Airbnb market data · 202612 months to May 2026
Picture Rocks, AZ Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Picture Rocks brought in $14,863 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Picture Rocks run through May 2026.
The short answer
Picture Rocks Airbnb Market at a Glance
Listings averaged $144 a night and were booked on 37% of available nights.
Timing matters: in February, the best month, the average listing earned about five times as much as in July, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Picture Rocks is the 114th-largest of 128 Arizona markets AirROI tracks.
Browse the live Picture Rocks Airbnb market See Every Picture Rocks ListingRevenue
How Much Do Airbnb Hosts Make in Picture Rocks?
Gross bookings per Picture Rocks listing averaged $14,863 over the 12 months to May 2026 (Arizona average: $38,025), before cleaning, platform and management costs and taxes.
The average Picture Rocks listing brought in $3,410 in February, its best month, and $674 in July, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Picture Rocks's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,640+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $2,460 or more, roughly $960 a month above the median.
- Typical properties (median) earn about $1,500 a month.
- Entry-level properties (bottom 25%) earn $752 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about five times what July did
Average revenue per active listing, by month
Picture Rocks Airbnb Data by Month
Latest 12 months in the May 2026 data.
February led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,179 | 32.8% | $144 | $39 | 38 days | 4.5 nights |
| Jul 2025 | $674 | 24.0% | $146 | $22 | 22 days | 4.8 nights |
| Aug 2025 | $771 | 25.0% | $143 | $25 | 32 days | 4.4 nights |
| Sep 2025 | $1,248 | 27.3% | $147 | $42 | 33 days | 4.4 nights |
| Oct 2025 | $1,520 | 31.6% | $151 | $49 | 56 days | 4.5 nights |
| Nov 2025 | $2,065 | 43.7% | $147 | $69 | 51 days | 3.9 nights |
| Dec 2025 | $1,658 | 41.3% | $149 | $53 | 57 days | 4.5 nights |
| Jan 2026 | $2,709 | 54.2% | $173 | $87 | 81 days | 7.9 nights |
| Feb 2026 | $3,409 | 70.2% | $176 | $122 | 72 days | 4.3 nights |
| Mar 2026 | $2,999 | 56.9% | $165 | $97 | 51 days | 3.6 nights |
| Apr 2026 | $1,684 | 36.0% | $159 | $56 | 27 days | 3.9 nights |
| May 2026 | $1,633 | 38.7% | $155 | $53 | 25 days | 7.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Picture Rocks home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Picture Rocks Profitable?
Yes, when it's run well. The average Picture Rocks Airbnb took in $14,863 in the 12 months to May 2026, and run by its owner at everyday costs, about $830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,380 a month.
Cleaning it yourself keeps the $1,210 a year guests pay in cleaning fees, for about $940 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Picture Rocks Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $13,653 | $22,430 |
| Cleaning fees guests pay8% of Picture Rocks bookings | $1,210 | $1,990 |
| Gross bookings | $14,863 | $24,420 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Picture Rocks listings on Simplified Pricing, 3% for the rest | −$1,930 | −$3,170 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,210 | −$1,990 |
| Utilities and internetAbout 5% of bookings | −$740 | −$1,220 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$300 | −$490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$450 | −$730 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$4,850 | −$7,820 |
| Left for housing costs, then profit | $10,013about $830 a month | $16,600about $1,380 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Picture Rocks Airbnb Profit
The estimate starts from Picture Rocks's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Picture Rocks home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Picture Rocks's Top Earners Get There
- More nights booked. The busiest quarter of Picture Rocks listings are booked on 58% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $130 adds about $1,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $185 a night or more, against a median of $130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,370 a year.
- Open for the busy months. February brought the average listing about $3,410, against $674 in July, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Picture Rocks listings average 4.94 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,040 a month, against $1,240 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Picture Rocks?
Picture Rocks listings were booked on 37% of the nights they were open over the past year, 7 percentage points below the Arizona average (44%) and 4 points below the U.S. average (41%). Occupancy swings from 24% in July to 70% in February.
Across Picture Rocks's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
February was the busiest month in Picture Rocks, July the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Picture Rocks?
The average nightly rate in Picture Rocks, known as ADR (average daily rate), was $144 over the past year, about 50% below the Arizona average of $290 and about 57% below the U.S. average of $335. Averaged month by month, rates peak in January and February at about $175 and bottom out in June and August at about $145.
Across Picture Rocks's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $300+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $185 or more, about $55 above the median.
- Typical properties (median) charge about $130 a night.
- Entry-level properties (bottom 25%) charge $95 or less, about three-quarters of the median.
February rates ran 23% above August's
Average nightly rate (ADR), by month
The 12-month ADR of $144 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Picture Rocks?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Picture Rocks it averaged $53 over the past year, from about $22 in July to about $122 in February.
Across Picture Rocks's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $82+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $72 or more, about $25 a night above the median.
- Typical properties (median) earn about $45 per open night.
- Entry-level properties (bottom 25%) earn $23 or less, about half of the median.
February RevPAR was about 5.6 times July's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $53 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Picture Rocks
With only 20 active listings, the monthly pattern in Picture Rocks is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in July.
How Far in Advance Do Guests Book Airbnb in Picture Rocks?
Guests book Picture Rocks stays 43 days ahead on average (about six weeks). January stays are booked furthest out, about 81 days ahead, and July stays closest to arrival, about 22 days. A typical January booking is made in late October.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 43 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Picture Rocks
None of the 20 active listings in Picture Rocks display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Picture Rocks.
Neighborhoods
Best Neighborhoods for Airbnb in Picture Rocks
AirROI's area guide picks six Picture Rocks neighborhoods that draw short-term rental guests, led by Saguaro National Park, Tucson Downtown and Sabino Canyon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Saguaro National Park | A stunning natural park known for its iconic saguaro cacti and beautiful desert landscapes. It attracts nature lovers, hikers, and photographers seeking outdoor adventures and tranquility. | Saguaro National Park East, Saguaro National Park West, Rincon Mountain District, Desert Ecology Trail, Cactus Forest Drive |
| Tucson Downtown | The vibrant heart of Tucson, offering a mix of historic charm and modern amenities. It draws both tourists and locals with its restaurants, shops, and cultural events. | Tucson Museum of Art, Historic Fourth Avenue, St. Augustine Cathedral, El Presidio Park, Downtown Tucson Streetcar |
| Sabino Canyon | A breathtaking canyon located in the Santa Catalina Mountains, popular for hiking, swimming, and enjoying nature. It attracts outdoor enthusiasts year-round due to its stunning scenery. | Sabino Canyon Recreation Area, Canyon Trail, Sabino Canyon Tram, Wildlife Viewing, Scenic Photography |
| University of Arizona | Home to a major university, this area has a youthful vibe and attracts students, faculty, and parents year-round. It's also close to cultural and sporting events. | University of Arizona Museum of Art, Flandrau Science Center and Planetarium, Arizona Stadium, Local Restaurants, Student Hangout Spots |
| Rancho Vistoso | A master-planned community in Oro Valley, it offers a mix of suburban and urban living with access to amenities. Attractive for families and retirees. | Oakmont Community Park, Vistoso Golf Course, Shopping Centers, Nearby Hiking Trails, Safe Neighborhood |
| Catalina Foothills | An upscale area with beautiful homes and panoramic views of the Santa Catalina Mountains. It attracts a wealthier clientele looking for elegant accommodations. | Catalina State Park, La Encantada Shopping Center, Local Art Galleries, Exclusive Restaurants, Scenic Drives |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Picture Rocks vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 64 km, Mount Lemmon (44 km away, 41 listings) earned the most per listing, about 2.8 times as much as Picture Rocks. Sahuarita was the busiest, booked on 47% of nights against 37% in Picture Rocks.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Marana 12 km | 125 | $27,783 | $267 | 43% |
| Oro Valley 24 km | 265 | $26,553 | $237 | 41% |
| Tucson 27 km | 4,206 | $24,969 | $206 | 43% |
| Mount Lemmon 44 km | 41 | $41,305 | $268 | 45% |
| Sahuarita 49 km | 44 | $25,129 | $188 | 47% |
| Oracle 51 km | 35 | $15,691 | $178 | 32% |
| Green Valley 56 km | 149 | $14,222 | $131 | 45% |
| Eloy 64 km | 43 | $10,070 | $132 | 31% |
Other Airbnb Markets in Arizona
- Phoenix Airbnb data 5,961 listings
- Scottsdale Airbnb data 4,516 listings
- Sedona Airbnb data 1,898 listings
- Flagstaff Airbnb data 1,548 listings
- Lake Havasu City Airbnb data 1,408 listings
- Mesa Airbnb data 1,350 listings
- Tempe Airbnb data 1,214 listings
- Glendale Airbnb data 920 listings
See all 128 Arizona Airbnb markets
Markets Similar to Picture Rocks
Markets elsewhere in the United States with a similar nightly rate and occupancy to Picture Rocks:
- Laredo Airbnb data TX · $144/night · 37.3%
- Brownsville Airbnb data TX · $143/night · 37.6%
- Metairie Airbnb data LA · $138/night · 37.2%
- McAllen Airbnb data TX · $146/night · 35.9%
- Merced Airbnb data CA · $143/night · 38.4%
- Saint Joseph Airbnb data MO · $142/night · 38.4%
FAQ
Picture Rocks Airbnb FAQ
How much do Airbnb hosts make in Picture Rocks?
An active Picture Rocks Airbnb grossed $14,863 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,460 or more in a typical month.
How much can I make on Airbnb in Picture Rocks?
It depends most on the home's size, location and how it's run. The middle half of Picture Rocks listings earn between $752 and $2,460 in a typical month, and the top tenth $3,640 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Picture Rocks?
Listings in Picture Rocks were booked on 37% of available nights over the past year. That compares with 44% for the Arizona average. February was the busiest month.
How much does an Airbnb cost per night in Picture Rocks?
The average booked night in Picture Rocks cost $144 before fees. Half of listings charge between $95 and $185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Picture Rocks?
None of the active Picture Rocks listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Picture Rocks?
Yes, when it's run well. The average Picture Rocks Airbnb grossed $14,863 in the 12 months to May 2026, 61% below the Arizona average of $38,025, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,013 a year (about $830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,380 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Picture Rocks?
February paid best over the past year, at $3,410 per active listing, and July paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Picture Rocks?
Each night a Picture Rocks listing was open to book earned $53 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $82 or more.
How far in advance do guests book Airbnbs in Picture Rocks?
Picture Rocks stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Picture Rocks?
The average Picture Rocks Airbnb stay lasted 5.5 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Picture Rocks rated?
Guests rate Picture Rocks Airbnbs 4.94 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Picture Rocks?
Saguaro National Park, Tucson Downtown and Sabino Canyon draw the most short-term rental interest in Picture Rocks. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Picture Rocks?
AirROI counted 20 active Airbnb listings in Picture Rocks as of May 2026. The closest tracked market is Marana, 12 km away.
How much are Airbnb cleaning fees in Picture Rocks?
In Picture Rocks, 85% of listings add a cleaning fee. The median fee is $60, but a minority of much higher fees lifts the average to $137, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Picture Rocks from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.