College Place, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in College Place, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,386 per year — at a $275 nightly rate, 40.3% occupancy, and a $116 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 57 active listings, College Place is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in College Place?
In College Place, the headline Airbnb metrics are $36,386 in average annual revenue,40.3% occupancy, $275 ADR, and $116 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in College Place?
Understanding the monthly revenue variations for Airbnb listings in College Place is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in College Place is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in College Place across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,232 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,574 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,481, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in College Place
What Is the Monthly Airbnb Occupancy Rate in College Place?
Maximize your bookings by understanding the College Place STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in College Place:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in College Place
What Is the Average Airbnb Nightly Rate in College Place?
Effective short term rental pricing strategy in College Place involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in College Place typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in College Place
What Is the RevPAR for Airbnb in College Place?
RevPAR in College Place is currently $116. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $91 RevPAR.
- Strong performers (Top 25%) earn $128 RevPAR.
- Best-in-class (Top 10%) achieve $163 RevPAR.
Average Monthly RevPAR Trend in College Place
RevPAR Insights for College Place
- The average RevPAR in College Place is $116. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($163) and bottom 25% ($54) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these College Place benchmarks. If your RevPAR falls below the median of $91, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $128+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in College Place?
College Place's peak Airbnb season falls in June, May, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, May, October)
- Revenue averages $5,097 per month
- Occupancy rates average 48.8%
- Daily rates average $273
Shoulder Season
- Revenue averages $3,626 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $253
Low Season (January, February, March)
- Revenue drops to average $2,208 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $242
Seasonality Insights for College Place
- Airbnb seasonality in College Place is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases College Place's highest earning potential, with monthly revenues climbing to $5,449, occupancy reaching 50.3%, and ADRs peaking at $286.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,077, occupancy could drop to 29.2%, and ADRs may adjust to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in College Place.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like College Place, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in College Place?
Low regulation and minimal registration activity in College Place, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for College Place to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in College Place?
College Place is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| College Place Downtown | The heart of College Place, with easy access to local shops, parks, and restaurants. Ideal for visitors looking for a cozy small-town experience with community events. | College Place City Park, Local dining options, Annual community festivals, Nearby Walla Walla wine country |
| Walla Walla University Area | Proximity to Walla Walla University makes it popular with students and visiting families. Offers a quieter atmosphere while still being near urban amenities. | Walla Walla University, Campus events, Academic conferences, Local coffee shops |
| Milton-Freewater Border | Close to the Oregon border, this area attracts wine enthusiasts from Walla Walla and those exploring rural escapes. Offers unique experiences and picturesque landscapes. | Local vineyards, Milton-Freewater community events, Scenic rural spots, Outdoor recreation opportunities |
| College Place Community Park | A family-friendly area with access to recreational facilities, making it attractive for families and groups. It’s a laid-back locale with ample outdoor activities. | Community Park, Sporting events, Playgrounds, Picnic areas, Walking trails |
| Sunnyside Area | Lively neighborhood that features a variety of local businesses and cultural experiences. Great for those who want to experience local life and cuisine. | Local shops, Farmers markets, Cultural festivals, Art fairs |
| South College Place | A quieter region with residential charm. Perfect for long-term stays and travelers seeking tranquility yet still wanting to be close to attractions. | Nature trails, Local parks, Community gardens, Family-owned restaurants |
| North of College Place | This area includes some scenic landscapes and offers a more rural Airbnb experience, suitable for those looking for a getaway in nature. | Hiking trails, Scenic views, Outdoor activities, Nearby lakes |
| Wine Country Region | Famous for its wineries and vineyards, this area pulls wine enthusiasts and tourists eager for tastings and tours. A must-visit for food and drink lovers. | Walla Walla Valley wineries, Wine tasting tours, Gourmet dining experiences, Various vineyard events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, College Place offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in College Place?
Room Type Distribution
Property Type Distribution
Market Composition Insights for College Place
- The College Place Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in College Place, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
College Place Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for College Place
- The dominant room capacity in College Place is 3 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.9% of the active Airbnb listings in College Place, indicating a high concentration in these sizes.
- A significant 50.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in College Place.
College Place Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for College Place
- The most common guest capacity trend in College Place vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the College Place STR market, accounting for 57.9% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in College Place.
- On average, properties in College Place are equipped to host 5.3 guests.
How Do Listings in College Place Compare on Quality?
Listing quality in College Place can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for College Place
- At 36.1 photos per listing on average, College Place hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the College Place averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in College Place?
Amenity Prevalence
Amenity Insights for College Place
- Essential amenities in College Place that guests expect include: Air conditioning, Heating, Wifi, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for College Place: Air conditioning, Heating, Wifi, TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Heating, TV, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in College Place to stay competitive.
Which Airbnb Amenities Boost Revenue in College Place?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in College Place, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Extra pillows and blankets | 89.5% | $39,662 | $8,546 | 364.1% |
Backyard | 89.5% | $39,207 | $12,412 | 215.9% |
Bed linens | 91.2% | $38,693 | $12,401 | 212.0% |
Barbecue utensils | 45.6% | $57,463 | $18,709 | 207.1% |
Sound system | 10.5% | $89,313 | $30,160 | 196.1% |
Freezer | 73.7% | $44,063 | $14,890 | 195.9% |
Dining table | 71.9% | $44,622 | $15,283 | 192.0% |
Baking sheet | 70.2% | $44,947 | $16,244 | 176.7% |
Carbon monoxide alarm | 86.0% | $39,929 | $14,686 | 171.9% |
Stove | 89.5% | $38,871 | $15,270 | 154.6% |
Revenue Impact Insights for College Place
- Extra pillows and blankets tops the revenue impact list with a 364.1% uplift — listings with this amenity earn $39,662 vs. $8,546 without it.
- Extra pillows and blankets, Backyard, Bed linens, Carbon monoxide alarm, Stove — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced College Place STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for College Place. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCollege Place Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for College Place
- The typical guest profile for Airbnb in College Place consists of primarily domestic travelers (99%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Germany (0.3%).
- Top languages spoken are English (74.5%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in College Place?
Listings in College Place average 4.92 out of 5 overall, with about 100.9 reviews per active listing and 70.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for College Place
- With an overall rating of 4.92, College Place listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 70.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
College Place Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for College Place
- The most common availability pattern in College Place falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in College Place (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in College Place?
Average Booking Lead Time by Month
Booking Lead Time Insights for College Place
- The overall average booking lead time for vacation rentals in College Place is 56 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in College Place.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these College Place averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in College Place?
Guests in College Place stay about 4.6 nights on average, generating roughly 1,812 reservations and 31.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in College Place
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for College Place
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
College Place Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
21.1% of total
2 Nights
17 listings
29.8% of total
3 Nights
1 listings
1.8% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
26 listings
45.6% of total
Key Insights
- The most prevalent minimum stay requirement in College Place is 30+ Nights, adopted by 45.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.6%) caters to monthly stays (30+ nights) in College Place, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.6% of College Place hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in College Place.
College Place Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
7% of total
Limited
1 listings
1.8% of total
Flexible
10 listings
17.5% of total
Moderate
20 listings
35.1% of total
Firm
22 listings
38.6% of total
Cancellation Policy Insights for College Place
- The prevailing Airbnb cancellation policy trend in College Place is Firm, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.6% market standard in College Place.
- Regularly review your cancellation policy against competitors and market demand shifts in College Place.
How Much Are Airbnb Cleaning Fees in College Place?
Cleaning fees in College Place are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for College Place
- 93.0% of listings charge a cleaning fee, making it standard practice in College Place. Guests expect it and factor it into their booking decisions.
- The gap between the average ($242) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the College Place median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in College Place Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in College Placebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Bella Vista-A Taste of Tuscany
Entire Place • 7 bedrooms
Casa Grosgrain-Gorgeous views, On-Site winery
Entire Place • 4 bedrooms
Mojo Place- Beautiful home with pool and hot tub
Entire Place • 4 bedrooms
Group-Friendly Retreat: 2 Kitchens, Hot Tub & TV
Entire Place • 5 bedrooms
Gourmet Kitchen, Hot Tub and 4 King Beds
Entire Place • 4 bedrooms
Outdoor Living Space *2 Kings *Dog Friendly Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in College Place?
Learn from the best! This table showcases top-performing Airbnb hosts in College Place based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexa | 7 | $490,969 | 400 | 4.97/5.0 |
| Mindi | 6 | $320,806 | 267 | 4.90/5.0 |
| The Haven Collection | 1 | $138,126 | 43 | 4.88/5.0 |
| Kristi | 1 | $121,728 | 37 | 4.89/5.0 |
| Rachel | 3 | $79,531 | 124 | 5.00/5.0 |
| Amy | 2 | $61,256 | 297 | 4.79/5.0 |
| Hanns | 1 | $59,359 | 208 | 4.98/5.0 |
| Richard Lynn | 1 | $58,991 | 56 | 4.98/5.0 |
| Jennifer | 1 | $51,412 | 38 | 4.97/5.0 |
| Andrew | 1 | $49,598 | 69 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in College Place.
Who Are the Airbnb Hosts in College Place?
College Place is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for College Place
- With 73.7% Superhosts, College Place has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these College Place averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in College Place
These are the highest-grossing professional property management operations in College Place, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alexa | 7 | $490,969 | $472 | 35.8% | 4.97/5 |
| The Haven Collection | 1 | $138,126 | $891 | 50.9% | 4.88/5 |
| Amy | 2 | $61,256 | $140 | 58.7% | 4.79/5 |
| Vacasa Oregon | 3 | $14,743 | $286 | 13.4% | 4.58/5 |
Management Company Insights for College Place
- The leading management company, Alexa, operates 7 listings with $490,969 in gross revenue — a useful benchmark for what scale looks like in College Place.
- Top managers average 3 properties each, suggesting professional management in College Place still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does College Place's Airbnb Market Compare to Nearby Cities?
How does the College Place Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Country Homes, College Place has 16 percentage points lower occupancy and about $115 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fairwood | 17 | $3,261 | $275.65 | 45% |
| Walla Walla | 241 | $3,095 | $330.44 | 40% |
| Benton City | 19 | $2,923 | $330.57 | 40% |
| Nine Mile Falls | 23 | $2,771 | $272.72 | 38% |
| Moses Lake | 94 | $2,746 | $303.25 | 40% |
| Colbert | 26 | $2,672 | $227.41 | 41% |
| Country Homes | 16 | $2,536 | $159.80 | 56% |
| La Grande | 83 | $2,475 | $175.38 | 48% |
| Desert Aire | 41 | $2,373 | $346.30 | 34% |
| Pullman | 114 | $2,357 | $297.12 | 37% |
Frequently Asked Questions About Airbnb in College Place
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for College Place.
How much do Airbnb hosts make in College Place?
College Place hosts earn about $36,386 per year on average, with an average nightly rate of $275 and RevPAR of $116. Those figures describe the typical revenue environment for active listings in College Place, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, College Place market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in College Place?
The average Airbnb occupancy rate in College Place is 40.3%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in College Place?
Listings in College Place average $275 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in College Place?
College Place currently has about 57 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in College Place?
AirROI currently classifies the short-term rental regulation level in College Place as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in College Place?
RevPAR in College Place is about $116. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in College Place?
At 40.3% occupancy, College Place can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $36,386, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in College Place?
The average booking lead time in College Place is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in College Place?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in College Place include College Place Downtown, Walla Walla University Area, Milton-Freewater Border. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in College Place?
entire_home listings make up 94.7% of the active supply in College Place. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does College Place compare to nearby Airbnb markets?
Among neighboring markets, Fairwood posts $39,133 in average annual revenue with 45.1% occupancy, compared to College Place's $36,386 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in College Place?
The average Airbnb stay length in College Place is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in College Place?
Airbnb listings in College Place average 4.92 out of 5 overall. About 70.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in College Place?
Extra pillows and blankets and Backyard are among the strongest revenue-linked amenities in College Place. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in College Place?
Yes. About 93.0% of active Airbnb listings in College Place charge a cleaning fee, and the average fee is $242. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in College Place?
A 73.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.