Airbnb market data · 202612 months to May 2026
Florence, CO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Florence brought in $19,732 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Florence run through May 2026.
The short answer
Florence Airbnb Market at a Glance
Listings averaged $221 a night and were booked on 36% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.4 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Florence is the 167th-largest of 183 Colorado markets AirROI tracks.
Browse the live Florence Airbnb market See Every Florence ListingRevenue
How Much Do Airbnb Hosts Make in Florence?
Gross bookings per Florence listing averaged $19,732 over the 12 months to May 2026 (Colorado average: $44,625), before cleaning, platform and management costs and taxes.
The average Florence listing brought in $3,560 in July, its best month, and $1,460 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Florence's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,360+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,460 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,190 a month.
- Entry-level properties (bottom 25%) earn $1,320 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.4 times what January did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Florence Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $3,335 | 46.9% | $187 | $111 | 38 days | 5.5 nights |
| Jul 2025 | $3,559 | 52.8% | $187 | $115 | 41 days | 5.3 nights |
| Aug 2025 | $3,063 | 49.9% | $180 | $99 | 40 days | 2.5 nights |
| Sep 2025 | $2,679 | 40.2% | $188 | $89 | 48 days | 2.1 nights |
| Oct 2025 | $2,333 | 34.5% | $191 | $75 | 57 days | 2.2 nights |
| Nov 2025 | $2,481 | 33.6% | $194 | $83 | 50 days | 2.5 nights |
| Dec 2025 | $2,157 | 27.2% | $189 | $70 | 61 days | 2.4 nights |
| Jan 2026 | $1,462 | 22.2% | $200 | $47 | 49 days | 4.2 nights |
| Feb 2026 | $1,867 | 45.9% | $200 | $67 | 57 days | 5.1 nights |
| Mar 2026 | $2,663 | 45.6% | $207 | $86 | 11 days | 7.9 nights |
| Apr 2026 | $2,101 | 36.7% | $209 | $70 | 25 days | 4.2 nights |
| May 2026* | $1,912 | 30.8% | $213 | $62 | 75 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Florence listing earns about $2,190 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Florence Profitable?
Yes, when it's run well. The average Florence Airbnb took in $19,732 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,800 a month.
Cleaning it yourself keeps the $2,030 a year guests pay in cleaning fees, for about $1,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $980 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Florence Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,702 | $28,070 |
| Cleaning fees guests pay10% of Florence bookings | $2,030 | $3,220 |
| Gross bookings | $19,732 | $31,290 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 52% of Florence listings on Simplified Pricing, 3% for the rest | −$1,880 | −$2,990 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,030 | −$3,220 |
| Utilities and internetAbout 5% of bookings | −$990 | −$1,560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$630 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$6,180 | −$9,640 |
| Left for housing costs, then profit | $13,552about $1,130 a month | $21,650about $1,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Florence Airbnb Profit
The estimate starts from Florence's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Florence home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Florence's Top Earners Get There
- More nights booked. The busiest quarter of Florence listings are booked on 52% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,750 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $240 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,770 a year.
- Open for the busy months. July brought the average listing about $3,560, against $1,460 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Florence listings average 4.88 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,610 a month, against $1,640 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Florence?
Florence listings were booked on 36% of the nights they were open over the past year, 5 percentage points below the Colorado average (41%) and 5 points below the U.S. average (41%). Occupancy swings from 22% in January to 53% in July.
Across Florence's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
July was the busiest month in Florence, January the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Florence?
The average nightly rate in Florence, known as ADR (average daily rate), was $221 over the past year, about 47% below the Colorado average of $415 and about 34% below the U.S. average of $335. Averaged month by month, rates peak in March and April at about $210 and bottom out in August at about $180.
Across Florence's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $315+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $240 or more, about $65 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $120 or less, about two-thirds of the median.
April rates ran 16% above August's
Average nightly rate (ADR), by month
Dashed: May data incomplete. The 12-month ADR of $221 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Florence?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Florence it averaged $81 over the past year, from about $47 in January to about $115 in July.
Across Florence's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $120+ per open night, about 41% above the median.
- Strong performers (top 25%) earn $109 or more, about $25 a night above the median.
- Typical properties (median) earn about $85 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about 61% of the median.
July RevPAR was about 2.4 times January's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete.
Seasonality
Best and Worst Months for Airbnb in Florence
With only 21 active listings, the monthly pattern in Florence is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Florence?
Guests book Florence stays 47 days ahead on average (about seven weeks). December stays are booked furthest out, about 61 days ahead, and March stays closest to arrival, about 11 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Florence
None of the 21 active listings in Florence display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Florence.
Neighborhoods
Best Neighborhoods for Airbnb in Florence
AirROI's area guide picks eight Florence neighborhoods that draw short-term rental guests, led by Historic Downtown Florence, Brookside and Coal Creek. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown Florence | Charming area with a rich history and uniquely preserved architecture. Attracts visitors interested in history, culture, and local festivals. | Florence Pioneer Museum, Royal Gorge Bridge, Arkansas River, Old Carpenter's Hall, Florence Arts and Antique District |
| Brookside | A tranquil neighborhood known for its scenic views and proximity to outdoor adventures. Ideal for families and nature lovers seeking a peaceful retreat. | Arkansas River Park, Pinnacle Rock, Nature hiking trails, Local parks |
| Coal Creek | This area offers a unique blend of rural charm and access to urban amenities. Great for guests looking for a quiet stay near essential services and outdoor activities. | Florence , Colorado Historic District, Fishing in nearby lakes, Hiking nearby trails, Local shops and cafes |
| Mount Royal | Nestled near the mountains, this area appeals to outdoor enthusiasts and those seeking a cozy escape. Perfect for winter sports and summer hikes. | Mount Royal Preserve, Ski resorts nearby, Summer hiking trails, Stargazing opportunities |
| Copper Gulch | Known for its beautiful landscape and proximity to historical sites, this area is perfect for those looking to explore Colorado's mining history. Offers a unique experience for guests. | Old Mine Tours, Scenic Drives, Wildlife viewing, Local historic sites |
| Greenhorn Valley | A beautiful and secluded valley area ideal for guests looking for peace and tranquility. Attracts those interested in hiking and local wildlife. | Greenhorn Mountain, Hiking trails, Peaceful valleys, Bird watching |
| Custer County | Nearby area with a great mix of natural beauty and outdoor recreational opportunities. Attracts visitors interested in the great outdoors and enjoying nature’s wonders. | Lake Isabel, Hiking trails, Wildlife viewing, Scenic drives |
| Royal Gorge | Famous for its dramatic canyon and outdoor adventures, this area attracts thrill-seekers and nature lovers wanting to explore the gorge and surrounding attractions. | Royal Gorge Bridge, Zip lining, White water rafting, Royal Gorge Train |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Florence vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 56 km, Cripple Creek (46 km away) earned the most per listing, about 2.4 times as much as Florence.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cañon City 19 km | 171 | $23,370 | $217 | 38% |
| Pueblo West 31 km | 37 | $19,345 | $209 | 41% |
| Westcliffe 42 km | 85 | $28,973 | $237 | 45% |
| Pueblo 43 km | 206 | $15,883 | $161 | 42% |
| Cotopaxi 45 km | 34 | $22,180 | $301 | 32% |
| Cripple Creek 46 km | 101 | $46,448 | $290 | 46% |
| Fountain 50 km | 43 | $19,938 | $171 | 40% |
| Manitou Springs 56 km | 115 | $39,865 | $278 | 45% |
Other Airbnb Markets in Colorado
- Denver Airbnb data 3,599 listings
- Breckenridge Airbnb data 3,119 listings
- Colorado Springs Airbnb data 2,303 listings
- Steamboat Springs Airbnb data 2,267 listings
- Vail Airbnb data 1,553 listings
- Keystone Airbnb data 1,441 listings
- Estes Park Airbnb data 1,381 listings
- Winter Park Airbnb data 1,184 listings
See all 183 Colorado Airbnb markets
Markets Similar to Florence
Markets elsewhere in the United States with a similar nightly rate and occupancy to Florence:
- Sunrise Manor Airbnb data NV · $217/night · 36.3%
- Lake Wales Airbnb data FL · $216/night · 36.6%
- Douglasville Airbnb data GA · $227/night · 36.1%
- Eureka Springs Airbnb data AR · $226/night · 35.9%
- Rome Airbnb data GA · $216/night · 36.7%
- Cedar Key Airbnb data FL · $219/night · 35.5%
FAQ
Florence Airbnb FAQ
How much do Airbnb hosts make in Florence?
An active Florence Airbnb grossed $19,732 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,460 or more in a typical month.
How much can I make on Airbnb in Florence?
It depends most on the home's size, location and how it's run. The middle half of Florence listings earn between $1,320 and $3,460 in a typical month, and the top tenth $4,360 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Florence?
Listings in Florence were booked on 36% of available nights over the past year. That compares with 41% for the Colorado average. July was the busiest month.
How much does an Airbnb cost per night in Florence?
The average booked night in Florence cost $221 before fees. Half of listings charge between $120 and $240, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Florence?
None of the active Florence listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Florence?
Yes, when it's run well. The average Florence Airbnb grossed $19,732 in the 12 months to May 2026, 56% below the Colorado average of $44,625, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,552 a year (about $1,130 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,800 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Florence?
July paid best over the past year, at $3,560 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Florence?
Each night a Florence listing was open to book earned $81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $120 or more.
How far in advance do guests book Airbnbs in Florence?
Florence stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Florence?
The average Florence Airbnb stay lasted 3.6 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Florence rated?
Guests rate Florence Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Florence?
Historic Downtown Florence, Brookside and Coal Creek draw the most short-term rental interest in Florence. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Florence?
AirROI counted 21 active Airbnb listings in Florence as of May 2026. The closest tracked market is Cañon City, 19 km away.
How much are Airbnb cleaning fees in Florence?
In Florence, nearly all listings add a cleaning fee. The median fee is $45, but a minority of much higher fees lifts the average to $115, so the median is the better guide.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Florence from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.