Airbnb market data · 202612 months to April 2026
South Orange, NJ Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in South Orange brought in $18,495 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for South Orange run through April 2026.
The short answer
South Orange Airbnb Market at a Glance
Listings averaged $213 a night and were booked on 44% of available nights.
Timing matters: in May, the best month, the average listing earned about 4.3 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, South Orange is the 125th-largest of 128 New Jersey markets AirROI tracks.
Browse the live South Orange Airbnb market See Every South Orange ListingRevenue
How Much Do Airbnb Hosts Make in South Orange?
Gross bookings per South Orange listing averaged $18,495 over the 12 months to April 2026 (New Jersey average: $37,378), before cleaning, platform and management costs and taxes.
The average South Orange listing brought in $3,460 in May, its best month, and $808 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across South Orange's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,490+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,320 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,960 a month.
- Entry-level properties (bottom 25%) earn $1,140 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 4.3 times what February did
Average revenue per active listing, by month
South Orange Airbnb Data by Month
Latest 12 months in the April 2026 data.
May led on revenue. Nightly rates peaked in July and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $3,455 | 53.3% | $222 | $111 | 58 days | 6 nights |
| Jun 2025 | $2,766 | 47.1% | $229 | $92 | 25 days | 5.9 nights |
| Jul 2025 | $3,432 | 52.7% | $236 | $111 | 25 days | 6.9 nights |
| Aug 2025 | $3,057 | 59.5% | $229 | $99 | 24 days | 8.5 nights |
| Sep 2025 | $3,252 | 58.6% | $226 | $108 | 34 days | 5.8 nights |
| Oct 2025 | $2,404 | 53.8% | $229 | $78 | 30 days | 3.4 nights |
| Nov 2025 | $2,249 | 52.3% | $224 | $75 | 41 days | 4.7 nights |
| Dec 2025 | $2,038 | 44.9% | $231 | $66 | 34 days | 5.3 nights |
| Jan 2026 | $1,258 | 26.9% | $215 | $41 | 19 days | 4.3 nights |
| Feb 2026 | $808 | 21.1% | $214 | $29 | 22 days | 5.4 nights |
| Mar 2026 | $1,832 | 41.2% | $216 | $59 | 33 days | 4.4 nights |
| Apr 2026 | $1,766 | 42.9% | $220 | $59 | 43 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical South Orange listing earns about $1,960 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in South Orange Profitable?
Yes, when it's run well. The average South Orange Airbnb took in $18,495 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,890 a month.
Cleaning it yourself keeps the $1,330 a year guests pay in cleaning fees, for about $1,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
South Orange Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,165 | $29,150 |
| Cleaning fees guests pay7% of South Orange bookings | $1,330 | $2,260 |
| Gross bookings | $18,495 | $31,410 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of South Orange listings on Simplified Pricing, 3% for the rest | −$1,840 | −$3,120 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,330 | −$2,260 |
| Utilities and internetAbout 5% of bookings | −$920 | −$1,570 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$630 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$5,280 | −$8,790 |
| Left for housing costs, then profit | $13,215about $1,100 a month | $22,620about $1,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own South Orange Airbnb Profit
The estimate starts from South Orange's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Orange home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How South Orange's Top Earners Get There
- More nights booked. The busiest quarter of South Orange listings are booked on 60% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $155 adds about $1,540 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $245 a night or more, against a median of $155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,720 a year.
- Open for the busy months. May brought the average listing about $3,460, against $808 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. South Orange listings average 4.80 stars, and 17% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,620 a month, against $1,540 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in South Orange?
South Orange listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the New Jersey average (42%) and 3 points above the U.S. average (41%). Occupancy swings from 21% in February to 59% in August.
Across South Orange's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
August was the busiest month in South Orange, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in South Orange?
The average nightly rate in South Orange, known as ADR (average daily rate), was $213 over the past year, about 41% below the New Jersey average of $360 and about 36% below the U.S. average of $335. Averaged month by month, rates peak in July and December at about $235 and bottom out in January and February at about $215.
Across South Orange's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $435+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge $245 or more, about $90 above the median.
- Typical properties (median) charge about $155 a night.
- Entry-level properties (bottom 25%) charge $97 or less, about two-thirds of the median.
July rates ran 10% above February's
Average nightly rate (ADR), by month
The 12-month ADR of $213 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in South Orange?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Orange it averaged $83 over the past year, from about $29 in February to about $111 in May.
Across South Orange's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $181+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn $106 or more, about $40 a night above the median.
- Typical properties (median) earn about $65 per open night.
- Entry-level properties (bottom 25%) earn $32 or less, about half of the median.
May RevPAR was about 3.9 times February's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $83 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in South Orange
With only 18 active listings, the monthly pattern in South Orange is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in South Orange?
Guests book South Orange stays 39 days ahead on average (about six weeks). May stays are booked furthest out, about 58 days ahead, and January stays closest to arrival, about 19 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in South Orange
None of the 18 active listings in South Orange display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Orange.
Neighborhoods
Best Neighborhoods for Airbnb in South Orange
AirROI's area guide picks seven South Orange neighborhoods that draw short-term rental guests, led by Seton Village, South Orange Village Center and Seth Boyden. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Seton Village | Charming neighborhood known for its historic homes and close-knit community. Ideal for families and visitors wanting a quieter stay, with access to local parks and amenities. | Seton Hall University, South Orange Community Center, Mead Park, South Orange Performing Arts Center, Local restaurants and cafes |
| South Orange Village Center | The heart of South Orange with a vibrant downtown atmosphere. Perfect for guests looking for shops, dining, and cultural activities within walking distance. | South Orange Farmers Market, The Baird Center, South Orange Public Library, Local boutiques and eateries, The Village Coffee |
| Seth Boyden | A residential area that is peaceful and community-oriented. Great for those who prefer a more laid-back environment during their stay. | Seth Boyden School, Local playgrounds, Friendly neighborhood atmosphere |
| Andrew's Park | A small park area that offers recreational opportunities and is appealing to couples or families looking for outdoor activities nearby. | Andrew's Park, Various walking trails, Community events held in the park |
| Clinton Avenue | A diverse area with access to transportation, shops, and restaurants. Attracts both tourists and business travelers due to its convenience. | Local restaurants, Clinton Avenue shops, Public transport access, Nearby parks |
| South Orange Historic District | Rich in history and architecture, this area provides guests with a picturesque setting and cultural experiences. | Historic homes, Local museums, Guided walking tours, Cultural events in the area |
| Montrose Park | A scenic park area ideal for families. Offers ample space for outdoor activities and is close to community amenities. | Montrose Park, South Orange Tennis Club, Nearby dining, Community sports events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
South Orange vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 9 km, Harrison (9 km away, 36 listings) earned the most per listing, about 74% more than South Orange.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Maplewood 2 km | 35 | $29,912 | $284 | 41% |
| Irvington 3 km | 170 | $12,501 | $205 | 32% |
| East Orange 4 km | 183 | $23,267 | $213 | 38% |
| West Orange 5 km | 73 | $23,600 | $273 | 42% |
| Hillside 6 km | 161 | $8,488 | $106 | 33% |
| Newark 6 km | 1,410 | $20,329 | $195 | 38% |
| Union 7 km | 60 | $25,841 | $243 | 42% |
| Harrison 9 km | 36 | $32,163 | $228 | 50% |
Other Airbnb Markets in New Jersey
- Jersey City Airbnb data 1,538 listings
- Wildwood Airbnb data 874 listings
- Ocean City Airbnb data 784 listings
- Atlantic City Airbnb data 745 listings
- Lower Township Airbnb data 582 listings
- Seaside Heights Airbnb data 550 listings
- North Bergen Airbnb data 512 listings
- West New York Airbnb data 478 listings
See all 128 New Jersey Airbnb markets
Markets Similar to South Orange
Markets elsewhere in the United States with a similar nightly rate and occupancy to South Orange:
- Wildwood Airbnb data FL · $213/night · 43.2%
- Port St. Lucie Airbnb data FL · $212/night · 43.8%
- Lynnwood Airbnb data WA · $212/night · 43.3%
- Portsmouth Airbnb data VA · $215/night · 43.4%
- La Crosse Airbnb data WI · $209/night · 43.5%
- Roseville Airbnb data CA · $217/night · 43.4%
FAQ
South Orange Airbnb FAQ
How much do Airbnb hosts make in South Orange?
An active South Orange Airbnb grossed $18,495 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,320 or more in a typical month.
How much can I make on Airbnb in South Orange?
It depends most on the home's size, location and how it's run. The middle half of South Orange listings earn between $1,140 and $3,320 in a typical month, and the top tenth $4,490 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in South Orange?
Listings in South Orange were booked on 44% of available nights over the past year. That compares with 42% for the New Jersey average. August was the busiest month.
How much does an Airbnb cost per night in South Orange?
The average booked night in South Orange cost $213 before fees. Half of listings charge between $97 and $245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in South Orange?
None of the active South Orange listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in South Orange?
Yes, when it's run well. The average South Orange Airbnb grossed $18,495 in the 12 months to April 2026, 51% below the New Jersey average of $37,378, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,215 a year (about $1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,890 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in South Orange?
May paid best over the past year, at $3,460 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in South Orange?
Each night a South Orange listing was open to book earned $83 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $181 or more.
How far in advance do guests book Airbnbs in South Orange?
South Orange stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in South Orange?
The average South Orange Airbnb stay lasted 6.1 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in South Orange rated?
Guests rate South Orange Airbnbs 4.80 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in South Orange?
Seton Village, South Orange Village Center and Seth Boyden draw the most short-term rental interest in South Orange. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in South Orange?
AirROI counted 18 active Airbnb listings in South Orange as of April 2026. The closest tracked market is Maplewood, 2 km away.
How much are Airbnb cleaning fees in South Orange?
In South Orange, about two-thirds of listings add a cleaning fee. The median fee is $125; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in South Orange from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.