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Airbnb market data · 202612 months to October 2026

Roag, UK Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
37
Avg. booking lead time
86 days
Listings showing a permit
41%
Peak revenue month
August
Lowest revenue month
January

The short answer

Roag Airbnb Market at a Glance

Bookings in Roag run ahead of the Scotland average at similar prices. Listings averaged £197 a night and were booked on 59% of available nights, against £205 and 49% for the Scotland average.

Timing matters: in August, usually the best month, the average listing earns about 6.4 times as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.

With 37 active listings, Roag is the 122nd-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 19% while the number of active listings shrank 5%.

Map of Airbnb listings in Roag Browse the live Roag Airbnb market See Every Roag Listing

Revenue

How Much Do Airbnb Hosts Make in Roag?

Gross bookings per Roag listing averaged £32,323 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.

In a typical year, the average Roag listing brings in £5,280 in August, its best month, and £825 in January, its slowest. July runs within 1% of August, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least twice as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn £5,590+ a month, about 1.9 times the typical property.
  • Strong performers (top 25%) earn £4,090 or more, roughly £1,100 a month above the median.
  • Typical properties (median) earn about £2,990 a month.
  • Entry-level properties (bottom 25%) earn £2,030 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 6.4 times what January does

Average revenue per active listing, by month, October 2024 to September 2026

The dashed line is the average of the months shown, £3,130. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Roag Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

August 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in May 2026, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Roag, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025£2,76953.6%£183£8969 days3.8 nights
Nov 2025£1,61234.2%£172£5469 days3.2 nights
Dec 2025£1,25927.7%£175£4185 days4.2 nights
Jan 2026£1,08226.2%£169£3533 days2.9 nights
Feb 2026£1,23929.2%£168£4453 days5.2 nights
Mar 2026£1,31927.3%£176£4391 days4.4 nights
Apr 2026£3,44760.6%£197£11568 days6.1 nights
May 2026£5,20779.2%£204£168100 days3.4 nights
Jun 2026£4,94974.3%£227£16576 days3.2 nights
Jul 2026£5,52174.8%£225£178101 days4.8 nights
Aug 2026£5,59178.2%£225£180114 days3.9 nights
Sep 2026£5,00073.2%£218£167100 days3.1 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Roag listing earns about £2,990 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Roag Profitable?

Yes, when it's run well. The average Roag Airbnb took in £32,323 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,560 a month.

Cleaning it yourself keeps the £1,360 a year guests pay in cleaning fees, for about £1,980 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,600 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Roag Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Roag Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings£30,963£42,350
Cleaning fees guests pay4% of Roag bookings£1,360£1,860
Gross bookings£32,323£44,210
Running costs
Airbnb's feeAbout 15%: 15.5% for the 97% of Roag listings on Simplified Pricing, 3% for the rest−£4,900−£6,700
Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself−£1,360−£1,860
Utilities and internetAbout 5% of bookings−£1,620−£2,210
Guest suppliesToiletries, coffee, paper goods: about 2%−£650−£880
Repairs and upkeepIncluding linens and small replacements: about 3%−£970−£1,330
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−£320−£320
Permit and registrationWhere one is required−£160−£160
Management£0 when you run it; co-hosts charge from about 10% of nightly bookings£0£0
Pricing and messaging toolsOptional; Airbnb's own tools are free£0£0
Lodging taxesAdded to the guest's bill and passed on£0£0
Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee−£9,980−£13,460
Left for housing costs, then profit£22,343about £1,860 a month£30,750about £2,560 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Roag Airbnb Profit

The estimate starts from Roag's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Roag home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.

How Roag's Top Earners Get There

  • More nights booked. The busiest quarter of Roag listings are booked on 71% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of £165 adds about £1,640 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge £235 a night or more, against a median of £165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £3,100 a year.
  • Open for the busy months. In a typical year, August brings the average listing about £5,280, against £825 in January, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Roag listings average 4.89 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,680 a month, against £2,690 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Roag?

Roag listings were booked on 59% of the nights they were open over the past year, 10 percentage points above the Scotland average (49%) and 18 points above the U.K. average (41%). In a typical year, occupancy swings from 21% in January to 79% in August.

The busiest tenth of listings are booked about twice as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 78%+ of open nights, 23 points above the median.
  • Strong performers (top 25%) fill 71% or more, roughly five nights a week.
  • Typical properties (median) fill about 55% of open nights.
  • Entry-level properties (bottom 25%) fill 40% or less, under three nights a week.

August is usually the busiest month in Roag, January the quietest

Share of open nights booked, by month, October 2024 to September 2026

The 12-month rate of 59% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Roag?

The average nightly rate in Roag, known as ADR (average daily rate), was £197 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). In a typical year, rates peak in June and July at about £215 and bottom out in January and November at about £155.

The top 10% charge about 2.2 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge £290+ a night, about 1.8 times the median.
  • Strong performers (top 25%) charge £235 or more, about £70 above the median.
  • Typical properties (median) charge about £165 a night.
  • Entry-level properties (bottom 25%) charge £130 or less, about 80% of the median.

June rates run 37% above January's

Average nightly rate (ADR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, £184. The 12-month ADR of £197 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Roag?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Roag it averaged £129 over the past year, from about £27 in a typical January to about £170 in a typical August.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn £216+ per open night, about 1.9 times the median.
  • Strong performers (top 25%) earn £134 or more, about £20 a night above the median.
  • Typical properties (median) earn about £114 per open night.
  • Entry-level properties (bottom 25%) earn £91 or less, about 79% of the median.

August RevPAR is about 6.4 times January's

Revenue per open night (RevPAR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, £102. The 12-month RevPAR of £129 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Roag

With only 37 active listings, the monthly pattern in Roag is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.

Average revenue by month in Roag

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, £3,130.

Revenue by month in Roag in numbers
Average monthly revenue per active listing in Roag, by calendar month
MonthRevenue per listing
January£825
February£1,340
March£1,720
April£3,200
May£4,890
June£4,570
July£5,250
August£5,280
September£4,580
October£2,740
November£1,660
December£1,460

How Far in Advance Do Guests Book Airbnb in Roag?

Guests book Roag stays 86 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 111 days ahead, and January stays closest to arrival, about 40 days. A typical August booking is made in late April.

August stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2024 to September 2026

The 12-month figure of 86 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Roag

41% of the 37 active listings in Roag display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Roag.

Neighborhoods

Best Neighborhoods for Airbnb in Roag

AirROI's area guide picks Stirling, Perth and Falkirk as the parts of Roag that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Roag
AreaWho it suitsLandmarks nearby
StirlingA historic city with a rich heritage, Stirling is known for its castle and battlefield history. It's a great location for those interested in Scottish history and culture, attracting many tourists year-round.Stirling Castle, The Wallace Monument, Battle of Bannockburn, The Stirling Smith Art Gallery and Museum, Old Town Jail
PerthThe 'Gateway to the Highlands', Perth is a picturesque city that serves as a hub for exploring the surrounding natural beauty and attractions, ideal for nature lovers.Scone Palace, Perth Museum and Art Gallery, The Black Watch Castle and Museum, Giuseppe Garibaldi's Statue, The River Tay
FalkirkRich in history and cultural attractions, Falkirk is also close to the national parks and serves as a good base for exploring central Scotland.The Kelpies, Falkirk Wheel, Callendar House, Falkirk Golf Club, The Antonine Wall

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Roag Airbnb Listings by Type and Size

Entire homes make up 76% of listings in Roag, alongside 9 private-room listings (24%). Houses are the most common property type at 70%, about 7 times the share of hotels, guesthouses and B&Bs (11%).

Mostly entire homes, with a private-room segment

Roag Airbnb listings by room type

  • Entire home 76%
  • Private room 24%
Room types in numbers
Roag Airbnb listings by room type
Room typeShare of listingsListings
Entire home75.7%28
Private room24.3%9

Listings by property type

Roag Airbnb listings by property type

  • House 70%
  • Hotel/Boutique 11%
  • Cabin/Outdoor 11%
  • Others 8%
Property types in numbers
Roag Airbnb listings by property type
Property typeShare of listingsListings
House70.3%26
Hotel/Boutique10.8%4
Cabin/Outdoor10.8%4
Others8.1%3

How Many Bedrooms Do Airbnb Listings in Roag Have?

The most common size among Roag's 27 entire homes with a bedroom count is one bedroom (13 homes).

Roag entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Roag entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
1 bedroom48.1%13
2 bedrooms37.0%10
3 bedrooms14.8%4

What Each Home Size Earns in Roag

A typical one-bedroom home in Roag earned £34,800 over the past year, against £35,700 for a two-bedroom home.

What each home size earns in Roag
Home sizeListingsTypical annual revenue (median)Average annual revenueAvg. nightly rateOccupancy
1 bedroom13£34,800£33,100£15262%
2 bedrooms10£35,700£36,300£28650%

How Many Guests Do Airbnbs in Roag Sleep?

Most Roag listings are sized for couples and small families: 93% sleep four guests or fewer, and none take eight or more. Shares are of the 28 listings with a guest capacity on file (76% of the market).

Roag listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Roag listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests50.0%14
4 guests42.9%12
5 guests3.6%1
6 guests3.6%1

How Roag Airbnb Listings Are Set Up

Roag hosts set up an average of 1.8 beds per listing, close to one bed per bedroom. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
35
Beds per listing
1.8
Show exact location
35%

What Amenities Do Airbnb Listings in Roag Offer?

Self check-in is common in Roag: 68% of listings offer it.

Share of Roag listings with each common amenity

  • TV Nearly all
  • Free parking on premises Nearly all
  • Smoke alarm Nearly all
  • Fire extinguisher 97%
  • Essentials 97%
  • Heating 95%
  • First aid kit 92%
  • Hot water 89%
  • Bed linens 86%
  • Dishes and silverware 86%

Guests

Who Books Airbnbs in Roag?

Roag runs on foreign visitors: 82% of guests who left reviews live outside the United Kingdom. The United States leads with 21% of reviewers, ahead of France at 14%. Guests speak a mix of languages: English leads at 45%, followed by French and German.

82% of Roag guests come from abroad

Where guests who left reviews live

  • International 82%
  • Domestic 18%

Where Roag guests come from: top cities

Share of guests who left reviews

  • London 3%
  • Paris 2%
  • Edinburgh 1%
  • Glasgow 1%
Top origin cities in numbers
Where Roag guests come from: top cities
Origin cityShare of guests
London3.0%
Paris1.6%
Edinburgh1.4%
Glasgow1.2%

Where Roag guests come from: top countries

Share of guests who left reviews

  • United States 21%
  • United Kingdom 18%
  • France 14%
  • Germany 12%
  • Australia 6%
Top origin countries in numbers
Where Roag guests come from: top countries
Origin countryShare of guests
United States21.3%
United Kingdom18.0%
France13.7%
Germany12.2%
Australia5.6%

Languages spoken by Roag guests

Share of guests who left reviews

  • English 45%
  • French 16%
  • German 11%
  • Spanish 8%
  • Italian 5%
Top languages in numbers
Languages spoken by Roag guests
LanguageShare of guests
English45.2%
French16.5%
German11.4%
Spanish7.9%
Italian4.6%

What Are Airbnb Guest Ratings in Roag?

Roag Airbnbs average 4.89 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.94 for host communication. Listings here carry long review histories, about 163 reviews each on average.

Communication scores highest in Roag; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.91
  • Cleanliness 4.89
  • Communication 4.94
  • Location 4.88
  • Check-in 4.91
  • Value 4.74
Category scores in numbers
Roag guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.91
Cleanliness4.89
Communication4.94
Location4.88
Check-in4.91
Value4.74

Booking patterns

How Guests Book in Roag: Stays, Rules and Fees

Nearly six in ten Roag listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 41% of listings; blocked nights include any the host closes off.

Days a year Roag listings are open to guests

Share of listings by days a year

  • 271-366 days 16%
  • 181-270 days 41%
  • 91-180 days 38%
  • 31-90 days 5%
Open days in numbers
Days a year Roag listings are open to guests
Days a yearShare of listingsListings
271-366 days16.2%6
181-270 days40.5%15
91-180 days37.8%14
31-90 days5.4%2

Days a year Roag listings are booked or blocked

Share of listings by days a year

  • 271-366 days 5%
  • 181-270 days 41%
  • 91-180 days 41%
  • 31-90 days 5%
  • 1-30 days 8%
Booked or blocked days in numbers
Days a year Roag listings are booked or blocked
Days a yearShare of listingsListings
271-366 days5.4%2
181-270 days40.5%15
91-180 days40.5%15
31-90 days5.4%2
1-30 days8.1%3

What Is the Average Length of Stay for Airbnb in Roag?

The average Roag booking lasts 4.5 nights, longest in February and shortest in January. Listings took about 40 bookings each over the year, some 1,470 in all. About eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Roag

Average nights per booking, by month of stay

Two-year average by calendar month.

Roag Airbnb Minimum Stay Requirements

Nearly six in ten listings in Roag accept stays of one or two nights.

Minimum stay set by Roag listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 14% 5 listings
  • 2 Nights 43% 16 listings
  • 3 Nights 32% 12 listings
  • 4-6 Nights 8% 3 listings
  • 7-29 Nights 3% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in Roag?

Firm is the most common cancellation policy in Roag, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 43% on Flexible or Moderate.

Cancellation policies of Roag listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 11% 4 listings
  • Moderate 32% 12 listings
  • Firm 43% 16 listings
  • Strict 11% 4 listings
  • Super Strict 60 Days 3% 1 listing

How Much Are Airbnb Cleaning Fees in Roag?

More than half of Roag listings charge a cleaning fee. The typical fee is £50, but a minority of much higher fees lifts the average to £103, so the median is the better guide. Spread over the average stay of 4.5 nights, that adds roughly £11 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.

Median cleaning fee
£50
Average cleaning fee
£103
Listings charging a fee
51.4%
Share of gross revenue
4.2%

Top earners

Top-Earning Airbnbs and Hosts in Roag

The top-grossing Airbnb in Roag, a private room, took in £68,900 over the past year, about 2.1 times the city's average of £32,300.

B&B with 3 en-suite rooms with breakfast B&B with 3 en-suite rooms with breakfast Private room · 3 bedrooms Rated 5.00
Revenue
£68,901
Occupancy
74.9%
Daily rate
£379
Seafront luxury Apartment .   Licence HI-30281-F Seafront luxury Apartment . Licence HI-30281-F Entire home · 2 bedrooms Rated 5.00
Revenue
£66,965
Occupancy
53.4%
Daily rate
£307
Luxury Cottage with Sauna, Hot Tub and Sea Views Luxury Cottage with Sauna, Hot Tub and Sea Views Entire home · 2 bedrooms Rated 5.00
Revenue
£60,129
Occupancy
66.5%
Daily rate
£324
The skirt is Skye The skirt is Skye Private room Rated 4.74
Revenue
£54,123
Occupancy
58.2%
Daily rate
£229
Luxury Skye Cottage • Hot Tub & BBQ Lodge Luxury Skye Cottage • Hot Tub & BBQ Lodge Entire home · 2 bedrooms Rated 4.84
Revenue
£48,418
Occupancy
48.1%
Daily rate
£646
Tigh Beag Na Mara Self-Catering Tigh Beag Na Mara Self-Catering Entire home · 1 bedroom Rated 5.00
Revenue
£46,211
Occupancy
79.5%
Daily rate
£178

Who Are the Airbnb Hosts in Roag?

Only 8% of Roag listings are classed as professionally managed. 78% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.

Superhosts
78.4%
Professional management
8.1%
Cohosted listings
18.9%
Instant Book enabled
43.2%
Simplified Pricing
97.3%

Nearby markets

Roag vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 45 km, Portree (20 km away) earned the most per listing, about 39% more than Roag. Breakish was the busiest, booked on 64% of nights against 59% in Roag.

Airbnb markets near Roag: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Dunvegan 5 km33£35,620£19659%
Glendale 11 km52£42,283£23358%
Carbost 13 km37£36,138£25958%
Portree 20 km186£45,035£25059%
Uig 21 km48£38,240£22059%
Staffin 32 km46£32,361£21458%
Broadford 42 km90£42,995£23758%
Breakish 45 km64£36,280£20264%

Other Airbnb Markets in Scotland

See all 330 Scotland Airbnb markets

FAQ

Roag Airbnb FAQ

How much do Airbnb hosts make in Roag?

An active Roag Airbnb grossed £32,323 on average in the 12 months to October 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,090 or more in a typical month.

How much can I make on Airbnb in Roag?

It depends most on the home's size, location and how it's run. The middle half of Roag listings earn between £2,030 and £4,090 in a typical month, and the top tenth £5,590 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Roag?

Listings in Roag were booked on 59% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.

How much does an Airbnb cost per night in Roag?

The average booked night in Roag cost £197 before fees. Half of listings charge between £130 and £235, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Roag?

In Roag, 41% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Roag?

Yes, when it's run well. The average Roag Airbnb grossed £32,323 in the 12 months to October 2026, 12% above the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £22,343 a year (about £1,860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,560 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Roag?

August usually pays best, averaging £5,280 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Roag?

Each night a Roag listing was open to book earned £129 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £216 or more.

How far in advance do guests book Airbnbs in Roag?

Roag stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Roag?

The average Roag Airbnb stay lasted 4.5 nights over the past year. A listing took 40 reservations over the year on average.

How are Airbnbs in Roag rated?

Guests rate Roag Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in Roag?

Stirling, Perth and Falkirk draw the most short-term rental interest in Roag. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Roag?

AirROI counted 37 active Airbnb listings in Roag as of October 2026. The closest tracked market is Dunvegan, 5 km away.

How much are Airbnb cleaning fees in Roag?

In Roag, more than half of listings add a cleaning fee. The median fee is £50, but a minority of much higher fees lifts the average to £103, so the median is the better guide.

How many tourists visit Roag, UK?

All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,468 Airbnb stays in Roag, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.

Method

About This Data

Figures on this page cover 37 active Airbnb listings in Roag from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.