Airbnb market data · 202612 months to October 2026
Gray, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gray brought in $52,089 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Gray Airbnb Market at a Glance
Rates in Gray run ahead of the Maine average, with bookings close to it. Listings averaged $502 a night and were booked on 44% of available nights, against $390 and 44% for the Maine average.
Timing matters: in July, usually the best month, the average listing earns about five times as much as in November, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Gray is the 117th-largest of 189 Maine markets AirROI tracks.
Browse the live Gray Airbnb market See Every Gray ListingRevenue
How Much Do Airbnb Hosts Make in Gray?
Gross bookings per Gray listing averaged $52,089 over the 12 months to October 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
In a typical year, the average Gray listing brings in $12,700 in July, its best month, and $2,580 in November, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
Across Gray's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $12,400+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $8,490 or more, roughly $3,500 a month above the median.
- Typical properties (median) earn about $5,040 a month.
- Entry-level properties (bottom 25%) earn $2,890 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about five times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gray Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,137 | 46.0% | $469 | $133 | 108 days | 2.5 nights |
| Nov 2025 | $2,583 | 32.2% | $466 | $86 | 55 days | 3.2 nights |
| Dec 2025 | $3,878 | 33.6% | $476 | $125 | 44 days | 4.3 nights |
| Jan 2026 | $3,576 | 30.6% | $471 | $115 | 54 days | 2.7 nights |
| Feb 2026 | $3,267 | 27.0% | $471 | $117 | 46 days | 2.6 nights |
| Mar 2026 | $3,658 | 39.8% | $465 | $118 | 37 days | 2.5 nights |
| Apr 2026 | $3,789 | 28.2% | $472 | $126 | 93 days | 3.6 nights |
| May 2026 | $5,227 | 31.3% | $495 | $169 | 65 days | 4.9 nights |
| Jun 2026 | $9,283 | 59.8% | $520 | $309 | 98 days | 4.8 nights |
| Jul 2026 | $14,314 | 71.2% | $545 | $462 | 127 days | 9 nights |
| Aug 2026 | $12,939 | 69.3% | $531 | $417 | 103 days | 5.1 nights |
| Sep 2026 | $7,744 | 55.4% | $467 | $258 | 63 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gray home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Gray Profitable?
Yes, when it's run well. The average Gray Airbnb took in $52,089 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,680 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,550 a month.
Cleaning it yourself keeps the $5,880 a year guests pay in cleaning fees, for about $3,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,290 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gray Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $46,209 | $77,800 |
| Cleaning fees guests pay11% of Gray bookings | $5,880 | $9,910 |
| Gross bookings | $52,089 | $87,710 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Gray listings on Simplified Pricing, 3% for the rest | −$8,070 | −$13,600 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,880 | −$9,910 |
| Utilities and internetAbout 5% of bookings | −$2,600 | −$4,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,040 | −$1,750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,560 | −$2,630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$520 | −$520 |
| Permit and registrationWhere one is required | −$260 | −$260 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$19,930 | −$33,060 |
| Left for housing costs, then profit | $32,159about $2,680 a month | $54,650about $4,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gray Airbnb Profit
The estimate starts from Gray's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gray home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gray's Top Earners Get There
- More nights booked. The busiest quarter of Gray listings are booked on 60% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of $360 adds about $3,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $605 a night or more, against a median of $360. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,620 a year.
- Open for the busy months. In a typical year, July brings the average listing about $12,700, against $2,580 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gray listings average 4.90 stars, and 66% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,310 a month, against $4,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gray?
Gray listings were booked on 44% of the nights they were open over the past year, in line with the Maine average and 3 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 30% in February to 68% in July.
Across Gray's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
July is usually the busiest month in Gray, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Gray?
The average nightly rate in Gray, known as ADR (average daily rate), was $502 over the past year, about 29% above the Maine average of $390 and about 50% above the U.S. average of $335. In a typical year, rates peak in July and August at about $535 and bottom out in February and March at about $455.
Across Gray's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $765+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $605 or more, about $250 above the median.
- Typical properties (median) charge about $360 a night.
- Entry-level properties (bottom 25%) charge $250 or less, about two-thirds of the median.
July rates run 17% above March's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $502 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gray?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gray it averaged $247 over the past year, from about $86 in a typical November to about $409 in a typical July.
Across Gray's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $433+ per open night, about twice the median.
- Strong performers (top 25%) earn $340 or more, about $120 a night above the median.
- Typical properties (median) earn about $224 per open night.
- Entry-level properties (bottom 25%) earn $120 or less, about half of the median.
July RevPAR is about 4.7 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $247 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gray
With only 29 active listings, the monthly pattern in Gray is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
Average revenue by month in Gray
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Gray in numbers
| Month | Revenue per listing |
|---|---|
| January | $3,580 |
| February | $2,790 |
| March | $2,880 |
| April | $3,380 |
| May | $4,360 |
| June | $7,860 |
| July | $12,700 |
| August | $11,400 |
| September | $6,410 |
| October | $4,140 |
| November | $2,580 |
| December | $3,880 |
How Far in Advance Do Guests Book Airbnb in Gray?
Guests book Gray stays 83 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 140 days ahead, and March stays closest to arrival, about 29 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 83 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gray
None of the 29 active listings in Gray display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gray.
Neighborhoods
Best Neighborhoods for Airbnb in Gray
AirROI's area guide picks eight Gray neighborhoods that draw short-term rental guests, led by Gray Village, Crystal Lake and Riverbend. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gray Village | A charming village offering a quaint atmosphere, ideal for guests seeking local experience and close proximity to recreational activities such as fishing and hiking. | Gray Public Library, Gray Village Park, Maine Wildlife Park, Presumpscot River, Gray Farmers Market |
| Crystal Lake | A beautiful area that attracts visitors for its scenic lake and outdoor activities, perfect for families and nature lovers looking to relax or engage in water sports. | Crystal Lake, Boating and fishing activities, Local picnic areas, Nature trails nearby |
| Riverbend | Known for its serene environment and access to the Royal River, this area is great for guests looking for tranquility alongside outdoor adventures. | Royal River, Hiking trails, Fishing spots, Scenic views |
| Cumberland County | A larger region encompassing Gray, offering diverse attractions, making it suitable for all types of travelers, from business to leisure. | Cumberland County Civic Center, Maine Mall, Parks and recreation areas, Local dining options |
| Maine Wildlife Park | Popular destination for families and nature enthusiasts to view native wildlife, providing an educational and recreational experience. | Wildlife exhibits, Nature trails, Children's playground, Picnic areas |
| Nason's Beach | A local beach area offering a sandy retreat in the summer, frequented by families and those looking to enjoy the sun and water activities. | Swimming and sunbathing, Beachfront picnic areas, Local cafes |
| Gray Historical Society | A site that offers a glimpse into the local history and culture, attracting guests interested in Maine's rich heritage. | Historical exhibits, Local artifacts, Guided tours |
| Local Wineries and Breweries | The region has a number of local wineries and breweries that attract visitors looking to explore Maine's craft beverage scene. | Wine tastings, Brewery tours, Events and festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Gray vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 22 km, Falmouth (22 km away, 67 listings) earned the most per listing, about 11% more than Gray.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Raymond 7 km | 75 | $41,660 | $469 | 42% |
| Windham 10 km | 81 | $44,718 | $366 | 46% |
| Casco 13 km | 62 | $48,303 | $449 | 41% |
| Naples 19 km | 90 | $36,454 | $412 | 38% |
| Standish 19 km | 61 | $52,572 | $492 | 44% |
| Sebago 20 km | 77 | $31,741 | $405 | 42% |
| Yarmouth 20 km | 41 | $42,357 | $442 | 43% |
| Falmouth 22 km | 67 | $58,067 | $505 | 48% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to Gray
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gray:
- Solana Beach Airbnb data CA · $505/night · 43.9%
- Gloucester Airbnb data MA · $503/night · 44.3%
- Hollister Airbnb data MO · $493/night · 43.8%
- Carpinteria Airbnb data CA · $517/night · 44.1%
- Vilano Beach Airbnb data FL · $500/night · 45.2%
- Belmar Airbnb data NJ · $491/night · 43.4%
FAQ
Gray Airbnb FAQ
How much do Airbnb hosts make in Gray?
An active Gray Airbnb grossed $52,089 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,490 or more in a typical month.
How much can I make on Airbnb in Gray?
It depends most on the home's size, location and how it's run. The middle half of Gray listings earn between $2,890 and $8,490 in a typical month, and the top tenth $12,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gray?
Listings in Gray were booked on 44% of available nights over the past year. That compares with 44% for the Maine average. July is usually the busiest month.
How much does an Airbnb cost per night in Gray?
The average booked night in Gray cost $502 before fees. Half of listings charge between $250 and $605, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gray?
None of the active Gray listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gray?
Yes, when it's run well. The average Gray Airbnb grossed $52,089 in the 12 months to October 2026, 29% above the Maine average of $40,509, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $32,159 a year (about $2,680 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,550 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gray?
July usually pays best, averaging $12,700 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gray?
Each night a Gray listing was open to book earned $247 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $433 or more.
How far in advance do guests book Airbnbs in Gray?
Gray stays were booked 83 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Gray?
The average Gray Airbnb stay lasted 5 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Gray rated?
Guests rate Gray Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Gray?
Gray Village, Crystal Lake and Riverbend draw the most short-term rental interest in Gray. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gray?
AirROI counted 29 active Airbnb listings in Gray as of October 2026. The closest tracked market is Raymond, 7 km away.
How much are Airbnb cleaning fees in Gray?
In Gray, all listings add a cleaning fee, and the typical fee is about $230.
How many tourists visit Gray, ME?
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 677 Airbnb stays in Gray, ME in the 12 months to October 2026, which counts bookings and not tourists. See Maine tourism statistics.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Gray from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.