Randalstown, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Randalstown, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,999 per year — at a $121 nightly rate, 37.5% occupancy, and a $44 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Randalstown is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 10.0% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Randalstown?
In Randalstown, the headline Airbnb metrics are $11,999 in average annual revenue,37.5% occupancy, $121 ADR, and $44 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Randalstown?
Understanding the monthly revenue variations for Airbnb listings in Randalstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Randalstown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Randalstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,087+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,049 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,231 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Randalstown
What Is the Monthly Airbnb Occupancy Rate in Randalstown?
Maximize your bookings by understanding the Randalstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Randalstown:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Randalstown
What Is the Average Airbnb Nightly Rate in Randalstown?
Effective short term rental pricing strategy in Randalstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Randalstown typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Randalstown
What Is the RevPAR for Airbnb in Randalstown?
RevPAR in Randalstown is currently $44. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $54 RevPAR.
- Best-in-class (Top 10%) achieve $78 RevPAR.
Average Monthly RevPAR Trend in Randalstown
RevPAR Insights for Randalstown
- The average RevPAR in Randalstown is $44. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($78) and bottom 25% ($21) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Randalstown benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $54+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Randalstown?
Randalstown's peak Airbnb season falls in August, December, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, December, October)
- Revenue averages $2,094 per month
- Occupancy rates average 49.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,570 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $990 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $122
Seasonality Insights for Randalstown
- Airbnb seasonality in Randalstown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Randalstown's highest earning potential, with monthly revenues climbing to $2,357, occupancy reaching 57.8%, and ADRs peaking at $130.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $918, occupancy could drop to 23.3%, and ADRs may adjust to $121.
- Lower occupancy paired with meaningful seasonality means hosts in Randalstown need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Randalstown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Randalstown?
Low regulation and minimal registration activity in Randalstown, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Randalstown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Randalstown?
With a compact short-term rental market, Randalstown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Randalstown Town Centre | The heart of Randalstown, offering access to local shops, restaurants, and cultural experiences. It's convenient for guests looking to explore the town's amenities and nearby attractions. | St. MacNissis Church, Cuilcagh Mountain Park, The River Maine, Randalstown Forest, Nearby Lough Neagh |
| Antrim Castle Gardens | Located just a short drive from Randalstown, this picturesque site offers beautiful gardens and historical significance, attracting visitors looking for scenic beauty and history. | Antrim Castle Gardens, Antrim Round Tower, Massereene Golf Club, Antrim Lough Shore Park |
| Ballymena | A larger nearby town that provides a variety of shopping and dining options. It’s great for guests who want to experience local Northern Irish culture and amenities. | Ballymena Museum, Ecos Nature Park, Ballymena Golf Club, The Braid Arts Centre |
| Lough Neagh | The largest lake in the UK, offering outdoor activities, beautiful views, and opportunities for fishing, boating, and nature walks. Ideal for nature enthusiasts. | Lough Neagh Discovery Centre, Portglenone Forest Park, Water sports activities, Walking trails around the lake |
| Ballyronan | A delightful village on the shores of Lough Neagh, perfect for travelers looking to enjoy lakeside activities, serene views, and peaceful getaways. | Ballyronan Marina, Lough Neagh Walks, Beach Area, Fishing spots |
| The Gobbins | A stunning coastal area with beautiful cliffs and scenic views. Popular for hiking and nature walks, attracting adventure seekers and nature lovers. | The Gobbins Path, Cliff Walk, Rugged coastline views, Visitor Centre |
| Tayto Park | A popular family attraction located near Randalstown, great for family stays and those traveling with children looking for fun activities. | Tayto Park, Amusement rides, Zoo attractions, Food tasting experiences |
| Cushendall | A charming village known for its scenic views and proximity to the Causeway Coast. Perfect for guests looking for a picturesque and relaxing getaway. | Cushendall Harbour, Glens of Antrim, Ballygally Castle, Walking trails along the coast |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Randalstown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Randalstown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Randalstown
- The Randalstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Randalstown, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Randalstown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Randalstown
- The dominant room capacity in Randalstown is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Randalstown, indicating a high concentration in these sizes.
Randalstown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Randalstown
- The most common guest capacity trend in Randalstown vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Randalstown STR market, accounting for 50.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Randalstown.
- On average, properties in Randalstown are equipped to host 2.7 guests.
How Do Listings in Randalstown Compare on Quality?
Listing quality in Randalstown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Randalstown
- At 22.8 photos per listing on average, Randalstown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Randalstown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Randalstown?
Amenity Prevalence
Amenity Insights for Randalstown
- Essential amenities in Randalstown that guests expect include: Free parking on premises, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Randalstown: Free parking on premises, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Randalstown to stay competitive.
Which Airbnb Amenities Boost Revenue in Randalstown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Randalstown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 66.7% | $16,714 | $2,571 | 550.0% |
Private entrance | 61.1% | $17,432 | $3,462 | 403.5% |
Hot water kettle | 55.6% | $18,431 | $3,961 | 365.4% |
Dining table | 55.6% | $18,431 | $3,961 | 365.4% |
Wine glasses | 55.6% | $18,431 | $3,961 | 365.4% |
Toaster | 55.6% | $18,431 | $3,961 | 365.4% |
Microwave | 72.2% | $15,341 | $3,310 | 363.5% |
Room-darkening shades | 38.9% | $22,420 | $5,368 | 317.6% |
Clothing storage | 44.4% | $20,737 | $5,010 | 313.9% |
Cooking basics | 61.1% | $16,832 | $4,405 | 282.1% |
Revenue Impact Insights for Randalstown
- Bed linens tops the revenue impact list with a 550.0% uplift — listings with this amenity earn $16,714 vs. $2,571 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Randalstown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Randalstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRandalstown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Randalstown
- The typical guest profile for Airbnb in Randalstown consists of a mix of domestic (63%) and international guests, often arriving from nearby Dublin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 63.0% of guests.
- Key international markets include United Kingdom (63%) and Ireland (17.3%).
- Top languages spoken are English (63%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dublin and Belfast.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Randalstown?
Listings in Randalstown average 4.91 out of 5 overall, with about 81.6 reviews per active listing and 55.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Randalstown
- With an overall rating of 4.91, Randalstown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Location (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Randalstown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Randalstown
- The most common availability pattern in Randalstown falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Randalstown (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Randalstown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Randalstown
- The overall average booking lead time for vacation rentals in Randalstown is 47 days.
- Guests book furthest in advance for stays during December (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Randalstown.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Randalstown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Randalstown?
Guests in Randalstown stay about 4 nights on average, generating roughly 326 reservations and 18.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Randalstown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Randalstown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (5.3 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Randalstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
8 listings
44.4% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Randalstown is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.7%) of the Randalstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Randalstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Randalstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Randalstown.
Randalstown Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
50% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Cancellation Policy Insights for Randalstown
- The prevailing Airbnb cancellation policy trend in Randalstown is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Randalstown may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Randalstown.
- Regularly review your cancellation policy against competitors and market demand shifts in Randalstown.
How Much Are Airbnb Cleaning Fees in Randalstown?
Cleaning fees in Randalstown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Randalstown
- About 44.4% of Randalstown listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $15 is close to the median ($13), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Randalstown median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Randalstown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Randalstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mary's Lane
Entire Place • 3 bedrooms
Ruby’s Cottage
Entire Place • 2 bedrooms
The Brambles Holiday Home, 3 Bedrooms, sleeps six
Entire Place • 3 bedrooms
Lynn's Lodge 15mins from international airport
Entire Place • 1 bedroom
MILLBROOK - Old Linen Mill, Private Apartment
Entire Place • 2 bedrooms
Marcy maes, 15 mins from international airport.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Randalstown?
Learn from the best! This table showcases top-performing Airbnb hosts in Randalstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adrian | 1 | $43,287 | 35 | 4.97/5.0 |
| Rory | 1 | $28,403 | 174 | 4.98/5.0 |
| Amelia | 1 | $22,958 | 87 | 4.79/5.0 |
| Elizabeth | 1 | $22,767 | 148 | 4.95/5.0 |
| Kathy | 1 | $18,697 | 219 | 5.00/5.0 |
| Mandy | 1 | $15,407 | 232 | 4.92/5.0 |
| Maxine | 2 | $14,689 | 36 | 4.96/5.0 |
| Fionnuala | 1 | $13,376 | 55 | 4.76/5.0 |
| Paula | 1 | $10,987 | 69 | 4.90/5.0 |
| Mary | 2 | $10,657 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Randalstown.
Who Are the Airbnb Hosts in Randalstown?
Randalstown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Randalstown
- With 50.0% Superhosts, Randalstown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Randalstown averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Randalstown's Airbnb Market Compare to Nearby Cities?
How does the Randalstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Randalstown has 28 percentage points lower occupancy and about $84 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Dublin 2 | 17 | $4,108 | $310.16 | 50% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Port Ellen | 29 | $3,460 | $205.49 | 65% |
| Bowmore | 24 | $3,457 | $240.97 | 59% |
| Howth | 38 | $3,353 | $378.26 | 43% |
| Colintraive | 10 | $3,247 | $638.91 | 26% |
| The Municipal District of Ratoath | 34 | $3,238 | $252.34 | 46% |
Frequently Asked Questions About Airbnb in Randalstown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Randalstown.
How much do Airbnb hosts make in Randalstown?
Randalstown hosts earn about $11,999 per year on average, with an average nightly rate of $121 and RevPAR of $44. Those figures describe the typical revenue environment for active listings in Randalstown, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Randalstown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Randalstown?
The average Airbnb occupancy rate in Randalstown is 37.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Randalstown?
Listings in Randalstown average $121 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Randalstown?
Randalstown currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Randalstown?
AirROI currently classifies the short-term rental regulation level in Randalstown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Randalstown?
RevPAR in Randalstown is about $44. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Randalstown?
Occupancy of 37.5% means Randalstown is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,999, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Randalstown?
The average booking lead time in Randalstown is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Randalstown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Randalstown include Randalstown Town Centre, Antrim Castle Gardens, Ballymena. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Randalstown?
entire_home listings make up 66.7% of the active supply in Randalstown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Randalstown compare to nearby Airbnb markets?
Among neighboring markets, Irvinestown posts $51,217 in average annual revenue with 39.5% occupancy, compared to Randalstown's $11,999 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Randalstown?
The average Airbnb stay length in Randalstown is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Randalstown?
Airbnb listings in Randalstown average 4.91 out of 5 overall. About 55.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Randalstown?
Bed linens and Private entrance are among the strongest revenue-linked amenities in Randalstown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Randalstown?
Yes. About 44.4% of active Airbnb listings in Randalstown charge a cleaning fee, and the average fee is $15. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Randalstown?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.