Airbnb market data · 202512 months to April 2025
Palmer, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Palmer brought in $11,160 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Palmer run through April 2025.
The short answer
Palmer Airbnb Market at a Glance
Listings averaged $166 a night and were booked on 33% of available nights.
Timing matters: in September, the best month, the average listing earned about three times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Palmer is the 126th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Palmer Airbnb market See Every Palmer ListingRevenue
How Much Do Airbnb Hosts Make in Palmer?
Gross bookings per Palmer listing averaged $11,160 over the 12 months to April 2025 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Palmer listing brought in $2,450 in September, its best month, and $831 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Palmer's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,760+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $1,800 or more, roughly $520 a month above the median.
- Typical properties (median) earn about $1,280 a month.
- Entry-level properties (bottom 25%) earn $794 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about three times what January did
Average revenue per active listing, by month
Palmer Airbnb Data by Month
Latest 12 months in the April 2025 data.
September led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $1,899 | 40.5% | $168 | 110 days |
| Jun 2024 | $1,150 | 25.8% | $171 | 45 days |
| Jul 2024 | $2,177 | 40.4% | $171 | 24 days |
| Aug 2024 | $1,461 | 27.5% | $171 | 46 days |
| Sep 2024 | $2,451 | 54.2% | $169 | 69 days |
| Oct 2024 | $1,911 | 38.7% | $168 | 63 days |
| Nov 2024 | $2,026 | 39.4% | $160 | 33 days |
| Dec 2024 | $1,172 | 25.8% | $164 | 22 days |
| Jan 2025 | $831 | 19.6% | $164 | 30 days |
| Feb 2025 | $1,229 | 26.5% | $165 | 24 days |
| Mar 2025 | $915 | 21.4% | $165 | 27 days |
| Apr 2025 | $1,059 | 24.8% | $164 | 34 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Palmer market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Palmer Profitable?
Yes, when it's run well. The average Palmer Airbnb took in $11,160 in the 12 months to April 2025, and run by its owner at everyday costs, about $680 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Palmer Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $11,160 | $15,700 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,730 | −$2,430 |
| Utilities and internetAbout 5% of bookings | −$560 | −$780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$220 | −$310 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$330 | −$470 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,010 | −$4,160 |
| Left for housing costs, then profit | $8,150about $680 a month | $11,540about $960 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Palmer Airbnb Profit
The estimate starts from Palmer's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Palmer home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Palmer's Top Earners Get There
- More nights booked. The busiest quarter of Palmer listings are booked on 41% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,630 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $190 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,120 a year.
- Open for the busy months. September brought the average listing about $2,450, against $831 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,310 a month, against $930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Palmer?
Palmer listings were booked on 33% of the nights they were open over the past year, 11 percentage points below the Massachusetts average (44%) and 8 points below the U.S. average (41%). Occupancy swings from 20% in January to 54% in September.
Across Palmer's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 41% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
September was the busiest month in Palmer, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Palmer?
The average nightly rate in Palmer, known as ADR (average daily rate), was $166 over the past year, about 59% below the Massachusetts average of $405 and about 50% below the U.S. average of $335. Rates barely change through the year, staying between about $160 and $170.
Across Palmer's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $265+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $190 or more, about $25 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 16% below the median.
Average nightly rate by month in Palmer
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Palmer
With only 18 active listings, the monthly pattern in Palmer is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Palmer?
Guests book Palmer stays 45 days ahead on average (about six weeks). May stays are booked furthest out, about 110 days ahead, and December stays closest to arrival, about 22 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Palmer
None of the 18 active listings in Palmer display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Palmer.
Neighborhoods
Best Neighborhoods for Airbnb in Palmer
AirROI's area guide picks eight Palmer neighborhoods that draw short-term rental guests, led by Downtown Palmer, Belchertown Road Area and Ware Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Palmer | The heart of Palmer with its local shops and restaurants. Easy access to public transport and a friendly community atmosphere. Ideal for travelers who want to experience local culture and dining. | Palmer Town Common, The Center of Palmer, Historic District, Local eateries and cafes, Farmers Market |
| Belchertown Road Area | A suburban area that offers a quiet environment and proximity to nature. Great for families and those looking for a peaceful retreat while still being close to town. | Granite Park, Lake Lashaway, Outdoor Recreation Areas, Fishing spots, Hiking Trails |
| Ware Village | Nearby village atmosphere with charming historic buildings and access to the Ware River. Attracts visitors looking for quaint surroundings and outdoor activities. | Quaboag River, Ware River Park, Historic sites, Local arts and crafts, Fishing and kayaking |
| Monson | A small district known for its rural appeal and outdoor adventures. Great for nature lovers and those who enjoy authentic New England experiences. | Monson Center, Quaboag River State Reservation, Monson Arts Council, Local farms, Hiking trails |
| Three Rivers | Historic neighborhood part of the town offering beautiful views of the river and a small-town atmosphere. Popular for families and visitors looking for peaceful environments. | Three Rivers Park, Local baseball fields, Scenic walks, Historic buildings, River access |
| Brimfield | Famous for its antique shows and flea markets, this area attracts collectors and tourists year-round. Perfect for hosting guests coming to shop and explore. | Brimfield Antique Flea Market, Local shops, Brimfield State Forest, Community events, Antique shops |
| Ludlow | A vibrant community with easy access to larger cities and attractions. Good for families and offers a variety of amenities. | Ludlow Country Club, Great outdoor parks, Local restaurants, Shopping centers, Cultural events |
| Warren | Offers a mix of rural charm and recreational opportunities. Ideal for those who enjoy exploring nature and small-town life. | Warren Town Common, Lake Wickaboag, Outdoor sports opportunities, Hiking trails, Nature reserves |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Palmer vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 45 km, Northampton (32 km away) earned the most per listing, about 3.4 times as much as Palmer.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Springfield 20 km | 164 | $17,634 | $200 | 34% |
| Holyoke 26 km | 32 | $25,620 | $237 | 39% |
| Enfield 27 km | 33 | $22,511 | $162 | 43% |
| Amherst 28 km | 77 | $33,596 | $297 | 46% |
| Northampton 32 km | 159 | $37,794 | $249 | 54% |
| Windsor 44 km | 31 | $18,367 | $173 | 39% |
| Worcester 45 km | 296 | $17,654 | $168 | 40% |
| Manchester 45 km | 37 | $24,316 | $154 | 49% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Palmer
Markets elsewhere in the United States with a similar nightly rate and occupancy to Palmer:
- Mountain View Airbnb data AR · $173/night · 32.0%
- Beattyville Airbnb data KY · $163/night · 33.6%
- Palmdale Airbnb data CA · $158/night · 32.9%
- Truth or Consequences Airbnb data NM · $152/night · 33.0%
- Manor Airbnb data TX · $177/night · 33.9%
- Bridgeport Airbnb data CT · $167/night · 35.4%
FAQ
Palmer Airbnb FAQ
How much do Airbnb hosts make in Palmer?
An active Palmer Airbnb grossed $11,160 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,800 or more in a typical month.
How much can I make on Airbnb in Palmer?
It depends most on the home's size, location and how it's run. The middle half of Palmer listings earn between $794 and $1,800 in a typical month, and the top tenth $2,760 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Palmer?
Listings in Palmer were booked on 33% of available nights over the past year. That compares with 44% for the Massachusetts average. September was the busiest month.
How much does an Airbnb cost per night in Palmer?
The average booked night in Palmer cost $166 before fees. Half of listings charge between $135 and $190, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Palmer?
None of the active Palmer listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Palmer?
Yes, when it's run well. The average Palmer Airbnb grossed $11,160 in the 12 months to April 2025, 75% below the Massachusetts average of $44,621, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,150 a year (about $680 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $960 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Palmer?
September paid best over the past year, at $2,450 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Palmer?
Palmer stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Palmer?
Downtown Palmer, Belchertown Road Area and Ware Village draw the most short-term rental interest in Palmer. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Palmer?
AirROI counted 18 active Airbnb listings in Palmer as of April 2025. The closest tracked market is Springfield, 20 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Palmer from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.