Raton, New Mexico Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Raton, New Mexico? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,003 per year — at a $132 nightly rate, 28.9% occupancy, and a $37 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 29 active listings, Raton is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 107.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Raton?
In Raton, the headline Airbnb metrics are $10,003 in average annual revenue,28.9% occupancy, $132 ADR, and $37 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Raton?
Understanding the monthly revenue variations for Airbnb listings in Raton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Raton is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Raton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,930 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $872 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $392, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Raton
What Is the Monthly Airbnb Occupancy Rate in Raton?
Maximize your bookings by understanding the Raton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Raton:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Raton
What Is the Average Airbnb Nightly Rate in Raton?
Effective short term rental pricing strategy in Raton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Raton typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Raton
What Is the RevPAR for Airbnb in Raton?
RevPAR in Raton is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $78 RevPAR.
Average Monthly RevPAR Trend in Raton
RevPAR Insights for Raton
- The average RevPAR in Raton is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($78) and bottom 25% ($16) is $61, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Raton benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Raton?
Raton's peak Airbnb season falls in October, July, May, while the softest stretch is February, March, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, May)
- Revenue averages $1,651 per month
- Occupancy rates average 37.9%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,374 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $120
Low Season (February, March, April)
- Revenue drops to average $1,075 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $119
Seasonality Insights for Raton
- The Airbnb seasonality pattern in Raton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Raton's highest earning potential, with monthly revenues climbing to $1,723, occupancy reaching 39.4%, and ADRs peaking at $128.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $980, occupancy could drop to 27.4%, and ADRs may adjust to $105.
- Lower occupancy paired with meaningful seasonality means hosts in Raton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Raton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Raton?
Low regulation and minimal registration activity in Raton, New Mexico, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Raton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Raton?
With a compact short-term rental market, Raton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Raton Pass | A scenic mountain pass that attracts visitors looking for outdoor adventures, including hiking and fishing. Its picturesque views and proximity to nature make it a great destination for nature lovers. | Raton Pass, Cimarron Canyon State Park, Angelfire Resort, Philmont Scout Ranch |
| Downtown Raton | The heart of Raton's community, featuring charming shops, restaurants, and historical buildings. Ideal for guests wanting to experience local culture, events, and activities. | Raton Museum, Shuler Theater, Sundance Restaurant, Historic Main Street |
| Lake Maloya | A tranquil lake area perfect for fishing, boating, and picnicking. Attracts families and outdoor enthusiasts seeking a peaceful retreat. | Lake Maloya, Lake Alice, Coyote Creek State Park, Fishing and boating opportunities |
| Sugarite Canyon State Park | Known for its stunning landscapes and recreational activities such as hiking and wildlife watching. A prime spot for visitors who love the outdoors and natural beauty. | Sugarite Canyon, Canyon Trail, Wildlife viewing, Fishing spots |
| Raton Municipal Airport area | Convenient for travelers flying in and out, this area can cater to visitors who need easy access to flights and want to explore the surrounding region. | Raton Municipal Airport, Local eateries, Proximity to Raton |
| Raton Wildlife Area | A region filled with diverse wildlife and natural beauty, perfect for outdoor lovers and photographers. Great for those looking to immerse themselves in nature. | Wildlife viewing, Hiking trails, Photography opportunities, Picnic spots |
| Capulin Volcano National Monument | A geological wonder that offers breathtaking views from the top of an ancient volcano. A unique experience for tourists interested in history and nature. | Capulin Volcano, Visitor Center, Scenic drives, Hiking trails |
| Historic Raton Mines area | Rich in mining history and heritage, attracting history buffs and those interested in the Old West. A unique perspective on the area's past. | Historic mining sites, Local history museums, Scenic views of the region |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Raton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Raton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Raton
- The Raton Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Raton, Hotel/Boutique properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 37.9% portion, catering likely to families or larger groups.
- The presence of 51.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Raton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Raton
- The dominant room capacity in Raton is 1 bedroom listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Raton, indicating a high concentration in these sizes.
- With over half the market (58.6%) consisting of studios or 1-bedroom units, Raton is particularly well-suited for individuals or couples.
Raton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Raton
- The most common guest capacity trend in Raton vacation rentals is listings accommodating 4 guests (37.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Raton STR market, accounting for 65.5% of listings.
- 10.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Raton.
- On average, properties in Raton are equipped to host 3.0 guests.
How Do Listings in Raton Compare on Quality?
Listing quality in Raton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Raton
- The average of 18.4 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 48.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Raton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Raton?
Amenity Prevalence
Amenity Insights for Raton
- Essential amenities in Raton that guests expect include: Heating, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Raton: Heating, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Raton to stay competitive.
Which Airbnb Amenities Boost Revenue in Raton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Raton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 17.2% | $31,308 | $5,564 | 462.7% |
Oven | 34.5% | $21,507 | $3,948 | 444.8% |
Cooking basics | 41.4% | $19,097 | $3,583 | 433.0% |
Cleaning products | 20.7% | $26,581 | $5,678 | 368.1% |
Kitchen | 51.7% | $16,094 | $3,477 | 362.9% |
Freezer | 31.0% | $21,149 | $4,987 | 324.1% |
Dining table | 31.0% | $21,149 | $4,987 | 324.1% |
Bathtub | 31.0% | $20,631 | $5,220 | 295.3% |
Coffee | 27.6% | $21,595 | $5,586 | 286.6% |
Stove | 27.6% | $21,521 | $5,615 | 283.3% |
Revenue Impact Insights for Raton
- Dishwasher tops the revenue impact list with a 462.7% uplift — listings with this amenity earn $31,308 vs. $5,564 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Raton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Raton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRaton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Raton
- The typical guest profile for Airbnb in Raton consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.6%).
- Top languages spoken are English (75.5%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Raton?
Listings in Raton average 4.79 out of 5 overall, with about 60.8 reviews per active listing and 34.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Raton
- An average rating of 4.79 places Raton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Raton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Raton
- The most common availability pattern in Raton falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Raton (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Raton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Raton
- The overall average booking lead time for vacation rentals in Raton is 29 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Raton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Raton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Raton?
Guests in Raton stay about 4.2 nights on average, generating roughly 385 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Raton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Raton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (8.2 nights) and shorten in Jun (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Raton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
82.8% of total
2 Nights
3 listings
10.3% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Raton is 1 Night, adopted by 82.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Raton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.8% of Raton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Raton.
Raton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
10.3% of total
Flexible
19 listings
65.5% of total
Moderate
4 listings
13.8% of total
Firm
3 listings
10.3% of total
Cancellation Policy Insights for Raton
- The prevailing Airbnb cancellation policy trend in Raton is Flexible, used by 65.5% of listings.
- The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Raton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 65.5% market standard in Raton.
- Given the high prevalence of Flexible policies (65.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Raton.
How Much Are Airbnb Cleaning Fees in Raton?
Cleaning fees in Raton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Raton
- About 55.2% of Raton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $62 is close to the median ($45), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Raton median of $45. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Raton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ratonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Black Bear Ridge Vacation Home
Entire Place • 3 bedrooms
The Bungalow at Cherokee Hills
Entire Place • 1 bedroom
Sagebrush house. Cheerful 3 bedroom private home.
Entire Place • 3 bedrooms
1890s Victorian Art House | Mesa Views | Fire Pit
Entire Place • 2 bedrooms
Cozy family home
Entire Place • 1 bedroom
Restored 1800s Carriage House | King Bed | Patio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Raton?
Learn from the best! This table showcases top-performing Airbnb hosts in Raton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kara | 1 | $60,544 | 61 | 4.95/5.0 |
| Nathan | 3 | $53,602 | 1025 | 4.82/5.0 |
| Matthew | 10 | $35,279 | 58 | 4.65/5.0 |
| Candy | 1 | $30,665 | 247 | 4.94/5.0 |
| Sofia | 5 | $28,736 | 33 | 4.75/5.0 |
| Colleen | 1 | $28,300 | 124 | 4.99/5.0 |
| RedAwning | 2 | $21,043 | 8 | 4.88/5.0 |
| Eloy | 1 | $16,841 | 53 | 4.89/5.0 |
| Tracy | 1 | $9,084 | 49 | 4.59/5.0 |
| Michael | 2 | $3,487 | 44 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Raton.
Who Are the Airbnb Hosts in Raton?
Raton has a relatively balanced host base.
Host Profile Insights for Raton
- A 41.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 58.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Raton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Raton
These are the highest-grossing professional property management operations in Raton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nathan | 3 | $53,602 | $125 | 41.2% | 4.82/5 |
Management Company Insights for Raton
- The leading management company, Nathan, operates 3 listings with $53,602 in gross revenue — a useful benchmark for what scale looks like in Raton.
- Top managers average 3 properties each, suggesting professional management in Raton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Raton's Airbnb Market Compare to Nearby Cities?
How does the Raton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dixon, Raton has 25 percentage points lower occupancy and about $33 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,734 | $3,886 | $325.08 | 47% |
| Arroyo Seco | 58 | $3,219 | $362.63 | 37% |
| El Prado | 218 | $2,991 | $260.85 | 43% |
| Logan | 13 | $2,961 | $285.13 | 44% |
| Valdez | 28 | $2,925 | $366.45 | 32% |
| Tres Piedras | 18 | $2,752 | $194.71 | 48% |
| Dixon | 10 | $2,651 | $164.59 | 54% |
| Taos County | 14 | $2,649 | $272.43 | 39% |
| Angel Fire | 671 | $2,626 | $389.41 | 30% |
| Red River | 368 | $2,422 | $359.14 | 28% |
Frequently Asked Questions About Airbnb in Raton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Raton.
How much do Airbnb hosts make in Raton?
Raton hosts earn about $10,003 per year on average, with an average nightly rate of $132 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Raton, New Mexico, not the ceiling for the best operators. Source: AirROI 2026 data, Raton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Raton?
The average Airbnb occupancy rate in Raton is 28.9%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Raton?
Listings in Raton average $132 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Raton?
Raton currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Raton?
AirROI currently classifies the short-term rental regulation level in Raton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Raton?
RevPAR in Raton is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Raton?
Occupancy of 28.9% means Raton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,003, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Raton?
The average booking lead time in Raton is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Raton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Raton include Raton Pass, Downtown Raton, Lake Maloya. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Raton?
private_room listings make up 58.6% of the active supply in Raton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Raton compare to nearby Airbnb markets?
Among neighboring markets, Santa Fe posts $46,632 in average annual revenue with 47.5% occupancy, compared to Raton's $10,003 and 28.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Raton?
The average Airbnb stay length in Raton is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Raton?
Airbnb listings in Raton average 4.79 out of 5 overall. About 34.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Raton?
Dishwasher and Oven are among the strongest revenue-linked amenities in Raton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Raton?
Yes. About 55.2% of active Airbnb listings in Raton charge a cleaning fee, and the average fee is $62. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Raton?
A 41.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.