Columbia River Retreat Entire home · 4 bedrooms Rated 4.98 - Revenue
- $69,992
- Occupancy
- 48.6%
- Daily rate
- $388
Airbnb market data · 202612 months to September 2026
The average Airbnb in Hermiston brought in $21,566 over the 12 months through September 2026, about 40% less than the Oregon average of $35,882.
The short answer
Hermiston is priced below the Oregon average. Listings averaged $192 a night, about 33% less than that average of $285, and were booked on 42% of available nights, close to its 43% occupancy.
August, usually the best month, brings in about 59% more per listing than February, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Hermiston is the 84th-largest of 144 Oregon markets AirROI tracks.
Browse the live Hermiston Airbnb market See Every Hermiston ListingRevenue
Gross bookings per Hermiston listing averaged $21,566 over the 12 months to September 2026 (Oregon average: $35,882), before cleaning, platform and management costs and taxes.
In a typical year, the average Hermiston listing brings in $3,490 in August, its best month, and $2,200 in February, its slowest. November runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,476 | 40.2% | $184 | $83 | 97 days | 2.8 nights |
| Oct 2025 | $2,605 | 42.9% | $180 | $84 | 26 days | 3.5 nights |
| Nov 2025 | $2,042 | 35.9% | $173 | $68 | 33 days | 5 nights |
| Dec 2025 | $2,143 | 33.6% | $171 | $69 | 18 days | 3.2 nights |
| Jan 2026 | $2,452 | 50.5% | $167 | $79 | 10 days | 12.4 nights |
| Feb 2026 | $2,029 | 47.1% | $164 | $72 | 12 days | 6.4 nights |
| Mar 2026 | $2,462 | 48.8% | $171 | $79 | 17 days | 9 nights |
| Apr 2026 | $2,482 | 42.4% | $175 | $83 | 29 days | 8.8 nights |
| May 2026 | $2,891 | 45.8% | $201 | $93 | 20 days | 10.2 nights |
| Jun 2026 | $3,417 | 54.7% | $206 | $114 | 30 days | 9 nights |
| Jul 2026 | $3,539 | 49.3% | $216 | $114 | 52 days | 6.2 nights |
| Aug 2026 | $3,723 | 53.0% | $212 | $120 | 68 days | 6.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Hermiston address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Hermiston Airbnb took in $21,566 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,200 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,810 a month.
Cleaning it yourself keeps the $2,440 a year guests pay in cleaning fees, for about $1,400 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,040 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,126 | $28,620 |
| Cleaning fees guests pay11% of Hermiston bookings | $2,440 | $3,650 |
| Gross bookings | $21,566 | $32,270 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 59% of Hermiston listings on Simplified Pricing, 3% for the rest | −$2,240 | −$3,350 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,440 | −$3,650 |
| Utilities and internetAbout 5% of bookings | −$1,080 | −$1,610 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$430 | −$650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$650 | −$970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$7,170 | −$10,560 |
| Left for housing costs, then profit | $14,396about $1,200 a month | $21,710about $1,810 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Hermiston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hermiston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,690 a month, against $1,800 for the average one.
Occupancy
Hermiston listings were booked on 42% of the nights they were open over the past year, in line with the Oregon average and in line with the U.S. average. In a typical year, occupancy climbs to 55% in March and falls to 41% in May.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
March is usually the busiest month in Hermiston, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Hermiston, known as ADR (average daily rate), was $192 over the past year, about 33% below the Oregon average of $285 and about 40% below the U.S. average of $320. In a typical year, rates peak in July and August at about $195 and bottom out in November at about $150.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 28% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hermiston it averaged $83 over the past year, from about $76 in a typical January to about $113 in a typical August.
Per open night, by tier:
August RevPAR is about 1.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $83 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 39 active listings, the monthly pattern in Hermiston is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Hermiston
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,350 |
| February | $2,200 |
| March | $2,770 |
| April | $2,570 |
| May | $2,430 |
| June | $2,950 |
| July | $3,200 |
| August | $3,490 |
| September | $2,580 |
| October | $2,810 |
| November | $2,290 |
| December | $2,610 |
Guests book Hermiston stays 37 days ahead on average (about five weeks). September stays are booked furthest out, about 73 days ahead, and January stays closest to arrival, about 14 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 39 active listings in Hermiston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Hermiston.
Neighborhoods
AirROI's area guide picks eight Hermiston neighborhoods that draw short-term rental guests, led by Downtown Hermiston, Umatilla River and Hermiston Community Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Hermiston | The heart of Hermiston, featuring local shops, restaurants, and cultural amenities. A central location that attracts both business travelers and tourists. | Hermiston Conference Center, Heritage Station Museum, local dining and shopping, Umatilla River |
| Umatilla River | A scenic area perfect for outdoor enthusiasts, featuring hiking, fishing, and beautiful river views. Attractive to families and nature lovers. | Umatilla River Trail, Riverfront Park, outdoor recreational activities, campgrounds |
| Hermiston Community Park | A popular recreation area with sports facilities, playgrounds, and picnic areas. Ideal for families visiting the area. | sports fields, playgrounds, walking trails, community events |
| North Hermiston | A quiet residential area that's growing in popularity, offering a suburban feel with nearby amenities. | local schools, grocery stores, peaceful neighborhoods, close to nature |
| South Hermiston | A developing area with new housing and shopping opportunities. Attractive for long-term stays and family visits. | shopping centers, restaurants, community events, easy access to main highways |
| East Hermiston | An area that offers a mix of residential and commercial spaces, making it convenient for various travelers. | local cafes, small businesses, walking paths, community activities |
| West Hermiston | Known for its spacious parks and family-friendly environment. Great for those seeking a more relaxed stay in Hermiston. | Pioneer Park, sports facilities, walking trails, family-friendly events |
| Agricultural Area | Hermiston is known for its agriculture, making this an interesting location for those looking to engage with local farms and markets. | local farmers' markets, agricultural tours, pumpkin patches, agricultural festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Hermiston is an entire home: 97% of listings, with private rooms at 3%. Houses account for 87% of the stock; other property types come next at 5%.
Nearly all listings rent the whole place
Hermiston Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.4% | 38 |
| Private room | 2.6% | 1 |
Houses dominate the property mix
Hermiston Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 87.2% | 34 |
| Others | 5.1% | 2 |
| Apartment/Condo | 5.1% | 2 |
| Hotel/Boutique | 2.6% | 1 |
Most Hermiston homes are built for groups: 50% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (42%).
Hermiston entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.6% | 1 |
| 1 bedroom | 15.8% | 6 |
| 2 bedrooms | 31.6% | 12 |
| 3 bedrooms | 42.1% | 16 |
| 4 bedrooms | 7.9% | 3 |
A typical two-bedroom home in Hermiston earned $24,800 over the past year, against $16,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 12 | $24,800 | $25,100 | $177 | 48% |
| 3 bedrooms | 16 | $16,100 | $19,000 | $218 | 34% |
The most common capacity in Hermiston is six guests (39% of listings), and 53% of listings sleep six or more.
Hermiston listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.5% | 4 |
| 3 guests | 5.3% | 2 |
| 4 guests | 28.9% | 11 |
| 5 guests | 2.6% | 1 |
| 6 guests | 39.5% | 15 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 10.5% | 4 |
Hermiston hosts set up an average of 2.8 beds per listing, close to one bed per bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Hermiston: 97% of listings have one, and 77% offer self check-in.
Share of Hermiston listings with each common amenity
Guests
Hermiston draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Seattle is the largest source, at about 4% of reviews. English is spoken by 82% of guests, and Spanish by 11%.
98% of Hermiston guests are domestic
Where guests who left reviews live
Where Hermiston guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seattle | 4.3% |
| Portland | 4.0% |
| Vancouver | 2.5% |
| Baker City | 2.2% |
| Queen Creek | 2.2% |
Where Hermiston guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.2% |
| United Kingdom | 0.7% |
| Spain | 0.7% |
| Canada | 0.4% |
Languages spoken by Hermiston guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.0% |
| Spanish | 10.7% |
| German | 1.6% |
| Hindi | 0.8% |
| Polish | 0.8% |
Hermiston Airbnbs average 4.89 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Check-in scores highest in Hermiston; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.90 |
| Communication | 4.93 |
| Location | 4.87 |
| Check-in | 4.94 |
| Value | 4.83 |
Booking patterns
More than three-quarters of Hermiston listings are open to guests more than 180 days a year, but only 28% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Hermiston listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.6% | 17 |
| 181-270 days | 33.3% | 13 |
| 91-180 days | 23.1% | 9 |
Days a year Hermiston listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.6% | 1 |
| 181-270 days | 25.6% | 10 |
| 91-180 days | 28.2% | 11 |
| 31-90 days | 28.2% | 11 |
| 1-30 days | 15.4% | 6 |
The average Hermiston booking lasts 6.7 nights, longest in January and shortest in September. Listings took about 20 bookings each over the year. 56% of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Hermiston
Average nights per booking, by month of stay
Two-year average by calendar month.
85% of listings in Hermiston accept stays of one or two nights.
Minimum stay set by Hermiston listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Hermiston, used by 36% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 23% on Firm or stricter ones.
Cancellation policies of Hermiston listings, from most to least flexible
Share of listings by the policy they use
85% of Hermiston listings charge a cleaning fee. The typical fee is about $137. Spread over the average stay of 6.7 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Hermiston, a four-bedroom home, took in $70,000 over the past year, about 3.2 times the city's average of $21,600.
Columbia River Retreat Entire home · 4 bedrooms Rated 4.98
Hermiston Haven- 3BR, 2BA Home Entire home · 3 bedrooms Rated 5.00
Sapphire Stay | 2BR Home Entire home · 2 bedrooms Rated 5.00
Backyard Bliss on Highland Entire home · 4 bedrooms Rated 4.88
Heart of Hermiston – Family & Pet Friendly Entire home · 3 bedrooms Rated 4.95
Autumn Retreat Entire home · 3 bedrooms Rated 4.96 Fewer than 1% of Hermiston listings are classed as professionally managed, though 54% of listings have a co-host. 72% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 13% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 59% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 72 km, College Place (72 km away, 55 listings) earned the most per listing, about 84% more than Hermiston. Kennewick was the busiest, booked on 45% of nights against 42% in Hermiston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Umatilla 9 km | 43 | $14,266 | $164 | 37% |
| Kennewick 39 km | 143 | $23,757 | $177 | 45% |
| Pendleton 43 km | 108 | $19,848 | $195 | 40% |
| Pasco 46 km | 74 | $16,334 | $174 | 38% |
| Richland 47 km | 126 | $20,506 | $179 | 44% |
| West Richland 50 km | 61 | $14,091 | $141 | 37% |
| Prosser 55 km | 37 | $22,274 | $222 | 38% |
| College Place 72 km | 55 | $39,704 | $284 | 41% |
See all 144 Oregon Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Hermiston:
FAQ
An active Hermiston Airbnb grossed $21,566 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,550 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Hermiston listings earn between $1,400 and $3,550 in a typical month, and the top tenth $4,730 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Hermiston were booked on 42% of available nights over the past year. That compares with 43% for the Oregon average. March is usually the busiest month.
The average booked night in Hermiston cost $192 before fees. Half of listings charge between $135 and $225, so bedroom count and location move the price more than the average suggests.
None of the active Hermiston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Hermiston Airbnb grossed $21,566 in the 12 months to September 2026, 40% below the Oregon average of $35,882. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,396 a year (about $1,200 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,810 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging $3,490 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Hermiston listing was open to book earned $83 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $135 or more.
Hermiston stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Hermiston Airbnb stay lasted 6.7 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Hermiston Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Hermiston, Umatilla River and Hermiston Community Park draw the most short-term rental interest in Hermiston. The neighborhood guide explains what brings guests to each.
AirROI counted 39 active Airbnb listings in Hermiston as of September 2026. The closest tracked market is Umatilla, 9 km away.
In Hermiston, 85% of listings add a cleaning fee, and the typical fee is about $137.
Method
Figures on this page cover 39 active Airbnb listings in Hermiston from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.