Airbnb market data · 202612 months to October 2026
Hillsborough, NH Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hillsborough brought in $21,530 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Hillsborough Airbnb Market at a Glance
Rates and bookings both trail the New Hampshire average. Listings averaged $248 a night and were booked on 32% of available nights, against $365 and 38% for the New Hampshire average.
Timing matters: in July, usually the best month, the average listing earns about 5.8 times as much as in April, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Hillsborough is the 78th-largest of 89 New Hampshire markets AirROI tracks.
Browse the live Hillsborough Airbnb market See Every Hillsborough ListingRevenue
How Much Do Airbnb Hosts Make in Hillsborough?
Gross bookings per Hillsborough listing averaged $21,530 over the 12 months to October 2026 (New Hampshire average: $36,699), before cleaning, platform and management costs and taxes.
In a typical year, the average Hillsborough listing brings in $5,770 in July, its best month, and $996 in April, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Hillsborough's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,200+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,680 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,500 a month.
- Entry-level properties (bottom 25%) earn $1,100 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.8 times what April does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Hillsborough Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,690 | 40.9% | $268 | $119 | 49 days | 4.5 nights |
| Nov 2025 | $2,505 | 32.3% | $257 | $84 | 25 days | 3.6 nights |
| Dec 2025 | $2,292 | 30.2% | $260 | $74 | 41 days | 3.4 nights |
| Jan 2026 | $2,063 | 25.6% | $257 | $67 | 49 days | 2.6 nights |
| Feb 2026 | $1,957 | 25.5% | $256 | $70 | 37 days | 2.8 nights |
| Mar 2026 | $1,306 | 14.5% | $246 | $42 | 23 days | 3 nights |
| Apr 2026 | $755 | 11.4% | $248 | $25 | 20 days | 2.3 nights |
| May 2026 | $1,587 | 17.8% | $258 | $51 | 82 days | 2.3 nights |
| Jun 2026 | $3,150 | 32.9% | $257 | $105 | 65 days | 6.9 nights |
| Jul 2026 | $5,922 | 56.9% | $270 | $191 | 67 days | 4.7 nights |
| Aug 2026 | $4,669 | 45.8% | $267 | $151 | 50 days | 3.7 nights |
| Sep 2026 | $2,867 | 36.7% | $253 | $96 | 51 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Hillsborough market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Hillsborough Profitable?
Yes, when it's run well. The average Hillsborough Airbnb took in $21,530 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,170 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,730 a month.
Cleaning it yourself keeps the $2,310 a year guests pay in cleaning fees, for about $1,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Hillsborough Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,220 | $28,300 |
| Cleaning fees guests pay11% of Hillsborough bookings | $2,310 | $3,410 |
| Gross bookings | $21,530 | $31,710 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Hillsborough listings on Simplified Pricing, 3% for the rest | −$2,730 | −$4,010 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,310 | −$3,410 |
| Utilities and internetAbout 5% of bookings | −$1,080 | −$1,590 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$430 | −$630 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$650 | −$950 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,530 | −$10,920 |
| Left for housing costs, then profit | $14,000about $1,170 a month | $20,790about $1,730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Hillsborough Airbnb Profit
The estimate starts from Hillsborough's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hillsborough home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hillsborough's Top Earners Get There
- More nights booked. The busiest quarter of Hillsborough listings are booked on 42% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of $255 adds about $2,530 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $330 a night or more, against a median of $255. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,920 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,770, against $996 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Hillsborough listings average 4.91 stars, and 64% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,640 a month, against $1,790 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hillsborough?
Hillsborough listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the New Hampshire average (38%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 16% in April to 59% in July.
Across Hillsborough's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 42% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
July is usually the busiest month in Hillsborough, April the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hillsborough?
The average nightly rate in Hillsborough, known as ADR (average daily rate), was $248 over the past year, about 32% below the New Hampshire average of $365 and about 26% below the U.S. average of $335. In a typical year, rates peak in July and August at about $270 and bottom out in March and April at about $240.
Across Hillsborough's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $395+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $330 or more, about $75 above the median.
- Typical properties (median) charge about $255 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about three-quarters of the median.
July rates run 15% above March's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Hillsborough?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hillsborough it averaged $88 over the past year, from about $33 in a typical April to about $186 in a typical July.
Across Hillsborough's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $154+ per open night, about twice the median.
- Strong performers (top 25%) earn $133 or more, about $55 a night above the median.
- Typical properties (median) earn about $79 per open night.
- Entry-level properties (bottom 25%) earn $43 or less, about 54% of the median.
July RevPAR is about 5.6 times April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $88 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Hillsborough
With only 22 active listings, the monthly pattern in Hillsborough is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Hillsborough
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Hillsborough in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,160 |
| February | $2,100 |
| March | $1,700 |
| April | $996 |
| May | $2,080 |
| June | $3,160 |
| July | $5,770 |
| August | $4,960 |
| September | $2,810 |
| October | $3,500 |
| November | $2,360 |
| December | $2,400 |
How Far in Advance Do Guests Book Airbnb in Hillsborough?
Guests book Hillsborough stays 45 days ahead on average (about six weeks). July stays are booked furthest out, about 74 days ahead, and March stays closest to arrival, about 24 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Hillsborough
None of the 22 active listings in Hillsborough display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Hillsborough.
Neighborhoods
Best Neighborhoods for Airbnb in Hillsborough
AirROI's area guide picks eight Hillsborough neighborhoods that draw short-term rental guests, led by Hillsborough Village, Franklin Pierce Lake and New Hampshire Audubon Society - Amoskeag Fishways. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hillsborough Village | Charming historical village atmosphere with picturesque homes and a strong sense of community. Great for families and couples looking for a peaceful getaway while being close to natural attractions. | Hillsborough Historical Society, Hillsborough Center, Contoocook River, local shops and restaurants |
| Franklin Pierce Lake | Serene lake area perfect for outdoor lovers. Attracts visitors looking for water activities, hiking, and relaxation in nature. | Boat rentals, Fishing and swimming, Hiking trails, Lakeside parks |
| New Hampshire Audubon Society - Amoskeag Fishways | Educational and nature-focused area attracting families and school groups, ideal for ecological and wildlife experiences. | Nature trails, Bird watching, Educational programs, Community events |
| Mason | Quaint town known for its rural charm and outdoor recreational opportunities. Perfect for guests looking to escape the city. | Parks and hiking trails, Friendly local breweries, Scenic views |
| Greenfield State Park | Popular destination for camping and outdoor activities, ideal for guests seeking adventure and nature. | Swimming and fishing, Camping sites, Nature trails, Scenic picnic areas |
| Antrim | Rich in history and natural beauty, Antrim features beautiful landscapes and a quiet, rural setting. | Historic sites, Antrim Windmill, Small local markets, Nature walks |
| Weare | Offers a mix of small-town charm and access to outdoor adventures, making it appealing for families and groups. | Hiking trails, Local events, Parks, Community festivals |
| Washington | Rural and tranquil, offering guests a slice of New Hampshire's natural beauty with hiking and outdoor experiences. | Mount Monadnock, Scenic drives, Wildlife viewing, Outdoor activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hillsborough vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 45 km, Newbury (24 km away, 75 listings) earned the most per listing, about 2.4 times as much as Hillsborough. Concord was the busiest, booked on 52% of nights against 32% in Hillsborough.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Henniker 10 km | 34 | $21,556 | $228 | 35% |
| Newbury 24 km | 75 | $50,603 | $493 | 43% |
| Sunapee 30 km | 74 | $41,999 | $410 | 38% |
| Concord 31 km | 39 | $30,162 | $188 | 52% |
| New London 32 km | 48 | $41,572 | $378 | 31% |
| Keene 37 km | 44 | $29,390 | $269 | 41% |
| Manchester 40 km | 159 | $18,430 | $165 | 39% |
| Rockingham 45 km | 36 | $21,440 | $177 | 40% |
Other Airbnb Markets in New Hampshire
- Bartlett Airbnb data 696 listings
- Conway Airbnb data 622 listings
- Lincoln Airbnb data 575 listings
- Hampton Airbnb data 506 listings
- Laconia Airbnb data 322 listings
- Woodstock Airbnb data 243 listings
- Gilford Airbnb data 214 listings
- Carroll Airbnb data 196 listings
See all 89 New Hampshire Airbnb markets
Markets Similar to Hillsborough
Markets elsewhere in the United States with a similar nightly rate and occupancy to Hillsborough:
- Stillwater Airbnb data OK · $251/night · 32.5%
- Kerrville Airbnb data TX · $250/night · 32.1%
- Carrabelle Airbnb data FL · $242/night · 33.2%
- Guntersville Airbnb data AL · $239/night · 33.1%
- Marion Airbnb data NC · $250/night · 34.2%
- Buxton Airbnb data NC · $253/night · 34.2%
FAQ
Hillsborough Airbnb FAQ
How much do Airbnb hosts make in Hillsborough?
An active Hillsborough Airbnb grossed $21,530 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,680 or more in a typical month.
How much can I make on Airbnb in Hillsborough?
It depends most on the home's size, location and how it's run. The middle half of Hillsborough listings earn between $1,100 and $3,680 in a typical month, and the top tenth $5,200 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hillsborough?
Listings in Hillsborough were booked on 32% of available nights over the past year. That compares with 38% for the New Hampshire average. July is usually the busiest month.
How much does an Airbnb cost per night in Hillsborough?
The average booked night in Hillsborough cost $248 before fees. Half of listings charge between $185 and $330, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hillsborough?
None of the active Hillsborough listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Hillsborough?
Yes, when it's run well. The average Hillsborough Airbnb grossed $21,530 in the 12 months to October 2026, 41% below the New Hampshire average of $36,699, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,000 a year (about $1,170 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,730 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Hillsborough?
July usually pays best, averaging $5,770 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Hillsborough?
Each night a Hillsborough listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $154 or more.
How far in advance do guests book Airbnbs in Hillsborough?
Hillsborough stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Hillsborough?
The average Hillsborough Airbnb stay lasted 5.4 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Hillsborough rated?
Guests rate Hillsborough Airbnbs 4.91 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Hillsborough?
Hillsborough Village, Franklin Pierce Lake and New Hampshire Audubon Society - Amoskeag Fishways draw the most short-term rental interest in Hillsborough. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hillsborough?
AirROI counted 22 active Airbnb listings in Hillsborough as of October 2026. The closest tracked market is Henniker, 10 km away.
How much are Airbnb cleaning fees in Hillsborough?
In Hillsborough, nearly all listings add a cleaning fee. The median fee is $143, but a minority of much higher fees lifts the average to $322, so the median is the better guide.
How many tourists visit Hillsborough, NH?
All of New Hampshire had 41.2 million nights in 2023, the New Hampshire Employment Security, Economic & Labor Market Information Bureau reports. AirROI estimates 343 Airbnb stays in Hillsborough, NH in the 12 months to October 2026, which counts bookings and not tourists. See New Hampshire tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Hillsborough from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.