry is Firm, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.5% market standard in Portaferry.
- Regularly review your cancellation policy against competitors and market demand shifts in Portaferry.
How Much Are Airbnb Cleaning Fees in Portaferry?
Cleaning fees in Portaferry are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Portaferry
- Only 39.1% of listings charge a cleaning fee, suggesting that most hosts in Portaferry bundle cleaning costs into the nightly rate.
- The average cleaning fee of $37 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Portaferry median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Portaferry Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portaferrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Portaferry Waterfront Townhouse with Hot Tub
Entire Place • 3 bedrooms
The Hideaway Portaferry
Entire Place • N/A
Cosy 2 Bed House in Portaferry
Entire Place • 2 bedrooms
Idyllic Sea View House 1 Minute Walk to the Beach
Entire Place • 4 bedrooms
Mast House, Portaferry
Entire Place • 1 bedroom
Ropewalk Cottage - A Little Treasure By The Coast
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Portaferry?
Learn from the best! This table showcases top-performing Airbnb hosts in Portaferry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 1 | $51,948 | 79 | 4.96/5.0 |
| Jill | 1 | $37,915 | 184 | 4.97/5.0 |
| Zita | 1 | $31,486 | 30 | 5.00/5.0 |
| Karen | 1 | $28,153 | 43 | 4.88/5.0 |
| Phil | 1 | $27,932 | 135 | 4.94/5.0 |
| Brendan & Ann | 1 | $27,562 | 27 | 5.00/5.0 |
| Trudy | 1 | $24,005 | 145 | 4.90/5.0 |
| Jennifer Jane | 1 | $22,920 | 73 | 4.95/5.0 |
| Krzysztof | 3 | $15,962 | 15 | 4.62/5.0 |
| Caroline | 1 | $14,900 | 327 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portaferry.
Who Are the Airbnb Hosts in Portaferry?
Portaferry has a relatively balanced host base.
Host Profile Insights for Portaferry
- A 43.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Portaferry averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Portaferry
These are the highest-grossing professional property management operations in Portaferry, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Krzysztof | 3 | $15,962 | $160 | 12.3% | 4.62/5 |
Management Company Insights for Portaferry
- The leading management company, Krzysztof, operates 3 listings with $15,962 in gross revenue — a useful benchmark for what scale looks like in Portaferry.
- Top managers average 3 properties each, suggesting professional management in Portaferry still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 13.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Portaferry's Airbnb Market Compare to Nearby Cities?
How does the Portaferry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Langbank, Portaferry has 21 percentage points lower occupancy and about $233 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cardross | 11 | $4,313 | $395.48 | 45% |
| Langbank | 11 | $4,212 | $389.29 | 52% |
| Bull Bay | 13 | $4,203 | $404.84 | 46% |
| Valley | 18 | $4,130 | $307.70 | 43% |
| Dublin 2 | 17 | $4,108 | $310.16 | 50% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Bontnewydd | 27 | $4,029 | $392.99 | 46% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Braichmelyn | 41 | $3,659 | $257.04 | 52% |
| Nant Peris | 13 | $3,604 | $260.50 | 49% |
Frequently Asked Questions About Airbnb in Portaferry
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portaferry.
How much do Airbnb hosts make in Portaferry?
Portaferry hosts earn about $15,423 per year on average, with an average nightly rate of $156 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Portaferry, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Portaferry market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Portaferry?
The average Airbnb occupancy rate in Portaferry is 30.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Portaferry?
Listings in Portaferry average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Portaferry?
Portaferry currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Portaferry?
AirROI currently classifies the short-term rental regulation level in Portaferry as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Portaferry?
RevPAR in Portaferry is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Portaferry?
Occupancy of 30.8% means Portaferry is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,423, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Portaferry?
The average booking lead time in Portaferry is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Portaferry?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portaferry include Portaferry Town Center, Strangford Lough, Kearney Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Portaferry?
entire_home listings make up 87.0% of the active supply in Portaferry. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Portaferry compare to nearby Airbnb markets?
Among neighboring markets, Cardross posts $51,757 in average annual revenue with 45.2% occupancy, compared to Portaferry's $15,423 and 30.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Portaferry?
The average Airbnb stay length in Portaferry is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Portaferry?
Airbnb listings in Portaferry average 4.93 out of 5 overall. About 73.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Portaferry?
Toaster and Wine glasses are among the strongest revenue-linked amenities in Portaferry. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Portaferry?
Yes. About 39.1% of active Airbnb listings in Portaferry charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Portaferry?
A 43.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.