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Airbnb market data · 202612 months to October 2026

Western Isles, UK Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
32
Avg. booking lead time
72 days
Listings showing a permit
31%
Peak revenue month
May
Lowest revenue month
February

The short answer

Western Isles Airbnb Market at a Glance

Western Isles is cheaper but busier than the Scotland average. Listings averaged £171 a night and were booked on 55% of available nights, against £205 and 49% for the Scotland average.

Timing matters: in May, the best month, the average listing earned about 2.7 times as much as in February, the slowest. With only 32 active listings, a few bookings can reorder the months.

With 32 active listings, Western Isles is the 150th-largest of 330 Scotland markets AirROI tracks.

Map of Airbnb listings in Western Isles Browse the live Western Isles Airbnb market See Every Western Isles Listing

Revenue

How Much Do Airbnb Hosts Make in Western Isles?

Gross bookings per Western Isles listing averaged £19,006 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.

The average Western Isles listing brought in £3,580 in May, its best month, and £1,310 in February, its slowest.

In a typical month, a top-quarter listing earns at least 1.9 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn £3,870+ a month, about 1.8 times the typical property.
  • Strong performers (top 25%) earn £2,870 or more, roughly £760 a month above the median.
  • Typical properties (median) earn about £2,110 a month.
  • Entry-level properties (bottom 25%) earn £1,460 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

May earned about 2.7 times what February did

Average revenue per active listing, by month, October 2025 to September 2026

The dashed line is the average of the months shown, £2,510.

Western Isles Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

May 2026 led on revenue and bookings; nightly rates peaked in October 2025.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Western Isles, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025––£174–––
Nov 2025––£173–––
Dec 2025£1,80329.0%£173£5810 days4.8 nights
Jan 2026£1,42322.3%£169£4626 days5 nights
Feb 2026£1,31331.1%£169£4726 days9.5 nights
Mar 2026£1,91334.7%£166£6236 days8 nights
Apr 2026£2,36746.9%£171£7951 days6 nights
May 2026£3,58072.1%£169£11579 days4.3 nights
Jun 2026£3,08269.6%£165£10394 days4.1 nights
Jul 2026£3,13367.1%£160£10190 days6 nights
Aug 2026£3,15569.6%£159£10278 days3.7 nights
Sep 2026£3,36269.2%£173£11262 days4.2 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Western Isles home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Western Isles Profitable?

Yes, when it's run well. The average Western Isles Airbnb took in £19,006 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,500 a month.

Cleaning it yourself keeps the £760 a year guests pay in cleaning fees, for about £1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £950 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Western Isles Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Western Isles Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings£18,246£24,770
Cleaning fees guests pay4% of Western Isles bookings£760£1,030
Gross bookings£19,006£25,800
Running costs
Airbnb's feeAbout 15%: 15.5% for the 97% of Western Isles listings on Simplified Pricing, 3% for the rest−£2,870−£3,900
Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself−£760−£1,030
Utilities and internetAbout 5% of bookings−£950−£1,290
Guest suppliesToiletries, coffee, paper goods: about 2%−£380−£520
Repairs and upkeepIncluding linens and small replacements: about 3%−£570−£770
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−£190−£190
Permit and registrationWhere one is required−£100−£100
Management£0 when you run it; co-hosts charge from about 10% of nightly bookings£0£0
Pricing and messaging toolsOptional; Airbnb's own tools are free£0£0
Lodging taxesAdded to the guest's bill and passed on£0£0
Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee−£5,820−£7,800
Left for housing costs, then profit£13,186about £1,100 a month£18,000about £1,500 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Western Isles Airbnb Profit

The estimate starts from Western Isles's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Western Isles home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Western Isles's Top Earners Get There

  • More nights booked. The busiest quarter of Western Isles listings are booked on 67% or more of their nights, against 51% for the median listing. Ten more booked nights a year at the median rate of £145 adds about £1,450 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge £160 a night or more, against a median of £145. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,820 a year.
  • Open for the busy months. May brought the average listing about £3,580, against £1,310 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Western Isles listings average 4.95 stars, and 81% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,150 a month, against £1,580 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Western Isles?

Western Isles listings were booked on 55% of the nights they were open over the past year, 6 percentage points above the Scotland average (49%) and 14 points above the U.K. average (41%). Occupancy swings from 22% in January to 72% in May.

The busiest tenth of listings are booked about 2.1 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 77%+ of open nights, 26 points above the median.
  • Strong performers (top 25%) fill 67% or more, roughly five nights a week.
  • Typical properties (median) fill about 51% of open nights.
  • Entry-level properties (bottom 25%) fill 36% or less, under three nights a week.

May was the busiest month in Western Isles, January the quietest

Share of open nights booked, by month, October 2025 to September 2026

The 12-month rate of 55% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Western Isles?

The average nightly rate in Western Isles, known as ADR (average daily rate), was £171 over the past year, about 17% below the Scotland average of £205 and about 12% below the U.K. average of £195. Rates barely change through the year, staying between about £160 and £175.

The top 10% charge about 2.3 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge £260+ a night, about 1.8 times the median.
  • Strong performers (top 25%) charge £160 or more, about £15 above the median.
  • Typical properties (median) charge about £145 a night.
  • Entry-level properties (bottom 25%) charge £115 or less, about 80% of the median.

Average nightly rate by month in Western Isles

Average nightly rate (ADR), by month, October 2025 to September 2026

The dashed line is the average of the months shown, £167.

What Is the RevPAR for Airbnb in Western Isles?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Western Isles it averaged £85 over the past year, from about £46 in January to about £115 in May.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn £126+ per open night, about 1.7 times the median.
  • Strong performers (top 25%) earn £87 or more, about £11 a night above the median.
  • Typical properties (median) earn about £76 per open night.
  • Entry-level properties (bottom 25%) earn £58 or less, about three-quarters of the median.

May RevPAR was about 2.5 times January's

Revenue per open night (RevPAR), by month, October 2025 to September 2026

The dashed line is the average of the months shown, £82.

Seasonality

Best and Worst Months for Airbnb in Western Isles

With only 32 active listings, the monthly pattern in Western Isles is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.

How Far in Advance Do Guests Book Airbnb in Western Isles?

Guests book Western Isles stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 94 days ahead, and December stays closest to arrival, about 10 days. A typical June booking is made in mid-March.

June stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2025 to September 2026

The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Western Isles

31% of the 32 active listings in Western Isles display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Western Isles.

Neighborhoods

Best Neighborhoods for Airbnb in Western Isles

AirROI's area guide picks seven Western Isles neighborhoods that draw short-term rental guests, led by Tarbert, Castlebay and Callanish. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Western Isles
AreaWho it suitsLandmarks nearby
TarbertThis isthmus village anchors passenger routes via the ferry slipway to Uig on Skye and the intersection between North and South Harris. Road-trippers, whisky enthusiasts, and hikers use the local hotels and services before traveling onward to Atlantic beaches.Isle of Harris Distillery, Tarbert Ferry Terminal, Harris Tweed Shop, Sir E. Scott School Community Swimming Pool
CastlebayAs the main ferry port and service point on Barra, the village draws island-hoppers arriving directly from Oban. Walkers and cyclists book stays here for access to coastal roads, boat tours, and services before crossing the causeway to Vatersay.Kisimul Castle, Dualchas Heritage Centre, Barra Atlantic Gin Distillery, Castlebay Ferry Terminal, Our Lady of the Star of the Sea Church
CallanishArchaeology enthusiasts and coastal road-trippers base themselves around this west-coast settlement to access prehistoric monuments without long drives. Properties serve small tour parties and photographers wanting early morning or evening access before tour coaches arrive.Calanais Standing Stones, Calanais Visitor Centre, Cnoc Ceann a' Ghàrraidh (Calanais II), Callanish III Stone Circle, Loch Roag
NessSituated at the northernmost point of the archipelago, this district draws birdwatchers, outdoor walkers, and family groups seeking coastal trails and open beaches. Stays cater to visitors seeking remote coastal scenery reachable via the A857 road.Butt of Lewis Lighthouse, Port of Ness Harbour, Eoropie Dunes Play Park, Eoropie Beach, Comunn Eachdraidh Nis (Ness Historical Society)
LochmaddyThe primary port on North Uist connects passengers sailing from Skye to the interconnected southern causeway network. Anglers, birdwatchers, and cyclists stay here for maritime excursions and easy access to local inlets.Taigh Chearsabhagh Museum and Arts Centre, Lochmaddy Ferry Terminal, Hut of Shadows Camera Obscura, Hamersay House Pier
LochboisdaleThe southern gateway to South Uist serves travellers coming off vehicle ferries from Mallaig and Oban. Marina users, sea anglers, and route-tourists book lodging here to explore machair lands and local fishing lochs.Lochboisdale Marina, Lochboisdale Ferry Pier, Lochboisdale Church, Kildonan Museum
BalivanichPositioned centrally between the northern and southern isles, the settlement houses the regional airport, central hospital, and core commercial conveniences. Business contractors, healthcare professionals, and transit travelers select accommodations here for central road connectivity across the causeways.Benbecula Airport, Balivanich Beach, Cille Pheadair (St Peter's Church ruin), Nunton Steadings

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Western Isles Airbnb Listings by Type and Size

Entire homes make up 81% of listings in Western Isles, alongside 6 private-room listings (19%). Houses are the most common property type at 66%, about 4.2 times the share of hotels, guesthouses and B&Bs (16%).

Mostly entire homes, with a private-room segment

Western Isles Airbnb listings by room type

  • Entire home 81%
  • Private room 19%
Room types in numbers
Western Isles Airbnb listings by room type
Room typeShare of listingsListings
Entire home81.3%26
Private room18.8%6

Listings by property type

Western Isles Airbnb listings by property type

  • House 66%
  • Hotel/Boutique 16%
  • Cabin/Outdoor 9%
  • Apartment/Condo 9%
Property types in numbers
Western Isles Airbnb listings by property type
Property typeShare of listingsListings
House65.6%21
Hotel/Boutique15.6%5
Cabin/Outdoor9.4%3
Apartment/Condo9.4%3

How Many Bedrooms Do Airbnb Listings in Western Isles Have?

The most common size among Western Isles's 26 entire homes with a bedroom count is two bedrooms (12 homes).

Western Isles entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Western Isles entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
Studio3.8%1
1 bedroom34.6%9
2 bedrooms46.2%12
3 bedrooms7.7%2
4 bedrooms7.7%2

How Many Guests Do Airbnbs in Western Isles Sleep?

Most Western Isles listings are sized for couples and small families: 85% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 27 listings with a guest capacity on file (84% of the market).

Western Isles listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Western Isles listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests29.6%8
3 guests7.4%2
4 guests48.1%13
6 guests7.4%2
7 guests3.7%1
8+ guests3.7%1

How Western Isles Airbnb Listings Are Set Up

Western Isles hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
20
Beds per listing
2.2
Show exact location
38%

What Amenities Do Airbnb Listings in Western Isles Offer?

Free on-site parking is close to standard in Western Isles: 94% of listings offer it.

Share of Western Isles listings with each common amenity

  • Free parking on premises 94%
  • Heating 88%
  • Wifi 84%
  • Smoke alarm 84%
  • Kitchen 81%
  • Hot water kettle 81%
  • TV 81%
  • Bed linens 78%
  • Hot water 72%
  • Microwave 72%

Guests

Who Books Airbnbs in Western Isles?

Western Isles splits its demand between home and abroad: 39% of guests who left reviews live outside the United Kingdom, led by visitors from Germany and France. Guests speak a mix of languages: English leads at 48%, followed by French and German.

61% of Western Isles guests are domestic

Where guests who left reviews live

  • Domestic 61%
  • International 39%

Where Western Isles guests come from: top cities

Share of guests who left reviews

  • Glasgow 5%
  • Edinburgh 4%
  • London 3%
Top origin cities in numbers
Where Western Isles guests come from: top cities
Origin cityShare of guests
Glasgow5.3%
Edinburgh4.2%
London3.0%

Where Western Isles guests come from: top countries

Share of guests who left reviews

  • United Kingdom 61%
  • Germany 9%
  • France 7%
  • United States 6%
  • Australia 3%
Top origin countries in numbers
Where Western Isles guests come from: top countries
Origin countryShare of guests
United Kingdom60.7%
Germany9.1%
France6.5%
United States5.8%
Australia2.9%

Languages spoken by Western Isles guests

Share of guests who left reviews

  • English 48%
  • French 14%
  • German 12%
  • Spanish 8%
  • Italian 8%
Top languages in numbers
Languages spoken by Western Isles guests
LanguageShare of guests
English47.6%
French14.5%
German12.4%
Spanish8.3%
Italian7.6%

What Are Airbnb Guest Ratings in Western Isles?

Western Isles Airbnbs average 4.95 stars, and 81% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.88.

Communication scores highest in Western Isles; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.95
  • Cleanliness 4.97
  • Communication 4.99
  • Location 4.94
  • Check-in 4.98
  • Value 4.88
Category scores in numbers
Western Isles guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.95
Cleanliness4.97
Communication4.99
Location4.94
Check-in4.98
Value4.88

Booking patterns

How Guests Book in Western Isles: Stays, Rules and Fees

84% of Western Isles listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 63% of listings; blocked nights include any the host closes off.

Days a year Western Isles listings are open to guests

Share of listings by days a year

  • 271-366 days 28%
  • 181-270 days 56%
  • 91-180 days 16%
Open days in numbers
Days a year Western Isles listings are open to guests
Days a yearShare of listingsListings
271-366 days28.1%9
181-270 days56.3%18
91-180 days15.6%5

Days a year Western Isles listings are booked or blocked

Share of listings by days a year

  • 181-270 days 16%
  • 91-180 days 63%
  • 31-90 days 9%
  • 1-30 days 13%
Booked or blocked days in numbers
Days a year Western Isles listings are booked or blocked
Days a yearShare of listingsListings
181-270 days15.6%5
91-180 days62.5%20
31-90 days9.4%3
1-30 days12.5%4

What Is the Average Length of Stay for Airbnb in Western Isles?

The average Western Isles booking lasts 5 nights, longest in February and shortest in August. Listings took about 23 bookings each over the year. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Western Isles

Average nights per booking, by month of stay

Western Isles Airbnb Minimum Stay Requirements

About half of listings in Western Isles accept stays of one or two nights.

Minimum stay set by Western Isles listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 31% 10 listings
  • 2 Nights 19% 6 listings
  • 3 Nights 28% 9 listings
  • 4-6 Nights 19% 6 listings
  • 7-29 Nights 3% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in Western Isles?

Firm is the most common cancellation policy in Western Isles, used by 31% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 53% use Firm or stricter ones, so neither camp dominates.

Cancellation policies of Western Isles listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 22% 7 listings
  • Moderate 25% 8 listings
  • Firm 31% 10 listings
  • Strict 13% 4 listings
  • Super Strict 60 Days 9% 3 listings

How Much Are Airbnb Cleaning Fees in Western Isles?

About a quarter of Western Isles listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 4% of gross revenue.

Listings charging a fee
25.0%
Share of gross revenue
4.0%

Top earners

Top-Earning Airbnbs and Hosts in Western Isles

The top-grossing Airbnb in Western Isles, a two-bedroom unit, took in £90,300 over the past year, about 4.8 times the city's average of £19,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.

Atlantic View Cottage Atlantic View Cottage Entire home · 2 bedrooms Rated 5.00
Revenue
£90,287
Occupancy
59.5%
Daily rate
£513
Valasay Crofthouse Valasay Crofthouse Entire home · 2 bedrooms Rated 5.00
Revenue
£56,499
Occupancy
54.1%
Daily rate
£467
An Lochan An Lochan Entire home · 3 bedrooms Rated 5.00
Revenue
£33,453
Occupancy
64.1%
Daily rate
£190
Kelp Cottage Kelp Cottage Entire home · 1 bedroom Rated 5.00
Revenue
£26,982
Occupancy
86.5%
Daily rate
£146
But n Ben Holiday Homes - 3b But n Ben Holiday Homes - 3b Entire home · 2 bedrooms Rated 5.00
Revenue
£24,097
Occupancy
72.6%
Daily rate
£108
Harriet's House Harriet's House Entire home · 4 bedrooms Rated 4.98
Revenue
£22,452
Occupancy
64.0%
Daily rate
£168

Who Are the Airbnb Hosts in Western Isles?

Professional management companies run 16% of Western Isles listings and owners run the rest. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.

Superhosts
65.6%
Professional management
15.6%
Cohosted listings
21.9%
Instant Book enabled
53.1%
Simplified Pricing
96.9%

Nearby markets

Western Isles vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 76 km, Portree (71 km away) earned the most per listing, about 2.4 times as much as Western Isles. Uig, Dunvegan, Roag and Portree were the busiest, each booked on 59% of nights against 55% in Western Isles.

Airbnb markets near Western Isles: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Stornoway 32 km68£22,770£14455%
Staffin 51 km46£32,361£21458%
Uig 53 km48£38,240£22059%
Glendale 61 km52£42,283£23358%
Dunvegan 62 km33£35,620£19659%
Roag 67 km37£32,323£19759%
Portree 71 km186£45,035£25059%
Carbost 76 km37£36,138£25958%

Other Airbnb Markets in Scotland

See all 330 Scotland Airbnb markets

Markets Similar to Western Isles

Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Western Isles:

FAQ

Western Isles Airbnb FAQ

How much do Airbnb hosts make in Western Isles?

An active Western Isles Airbnb grossed £19,006 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,870 or more in a typical month.

How much can I make on Airbnb in Western Isles?

It depends most on the home's size, location and how it's run. The middle half of Western Isles listings earn between £1,460 and £2,870 in a typical month, and the top tenth £3,870 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Western Isles?

Listings in Western Isles were booked on 55% of available nights over the past year. That compares with 49% for the Scotland average. May was the busiest month.

How much does an Airbnb cost per night in Western Isles?

The average booked night in Western Isles cost £171 before fees. Half of listings charge between £115 and £160; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Western Isles?

In Western Isles, 31% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Western Isles?

Yes, when it's run well. The average Western Isles Airbnb grossed £19,006 in the 12 months to October 2026, 34% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,186 a year (about £1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,500 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Western Isles?

May paid best over the past year, at £3,580 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.

What is the Airbnb RevPAR in Western Isles?

Each night a Western Isles listing was open to book earned £85 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £126 or more.

How far in advance do guests book Airbnbs in Western Isles?

Western Isles stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Western Isles?

The average Western Isles Airbnb stay lasted 5 nights over the past year. A listing took 23 reservations over the year on average.

How are Airbnbs in Western Isles rated?

Guests rate Western Isles Airbnbs 4.95 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in Western Isles?

Tarbert, Castlebay and Callanish draw the most short-term rental interest in Western Isles. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Western Isles?

AirROI counted 32 active Airbnb listings in Western Isles as of October 2026. The closest tracked market is Stornoway, 32 km away.

How much are Airbnb cleaning fees in Western Isles?

In Western Isles, about a quarter of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 4% of gross revenue.

How many tourists visit Western Isles, UK?

All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 744 Airbnb stays in Western Isles, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.

Method

About This Data

Figures on this page cover 32 active Airbnb listings in Western Isles from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.