Airbnb market data · 202512 months to October 2025
New Gloucester, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in New Gloucester brought in $25,018 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for New Gloucester run through October 2025.
The short answer
New Gloucester Airbnb Market at a Glance
Listings averaged $252 a night and were booked on 37% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.1 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, New Gloucester is the 183rd-largest of 189 Maine markets AirROI tracks.
Browse the live New Gloucester Airbnb market See Every New Gloucester ListingRevenue
How Much Do Airbnb Hosts Make in New Gloucester?
Gross bookings per New Gloucester listing averaged $25,018 over the 12 months to October 2025 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
The average New Gloucester listing brought in $5,480 in July, its best month, and $1,740 in March, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across New Gloucester's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,630+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,870 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $2,460 a month.
- Entry-level properties (bottom 25%) earn $1,490 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.1 times what March did
Average revenue per active listing, by month
New Gloucester Airbnb Data by Month
Latest 12 months in the October 2025 data.
July led on revenue. Nightly rates peaked in June and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $1,832 | 26.2% | $243 | 33 days |
| Dec 2024 | $1,919 | 24.7% | $243 | 27 days |
| Jan 2025 | $1,936 | 27.8% | $235 | 6 days |
| Feb 2025 | $2,086 | 39.6% | $232 | 30 days |
| Mar 2025 | $1,744 | 26.2% | $231 | 25 days |
| Apr 2025 | $1,990 | 28.7% | $232 | 30 days |
| May 2025 | $2,754 | 33.7% | $247 | 71 days |
| Jun 2025 | $3,527 | 44.7% | $269 | 44 days |
| Jul 2025 | $5,482 | 61.5% | $265 | 80 days |
| Aug 2025 | $5,090 | 64.1% | $268 | 89 days |
| Sep 2025 | $3,384 | 47.2% | $255 | 59 days |
| Oct 2025 | $3,769 | 50.0% | $254 | 101 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular New Gloucester home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in New Gloucester Profitable?
Yes, when it's run well. The average New Gloucester Airbnb took in $25,018 in the 12 months to October 2025, and run by its owner at everyday costs, about $1,520 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,410 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
New Gloucester Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $25,018 | $39,340 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,880 | −$6,100 |
| Utilities and internetAbout 5% of bookings | −$1,250 | −$1,970 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$790 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$750 | −$1,180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,760 | −$10,420 |
| Left for housing costs, then profit | $18,258about $1,520 a month | $28,920about $2,410 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own New Gloucester Airbnb Profit
The estimate starts from New Gloucester's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one New Gloucester home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How New Gloucester's Top Earners Get There
- More nights booked. The busiest quarter of New Gloucester listings are booked on 55% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $215 adds about $2,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $300 a night or more, against a median of $215. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,500 a year.
- Open for the busy months. July brought the average listing about $5,480, against $1,740 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,280 a month, against $2,080 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in New Gloucester?
New Gloucester listings were booked on 37% of the nights they were open over the past year, 7 percentage points below the Maine average (44%) and 4 points below the U.S. average (41%). Occupancy swings from 25% in December to 64% in August.
Across New Gloucester's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
August was the busiest month in New Gloucester, December the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in New Gloucester?
The average nightly rate in New Gloucester, known as ADR (average daily rate), was $252 over the past year, about 35% below the Maine average of $390 and about 25% below the U.S. average of $335. Rates peak in June and August at about $270 and bottom out in March and April at about $230.
Across New Gloucester's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $430+ a night, about twice the median.
- Strong performers (top 25%) charge $300 or more, about $85 above the median.
- Typical properties (median) charge about $215 a night.
- Entry-level properties (bottom 25%) charge $155 or less, about three-quarters of the median.
June rates ran 17% above March's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in New Gloucester
With only 18 active listings, the monthly pattern in New Gloucester is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in New Gloucester?
Guests book New Gloucester stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 101 days ahead, and January stays closest to arrival, about 6 days. A typical October booking is made in early July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in New Gloucester
None of the 18 active listings in New Gloucester display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in New Gloucester.
Neighborhoods
Best Neighborhoods for Airbnb in New Gloucester
AirROI's area guide picks seven New Gloucester neighborhoods that draw short-term rental guests, led by New Gloucester Village, Royal River Park and Donnelly Farm. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| New Gloucester Village | Centrally located with a quaint and charming atmosphere, perfect for those looking to relax in a small town setting. Visitors enjoy local shops and community events. | New Gloucester Village, Interstate 95 access, Local parks, Cobbossee Lake, Pine Tree State Arboretum |
| Royal River Park | A beautiful park area with recreational opportunities and nature trails, attracting families and outdoor enthusiasts. Ideal for those seeking nature-driven stays close to amenities. | Royal River, Picnic areas, Nature trails, Fishing spots, Nearby restaurants |
| Donnelly Farm | A rural area known for its scenic landscapes and agricultural activities. Perfect for travelers interested in farm experiences, hiking, and local produce. | Donnelly Farm, Farmers market, Hiking trails, Scenic views |
| Lost Valley | A popular destination for skiing and snowboarding in the winter, and outdoor activities year-round. Great option for adventure-seekers and families alike. | Lost Valley Ski Area, Snowboarding, Hiking trails, Family-friendly activities |
| Maine Wildlife Park | Attracts nature lovers and families, offering a chance to see native Maine animals in a natural setting. Great for educational trips and family outings. | Maine Wildlife Park, Animal exhibits, Nature trails, Education programs |
| Brunswick | A neighboring town with a vibrant downtown area, offering a variety of shops, restaurants, and cultural amenities. Close to beaches and outdoor activities. | Bowdoin College, Downtown Brunswick, Popham Beach State Park, Androscoggin River |
| Sebago Lake | A prime spot for summer activities such as boating, fishing, and swimming. Visitors are drawn to the beautiful lake and surrounding natural beauty. | Sebago Lake, Sebago State Park, Boating, Camping, Fishing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
New Gloucester vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Casco (19 km away, 62 listings) earned the most per listing, about 93% more than New Gloucester. Windham was the busiest, booked on 46% of nights against 37% in New Gloucester.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Auburn 14 km | 35 | $20,614 | $206 | 41% |
| Raymond 15 km | 75 | $41,660 | $469 | 42% |
| Lewiston 16 km | 30 | $16,069 | $191 | 33% |
| Casco 19 km | 62 | $48,303 | $449 | 41% |
| Windham 20 km | 81 | $44,718 | $366 | 46% |
| Freeport 21 km | 154 | $44,040 | $380 | 42% |
| Oxford 21 km | 32 | $31,875 | $329 | 45% |
| Yarmouth 23 km | 41 | $42,357 | $442 | 43% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to New Gloucester
Markets elsewhere in the United States with a similar nightly rate and occupancy to New Gloucester:
- Long Beach Airbnb data MS · $251/night · 37.3%
- Waynesville Airbnb data NC · $256/night · 37.1%
- Bethesda Airbnb data MD · $248/night · 37.2%
- Colonial Beach Airbnb data VA · $248/night · 37.3%
- Taos Airbnb data NM · $250/night · 37.7%
- Glen Rose Airbnb data TX · $249/night · 36.8%
FAQ
New Gloucester Airbnb FAQ
How much do Airbnb hosts make in New Gloucester?
An active New Gloucester Airbnb grossed $25,018 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,870 or more in a typical month.
How much can I make on Airbnb in New Gloucester?
It depends most on the home's size, location and how it's run. The middle half of New Gloucester listings earn between $1,490 and $3,870 in a typical month, and the top tenth $5,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in New Gloucester?
Listings in New Gloucester were booked on 37% of available nights over the past year. That compares with 44% for the Maine average. August was the busiest month.
How much does an Airbnb cost per night in New Gloucester?
The average booked night in New Gloucester cost $252 before fees. Half of listings charge between $155 and $300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in New Gloucester?
None of the active New Gloucester listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in New Gloucester?
Yes, when it's run well. The average New Gloucester Airbnb grossed $25,018 in the 12 months to October 2025, 38% below the Maine average of $40,509, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,258 a year (about $1,520 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,410 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in New Gloucester?
July paid best over the past year, at $5,480 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in New Gloucester?
New Gloucester stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in New Gloucester?
New Gloucester Village, Royal River Park and Donnelly Farm draw the most short-term rental interest in New Gloucester. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in New Gloucester?
AirROI counted 18 active Airbnb listings in New Gloucester as of October 2025. The closest tracked market is Auburn, 14 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in New Gloucester from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.