Airbnb market data · 202612 months to July 2026
Greenfield, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Greenfield brought in $22,848 over the 12 months through July 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Greenfield run through July 2026.
The short answer
Greenfield Airbnb Market at a Glance
Listings averaged $138 a night and were booked on 53% of available nights.
Timing matters: in June, the best month, the average listing earned about twice as much as in February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Greenfield is the 114th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Greenfield Airbnb market See Every Greenfield ListingRevenue
How Much Do Airbnb Hosts Make in Greenfield?
Gross bookings per Greenfield listing averaged $22,848 over the 12 months to July 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Greenfield listing brought in $3,210 in June, its best month, and $1,690 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Greenfield's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,460+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,320 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,210 a month.
- Entry-level properties (bottom 25%) earn $1,180 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about twice what February did
Average revenue per active listing, by month
Dashed: July left out, as the latest month's data looks incomplete.
Greenfield Airbnb Data by Month
Latest 12 months in the July 2026 data.
June led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | $2,471 | 64.7% | $133 | $80 | 59 days | 5.6 nights |
| Sep 2025 | $2,233 | 54.6% | $133 | $74 | 41 days | 4.3 nights |
| Oct 2025 | $2,857 | 56.2% | $140 | $92 | 51 days | 2.6 nights |
| Nov 2025 | $2,836 | 60.2% | $133 | $95 | 25 days | 5.4 nights |
| Dec 2025 | $2,266 | 46.0% | $134 | $73 | 20 days | 5.1 nights |
| Jan 2026 | $1,933 | 48.8% | $133 | $62 | 30 days | 3.7 nights |
| Feb 2026 | $1,686 | 48.4% | $132 | $60 | 43 days | 3.2 nights |
| Mar 2026 | $1,874 | 37.7% | $140 | $60 | 30 days | 6.5 nights |
| Apr 2026 | $2,042 | 41.4% | $145 | $68 | 58 days | 8.9 nights |
| May 2026 | $3,156 | 66.2% | $149 | $102 | 69 days | 5.5 nights |
| Jun 2026 | $3,205 | 69.5% | $151 | $107 | 75 days | 5.8 nights |
| Jul 2026* | $3,353 | 57.9% | $155 | $108 | 57 days | 7.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Jul 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Greenfield address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Greenfield Profitable?
Yes, when it's run well. The average Greenfield Airbnb took in $22,848 in the 12 months to July 2026, and run by its owner at everyday costs, about $1,370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,070 a month.
Cleaning it yourself keeps the $1,560 a year guests pay in cleaning fees, for about $1,500 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,190 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Greenfield Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,288 | $32,010 |
| Cleaning fees guests pay7% of Greenfield bookings | $1,560 | $2,340 |
| Gross bookings | $22,848 | $34,350 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Greenfield listings on Simplified Pricing, 3% for the rest | −$2,240 | −$3,370 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,560 | −$2,340 |
| Utilities and internetAbout 5% of bookings | −$1,140 | −$1,720 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$1,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$6,430 | −$9,490 |
| Left for housing costs, then profit | $16,418about $1,370 a month | $24,860about $2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Greenfield Airbnb Profit
The estimate starts from Greenfield's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Greenfield home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Greenfield's Top Earners Get There
- More nights booked. The busiest quarter of Greenfield listings are booked on 71% or more of their nights, against 56% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,340 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $170 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,130 a year.
- Open for the busy months. June brought the average listing about $3,210, against $1,690 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Greenfield listings average 4.92 stars, and 77% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,860 a month, against $1,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Greenfield?
Greenfield listings were booked on 53% of the nights they were open over the past year, 9 percentage points above the Massachusetts average (44%) and 12 points above the U.S. average (41%). Occupancy swings from 38% in March to 70% in June.
Across Greenfield's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 71% or more, roughly five nights a week.
- Typical properties (median) fill about 56% of open nights.
- Entry-level properties (bottom 25%) fill 36% or less, under three nights a week.
June was the busiest month in Greenfield, March the quietest
Share of open nights booked, by month
Dashed: July data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Greenfield?
The average nightly rate in Greenfield, known as ADR (average daily rate), was $138 over the past year, about 66% below the Massachusetts average of $405 and about 59% below the U.S. average of $335. Rates peak in May and June at about $150 and bottom out in January and February at about $130.
Across Greenfield's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $230+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $170 or more, about $35 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $84 or less, about 63% of the median.
June rates ran 14% above February's
Average nightly rate (ADR), by month
Dashed: July data incomplete.
What Is the RevPAR for Airbnb in Greenfield?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Greenfield it averaged $82 over the past year, from about $60 in February to about $107 in June.
Across Greenfield's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $153+ per open night, about twice the median.
- Strong performers (top 25%) earn $116 or more, about $35 a night above the median.
- Typical properties (median) earn about $81 per open night.
- Entry-level properties (bottom 25%) earn $41 or less, about half of the median.
June RevPAR was about 1.8 times February's
Revenue per open night (RevPAR), by month
Dashed: July data incomplete.
Seasonality
Best and Worst Months for Airbnb in Greenfield
With only 22 active listings, the monthly pattern in Greenfield is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Greenfield?
Guests book Greenfield stays 50 days ahead on average (about seven weeks). June stays are booked furthest out, about 75 days ahead, and December stays closest to arrival, about 20 days. A typical June booking is made in early April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: July data incomplete. The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Greenfield
None of the 22 active listings in Greenfield display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Greenfield.
Neighborhoods
Best Neighborhoods for Airbnb in Greenfield
AirROI's area guide picks eight Greenfield neighborhoods that draw short-term rental guests, led by Greenfield Town Center, Shelburne Falls and Franklin County. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Greenfield Town Center | The vibrant heart of Greenfield featuring shops, restaurants, and easy access to local events. Ideal for travelers wanting to experience the local culture and community atmosphere. | Greenfield Community College, Guiding Star Grange, Greenfield Energy Park, Pioneer Valley Trolley Museum |
| Shelburne Falls | Unique village known for its historic charm and natural beauty, perfect for those seeking a quaint, rural getaway. | Bridge of Flowers, Glacial Potholes, Shelburne Falls Trolley Museum, Historic Shelburne Falls |
| Franklin County | Lies in the northern part of the Pioneer Valley, offering a serene environment with numerous outdoor activities and beautiful landscapes, catering to nature lovers. | Mount Sugarloaf, Connecticut River Greenway, Hiking Trails, Wildlife Watching |
| Turners Falls | A historic village with a rich industrial history and access to the Connecticut River, popular among outdoor enthusiasts and history buffs. | Great Falls Discovery Center, Canal Park, Turners Falls Historic District |
| Montague | A picturesque town with scenic views and a quiet environment, appealing for those looking for peaceful retreats and nature-based activities. | Montague Bookmill, Curtis Recreation Area, Montague Center, Fishing and Kayaking Spots |
| Northfield | Home to a rural atmosphere and the famous Northfield Mount Hermon School, making it attractive to families and educational visits. | Northfield Mountain Recreation Area, Historic Northfield Village, Apple Orchards |
| Bernardston | A small town with a welcoming community and beautiful landscapes, perfect for travelers wanting to escape to the tranquility of rural life. | The Farm at Smith Herbs, Bernardston's Antique Shops, Local Parks |
| Ashfield | Known for its rustic charm and strong sense of community, Ashfield is great for those looking for serenity and access to local art and culture. | Ashfield Lake, Local Art Galleries, Annual Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Greenfield vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Whitingham (30 km away, 37 listings) earned the most per listing, about twice as much as Greenfield.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Amherst 26 km | 77 | $33,596 | $297 | 46% |
| Brattleboro 28 km | 76 | $21,840 | $180 | 45% |
| Whitingham 30 km | 37 | $46,893 | $415 | 35% |
| Northampton 31 km | 159 | $37,794 | $249 | 54% |
| Wilmington 39 km | 289 | $32,844 | $419 | 30% |
| Newfane 42 km | 40 | $39,899 | $374 | 41% |
| North Adams 43 km | 76 | $28,001 | $233 | 42% |
| Holyoke 43 km | 32 | $25,620 | $237 | 39% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Greenfield
Markets elsewhere in the United States with a similar nightly rate and occupancy to Greenfield:
- Rochester Airbnb data MN · $159/night · 52.4%
- Dr. Phillips Airbnb data FL · $160/night · 52.1%
- Toa Baja Airbnb data PR · $142/night · 48.6%
- Greenwood Village Airbnb data CO · $146/night · 49.3%
- Joplin Airbnb data MO · $141/night · 48.1%
- Cedar Rapids Airbnb data IA · $157/night · 56.7%
FAQ
Greenfield Airbnb FAQ
How much do Airbnb hosts make in Greenfield?
An active Greenfield Airbnb grossed $22,848 on average in the 12 months to July 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,320 or more in a typical month.
How much can I make on Airbnb in Greenfield?
It depends most on the home's size, location and how it's run. The middle half of Greenfield listings earn between $1,180 and $3,320 in a typical month, and the top tenth $4,460 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Greenfield?
Listings in Greenfield were booked on 53% of available nights over the past year. That compares with 44% for the Massachusetts average. June was the busiest month.
How much does an Airbnb cost per night in Greenfield?
The average booked night in Greenfield cost $138 before fees. Half of listings charge between $84 and $170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Greenfield?
None of the active Greenfield listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Greenfield?
Yes, when it's run well. The average Greenfield Airbnb grossed $22,848 in the 12 months to July 2026, 49% below the Massachusetts average of $44,621, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,418 a year (about $1,370 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,070 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Greenfield?
June paid best over the past year, at $3,210 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Greenfield?
Each night a Greenfield listing was open to book earned $82 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $153 or more.
How far in advance do guests book Airbnbs in Greenfield?
Greenfield stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Greenfield?
The average Greenfield Airbnb stay lasted 6.9 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Greenfield rated?
Guests rate Greenfield Airbnbs 4.92 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Greenfield?
Greenfield Town Center, Shelburne Falls and Franklin County draw the most short-term rental interest in Greenfield. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Greenfield?
AirROI counted 22 active Airbnb listings in Greenfield as of July 2026. The closest tracked market is Amherst, 26 km away.
How much are Airbnb cleaning fees in Greenfield?
In Greenfield, 86% of listings add a cleaning fee. The median fee is $46; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Greenfield from August 2025 to July 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.