B&B with 3 en-suite rooms with breakfast Private room · 3 bedrooms Rated 5.00 - Revenue
- £68,901
- Occupancy
- 74.9%
- Daily rate
- £379
Airbnb market data · 202612 months to October 2026
The average Airbnb in Roag brought in £32,323 over the 12 months through October 2026, about 12% more than the Scotland average of £28,841.
The short answer
Bookings in Roag run ahead of the Scotland average at similar prices. Listings averaged £197 a night and were booked on 59% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 6.4 times as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Roag is the 122nd-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 19% while the number of active listings shrank 5%.
Browse the live Roag Airbnb market See Every Roag ListingRevenue
Gross bookings per Roag listing averaged £32,323 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Roag listing brings in £5,280 in August, its best month, and £825 in January, its slowest. July runs within 1% of August, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least twice as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £3,130. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in May 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,769 | 53.6% | £183 | £89 | 69 days | 3.8 nights |
| Nov 2025 | £1,612 | 34.2% | £172 | £54 | 69 days | 3.2 nights |
| Dec 2025 | £1,259 | 27.7% | £175 | £41 | 85 days | 4.2 nights |
| Jan 2026 | £1,082 | 26.2% | £169 | £35 | 33 days | 2.9 nights |
| Feb 2026 | £1,239 | 29.2% | £168 | £44 | 53 days | 5.2 nights |
| Mar 2026 | £1,319 | 27.3% | £176 | £43 | 91 days | 4.4 nights |
| Apr 2026 | £3,447 | 60.6% | £197 | £115 | 68 days | 6.1 nights |
| May 2026 | £5,207 | 79.2% | £204 | £168 | 100 days | 3.4 nights |
| Jun 2026 | £4,949 | 74.3% | £227 | £165 | 76 days | 3.2 nights |
| Jul 2026 | £5,521 | 74.8% | £225 | £178 | 101 days | 4.8 nights |
| Aug 2026 | £5,591 | 78.2% | £225 | £180 | 114 days | 3.9 nights |
| Sep 2026 | £5,000 | 73.2% | £218 | £167 | 100 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Roag listing earns about £2,990 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Roag Airbnb took in £32,323 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,560 a month.
Cleaning it yourself keeps the £1,360 a year guests pay in cleaning fees, for about £1,980 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £30,963 | £42,350 |
| Cleaning fees guests pay4% of Roag bookings | £1,360 | £1,860 |
| Gross bookings | £32,323 | £44,210 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Roag listings on Simplified Pricing, 3% for the rest | −£4,900 | −£6,700 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,360 | −£1,860 |
| Utilities and internetAbout 5% of bookings | −£1,620 | −£2,210 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£650 | −£880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£970 | −£1,330 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£320 | −£320 |
| Permit and registrationWhere one is required | −£160 | −£160 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£9,980 | −£13,460 |
| Left for housing costs, then profit | £22,343about £1,860 a month | £30,750about £2,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Roag's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Roag home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,680 a month, against £2,690 for the average one.
Occupancy
Roag listings were booked on 59% of the nights they were open over the past year, 10 percentage points above the Scotland average (49%) and 18 points above the U.K. average (41%). In a typical year, occupancy swings from 21% in January to 79% in August.
The busiest tenth of listings are booked about twice as often as the bottom quarter.
August is usually the busiest month in Roag, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 59% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Roag, known as ADR (average daily rate), was £197 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). In a typical year, rates peak in June and July at about £215 and bottom out in January and November at about £155.
The top 10% charge about 2.2 times the rate of the bottom quarter.
June rates run 37% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £184. The 12-month ADR of £197 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Roag it averaged £129 over the past year, from about £27 in a typical January to about £170 in a typical August.
Per open night, by tier:
August RevPAR is about 6.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £102. The 12-month RevPAR of £129 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 37 active listings, the monthly pattern in Roag is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Roag
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £3,130.
| Month | Revenue per listing |
|---|---|
| January | £825 |
| February | £1,340 |
| March | £1,720 |
| April | £3,200 |
| May | £4,890 |
| June | £4,570 |
| July | £5,250 |
| August | £5,280 |
| September | £4,580 |
| October | £2,740 |
| November | £1,660 |
| December | £1,460 |
Guests book Roag stays 86 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 111 days ahead, and January stays closest to arrival, about 40 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 86 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
41% of the 37 active listings in Roag display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Roag.
Neighborhoods
AirROI's area guide picks Stirling, Perth and Falkirk as the parts of Roag that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Stirling | A historic city with a rich heritage, Stirling is known for its castle and battlefield history. It's a great location for those interested in Scottish history and culture, attracting many tourists year-round. | Stirling Castle, The Wallace Monument, Battle of Bannockburn, The Stirling Smith Art Gallery and Museum, Old Town Jail |
| Perth | The 'Gateway to the Highlands', Perth is a picturesque city that serves as a hub for exploring the surrounding natural beauty and attractions, ideal for nature lovers. | Scone Palace, Perth Museum and Art Gallery, The Black Watch Castle and Museum, Giuseppe Garibaldi's Statue, The River Tay |
| Falkirk | Rich in history and cultural attractions, Falkirk is also close to the national parks and serves as a good base for exploring central Scotland. | The Kelpies, Falkirk Wheel, Callendar House, Falkirk Golf Club, The Antonine Wall |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 76% of listings in Roag, alongside 9 private-room listings (24%). Houses are the most common property type at 70%, about 7 times the share of hotels, guesthouses and B&Bs (11%).
Mostly entire homes, with a private-room segment
Roag Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 75.7% | 28 |
| Private room | 24.3% | 9 |
Listings by property type
Roag Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.3% | 26 |
| Hotel/Boutique | 10.8% | 4 |
| Cabin/Outdoor | 10.8% | 4 |
| Others | 8.1% | 3 |
The most common size among Roag's 27 entire homes with a bedroom count is one bedroom (13 homes).
Roag entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 48.1% | 13 |
| 2 bedrooms | 37.0% | 10 |
| 3 bedrooms | 14.8% | 4 |
A typical one-bedroom home in Roag earned £34,800 over the past year, against £35,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | £34,800 | £33,100 | £152 | 62% |
| 2 bedrooms | 10 | £35,700 | £36,300 | £286 | 50% |
Most Roag listings are sized for couples and small families: 93% sleep four guests or fewer, and none take eight or more. Shares are of the 28 listings with a guest capacity on file (76% of the market).
Roag listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 50.0% | 14 |
| 4 guests | 42.9% | 12 |
| 5 guests | 3.6% | 1 |
| 6 guests | 3.6% | 1 |
Roag hosts set up an average of 1.8 beds per listing, close to one bed per bedroom. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Roag: 68% of listings offer it.
Share of Roag listings with each common amenity
Guests
Roag runs on foreign visitors: 82% of guests who left reviews live outside the United Kingdom. The United States leads with 21% of reviewers, ahead of France at 14%. Guests speak a mix of languages: English leads at 45%, followed by French and German.
82% of Roag guests come from abroad
Where guests who left reviews live
Where Roag guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 3.0% |
| Paris | 1.6% |
| Edinburgh | 1.4% |
| Glasgow | 1.2% |
Where Roag guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 21.3% |
| United Kingdom | 18.0% |
| France | 13.7% |
| Germany | 12.2% |
| Australia | 5.6% |
Languages spoken by Roag guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.2% |
| French | 16.5% |
| German | 11.4% |
| Spanish | 7.9% |
| Italian | 4.6% |
Roag Airbnbs average 4.89 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.94 for host communication. Listings here carry long review histories, about 163 reviews each on average.
Communication scores highest in Roag; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.89 |
| Communication | 4.94 |
| Location | 4.88 |
| Check-in | 4.91 |
| Value | 4.74 |
Booking patterns
Nearly six in ten Roag listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Roag listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 16.2% | 6 |
| 181-270 days | 40.5% | 15 |
| 91-180 days | 37.8% | 14 |
| 31-90 days | 5.4% | 2 |
Days a year Roag listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.4% | 2 |
| 181-270 days | 40.5% | 15 |
| 91-180 days | 40.5% | 15 |
| 31-90 days | 5.4% | 2 |
| 1-30 days | 8.1% | 3 |
The average Roag booking lasts 4.5 nights, longest in February and shortest in January. Listings took about 40 bookings each over the year, some 1,470 in all. About eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Roag
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly six in ten listings in Roag accept stays of one or two nights.
Minimum stay set by Roag listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Roag, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 43% on Flexible or Moderate.
Cancellation policies of Roag listings, from most to least flexible
Share of listings by the policy they use
More than half of Roag listings charge a cleaning fee. The typical fee is £50, but a minority of much higher fees lifts the average to £103, so the median is the better guide. Spread over the average stay of 4.5 nights, that adds roughly £11 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Roag, a private room, took in £68,900 over the past year, about 2.1 times the city's average of £32,300.
B&B with 3 en-suite rooms with breakfast Private room · 3 bedrooms Rated 5.00
Seafront luxury Apartment . Licence HI-30281-F Entire home · 2 bedrooms Rated 5.00
Luxury Cottage with Sauna, Hot Tub and Sea Views Entire home · 2 bedrooms Rated 5.00
The skirt is Skye Private room Rated 4.74
Luxury Skye Cottage • Hot Tub & BBQ Lodge Entire home · 2 bedrooms Rated 4.84
Tigh Beag Na Mara Self-Catering Entire home · 1 bedroom Rated 5.00 Only 8% of Roag listings are classed as professionally managed. 78% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 45 km, Portree (20 km away) earned the most per listing, about 39% more than Roag. Breakish was the busiest, booked on 64% of nights against 59% in Roag.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dunvegan 5 km | 33 | £35,620 | £196 | 59% |
| Glendale 11 km | 52 | £42,283 | £233 | 58% |
| Carbost 13 km | 37 | £36,138 | £259 | 58% |
| Portree 20 km | 186 | £45,035 | £250 | 59% |
| Uig 21 km | 48 | £38,240 | £220 | 59% |
| Staffin 32 km | 46 | £32,361 | £214 | 58% |
| Broadford 42 km | 90 | £42,995 | £237 | 58% |
| Breakish 45 km | 64 | £36,280 | £202 | 64% |
FAQ
An active Roag Airbnb grossed £32,323 on average in the 12 months to October 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,090 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Roag listings earn between £2,030 and £4,090 in a typical month, and the top tenth £5,590 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Roag were booked on 59% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Roag cost £197 before fees. Half of listings charge between £130 and £235, so bedroom count and location move the price more than the average suggests.
In Roag, 41% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Roag Airbnb grossed £32,323 in the 12 months to October 2026, 12% above the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £22,343 a year (about £1,860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,560 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £5,280 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Roag listing was open to book earned £129 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £216 or more.
Roag stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Roag Airbnb stay lasted 4.5 nights over the past year. A listing took 40 reservations over the year on average.
Guests rate Roag Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Stirling, Perth and Falkirk draw the most short-term rental interest in Roag. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Roag as of October 2026. The closest tracked market is Dunvegan, 5 km away.
In Roag, more than half of listings add a cleaning fee. The median fee is £50, but a minority of much higher fees lifts the average to £103, so the median is the better guide.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,468 Airbnb stays in Roag, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 37 active Airbnb listings in Roag from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.