Hawick, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hawick, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,007 per year — at a $186 nightly rate, 36.6% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 41 active listings, Hawick is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 36.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hawick?
In Hawick, the headline Airbnb metrics are $21,007 in average annual revenue,36.6% occupancy, $186 ADR, and $68 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hawick?
Understanding the monthly revenue variations for Airbnb listings in Hawick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hawick is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hawick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,151 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,692 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hawick
What Is the Monthly Airbnb Occupancy Rate in Hawick?
Maximize your bookings by understanding the Hawick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hawick:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hawick
What Is the Average Airbnb Nightly Rate in Hawick?
Effective short term rental pricing strategy in Hawick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hawick typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Hawick
What Is the RevPAR for Airbnb in Hawick?
RevPAR in Hawick is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $51 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $118 RevPAR.
Average Monthly RevPAR Trend in Hawick
RevPAR Insights for Hawick
- The average RevPAR in Hawick is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($118) and bottom 25% ($35) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hawick benchmarks. If your RevPAR falls below the median of $51, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hawick?
Hawick's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,950 per month
- Occupancy rates average 49.9%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,187 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $183
Low Season (January, February, April)
- Revenue drops to average $1,772 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $180
Seasonality Insights for Hawick
- Airbnb seasonality in Hawick is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hawick's highest earning potential, with monthly revenues climbing to $3,292, occupancy reaching 55.6%, and ADRs peaking at $193.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,561, occupancy could drop to 28.4%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Hawick need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hawick, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hawick?
With 24% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Hawick. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hawick to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 24% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hawick?
With a compact short-term rental market, Hawick gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hawick Town Centre | The heart of Hawick, featuring local shops, cafes, and restaurants, making it attractive for tourists wanting to explore the local culture and amenities. | Hawick Museum, The Wilton Lodge Park, Heart of Hawick, Local shops and eateries, The Common Haugh |
| Teviotdale | A picturesque area surrounding the Teviot River, offering scenic walks and outdoor activities, appealing to nature lovers and those seeking tranquility. | Teviot River, Teviot Walk, Scenic nature trails, Fishing opportunities |
| Hawick Heritage Hub | A cultural site that highlights Hawick's rich history and heritage, drawing visitors interested in Scottish history and local traditions. | Hawick Heritage Hub, Local exhibitions, Historical collections, Workshops and events |
| Hawick Golf Club | A popular destination for golf enthusiasts, offering splendid views and pleasant surroundings, ideal for those looking to enjoy a leisurely stay. | Hawick Golf Club, Beautiful golf course, Clubhouse amenities |
| The Borders | The Borders region, known for its rolling hills and historical significance, attracts tourists interested in exploring the scenic countryside and historic sites. | Scott's View, Melrose Abbey, Dryburgh Abbey, Abbotsford House |
| Local Distilleries | Near Hawick are several whisky distilleries, appealing to culinary tourists and whisky enthusiasts looking for unique local experiences. | Williamson's Distillery, Hawick's Craft Spirits, Distillery tours, Tastings |
| Wilton Lodge Park | A large public park in Hawick, perfect for family outings and outdoor activities, enhancing the appeal for those traveling with children. | Wilton Lodge Park, Children's play area, Walking trails, Picnic spots |
| River Teviot | The River Teviot offers serene walks and opportunities for fishing and outdoor activities, great for guests wanting to relax by the water. | Fishing spots, Walks along the river, Picnic areas, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hawick offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hawick?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hawick
- The Hawick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hawick, Apartment/Condo properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 34.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 7.3%) offer potential for unique stay experiences.
Hawick Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hawick
- The dominant room capacity in Hawick is 1 bedroom listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.4% of the active Airbnb listings in Hawick, indicating a high concentration in these sizes.
Hawick Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hawick
- The most common guest capacity trend in Hawick vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Hawick STR market, accounting for 56.1% of listings.
- 17.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hawick.
- On average, properties in Hawick are equipped to host 3.9 guests.
How Do Listings in Hawick Compare on Quality?
Listing quality in Hawick can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hawick
- The average of 19.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 31.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hawick averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hawick?
Amenity Prevalence
Amenity Insights for Hawick
- Essential amenities in Hawick that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hawick: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hawick to stay competitive.
Which Airbnb Amenities Boost Revenue in Hawick?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hawick, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 78.0% | $25,412 | $5,345 | 375.5% |
Refrigerator | 78.0% | $25,412 | $5,345 | 375.5% |
Hot water | 78.0% | $24,991 | $6,839 | 265.4% |
Dining table | 39.0% | $36,358 | $11,181 | 225.2% |
Microwave | 70.7% | $26,190 | $8,479 | 208.9% |
Portable fans | 19.5% | $45,131 | $15,158 | 197.7% |
Essentials | 82.9% | $23,680 | $8,023 | 195.2% |
Wine glasses | 48.8% | $31,509 | $11,005 | 186.3% |
Bed linens | 73.2% | $25,371 | $9,105 | 178.7% |
Fire extinguisher | 51.2% | $30,353 | $11,193 | 171.2% |
Revenue Impact Insights for Hawick
- Dishes and silverware tops the revenue impact list with a 375.5% uplift — listings with this amenity earn $25,412 vs. $5,345 without it.
- Essentials — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hawick STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hawick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHawick Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hawick
- The typical guest profile for Airbnb in Hawick consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.3% of guests.
- Key international markets include United Kingdom (83.3%) and United States (5.5%).
- Top languages spoken are English (68.7%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hawick?
Listings in Hawick average 4.74 out of 5 overall, with about 84.5 reviews per active listing and 46.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hawick
- An average rating of 4.74 places Hawick in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hawick Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hawick
- The most common availability pattern in Hawick falls within the 271-366 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hawick (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hawick?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hawick
- The overall average booking lead time for vacation rentals in Hawick is 59 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Hawick.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Hawick averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hawick?
Guests in Hawick stay about 3.6 nights on average, generating roughly 1,123 reservations and 27.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hawick
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hawick
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.1 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hawick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
24.4% of total
2 Nights
7 listings
17.1% of total
3 Nights
9 listings
22% of total
4-6 Nights
2 listings
4.9% of total
30+ Nights
13 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hawick is 30+ Nights, adopted by 31.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Hawick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.7% of Hawick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hawick.
Hawick Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
1 listings
2.4% of total
Super Strict 30 Days
11 listings
26.8% of total
Limited
1 listings
2.4% of total
Super Strict 60 Days
1 listings
2.4% of total
Flexible
5 listings
12.2% of total
Moderate
9 listings
22% of total
Firm
8 listings
19.5% of total
Strict
5 listings
12.2% of total
Cancellation Policy Insights for Hawick
- The prevailing Airbnb cancellation policy trend in Hawick is Super Strict 30 Days, used by 26.8% of listings.
- There's a relatively balanced mix between guest-friendly (34.2%) and stricter (31.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 26.8% market standard in Hawick.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hawick.
How Much Are Airbnb Cleaning Fees in Hawick?
Cleaning fees in Hawick are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hawick
- About 63.4% of Hawick listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($161) and median ($88) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hawick median of $88. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hawick Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hawickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious open plan luxury house with hot tub
Entire Place • 5 bedrooms
Relax in a luxurious eco lodge
Entire Place • 2 bedrooms
Stylish Town Apt (wedding guest early check in)
Entire Place • 5 bedrooms
Central Hawick, cosy stylish flat with log burner.
Entire Place • 2 bedrooms
Stouslie Snugs Luxury Farm Glamping - Sleepy Sheep
Entire Place • 1 bedroom
Stouslie Snugs Luxury Farm Glamping - Dozy Dog
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hawick?
Learn from the best! This table showcases top-performing Airbnb hosts in Hawick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carly | 3 | $120,286 | 143 | 5.00/5.0 |
| Emma | 1 | $98,794 | 240 | 4.89/5.0 |
| Deb | 3 | $94,065 | 42 | 4.92/5.0 |
| Laura | 1 | $67,663 | 61 | 5.00/5.0 |
| Eleftheria & Leo | 2 | $53,205 | 156 | 4.85/5.0 |
| Matt | 1 | $43,162 | 240 | 4.98/5.0 |
| Paul | 1 | $35,725 | 46 | 4.93/5.0 |
| Holidaycottages.Co.Uk | 1 | $31,794 | 1 | Not Rated |
| John | 1 | $29,819 | 14 | 5.00/5.0 |
| Sam | 1 | $28,916 | 530 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hawick.
Who Are the Airbnb Hosts in Hawick?
Hawick is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hawick
- With 53.7% Superhosts, Hawick has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hawick averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hawick
These are the highest-grossing professional property management operations in Hawick, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages.Co.Uk | 1 | $31,794 | $433 | 41.6% | N/A |
| Lowrie | 6 | $26,857 | $146 | 14.9% | 4.34/5 |
| Eileen | 4 | $25,715 | $132 | 25.8% | 4.36/5 |
| David And Susan | 1 | $7,129 | $244 | 19.6% | N/A |
Management Company Insights for Hawick
- The leading management company, Holidaycottages.Co.Uk, operates 1 listings with $31,794 in gross revenue — a useful benchmark for what scale looks like in Hawick.
- Top managers average 3 properties each, suggesting professional management in Hawick still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.35/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 19.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hawick's Airbnb Market Compare to Nearby Cities?
How does the Hawick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Edinburgh, Hawick has 23 percentage points lower occupancy and about $115 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Malham | 10 | $5,723 | $362.84 | 55% |
| Dalkeith | 10 | $5,473 | $493.43 | 52% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Buttermere | 13 | $4,747 | $444.74 | 47% |
| City of Edinburgh | 3,993 | $4,618 | $301.05 | 60% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Ellingham | 10 | $4,498 | $356.08 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
Frequently Asked Questions About Airbnb in Hawick
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hawick.
How much do Airbnb hosts make in Hawick?
Hawick hosts earn about $21,007 per year on average, with an average nightly rate of $186 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Hawick, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Hawick market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hawick?
The average Airbnb occupancy rate in Hawick is 36.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hawick?
Listings in Hawick average $186 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hawick?
Hawick currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hawick?
AirROI currently classifies the short-term rental regulation level in Hawick as Moderate. The dataset also shows about 24.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hawick?
RevPAR in Hawick is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hawick?
Occupancy of 36.6% means Hawick is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,007, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hawick?
The average booking lead time in Hawick is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hawick?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hawick include Hawick Town Centre, Teviotdale, Hawick Heritage Hub. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hawick?
entire_home listings make up 97.6% of the active supply in Hawick. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hawick compare to nearby Airbnb markets?
Among neighboring markets, Bridge of Cally posts $71,006 in average annual revenue with 44.4% occupancy, compared to Hawick's $21,007 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hawick?
The average Airbnb stay length in Hawick is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hawick?
Airbnb listings in Hawick average 4.74 out of 5 overall. About 46.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hawick?
Dishes and silverware and Refrigerator are among the strongest revenue-linked amenities in Hawick. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hawick?
Yes. About 63.4% of active Airbnb listings in Hawick charge a cleaning fee, and the average fee is $161. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hawick?
A 53.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.