Airbnb market data · 202512 months to May 2025
Peterson, MN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Peterson brought in $16,894 over the 12 months through May 2025, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Peterson run through May 2025.
The short answer
Peterson Airbnb Market at a Glance
Listings averaged $243 a night and were booked on 32% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.7 times as much as in December, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Peterson is the 100th-largest of 116 Minnesota markets AirROI tracks.
Browse the live Peterson Airbnb market See Every Peterson ListingRevenue
How Much Do Airbnb Hosts Make in Peterson?
Gross bookings per Peterson listing averaged $16,894 over the 12 months to May 2025 (Minnesota average: $34,270), before cleaning, platform and management costs and taxes.
The average Peterson listing brought in $3,360 in June, its best month, and $1,230 in December, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Peterson's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,580+ a month, about 6 times the typical property.
- Strong performers (top 25%) earn $2,370 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $929 a month.
- Entry-level properties (bottom 25%) earn $594 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.7 times what December did
Average revenue per active listing, by month
Peterson Airbnb Data by Month
Latest 12 months in the May 2025 data.
June led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | $3,362 | 45.0% | $197 | 109 days |
| Jul 2024 | $1,906 | 30.2% | $198 | 36 days |
| Aug 2024 | $2,347 | 36.0% | $198 | 34 days |
| Sep 2024 | $2,611 | 39.8% | $196 | 22 days |
| Oct 2024 | $2,366 | 39.7% | $205 | 22 days |
| Nov 2024 | $1,824 | 28.2% | $194 | 41 days |
| Dec 2024 | $1,230 | 27.4% | $190 | 64 days |
| Jan 2025 | $1,709 | 28.5% | $240 | 52 days |
| Feb 2025 | $2,206 | 20.9% | $242 | 62 days |
| Mar 2025 | $1,953 | 25.8% | $248 | 21 days |
| Apr 2025 | $1,529 | 21.4% | $257 | 31 days |
| May 2025 | $1,487 | 23.8% | $273 | 57 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Peterson market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Peterson Profitable?
Yes, when it's run well. The average Peterson Airbnb took in $16,894 in the 12 months to May 2025, and run by its owner at everyday costs, about $1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,660 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Peterson Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $16,894 | $43,150 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,620 | −$6,690 |
| Utilities and internetAbout 5% of bookings | −$840 | −$2,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$860 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$510 | −$1,290 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,560 | −$11,250 |
| Left for housing costs, then profit | $12,334about $1,030 a month | $31,900about $2,660 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Peterson Airbnb Profit
The estimate starts from Peterson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Peterson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Peterson's Top Earners Get There
- More nights booked. The busiest quarter of Peterson listings are booked on 43% or more of their nights, against 20% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,690 a year.
- Open for the busy months. June brought the average listing about $3,360, against $1,230 in December, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,600 a month, against $1,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Peterson?
Peterson listings were booked on 32% of the nights they were open over the past year, 12 percentage points below the Minnesota average (44%) and 9 points below the U.S. average (41%). Occupancy climbs to 45% in June and falls to 21% in February.
Across Peterson's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 51 points above the median.
- Strong performers (top 25%) fill 43% or more, roughly three nights a week.
- Typical properties (median) fill about 20% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
June was the busiest month in Peterson, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Peterson?
The average nightly rate in Peterson, known as ADR (average daily rate), was $243 over the past year, about 12% below the Minnesota average of $275 and about 27% below the U.S. average of $335. Rates peak in May at about $275 and bottom out in December at about $190.
Across Peterson's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $305+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $180 or more, about $45 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $120 or less, about 13% below the median.
May rates ran 44% above December's
Average nightly rate (ADR), by month
The 12-month ADR of $243 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Peterson
With only 20 active listings, the monthly pattern in Peterson is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Peterson?
Guests book Peterson stays 39 days ahead on average (about six weeks). June stays are booked furthest out, about 109 days ahead, and March stays closest to arrival, about 21 days. A typical June booking is made in late February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Peterson
None of the 20 active listings in Peterson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Peterson.
Neighborhoods
Best Neighborhoods for Airbnb in Peterson
AirROI's area guide picks eight Peterson neighborhoods that draw short-term rental guests, led by Lake Swift, Downtown Peterson and Root River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Swift | A beautiful spot known for fishing, boating, and scenic views, making it a favorite among nature lovers and vacationers looking for a peaceful retreat. | Lake Swift State Park, Fishing and boating activities, Scenic trails, Wildlife observation |
| Downtown Peterson | The heart of the small town vibe with local shops, restaurants, and events. Attractive for guests looking to experience the local culture and community. | Peterson Heritage Center, Local dining options, Artisan shops, Community events |
| Root River | A scenic area popular for outdoor activities, including biking and kayaking along the Root River, appealing to active travelers and nature enthusiasts. | Root River State Trail, Kayaking, Biking pathways, Picnic areas near the river |
| Cannon Valley Trail | This region is ideal for those who love biking and hiking, drawing outdoor adventurers and families during the warmer months. | Cannon Valley Trail, Bicycle rentals, Scenic overlooks, Wildflower viewing |
| Whitewater State Park | A gem for outdoor recreation, offering hiking, camping, and gorgeous landscapes that attract nature lovers and adventure seekers. | Hiking trails, Camping sites, Wildflower hiking, Bird watching |
| Peterson Park | A family-friendly area with parks and playgrounds, making it suitable for families traveling with children looking for leisure activities. | Playground areas, Walking trails, Picnic spots, Community events organization |
| Vermillion River | A picturesque location great for fishing and picnics, popular with families and groups looking for a relaxed outdoor experience. | Fishing spots, Picnic areas, Scenic views of the river |
| Bluff Country | Renowned for its stunning hills and valleys, this area attracts tourists who enjoy hiking, cycling, and beautiful landscapes, providing a retreat from urban life. | Scenic viewpoints, Hiking trails, Cycling routes, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Peterson vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 67 km, De Soto (65 km away, 30 listings) earned the most per listing, about 2.2 times as much as Peterson. Rochester was the busiest, booked on 52% of nights against 32% in Peterson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lanesboro 13 km | 64 | $21,644 | $245 | 35% |
| Winona 33 km | 70 | $26,646 | $194 | 45% |
| La Crosse 49 km | 131 | $28,882 | $209 | 43% |
| Decorah 53 km | 154 | $27,840 | $217 | 41% |
| Rochester 57 km | 486 | $24,006 | $159 | 52% |
| Alma 61 km | 34 | $21,264 | $268 | 36% |
| De Soto 65 km | 30 | $37,497 | $263 | 46% |
| Wabasha 67 km | 55 | $24,921 | $333 | 29% |
Other Airbnb Markets in Minnesota
- Minneapolis Airbnb data 1,584 listings
- Saint Paul Airbnb data 633 listings
- Duluth Airbnb data 394 listings
- Alexandria Airbnb data 136 listings
- West Cook Airbnb data 121 listings
- Crosslake Airbnb data 118 listings
- Crosby Airbnb data 117 listings
- Two Harbors Airbnb data 111 listings
See all 116 Minnesota Airbnb markets
Markets Similar to Peterson
Markets elsewhere in the United States with a similar nightly rate and occupancy to Peterson:
- Kerrville Airbnb data TX · $250/night · 32.1%
- Carrabelle Airbnb data FL · $242/night · 33.2%
- Stillwater Airbnb data OK · $251/night · 32.5%
- Mountain Home Airbnb data AR · $229/night · 32.0%
- Guntersville Airbnb data AL · $239/night · 33.1%
- Tracy City Airbnb data TN · $224/night · 32.1%
FAQ
Peterson Airbnb FAQ
How much do Airbnb hosts make in Peterson?
An active Peterson Airbnb grossed $16,894 on average in the 12 months to May 2025, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,370 or more in a typical month.
How much can I make on Airbnb in Peterson?
It depends most on the home's size, location and how it's run. The middle half of Peterson listings earn between $594 and $2,370 in a typical month, and the top tenth $5,580 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Peterson?
Listings in Peterson were booked on 32% of available nights over the past year. That compares with 44% for the Minnesota average. June was the busiest month.
How much does an Airbnb cost per night in Peterson?
The average booked night in Peterson cost $243 before fees. Half of listings charge between $120 and $180; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Peterson?
None of the active Peterson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Peterson?
Yes, when it's run well. The average Peterson Airbnb grossed $16,894 in the 12 months to May 2025, 51% below the Minnesota average of $34,270, though with only 20 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,334 a year (about $1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,660 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Peterson?
June paid best over the past year, at $3,360 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Peterson?
Peterson stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Peterson?
Lake Swift, Downtown Peterson and Root River draw the most short-term rental interest in Peterson. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Peterson?
AirROI counted 20 active Airbnb listings in Peterson as of May 2025. The closest tracked market is Lanesboro, 13 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Peterson from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.