Spacious open plan luxury house with hot tub Entire home · 5 bedrooms Rated 4.90 - Revenue
- £78,809
- Occupancy
- 51.7%
- Daily rate
- £412
Airbnb market data · 202612 months to October 2026
The average Airbnb in Hawick brought in £19,011 over the 12 months through October 2026, about 34% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £161 a night and were booked on 36% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Hawick is the 120th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 26% while the number of active listings shrank 12%.
Browse the live Hawick Airbnb market See Every Hawick ListingRevenue
Gross bookings per Hawick listing averaged £19,011 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Hawick listing brings in £2,770 in July, its best month, and £1,170 in January, its slowest. Both ends are close calls: July leads August by 3%, and January sits just 4% below February, so either pair can swap places in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £1,830. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,640 | 38.0% | £147 | £53 | 40 days | 2.3 nights |
| Nov 2025 | £1,493 | 34.3% | £146 | £50 | 37 days | 2.3 nights |
| Dec 2025 | £1,849 | 38.0% | £147 | £60 | 81 days | 3.8 nights |
| Jan 2026 | £1,394 | 28.4% | £142 | £45 | 43 days | 2 nights |
| Feb 2026 | £1,233 | 30.4% | £141 | £44 | 36 days | 2 nights |
| Mar 2026 | £1,660 | 34.8% | £145 | £54 | 32 days | 4.3 nights |
| Apr 2026 | £1,414 | 31.3% | £150 | £47 | 86 days | 2.7 nights |
| May 2026 | £2,031 | 36.2% | £156 | £66 | 81 days | 3.2 nights |
| Jun 2026 | £2,315 | 46.7% | £164 | £77 | 110 days | 2.9 nights |
| Jul 2026 | £3,149 | 53.0% | £164 | £102 | 93 days | 4.3 nights |
| Aug 2026 | £2,797 | 55.5% | £165 | £90 | 90 days | 3.1 nights |
| Sep 2026 | £2,892 | 49.5% | £158 | £96 | 42 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Hawick address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Hawick Airbnb took in £19,011 in the 12 months to October 2026, and run by its owner at everyday costs, about £980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,740 a month.
Cleaning it yourself keeps the £2,260 a year guests pay in cleaning fees, for about £1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £16,751 | £29,390 |
| Cleaning fees guests pay12% of Hawick bookings | £2,260 | £3,960 |
| Gross bookings | £19,011 | £33,350 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Hawick listings on Simplified Pricing, 3% for the rest | −£2,820 | −£4,940 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,260 | −£3,960 |
| Utilities and internetAbout 5% of bookings | −£950 | −£1,670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£380 | −£670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£570 | −£1,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£7,270 | −£12,530 |
| Left for housing costs, then profit | £11,741about £980 a month | £20,820about £1,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Hawick's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hawick home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,780 a month, against £1,580 for the average one.
Occupancy
Hawick listings were booked on 36% of the nights they were open over the past year, 13 percentage points below the Scotland average (49%) and 5 points below the U.K. average (41%). In a typical year, occupancy swings from 27% in January to 56% in August.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
August is usually the busiest month in Hawick, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Hawick, known as ADR (average daily rate), was £161 over the past year, about 21% below the Scotland average of £205 and about 17% below the U.K. average of £195. Averaged month by month over the past two years, rates peak in July and August at about £160 and bottom out in November and December at about £130.
The top 10% charge about 2.5 times the rate of the bottom quarter.
August rates run 23% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £142. The 12-month ADR of £161 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hawick it averaged £60 over the past year, from about £38 in a typical January to about £89 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £60.
Seasonality
With only 37 active listings, the monthly pattern in Hawick is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Hawick
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £1,830.
| Month | Revenue per listing |
|---|---|
| January | £1,170 |
| February | £1,220 |
| March | £1,480 |
| April | £1,470 |
| May | £1,900 |
| June | £2,150 |
| July | £2,770 |
| August | £2,690 |
| September | £2,370 |
| October | £1,580 |
| November | £1,470 |
| December | £1,620 |
Guests book Hawick stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 98 days ahead, and February stays closest to arrival, about 30 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
35% of the 37 active listings in Hawick display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hawick.
Neighborhoods
AirROI's area guide picks eight Hawick neighborhoods that draw short-term rental guests, led by Hawick Town Centre, Teviotdale and Hawick Heritage Hub. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hawick Town Centre | The heart of Hawick, featuring local shops, cafes, and restaurants, making it attractive for tourists wanting to explore the local culture and amenities. | Hawick Museum, The Wilton Lodge Park, Heart of Hawick, Local shops and eateries, The Common Haugh |
| Teviotdale | A picturesque area surrounding the Teviot River, offering scenic walks and outdoor activities, appealing to nature lovers and those seeking tranquility. | Teviot River, Teviot Walk, Scenic nature trails, Fishing opportunities |
| Hawick Heritage Hub | A cultural site that highlights Hawick's rich history and heritage, drawing visitors interested in Scottish history and local traditions. | Hawick Heritage Hub, Local exhibitions, Historical collections, Workshops and events |
| Hawick Golf Club | A popular destination for golf enthusiasts, offering splendid views and pleasant surroundings, ideal for those looking to enjoy a leisurely stay. | Hawick Golf Club, Beautiful golf course, Clubhouse amenities |
| The Borders | The Borders region, known for its rolling hills and historical significance, attracts tourists interested in exploring the scenic countryside and historic sites. | Scott's View, Melrose Abbey, Dryburgh Abbey, Abbotsford House |
| Local Distilleries | Near Hawick are several whisky distilleries, appealing to culinary tourists and whisky enthusiasts looking for unique local experiences. | Williamson's Distillery, Hawick's Craft Spirits, Distillery tours, Tastings |
| Wilton Lodge Park | A large public park in Hawick, perfect for family outings and outdoor activities, enhancing the appeal for those traveling with children. | Wilton Lodge Park, Children's play area, Walking trails, Picnic spots |
| River Teviot | The River Teviot offers serene walks and opportunities for fishing and outdoor activities, great for guests wanting to relax by the water. | Fishing spots, Walks along the river, Picnic areas, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Hawick is an entire home: 97% of listings, with private rooms at 3%. Apartments and condos are the most common property type at 57%, about 1.6 times the share of houses (35%).
Nearly all listings rent the whole place
Hawick Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.3% | 36 |
| Private room | 2.7% | 1 |
Listings by property type
Hawick Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 56.8% | 21 |
| House | 35.1% | 13 |
| Cabin/Outdoor | 5.4% | 2 |
| Hotel/Boutique | 2.7% | 1 |
One-bedroom homes are the most common size in Hawick (47% of entire homes), followed by two-bedroom homes (36%).
Hawick entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 47.2% | 17 |
| 2 bedrooms | 36.1% | 13 |
| 3 bedrooms | 11.1% | 4 |
| 5+ bedrooms | 5.6% | 2 |
A typical one-bedroom home in Hawick earned £12,700 over the past year, against £18,200 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | £12,700 | £15,000 | £125 | 39% |
| 2 bedrooms | 13 | £18,200 | £20,500 | £170 | 36% |
Most Hawick listings are sized for couples and small families: 76% sleep four guests or fewer, and just 5% take eight or more.
Hawick listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 21.6% | 8 |
| 3 guests | 16.2% | 6 |
| 4 guests | 37.8% | 14 |
| 5 guests | 8.1% | 3 |
| 6 guests | 10.8% | 4 |
| 8+ guests | 5.4% | 2 |
Hawick hosts set up an average of 2.7 beds per listing. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are common in Hawick: 59% of listings have one, and 59% offer free parking on site.
Share of Hawick listings with each common amenity
Guests
Most Hawick guests are domestic, but a sizeable minority come from abroad: 16% of those who left reviews live outside the United Kingdom, led by visitors from the United States and France.
84% of Hawick guests are domestic
Where guests who left reviews live
Where Hawick guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 8.8% |
| London | 3.6% |
| Glasgow | 2.4% |
Where Hawick guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 83.6% |
| United States | 3.0% |
| France | 2.4% |
| Netherlands | 2.4% |
| Canada | 1.8% |
Languages spoken by Hawick guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 61.1% |
| French | 9.0% |
| German | 8.3% |
| Spanish | 8.3% |
| Italian | 4.9% |
Hawick Airbnbs average 4.72 stars, and 46% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.83 for host communication and check-in. Listings here carry long review histories, about 104 reviews each on average.
Communication and check-in score highest in Hawick; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.81 |
| Communication | 4.83 |
| Location | 4.79 |
| Check-in | 4.83 |
| Value | 4.68 |
Booking patterns
About three-quarters of Hawick listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 27% of listings; blocked nights include any the host closes off.
Days a year Hawick listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.9% | 17 |
| 181-270 days | 29.7% | 11 |
| 91-180 days | 21.6% | 8 |
| 31-90 days | 2.7% | 1 |
Days a year Hawick listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.7% | 1 |
| 181-270 days | 24.3% | 9 |
| 91-180 days | 27.0% | 10 |
| 31-90 days | 27.0% | 10 |
| 1-30 days | 18.9% | 7 |
The average Hawick booking lasts 3.3 nights, longest in July and shortest in February. Listings took about 29 bookings each over the year, some 1,080 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Hawick
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Hawick accept stays of one or two nights.
Minimum stay set by Hawick listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Hawick, used by 30% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Hawick listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Hawick listings charge a cleaning fee. The typical fee is £57, and some higher fees lift the average to £113. Spread over the average stay of 3.3 nights, that adds roughly £17 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Hawick, a five-bedroom home, took in £78,800 over the past year, about 4.1 times the city's average of £19,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Spacious open plan luxury house with hot tub Entire home · 5 bedrooms Rated 4.90
Stylish Town Apt (wedding guest early check in) Entire home · 5 bedrooms Rated 4.84
Relax in a luxurious eco lodge Entire home · 2 bedrooms Rated 5.00
2 Bed in Hawick (oc-96262) Entire home · 2 bedrooms Rated 4.80
Stouslie Snugs Luxury Farm Glamping - Dozy Dog Entire home · 1 bedroom Rated 5.00
Stouslie Snugs Luxury Farm Glamping - Cosy Cow Entire home · 1 bedroom Rated 5.00 Professional management companies run 16% of Hawick listings and owners run the rest. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 51 km, Embleton (49 km away, 44 listings) earned the most per listing, about 73% more than Hawick.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Scottish Borders 19 km | 204 | £17,528 | £203 | 38% |
| Innerleithen 28 km | 42 | £20,865 | £144 | 43% |
| Peebles 36 km | 47 | £20,303 | £148 | 47% |
| Moffat 43 km | 39 | £18,857 | £153 | 47% |
| Otterburn 44 km | 47 | £30,281 | £247 | 41% |
| Bellingham 46 km | 49 | £19,830 | £184 | 36% |
| Embleton 49 km | 44 | £32,958 | £279 | 48% |
| Wooler 51 km | 44 | £18,523 | £193 | 36% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Hawick:
FAQ
An active Hawick Airbnb grossed £19,011 on average in the 12 months to October 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,600 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Hawick listings earn between £795 and £2,600 in a typical month, and the top tenth £4,430 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Hawick were booked on 36% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Hawick cost £161 before fees. Half of listings charge between £86 and £185, so bedroom count and location move the price more than the average suggests.
In Hawick, 35% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Hawick Airbnb grossed £19,011 in the 12 months to October 2026, 34% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £11,741 a year (about £980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,740 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging £2,770 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Hawick listing was open to book earned £60 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £150 or more.
Hawick stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Hawick Airbnb stay lasted 3.3 nights over the past year. A listing took 29 reservations over the year on average.
Guests rate Hawick Airbnbs 4.72 out of 5 on average. Guests score check-in highest and value lowest.
Hawick Town Centre, Teviotdale and Hawick Heritage Hub draw the most short-term rental interest in Hawick. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Hawick as of October 2026. The closest tracked market is Scottish Borders, 19 km away.
In Hawick, about two-thirds of listings add a cleaning fee. The median fee is £57, and some higher fees lift the average to £113.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,080 Airbnb stays in Hawick, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 37 active Airbnb listings in Hawick from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.