Morriston, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morriston, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,911 per year — at a $178 nightly rate, 30.3% occupancy, and a $60 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Morriston is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morriston?
In Morriston, the headline Airbnb metrics are $15,911 in average annual revenue,30.3% occupancy, $178 ADR, and $60 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morriston?
Understanding the monthly revenue variations for Airbnb listings in Morriston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morriston is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morriston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,368 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morriston
What Is the Monthly Airbnb Occupancy Rate in Morriston?
Maximize your bookings by understanding the Morriston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morriston:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morriston
What Is the Average Airbnb Nightly Rate in Morriston?
Effective short term rental pricing strategy in Morriston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morriston typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Morriston
What Is the RevPAR for Airbnb in Morriston?
RevPAR in Morriston is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $40 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $105 RevPAR.
Average Monthly RevPAR Trend in Morriston
RevPAR Insights for Morriston
- The average RevPAR in Morriston is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($105) and bottom 25% ($22) is $84, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morriston benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morriston?
Morriston's peak Airbnb season falls in February, November, January, while the softest stretch is March, June, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, November, January)
- Revenue averages $3,119 per month
- Occupancy rates average 45.3%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,094 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $167
Low Season (March, June, October)
- Revenue drops to average $1,620 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $175
Seasonality Insights for Morriston
- Airbnb seasonality in Morriston is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morriston's highest earning potential, with monthly revenues climbing to $4,311, occupancy reaching 56.4%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,496, occupancy could drop to 26.2%, and ADRs may adjust to $162.
- Lower occupancy paired with meaningful seasonality means hosts in Morriston need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morriston, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morriston?
Low regulation and minimal registration activity in Morriston, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morriston to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Morriston?
With a compact short-term rental market, Morriston gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Thomas | A serene waterfront community ideal for those looking to enjoy lake activities and tranquility. Attracts families and nature lovers seeking a relaxing getaway close to nature. | Lake Thomas Park, Fishing and boating, Picnic areas, Nature trails |
| Morriston Springs | Known for its natural springs and beautiful landscapes, this area appeals to outdoor enthusiasts and those looking for an escape from city life. | Natural springs, Hiking trails, Wildlife watching, Camping opportunities |
| Citrus Springs | A growing community with access to outdoor activities such as kayaking and golfing, appealing to vacationers looking for adventure and relaxation. | Citrus Springs Golf Club, Kayaking on the Withlacoochee River, Nature parks, Biking trails |
| Jenny Springs | A beautiful tranquil area with access to crystal-clear springs. Ideal for those looking for a peaceful retreat surrounded by nature. | Jenny Springs, Swimming and tubing, Natural scenery, Wildlife parks |
| Dunnellon | Conveniently located near the Rainbow River, this area attracts visitors for tubing and river activities, making it popular for summer vacations. | Rainbow Springs State Park, Tubing and canoeing, Historic downtown Dunnellon, Fishing spots |
| Chiefland | A small town known for its access to the Suwannee River and outdoor recreation, perfect for travelers seeking adventures in nature. | Suwannee River, Kayaking and fishing, Local parks, Wildlife conservation areas |
| Williston | A charming small town that offers a friendly community feel and easy access to local attractions, ideal for families and long-term stays. | Williston Historical Society, Local farmers markets, Natural parks, Community events |
| Bronson | Another small town in the area with a peaceful atmosphere, appealing to those looking for a quiet escape and proximity to larger attractions. | Bronson Historical Museum, Wildlife parks, Local artisanal shops, Nearby nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morriston offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morriston?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morriston
- The Morriston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morriston, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
Morriston Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morriston
- The dominant room capacity in Morriston is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Morriston, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morriston.
Morriston Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morriston
- The most common guest capacity trend in Morriston vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Morriston STR market, accounting for 50.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morriston.
- On average, properties in Morriston are equipped to host 4.2 guests.
How Do Listings in Morriston Compare on Quality?
Listing quality in Morriston can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morriston
- At 30.4 photos per listing on average, Morriston hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morriston averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morriston?
Amenity Prevalence
Amenity Insights for Morriston
- Essential amenities in Morriston that guests expect include: Air conditioning, Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morriston: Air conditioning, Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morriston to stay competitive.
Which Airbnb Amenities Boost Revenue in Morriston?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morriston, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 60.0% | $24,595 | $2,885 | 752.5% |
Body soap | 50.0% | $28,383 | $3,440 | 725.1% |
Dryer | 70.0% | $21,347 | $3,228 | 561.3% |
Washer | 70.0% | $21,347 | $3,228 | 561.3% |
Dedicated workspace | 55.0% | $25,040 | $4,754 | 426.7% |
Microwave | 60.0% | $23,537 | $4,472 | 426.3% |
Hangers | 75.0% | $19,944 | $3,812 | 423.2% |
Essentials | 75.0% | $19,912 | $3,910 | 409.2% |
Clothing storage | 50.0% | $26,534 | $5,289 | 401.7% |
Freezer | 50.0% | $26,497 | $5,326 | 397.5% |
Revenue Impact Insights for Morriston
- Cleaning products tops the revenue impact list with a 752.5% uplift — listings with this amenity earn $24,595 vs. $2,885 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morriston STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morriston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorriston Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morriston
- The typical guest profile for Airbnb in Morriston consists of primarily domestic travelers (95%), often arriving from nearby Tampa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.9% of guests.
- Key international markets include United States (94.9%) and United Kingdom (1.7%).
- Top languages spoken are English (67.9%) followed by Spanish (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tampa and Litchfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morriston?
Listings in Morriston average 4.93 out of 5 overall, with about 51.2 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morriston
- With an overall rating of 4.93, Morriston listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Value (4.89) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Morriston Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morriston
- The most common availability pattern in Morriston falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morriston (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morriston?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morriston
- The overall average booking lead time for vacation rentals in Morriston is 24 days.
- Guests book furthest in advance for stays during January (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Morriston.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Morriston averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morriston?
Guests in Morriston stay about 4.3 nights on average, generating roughly 314 reservations and 15.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morriston
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morriston
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (8.2 nights) and shorten in Sep (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morriston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
10 listings
50% of total
3 Nights
1 listings
5% of total
30+ Nights
5 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Morriston is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Morriston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Morriston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Morriston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morriston.
Morriston Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
30% of total
Moderate
5 listings
25% of total
Firm
7 listings
35% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Morriston
- The prevailing Airbnb cancellation policy trend in Morriston is Firm, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Morriston.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morriston.
How Much Are Airbnb Cleaning Fees in Morriston?
Cleaning fees in Morriston are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morriston
- 95.0% of listings charge a cleaning fee, making it standard practice in Morriston. Guests expect it and factor it into their booking decisions.
- The gap between the average ($105) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morriston median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morriston Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morristonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ranch & Guesthouse Near World Equestrian Center
Entire Place • 5 bedrooms
Ocala Ranch in Horse Country Near WEC & Hits
Entire Place • 4 bedrooms
Peaceful and confortable House in a Horse Farm
Entire Place • 3 bedrooms
Cozy and Comfortable - 3 yrs Old
Entire Place • 2 bedrooms
Ocala farm close to WEC HITS Springs and diving
Entire Place • 3 bedrooms
Bunkhouse Overlooking 10 Acre Horse Farm
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morriston?
Learn from the best! This table showcases top-performing Airbnb hosts in Morriston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rich | 2 | $134,081 | 77 | 5.00/5.0 |
| Sandra | 2 | $35,813 | 147 | 4.94/5.0 |
| Jerry | 1 | $23,815 | 14 | 4.79/5.0 |
| Kristina | 2 | $21,453 | 249 | 4.96/5.0 |
| Carrie | 1 | $21,237 | 33 | 4.85/5.0 |
| Sherry | 1 | $19,977 | 139 | 4.99/5.0 |
| Jodi | 1 | $18,737 | 80 | 4.98/5.0 |
| Diane | 1 | $12,623 | 81 | 4.91/5.0 |
| Melissa | 1 | $9,292 | 113 | 4.96/5.0 |
| Maria | 1 | $8,941 | 10 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morriston.
Who Are the Airbnb Hosts in Morriston?
Morriston is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Morriston
- With 55.0% Superhosts, Morriston has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Morriston averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morriston
These are the highest-grossing professional property management operations in Morriston, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 3 | $3,929 | $189 | 17.4% | 4.75/5 |
Management Company Insights for Morriston
- The leading management company, Evolve, operates 3 listings with $3,929 in gross revenue — a useful benchmark for what scale looks like in Morriston.
- Top managers average 3 properties each, suggesting professional management in Morriston still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morriston's Airbnb Market Compare to Nearby Cities?
How does the Morriston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with St. Johns County, Morriston has 18 percentage points lower occupancy and about $460 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St. Johns County | 13 | $7,723 | $637.66 | 48% |
| Ponte Vedra Beach | 219 | $5,514 | $593.08 | 41% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Reunion | 12 | $5,246 | $584.21 | 42% |
| Jacksonville Beach | 739 | $4,129 | $342.88 | 47% |
| Thonotosassa | 17 | $4,074 | $359.66 | 47% |
| Campbell | 22 | $4,014 | $359.85 | 48% |
| Hernando Beach | 79 | $3,760 | $312.20 | 43% |
| Polk County | 56 | $3,573 | $279.41 | 47% |
| Clermont | 449 | $3,501 | $297.12 | 46% |
Frequently Asked Questions About Airbnb in Morriston
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morriston.
How much do Airbnb hosts make in Morriston?
Morriston hosts earn about $15,911 per year on average, with an average nightly rate of $178 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Morriston, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Morriston market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morriston?
The average Airbnb occupancy rate in Morriston is 30.3%. February is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morriston?
Listings in Morriston average $178 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morriston?
Morriston currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morriston?
AirROI currently classifies the short-term rental regulation level in Morriston as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morriston?
RevPAR in Morriston is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morriston?
Occupancy of 30.3% means Morriston is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,911, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morriston?
The average booking lead time in Morriston is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morriston?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morriston include Lake Thomas, Morriston Springs, Citrus Springs. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morriston?
entire_home listings make up 90.0% of the active supply in Morriston. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morriston compare to nearby Airbnb markets?
Among neighboring markets, St. Johns County posts $92,678 in average annual revenue with 48.2% occupancy, compared to Morriston's $15,911 and 30.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morriston?
The average Airbnb stay length in Morriston is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morriston?
Airbnb listings in Morriston average 4.93 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morriston?
Cleaning products and Body soap are among the strongest revenue-linked amenities in Morriston. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morriston?
Yes. About 95.0% of active Airbnb listings in Morriston charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morriston?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.