Airbnb market data · 202612 months to September 2026
Raton, NM Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Raton brought in $10,563 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Raton Airbnb Market at a Glance
Rates and bookings both trail the New Mexico average. Listings averaged $134 a night and were booked on 29% of available nights, against $260 and 41% for the New Mexico average.
May, usually the best month, brings in about 75% more per listing than November, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Raton is the 42nd-largest of 58 New Mexico markets AirROI tracks.
Browse the live Raton Airbnb market See Every Raton ListingRevenue
How Much Do Airbnb Hosts Make in Raton?
Gross bookings per Raton listing averaged $10,563 over the 12 months to September 2026 (New Mexico average: $29,323), before cleaning, platform and management costs and taxes.
In a typical year, the average Raton listing brings in $1,780 in May, its best month, and $1,020 in November, its slowest. February runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Raton's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,980+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $2,200 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $919 a month.
- Entry-level properties (bottom 25%) earn $334 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about 1.7 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Raton Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,338 | 33.6% | $115 | $45 | 31 days | 5.1 nights |
| Oct 2025 | $1,678 | 36.9% | $114 | $54 | 24 days | 4.3 nights |
| Nov 2025 | $1,239 | 32.3% | $109 | $41 | 43 days | 8.2 nights |
| Dec 2025 | $1,514 | 37.0% | $110 | $49 | 36 days | 4 nights |
| Jan 2026 | $1,194 | 33.9% | $107 | $39 | 16 days | 5.5 nights |
| Feb 2026 | $1,007 | 33.3% | $107 | $36 | 9 days | 7.6 nights |
| Mar 2026 | $1,461 | 32.9% | $109 | $47 | 10 days | 5.2 nights |
| Apr 2026 | $1,149 | 30.3% | $110 | $38 | 20 days | 5 nights |
| May 2026 | $1,983 | 44.0% | $131 | $64 | 45 days | 5.5 nights |
| Jun 2026 | $1,728 | 43.5% | $135 | $58 | 47 days | 4.4 nights |
| Jul 2026 | $1,629 | 29.3% | $139 | $53 | 75 days | 3.7 nights |
| Aug 2026 | $1,611 | 38.4% | $141 | $52 | 38 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Raton home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Raton Profitable?
Yes, when it's run well. The average Raton Airbnb took in $10,563 in the 12 months to September 2026, and run by its owner at everyday costs, about $610 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,480 a month.
Cleaning it yourself keeps the $710 a year guests pay in cleaning fees, for about $670 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $530 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Raton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $9,853 | $23,570 |
| Cleaning fees guests pay7% of Raton bookings | $710 | $1,690 |
| Gross bookings | $10,563 | $25,260 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Raton listings on Simplified Pricing, 3% for the rest | −$1,310 | −$3,130 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$710 | −$1,690 |
| Utilities and internetAbout 5% of bookings | −$530 | −$1,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$210 | −$510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$320 | −$760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$3,240 | −$7,510 |
| Left for housing costs, then profit | $7,323about $610 a month | $17,750about $1,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Raton Airbnb Profit
The estimate starts from Raton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Raton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Raton's Top Earners Get There
- More nights booked. The busiest quarter of Raton listings are booked on 52% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $89 adds about $885 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $125 a night or more, against a median of $89. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $990 a year.
- Open for the busy months. In a typical year, May brings the average listing about $1,780, against $1,020 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Raton listings average 4.86 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,110 a month, against $880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Raton?
Raton listings were booked on 29% of the nights they were open over the past year, 12 percentage points below the New Mexico average (41%) and 12 points below the U.S. average (41%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 42% in May and falls to 30% in December.
Across Raton's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
May is usually the busiest month in Raton, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Raton?
The average nightly rate in Raton, known as ADR (average daily rate), was $134 over the past year, about 48% below the New Mexico average of $260 and about 58% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in July and August at about $125 and bottom out in November at about $100.
Across Raton's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $210+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $125 or more, about $35 above the median.
- Typical properties (median) charge about $89 a night.
- Entry-level properties (bottom 25%) charge $74 or less, about 17% below the median.
August rates run 25% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $134 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Raton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Raton it averaged $39 over the past year, from about $34 in a typical November to about $58 in a typical May.
Across Raton's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $85+ per open night, about three times the median.
- Strong performers (top 25%) earn $47 or more, about $19 a night above the median.
- Typical properties (median) earn about $28 per open night.
- Entry-level properties (bottom 25%) earn $13 or less, about 45% of the median.
May RevPAR is about 1.7 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $39 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Raton
With only 28 active listings, the monthly pattern in Raton is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in May and bottom out in November.
Average revenue by month in Raton
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Raton in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,270 |
| February | $1,020 |
| March | $1,450 |
| April | $1,080 |
| May | $1,780 |
| June | $1,560 |
| July | $1,630 |
| August | $1,460 |
| September | $1,240 |
| October | $1,360 |
| November | $1,020 |
| December | $1,200 |
How Far in Advance Do Guests Book Airbnb in Raton?
Guests book Raton stays 38 days ahead on average (about five weeks). July stays are booked furthest out, about 53 days ahead, and January stays closest to arrival, about 16 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Raton
None of the 28 active listings in Raton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Raton.
Neighborhoods
Best Neighborhoods for Airbnb in Raton
AirROI's area guide picks eight Raton neighborhoods that draw short-term rental guests, led by Raton Pass, Downtown Raton and Lake Maloya. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Raton Pass | A scenic mountain pass that attracts visitors looking for outdoor adventures, including hiking and fishing. Its picturesque views and proximity to nature make it a great destination for nature lovers. | Raton Pass, Cimarron Canyon State Park, Angelfire Resort, Philmont Scout Ranch |
| Downtown Raton | The heart of Raton's community, featuring charming shops, restaurants, and historical buildings. Ideal for guests wanting to experience local culture, events, and activities. | Raton Museum, Shuler Theater, Sundance Restaurant, Historic Main Street |
| Lake Maloya | A tranquil lake area perfect for fishing, boating, and picnicking. Attracts families and outdoor enthusiasts seeking a peaceful retreat. | Lake Maloya, Lake Alice, Coyote Creek State Park, Fishing and boating opportunities |
| Sugarite Canyon State Park | Known for its stunning landscapes and recreational activities such as hiking and wildlife watching. A prime spot for visitors who love the outdoors and natural beauty. | Sugarite Canyon, Canyon Trail, Wildlife viewing, Fishing spots |
| Raton Municipal Airport area | Convenient for travelers flying in and out, this area can cater to visitors who need easy access to flights and want to explore the surrounding region. | Raton Municipal Airport, Local eateries, Proximity to Raton |
| Raton Wildlife Area | A region filled with diverse wildlife and natural beauty, perfect for outdoor lovers and photographers. Great for those looking to immerse themselves in nature. | Wildlife viewing, Hiking trails, Photography opportunities, Picnic spots |
| Capulin Volcano National Monument | A geological wonder that offers breathtaking views from the top of an ancient volcano. A unique experience for tourists interested in history and nature. | Capulin Volcano, Visitor Center, Scenic drives, Hiking trails |
| Historic Raton Mines area | Rich in mining history and heritage, attracting history buffs and those interested in the Old West. A unique perspective on the area's past. | Historic mining sites, Local history museums, Scenic views of the region |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Raton vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 97 km, Angel Fire (94 km away) earned the most per listing, about three times as much as Raton. Trinidad and La Veta were the busiest, each booked on 37% of nights against 29% in Raton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Trinidad 33 km | 72 | $14,309 | $141 | 37% |
| La Veta 81 km | 79 | $19,588 | $231 | 37% |
| Eagle Nest 83 km | 36 | $22,750 | $250 | 31% |
| Red River 88 km | 395 | $29,820 | $371 | 29% |
| Angel Fire 94 km | 716 | $32,240 | $403 | 30% |
| Taos Ski Valley 97 km | 130 | $30,266 | $414 | 30% |
Other Airbnb Markets in New Mexico
- Albuquerque Airbnb data 1,919 listings
- Santa Fe Airbnb data 1,787 listings
- Ruidoso Airbnb data 1,214 listings
- Las Cruces Airbnb data 501 listings
- Taos Airbnb data 320 listings
- El Prado Airbnb data 232 listings
- Cloudcroft Airbnb data 205 listings
- Carlsbad Airbnb data 198 listings
See all 58 New Mexico Airbnb markets
Markets Similar to Raton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Raton:
- Eagle Pass Airbnb data TX · $145/night · 25.8%
- Upper Darby Airbnb data PA · $125/night · 32.6%
- Palmdale Airbnb data CA · $150/night · 33.2%
- Beattyville Airbnb data KY · $153/night · 32.9%
- Stockton Airbnb data CA · $150/night · 33.6%
- Albany Airbnb data GA · $150/night · 34.5%
FAQ
Raton Airbnb FAQ
How much do Airbnb hosts make in Raton?
An active Raton Airbnb grossed $10,563 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,200 or more in a typical month.
How much can I make on Airbnb in Raton?
It depends most on the home's size, location and how it's run. The middle half of Raton listings earn between $334 and $2,200 in a typical month, and the top tenth $2,980 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Raton?
Listings in Raton were booked on 29% of available nights over the past year. That compares with 41% for the New Mexico average. May is usually the busiest month.
How much does an Airbnb cost per night in Raton?
The average booked night in Raton cost $134 before fees. Half of listings charge between $74 and $125; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Raton?
None of the active Raton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Raton?
Yes, when it's run well. The average Raton Airbnb grossed $10,563 in the 12 months to September 2026, 64% below the New Mexico average of $29,323, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,323 a year (about $610 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,480 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Raton?
May usually pays best, averaging $1,780 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Raton?
Each night a Raton listing was open to book earned $39 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $85 or more.
How far in advance do guests book Airbnbs in Raton?
Raton stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Raton?
The average Raton Airbnb stay lasted 4.9 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Raton rated?
Guests rate Raton Airbnbs 4.86 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Raton?
Raton Pass, Downtown Raton and Lake Maloya draw the most short-term rental interest in Raton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Raton?
AirROI counted 28 active Airbnb listings in Raton as of September 2026. The closest tracked market is Trinidad, 33 km away.
How much are Airbnb cleaning fees in Raton?
In Raton, nearly six in ten listings add a cleaning fee. The median fee is $46, and some higher fees lift the average to $61.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Raton from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.