Airbnb market data · 202612 months to April 2026
White Lake, NC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in White Lake brought in $23,143 over the 12 months through April 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for White Lake run through April 2026.
The short answer
White Lake Airbnb Market at a Glance
Listings averaged $267 a night and were booked on 36% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.6 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, White Lake is the 286th-largest of 298 North Carolina markets AirROI tracks.
Browse the live White Lake Airbnb market See Every White Lake ListingRevenue
How Much Do Airbnb Hosts Make in White Lake?
Gross bookings per White Lake listing averaged $23,143 over the 12 months to April 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
The average White Lake listing brought in $6,520 in July, its best month, and $1,400 in January, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
Across White Lake's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,640+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $3,650 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $2,280 a month.
- Entry-level properties (bottom 25%) earn $1,310 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.6 times what January did
Average revenue per active listing, by month
White Lake Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $2,503 | 28.6% | $263 | $81 | 67 days | 2.6 nights |
| Jun 2025 | $4,983 | 58.0% | $269 | $166 | 127 days | 6.1 nights |
| Jul 2025 | $6,517 | 71.0% | $263 | $210 | 111 days | 4.8 nights |
| Aug 2025 | $4,456 | 53.6% | $260 | $144 | 88 days | 3.9 nights |
| Sep 2025 | $2,278 | 29.8% | $255 | $76 | 60 days | 3 nights |
| Oct 2025 | $1,971 | 25.6% | $249 | $64 | 59 days | 3 nights |
| Nov 2025 | $1,788 | 24.8% | $235 | $60 | 41 days | 2.1 nights |
| Dec 2025 | $1,561 | 19.4% | $244 | $50 | 33 days | 3.4 nights |
| Jan 2026 | $1,404 | 18.0% | $248 | $45 | 14 days | 4.8 nights |
| Feb 2026 | $1,483 | 20.9% | $254 | $53 | 28 days | 3 nights |
| Mar 2026 | $1,497 | 23.5% | $250 | $48 | 33 days | 3.7 nights |
| Apr 2026 | $2,099 | 26.7% | $259 | $70 | 83 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical White Lake listing earns about $2,280 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in White Lake Profitable?
Yes, when it's run well. The average White Lake Airbnb took in $23,143 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,030 a month.
Cleaning it yourself keeps the $2,670 a year guests pay in cleaning fees, for about $1,480 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,090 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
White Lake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,473 | $32,780 |
| Cleaning fees guests pay12% of White Lake bookings | $2,670 | $4,270 |
| Gross bookings | $23,143 | $37,050 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of White Lake listings on Simplified Pricing, 3% for the rest | −$2,720 | −$4,350 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,670 | −$4,270 |
| Utilities and internetAbout 5% of bookings | −$1,160 | −$1,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$8,050 | −$12,670 |
| Left for housing costs, then profit | $15,093about $1,260 a month | $24,380about $2,030 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own White Lake Airbnb Profit
The estimate starts from White Lake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one White Lake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How White Lake's Top Earners Get There
- More nights booked. The busiest quarter of White Lake listings are booked on 45% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $230 adds about $2,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $290 a night or more, against a median of $230. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,050 a year.
- Open for the busy months. July brought the average listing about $6,520, against $1,400 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. White Lake listings average 4.96 stars, and 75% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,090 a month, against $1,930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in White Lake?
White Lake listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the North Carolina average (40%) and 5 points below the U.S. average (41%). Occupancy swings from 18% in January to 71% in July.
Across White Lake's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in White Lake, January the quietest
Share of open nights booked, by month
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in White Lake?
The average nightly rate in White Lake, known as ADR (average daily rate), was $267 over the past year, about 17% below the North Carolina average of $320 and about 20% below the U.S. average of $335. Rates peak in June at about $270 and bottom out in November at about $235.
Across White Lake's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $405+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $290 or more, about $60 above the median.
- Typical properties (median) charge about $230 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about three-quarters of the median.
June rates ran 15% above November's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in White Lake?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In White Lake it averaged $106 over the past year, from about $45 in January to about $210 in July.
Across White Lake's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $148+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $127 or more, about $40 a night above the median.
- Typical properties (median) earn about $85 per open night.
- Entry-level properties (bottom 25%) earn $67 or less, about three-quarters of the median.
July RevPAR was about 4.6 times January's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $106 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in White Lake
With only 20 active listings, the monthly pattern in White Lake is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in White Lake?
Guests book White Lake stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 127 days ahead, and January stays closest to arrival, about 14 days. A typical June booking is made in early February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in White Lake
None of the 20 active listings in White Lake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in White Lake.
Neighborhoods
Best Neighborhoods for Airbnb in White Lake
AirROI's area guide picks six White Lake neighborhoods that draw short-term rental guests, led by Lake White, Elizabethtown and Brunswick County Beaches. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake White | A serene destination for nature lovers, perfect for families and groups looking for a lakeside getaway. Popular for fishing, boating, and relaxation away from city life. | White Lake Water Park, Goldston’s Beach, White Lake State Park, Fishing and boating opportunities, Local dining spots |
| Elizabethtown | Nearby town known for its charming downtown and access to various outdoor activities. Offers historical sites and cultural experiences for guests. | Bladen County Courthouse, Elizabeth Town Museum, Canoeing on the Cape Fear River, Local shops and restaurants, Annual festivals |
| Brunswick County Beaches | Just a short trip from White Lake, these beaches attract tourists looking for sun and surf. Great destination for summer vacation rentals. | Holden Beach, Ocean Isle Beach, Sunset Beach, Local seafood restaurants, Water sports |
| Bladen Lakes State Forest | An ideal area for outdoor enthusiasts and eco-tourists. Great for those who enjoy hiking and the natural environment. | Hiking trails, Wildlife watching, Fishing spots, Picnic areas, Scenic views |
| White Lake Village | A quaint community with local shops and easy access to White Lake's attractions. Popular for family reunions and gatherings. | Local boutiques, Family-friendly activities, Lake access, Restaurants, Cultural events |
| Lumberton | A city with a rich history and cultural significance in the region. Offers various events and attractions year-round. | Lumber River State Park, Historical downtown, Cultural festivals, Local art, Shopping options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
White Lake vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 79 km, Ogden (76 km away, 47 listings) earned the most per listing, about 72% more than White Lake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hope Mills 54 km | 51 | $17,809 | $155 | 39% |
| Leland 62 km | 32 | $21,686 | $188 | 40% |
| Fayetteville 62 km | 608 | $16,667 | $153 | 41% |
| Wilmington 71 km | 1,619 | $31,465 | $242 | 44% |
| Raeford 74 km | 35 | $25,615 | $184 | 44% |
| Ogden 76 km | 47 | $39,755 | $333 | 45% |
| Shallotte 78 km | 41 | $22,117 | $220 | 44% |
| Calabash 79 km | 126 | $14,529 | $207 | 30% |
Other Airbnb Markets in North Carolina
- Charlotte Airbnb data 3,646 listings
- Asheville Airbnb data 1,836 listings
- Raleigh Airbnb data 1,764 listings
- Carolina Beach Airbnb data 1,684 listings
- Oak Island Airbnb data 1,615 listings
- Kill Devil Hills Airbnb data 1,224 listings
- Durham Airbnb data 1,187 listings
- Bryson City Airbnb data 984 listings
See all 298 North Carolina Airbnb markets
Markets Similar to White Lake
Markets elsewhere in the United States with a similar nightly rate and occupancy to White Lake:
- Payson Airbnb data AZ · $270/night · 35.5%
- Monteagle Airbnb data TN · $265/night · 35.4%
- Birch Bay Airbnb data WA · $263/night · 35.3%
- Counce Airbnb data TN · $264/night · 35.1%
- Thomasville Airbnb data GA · $273/night · 35.4%
- Bayfield Airbnb data CO · $273/night · 35.4%
FAQ
White Lake Airbnb FAQ
How much do Airbnb hosts make in White Lake?
An active White Lake Airbnb grossed $23,143 on average in the 12 months to April 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,650 or more in a typical month.
How much can I make on Airbnb in White Lake?
It depends most on the home's size, location and how it's run. The middle half of White Lake listings earn between $1,310 and $3,650 in a typical month, and the top tenth $5,640 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in White Lake?
Listings in White Lake were booked on 36% of available nights over the past year. That compares with 40% for the North Carolina average. July was the busiest month.
How much does an Airbnb cost per night in White Lake?
The average booked night in White Lake cost $267 before fees. Half of listings charge between $165 and $290, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in White Lake?
None of the active White Lake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in White Lake?
Yes, when it's run well. The average White Lake Airbnb grossed $23,143 in the 12 months to April 2026, 33% below the North Carolina average of $34,622, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,093 a year (about $1,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,030 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in White Lake?
July paid best over the past year, at $6,520 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in White Lake?
Each night a White Lake listing was open to book earned $106 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $148 or more.
How far in advance do guests book Airbnbs in White Lake?
White Lake stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in White Lake?
The average White Lake Airbnb stay lasted 3.9 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in White Lake rated?
Guests rate White Lake Airbnbs 4.96 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in White Lake?
Lake White, Elizabethtown and Brunswick County Beaches draw the most short-term rental interest in White Lake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in White Lake?
AirROI counted 20 active Airbnb listings in White Lake as of April 2026. The closest tracked market is Hope Mills, 54 km away.
How much are Airbnb cleaning fees in White Lake?
In White Lake, nearly all listings add a cleaning fee, and the typical fee is about $150.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in White Lake from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.