Roag, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Roag, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $34,849 per year — at a $232 nightly rate, 55.7% occupancy, and a $139 RevPAR that reflects strong rate-to-revenue efficiency across the market.
With just 38 active listings, Roag is a micro-market where solid booking activity throughout the year. Supply grew 11.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Roag?
In Roag, the headline Airbnb metrics are $34,849 in average annual revenue,55.7% occupancy, $232 ADR, and $139 in RevPAR, and guests book about 89 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Roag?
Understanding the monthly revenue variations for Airbnb listings in Roag is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roag is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roag across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,369+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,883 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,364 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roag
What Is the Monthly Airbnb Occupancy Rate in Roag?
Maximize your bookings by understanding the Roag STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roag:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roag
What Is the Average Airbnb Nightly Rate in Roag?
Effective short term rental pricing strategy in Roag involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roag typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $288 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Roag
What Is the RevPAR for Airbnb in Roag?
RevPAR in Roag is currently $139. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $95 RevPAR.
- Typical properties (Median) generate $120 RevPAR.
- Strong performers (Top 25%) earn $175 RevPAR.
- Best-in-class (Top 10%) achieve $223 RevPAR.
Average Monthly RevPAR Trend in Roag
RevPAR Insights for Roag
- The average RevPAR in Roag is $139. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($223) and bottom 25% ($95) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Roag benchmarks. If your RevPAR falls below the median of $120, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $175+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Roag?
Roag's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $6,266 per month
- Occupancy rates average 76.8%
- Daily rates average $247
Shoulder Season
- Revenue averages $3,667 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $234
Low Season (January, February, March)
- Revenue drops to average $1,304 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $217
Seasonality Insights for Roag
- Airbnb seasonality in Roag is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Roag's highest earning potential, with monthly revenues climbing to $6,444, occupancy reaching 79.5%, and ADRs peaking at $257.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $978, occupancy could drop to 23.7%, and ADRs may adjust to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roag.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Roag, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Roag, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Roag?
Roag, Scotland, United Kingdom has a high regulation classification, yet only 34% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Roag to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 34% licensed listings)
What Are the Best Neighborhoods for Airbnb in Roag?
With a compact short-term rental market, Roag gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stirling | A historic city with a rich heritage, Stirling is known for its castle and battlefield history. It's a great location for those interested in Scottish history and culture, attracting many tourists year-round. | Stirling Castle, The Wallace Monument, Battle of Bannockburn, The Stirling Smith Art Gallery and Museum, Old Town Jail |
| Edinburgh | The capital city of Scotland, known for its festivals, historic sites, and vibrant culture. Edinburgh attracts millions of visitors annually, making it a prime spot for short-term rentals. | Edinburgh Castle, Royal Mile, Arthur's Seat, Holyrood Palace, Scotch Whisky Experience |
| Glasgow | Scotland's largest city, Glasgow is known for its cultural scene, shopping, and nightlife. It offers great opportunities for hosting Airbnb due to its diverse attractions and events. | Kelvingrove Art Gallery and Museum, Glasgow Science Centre, Buchanan Street shopping, Riverside Museum, The Glasgow Royal Concert Hall |
| Perth | The 'Gateway to the Highlands', Perth is a picturesque city that serves as a hub for exploring the surrounding natural beauty and attractions, ideal for nature lovers. | Scone Palace, Perth Museum and Art Gallery, The Black Watch Castle and Museum, Giuseppe Garibaldi's Statue, The River Tay |
| Inverness | Known as the capital of the Highlands, Inverness is popular with visitors exploring the lochs and castles of the area, famous for Loch Ness tourism. | Loch Ness, Inverness Castle, Culloden Battlefield, Clava Cairns, Inverness Museum and Art Gallery |
| Oban | A charming seaside town known as the 'Gateway to the Isles', Oban is ideal for tourists wanting to explore the west coast of Scotland and the surrounding islands. | Oban Distillery, McCaig's Tower, Ganavan Sands, Dunollie Castle, The Scottish Sea Life Sanctuary |
| St Andrews | Famous for its university and as the home of golf, St Andrews attracts tourists and golfers alike, making it a great spot for Airbnb hosting. | St Andrews Castle, St Andrews Links, University of St Andrews, West Sands Beach, St Andrews Cathedral |
| Falkirk | Rich in history and cultural attractions, Falkirk is also close to the national parks and serves as a good base for exploring central Scotland. | The Kelpies, Falkirk Wheel, Callendar House, Falkirk Golf Club, The Antonine Wall |
Because Roag has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Roag?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roag
- The Roag Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roag, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Roag Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roag
- The dominant room capacity in Roag is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Roag, indicating a high concentration in these sizes.
Roag Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roag
- The most common guest capacity trend in Roag vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Roag STR market, accounting for 73.7% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Roag.
- On average, properties in Roag are equipped to host 2.7 guests.
How Do Listings in Roag Compare on Quality?
Listing quality in Roag can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Roag
- At 31.1 photos per listing on average, Roag hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Roag averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Roag?
Amenity Prevalence
Amenity Insights for Roag
- Essential amenities in Roag that guests expect include: TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roag: TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roag to stay competitive.
Which Airbnb Amenities Boost Revenue in Roag?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Roag, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 71.1% | $41,999 | $17,299 | 142.8% |
Clothing storage | 42.1% | $48,414 | $24,983 | 93.8% |
Cleaning products | 42.1% | $46,990 | $26,019 | 80.6% |
Breakfast | 13.2% | $54,813 | $31,824 | 72.2% |
Hot water | 86.8% | $36,831 | $21,764 | 69.2% |
Hangers | 78.9% | $38,001 | $23,028 | 65.0% |
Portable fans | 23.7% | $48,722 | $30,543 | 59.5% |
Shampoo | 60.5% | $40,846 | $25,653 | 59.2% |
Body soap | 39.5% | $44,388 | $28,628 | 55.1% |
Luggage dropoff allowed | 15.8% | $49,430 | $32,115 | 53.9% |
Revenue Impact Insights for Roag
- Hair dryer tops the revenue impact list with a 142.8% uplift — listings with this amenity earn $41,999 vs. $17,299 without it.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Roag STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roag. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoag Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Roag
- The typical guest profile for Airbnb in Roag consists of predominantly international visitors (74%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.8% of guests.
- Key international markets include United States (26.8%) and United Kingdom (25.8%).
- Top languages spoken are English (50.6%) followed by German (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Roag?
Listings in Roag average 4.89 out of 5 overall, with about 133.3 reviews per active listing and 55.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Roag
- With an overall rating of 4.89, Roag listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Roag Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roag
- The most common availability pattern in Roag falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Roag (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Roag?
Average Booking Lead Time by Month
Booking Lead Time Insights for Roag
- The overall average booking lead time for vacation rentals in Roag is 89 days.
- Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Roag.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Roag averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Roag?
Guests in Roag stay about 3.9 nights on average, generating roughly 1,384 reservations and 36.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Roag
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Roag
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 36.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.9 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Roag Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
13.2% of total
2 Nights
6 listings
15.8% of total
3 Nights
4 listings
10.5% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
21 listings
55.3% of total
Key Insights
- The most prevalent minimum stay requirement in Roag is 30+ Nights, adopted by 55.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.3%) caters to monthly stays (30+ nights) in Roag, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.3% of Roag hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roag.
Roag Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
13.2% of total
Flexible
3 listings
7.9% of total
Moderate
13 listings
34.2% of total
Firm
15 listings
39.5% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Roag
- The prevailing Airbnb cancellation policy trend in Roag is Firm, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (42.1%) and stricter (44.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.5% market standard in Roag.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roag.
How Much Are Airbnb Cleaning Fees in Roag?
Cleaning fees in Roag are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Roag
- About 47.4% of Roag listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $55 is close to the median ($66), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Roag median of $66. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Roag Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roagbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
B&B with 3 en-suite rooms with breakfast
Private Room • 3 bedrooms
Seafront luxury Apartment . Licence HI-30281-F
Entire Place • 2 bedrooms
Isle of Skye Beachfront Cottage
Entire Place • 3 bedrooms
The skirt is Skye
Private Room • 1 bedroom
Blossom Folly - Luxury Self Catering Cottage
Entire Place • 1 bedroom
Tigh Beag Na Mara Self-Catering
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Roag?
Learn from the best! This table showcases top-performing Airbnb hosts in Roag based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebecca | 4 | $211,289 | 606 | 4.97/5.0 |
| Keith, Kati, Ashton & Luca | 5 | $175,575 | 361 | 4.94/5.0 |
| Elaine | 2 | $102,451 | 165 | 4.95/5.0 |
| Alistair | 2 | $97,848 | 581 | 4.92/5.0 |
| Skye Eco Bells | 4 | $92,230 | 1029 | 4.84/5.0 |
| Rosie | 1 | $78,597 | 346 | 5.00/5.0 |
| Flora | 1 | $64,535 | 177 | 4.77/5.0 |
| Ada | 1 | $64,292 | 40 | 4.73/5.0 |
| Chris And Caroline | 2 | $61,372 | 350 | 4.95/5.0 |
| Margaret | 1 | $53,937 | 64 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roag.
Who Are the Airbnb Hosts in Roag?
Roag is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Roag
- With 84.2% Superhosts, Roag has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Roag averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Roag
These are the highest-grossing professional property management operations in Roag, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Katherine | 4 | $43,252 | $283 | 28.4% | 4.70/5 |
| Cottages | 1 | $9,329 | $178 | 43.7% | 5.00/5 |
| Daniel - Interhome | 1 | $7,115 | $318 | 12.5% | N/A |
Management Company Insights for Roag
- The leading management company, Katherine, operates 4 listings with $43,252 in gross revenue — a useful benchmark for what scale looks like in Roag.
- Top managers average 2 properties each, suggesting professional management in Roag still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Roag's Airbnb Market Compare to Nearby Cities?
How does the Roag Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Satran, Roag has 14 percentage points lower occupancy and about $70 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallin | 11 | $5,534 | $409.19 | 66% |
| Port Failthe | 15 | $5,472 | $330.65 | 57% |
| Stein | 14 | $5,341 | $326.46 | 68% |
| Camuscross | 13 | $5,132 | $359.46 | 58% |
| Isle of Skye | 12 | $4,795 | $290.20 | 65% |
| Satran | 11 | $4,678 | $301.71 | 70% |
| Glen Nevis | 16 | $4,585 | $258.48 | 59% |
| Portree | 197 | $4,532 | $304.64 | 60% |
| Glenachulish | 32 | $4,372 | $479.26 | 40% |
| Glendale | 48 | $4,181 | $272.94 | 58% |
Frequently Asked Questions About Airbnb in Roag
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Roag.
How much do Airbnb hosts make in Roag?
Roag hosts earn about $34,849 per year on average, with an average nightly rate of $232 and RevPAR of $139. Those figures describe the typical revenue environment for active listings in Roag, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Roag market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Roag?
The average Airbnb occupancy rate in Roag is 55.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Roag?
Listings in Roag average $232 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Roag?
Roag currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Roag?
AirROI currently classifies the short-term rental regulation level in Roag as High. The dataset also shows about 34.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Roag?
RevPAR in Roag is about $139. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Roag?
At 55.7% occupancy, Roag can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $34,849, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Roag?
The average booking lead time in Roag is about 89 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Roag?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Roag include Stirling, Edinburgh, Glasgow. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Roag?
entire_home listings make up 76.3% of the active supply in Roag. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Roag compare to nearby Airbnb markets?
Among neighboring markets, Hallin posts $66,410 in average annual revenue with 65.6% occupancy, compared to Roag's $34,849 and 55.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Roag?
The average Airbnb stay length in Roag is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Roag?
Airbnb listings in Roag average 4.89 out of 5 overall. About 55.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Roag?
Hair dryer and Clothing storage are among the strongest revenue-linked amenities in Roag. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Roag?
Yes. About 47.4% of active Airbnb listings in Roag charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Roag?
A 84.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.