Airbnb market data · 202612 months to May 2026
Appleton, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Appleton brought in $26,336 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Appleton run through May 2026.
The short answer
Appleton Airbnb Market at a Glance
Listings averaged $174 a night and were booked on 47% of available nights.
January, the best month, brought in about 45% more per listing than June, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Appleton is the 159th-largest of 189 Maine markets AirROI tracks.
Browse the live Appleton Airbnb market See Every Appleton ListingRevenue
How Much Do Airbnb Hosts Make in Appleton?
Gross bookings per Appleton listing averaged $26,336 over the 12 months to May 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
The average Appleton listing brought in $3,520 in January, its best month, and $2,430 in June, its slowest. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
Across Appleton's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,720+ a month, about twice the typical property.
- Strong performers (top 25%) earn $4,850 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $2,980 a month.
- Entry-level properties (bottom 25%) earn $1,180 or less, about 40% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 1.5 times what June did
Average revenue per active listing, by month
Appleton Airbnb Data by Month
Latest 12 months in the May 2026 data.
January led on revenue. Nightly rates peaked in May and bookings in February, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $2,427 | 41.6% | $166 | $81 | 62 days | 3.7 nights |
| Jul 2025 | $3,441 | 52.0% | $166 | $111 | 73 days | 5.3 nights |
| Aug 2025 | $3,327 | 62.1% | $165 | $107 | 73 days | 2.4 nights |
| Sep 2025 | $2,557 | 44.3% | $168 | $85 | 82 days | 2.8 nights |
| Oct 2025 | $2,946 | 50.1% | $167 | $95 | 93 days | 2.6 nights |
| Nov 2025 | $2,897 | 53.8% | $164 | $97 | 58 days | 4.3 nights |
| Dec 2025 | $3,419 | 61.0% | $162 | $110 | 49 days | 4.1 nights |
| Jan 2026 | $3,523 | 59.8% | $174 | $114 | 43 days | 2.8 nights |
| Feb 2026 | $3,409 | 65.0% | $178 | $122 | 48 days | 3.3 nights |
| Mar 2026 | $3,481 | 57.7% | $177 | $112 | 38 days | 4.3 nights |
| Apr 2026 | $3,414 | 56.0% | $179 | $114 | 47 days | 5.3 nights |
| May 2026 | $2,874 | 38.0% | $193 | $93 | 65 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Appleton address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Appleton Profitable?
Yes, when it's run well. The average Appleton Airbnb took in $26,336 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,470 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,410 a month.
Cleaning it yourself keeps the $1,740 a year guests pay in cleaning fees, for about $1,620 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,270 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Appleton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,596 | $40,020 |
| Cleaning fees guests pay7% of Appleton bookings | $1,740 | $2,830 |
| Gross bookings | $26,336 | $42,850 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Appleton listings on Simplified Pricing, 3% for the rest | −$3,920 | −$6,370 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,740 | −$2,830 |
| Utilities and internetAbout 5% of bookings | −$1,320 | −$2,140 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$530 | −$860 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$790 | −$1,290 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,690 | −$13,880 |
| Left for housing costs, then profit | $17,646about $1,470 a month | $28,970about $2,410 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Appleton Airbnb Profit
The estimate starts from Appleton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Appleton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Appleton's Top Earners Get There
- More nights booked. The busiest quarter of Appleton listings are booked on 78% or more of their nights, against 52% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,620 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $200 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,460 a year.
- Open for the busy months. January brought the average listing about $3,520, against $2,430 in June, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Appleton listings average 4.91 stars, and 80% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,570 a month, against $2,190 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Appleton?
Appleton listings were booked on 47% of the nights they were open over the past year, 3 percentage points above the Maine average (44%) and 6 points above the U.S. average (41%). Occupancy swings from 38% in May to 65% in February.
Across Appleton's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 78% or more, roughly five nights a week.
- Typical properties (median) fill about 52% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
February was the busiest month in Appleton, May the quietest
Share of open nights booked, by month
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Appleton?
The average nightly rate in Appleton, known as ADR (average daily rate), was $174 over the past year, about 55% below the Maine average of $390 and about 48% below the U.S. average of $335. Rates peak in May at about $195 and bottom out in November and December at about $160.
Across Appleton's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $260+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $200 or more, about $40 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 17% below the median.
May rates ran 19% above December's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Appleton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Appleton it averaged $87 over the past year, from about $81 in June to about $122 in February.
Across Appleton's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $169+ per open night, about 3.2 times the median.
- Strong performers (top 25%) earn $132 or more, about $80 a night above the median.
- Typical properties (median) earn about $53 per open night.
- Entry-level properties (bottom 25%) earn $33 or less, about two-thirds of the median.
February RevPAR was about 1.5 times June's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $87 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Appleton
With only 20 active listings, the monthly pattern in Appleton is noisy, since a few long or pricey stays can lift a month; revenue peaked in January and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in Appleton?
Guests book Appleton stays 67 days ahead on average (about two months), so guests here plan well ahead. October stays are booked furthest out, about 93 days ahead, and March stays closest to arrival, about 38 days. A typical October booking is made in mid-July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 67 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Appleton
None of the 20 active listings in Appleton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Appleton.
Neighborhoods
Best Neighborhoods for Airbnb in Appleton
AirROI's area guide picks eight Appleton neighborhoods that draw short-term rental guests, led by Downtown Appleton, Fox River and Appleton North. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Appleton | The heart of the city with vibrant shops, restaurants, and entertainment options. It attracts tourists attending events at the Fox Cities Performing Arts Center and local festivals. | Fox Cities Performing Arts Center, Appleton History Museum, College Avenue shops, Appleton Farmers Market, Parks along the Fox River |
| Fox River | Scenic waterfront area ideal for relaxation and outdoor activities. Visitors enjoy kayaking and walking trails, as well as waterfront dining options. | Fox River Trail, Appleton Memorial Park, Lawrence University, Waterfront dining, Kayaking and canoeing |
| Appleton North | A suburban area known for its family-friendly environment, great schools, and parks. Popular with families visiting relatives or relocating for work. | Appleton North High School, Parks and recreational facilities, Shopping centers, Family-friendly restaurants, Community events |
| Kaukauna | Just a short drive from Appleton, Kaukauna offers a small-town charm with easy access to the Fox River and outdoor activities. A hidden gem for budget-conscious travelers. | QQ Park, Kaukauna Historical Society, Fox River locks, Kayaking spots, Local eateries |
| Menasha | Nearby city with expanding amenities and a vibrant community. It attracts visitors to events and can be a more affordable alternative to staying in Appleton. | Menasha Historical Society, Parks along the lake, Nature trails, Shopping areas, Local festivals |
| Grand Chute | A growing suburb of Appleton, known for shopping and dining options. Close to the Fox River Mall, attracting visitors looking for a retail therapy experience. | Fox River Mall, Local restaurants and cafes, Parks, Movie theaters, Access to main highways |
| Little Chute | A quaint village with beautiful parks and a friendly community atmosphere. Ideal for those seeking a quiet stay while being close to Appleton. | Kaukauna Windmill, Village parks, Historical sites, Seasonal festivals, Community events |
| Harrison | A suburban area known for its beautiful homes and close-knit community. Attracts visitors looking for a peaceful retreat near Appleton. | Harrison Park, Local lakes, Nature trails, Community gatherings, Family-friendly amenities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Appleton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Belfast (26 km away) earned the most per listing, about 38% more than Appleton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lincolnville 18 km | 89 | $27,542 | $308 | 40% |
| Camden 18 km | 167 | $35,763 | $359 | 44% |
| Rockport 20 km | 72 | $34,026 | $346 | 45% |
| Northport 24 km | 65 | $28,487 | $342 | 39% |
| Rockland 25 km | 50 | $28,006 | $273 | 44% |
| Belfast 26 km | 118 | $36,347 | $296 | 50% |
| Waldoboro 26 km | 32 | $26,135 | $333 | 41% |
| Owls Head 29 km | 46 | $30,162 | $334 | 46% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to Appleton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Appleton:
- Apopka Airbnb data FL · $178/night · 46.4%
- Layton Airbnb data UT · $170/night · 47.2%
- West Jordan Airbnb data UT · $167/night · 46.9%
- Chesapeake Airbnb data VA · $183/night · 46.8%
- American Fork Airbnb data UT · $185/night · 46.8%
- Idaho Falls Airbnb data ID · $180/night · 46.1%
FAQ
Appleton Airbnb FAQ
How much do Airbnb hosts make in Appleton?
An active Appleton Airbnb grossed $26,336 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,850 or more in a typical month.
How much can I make on Airbnb in Appleton?
It depends most on the home's size, location and how it's run. The middle half of Appleton listings earn between $1,180 and $4,850 in a typical month, and the top tenth $5,720 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Appleton?
Listings in Appleton were booked on 47% of available nights over the past year. That compares with 44% for the Maine average. February was the busiest month.
How much does an Airbnb cost per night in Appleton?
The average booked night in Appleton cost $174 before fees. Half of listings charge between $135 and $200, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Appleton?
None of the active Appleton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Appleton?
Yes, when it's run well. The average Appleton Airbnb grossed $26,336 in the 12 months to May 2026, 35% below the Maine average of $40,509, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,646 a year (about $1,470 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,410 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Appleton?
January paid best over the past year, at $3,520 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Appleton?
Each night a Appleton listing was open to book earned $87 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $169 or more.
How far in advance do guests book Airbnbs in Appleton?
Appleton stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Appleton?
The average Appleton Airbnb stay lasted 3.8 nights over the past year. A listing took 34 reservations over the year on average.
How are Airbnbs in Appleton rated?
Guests rate Appleton Airbnbs 4.91 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Appleton?
Downtown Appleton, Fox River and Appleton North draw the most short-term rental interest in Appleton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Appleton?
AirROI counted 20 active Airbnb listings in Appleton as of May 2026. The closest tracked market is Lincolnville, 18 km away.
How much are Airbnb cleaning fees in Appleton?
In Appleton, about three-quarters of listings add a cleaning fee, and the typical fee is about $50.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Appleton from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.