Tillamook, Oregon Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tillamook, Oregon? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,295 per year — at a $256 nightly rate, 41.2% occupancy, and a $114 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 75 active listings, Tillamook is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 70.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tillamook?
In Tillamook, the headline Airbnb metrics are $33,295 in average annual revenue,41.2% occupancy, $256 ADR, and $114 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tillamook?
Understanding the monthly revenue variations for Airbnb listings in Tillamook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tillamook is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tillamook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,508, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tillamook
What Is the Monthly Airbnb Occupancy Rate in Tillamook?
Maximize your bookings by understanding the Tillamook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tillamook:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tillamook
What Is the Average Airbnb Nightly Rate in Tillamook?
Effective short term rental pricing strategy in Tillamook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tillamook typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $325 or more.
- Typical properties (Median) charge around $246 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Tillamook
What Is the RevPAR for Airbnb in Tillamook?
RevPAR in Tillamook is currently $114. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $95 RevPAR.
- Strong performers (Top 25%) earn $160 RevPAR.
- Best-in-class (Top 10%) achieve $216 RevPAR.
Average Monthly RevPAR Trend in Tillamook
RevPAR Insights for Tillamook
- The average RevPAR in Tillamook is $114. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($216) and bottom 25% ($52) is $164, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tillamook benchmarks. If your RevPAR falls below the median of $95, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $160+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tillamook?
Tillamook's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,780 per month
- Occupancy rates average 57.4%
- Daily rates average $296
Shoulder Season
- Revenue averages $3,450 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $245
Low Season (January, February, April)
- Revenue drops to average $2,358 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $233
Seasonality Insights for Tillamook
- Airbnb seasonality in Tillamook is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tillamook's highest earning potential, with monthly revenues climbing to $6,464, occupancy reaching 62.8%, and ADRs peaking at $306.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,255, occupancy could drop to 30.4%, and ADRs may adjust to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tillamook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tillamook, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tillamook?
Low regulation and minimal registration activity in Tillamook, Oregon, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tillamook to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tillamook?
Tillamook is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Meares | Beautiful coastal area with scenic views and access to the Cape Meares Lighthouse. Ideal for those seeking a peaceful retreat close to nature. | Cape Meares Lighthouse, Oregon Coast Scenic Byway, Tillamook Forest Center, Tide Pools, Cape Meares State Scenic Viewpoint |
| Rockaway Beach | Charming beach town known for its long sandy beaches and family-friendly atmosphere. Great location for summer tourists and beach lovers. | Rockaway Beach, Twin Rocks, Nehalem Bay State Park, Kitesurfing, Fishing opportunities |
| Garibaldi | Small coastal town with a rich fishing history, providing guests with access to waterfront dining and marine activities. | Garibaldi Marina, Boat tours, Fishing trips, Oregon Coast Scenic Railroad, Dine at local seafood restaurants |
| Manzanita | Picturesque beach community that offers beautiful views of the Pacific Ocean and is known for its quiet beaches and outdoor activities. | Manzanita Beach, Neahkahnie Mountain, Oswald West State Park, Surfing, Kayaking |
| Tillamook Bay | Historic area with beautiful views of the bay and access to fresh seafood. Great for those interested in culinary experiences and coastal activities. | Tillamook Bay, Tillamook Cheese Factory, Bayocean Peninsula County Park, Birdwatching, Crabbing |
| Netarts | Quaint seaside village known for its tidal flats and marine life, attracting visitors looking for a rustic experience. | Netarts Bay, Tide pooling, Kayaking, Clamming, Beautiful sunsets |
| Bay City | Small town providing a quiet and authentic Oregon coastal experience, close to Tillamook and easy access to recreational areas. | Tillamook County Pioneer Museum, Scenic views, Local shops, Crabbing, Fishing |
| Nehalem | Charming riverside town located at the confluence of the Nehalem River and the Pacific Ocean, known for its relaxing atmosphere. | Nehalem River, Jayne's Scenic Viewpoint, State parks nearby, Beach access, Local breweries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tillamook offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tillamook?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tillamook
- The Tillamook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tillamook, House properties are the most common (69.3%), reflecting the local real estate landscape.
- Houses represent a significant 69.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.3%) offer potential for unique stay experiences.
Tillamook Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tillamook
- The dominant room capacity in Tillamook is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.0% of the active Airbnb listings in Tillamook, indicating a high concentration in these sizes.
- A significant 49.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tillamook.
Tillamook Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tillamook
- The most common guest capacity trend in Tillamook vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tillamook STR market, accounting for 58.7% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tillamook.
- On average, properties in Tillamook are equipped to host 5.5 guests.
How Do Listings in Tillamook Compare on Quality?
Listing quality in Tillamook can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tillamook
- At 38 photos per listing on average, Tillamook hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tillamook averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tillamook?
Amenity Prevalence
Amenity Insights for Tillamook
- Essential amenities in Tillamook that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tillamook: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tillamook to stay competitive.
Which Airbnb Amenities Boost Revenue in Tillamook?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tillamook, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 93.3% | $35,606 | $939 | 3692.7% |
Hot water | 92.0% | $36,085 | $1,211 | 2880.6% |
Fire extinguisher | 86.7% | $37,664 | $4,895 | 669.4% |
Refrigerator | 90.7% | $36,193 | $5,141 | 603.9% |
Shampoo | 89.3% | $36,583 | $5,758 | 535.3% |
Microwave | 85.3% | $37,778 | $7,208 | 424.1% |
Coffee maker | 88.0% | $36,866 | $7,107 | 418.7% |
Bed linens | 84.0% | $38,055 | $8,303 | 358.3% |
Kitchen | 84.0% | $37,913 | $9,050 | 318.9% |
Dishes and silverware | 89.3% | $36,034 | $10,357 | 247.9% |
Revenue Impact Insights for Tillamook
- Smoke alarm tops the revenue impact list with a 3692.7% uplift — listings with this amenity earn $35,606 vs. $939 without it.
- Smoke alarm, Hot water, Fire extinguisher, Refrigerator, Shampoo, Microwave, Coffee maker, Bed linens, Kitchen, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tillamook STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tillamook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTillamook Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tillamook
- The typical guest profile for Airbnb in Tillamook consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1%).
- Top languages spoken are English (70.1%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tillamook?
Listings in Tillamook average 4.74 out of 5 overall, with about 128.9 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tillamook
- An average rating of 4.74 places Tillamook in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.84), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tillamook Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tillamook
- The most common availability pattern in Tillamook falls within the 271-366 days range, representing 49.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tillamook (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tillamook?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tillamook
- The overall average booking lead time for vacation rentals in Tillamook is 43 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Tillamook.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Tillamook averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tillamook?
Guests in Tillamook stay about 3.5 nights on average, generating roughly 2,309 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tillamook
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tillamook
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (3.9 nights) and shorten in May (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tillamook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
26.7% of total
2 Nights
21 listings
28% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
33 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Tillamook is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44%) caters to monthly stays (30+ nights) in Tillamook, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Tillamook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tillamook.
Tillamook Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
12 listings
16% of total
Flexible
7 listings
9.3% of total
Moderate
25 listings
33.3% of total
Firm
20 listings
26.7% of total
Strict
11 listings
14.7% of total
Cancellation Policy Insights for Tillamook
- The prevailing Airbnb cancellation policy trend in Tillamook is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (42.6%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Tillamook.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tillamook.
How Much Are Airbnb Cleaning Fees in Tillamook?
Cleaning fees in Tillamook are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tillamook
- 88.0% of listings charge a cleaning fee, making it standard practice in Tillamook. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $133 is close to the median ($125), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tillamook median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tillamook Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tillamookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hot Tub, King Beds, Pool Table, Shuffleboard, EV
Entire Place • 3 bedrooms
Mid-Century Riverfront Cabin - Seclusion Awaits!
Entire Place • 2 bedrooms
Happy Hollow Retreat~ Tillamook ~ River Fishing
Entire Place • 4 bedrooms
Bourbon Place- Hot Tub & Pool Table ~ Netarts
Entire Place • 4 bedrooms
The Surfside - Ocean views, fireplace, hot tub
Entire Place • 4 bedrooms
Clifftop Oceanside Home with Panoramic Whale Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tillamook?
Learn from the best! This table showcases top-performing Airbnb hosts in Tillamook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 9 | $451,269 | 1995 | 4.72/5.0 |
| Tyler | 1 | $155,645 | 137 | 4.99/5.0 |
| Meredith | 4 | $142,312 | 38 | 4.54/5.0 |
| Al | 2 | $109,689 | 435 | 4.88/5.0 |
| Karie | 1 | $109,415 | 512 | 4.99/5.0 |
| Emily | 1 | $85,247 | 469 | 4.77/5.0 |
| Chris | 1 | $83,547 | 452 | 4.81/5.0 |
| Marie | 2 | $77,596 | 62 | 4.74/5.0 |
| Angela | 1 | $77,452 | 119 | 4.96/5.0 |
| Charlie | 2 | $74,803 | 98 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tillamook.
Who Are the Airbnb Hosts in Tillamook?
Tillamook has a relatively balanced host base.
Host Profile Insights for Tillamook
- A 42.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 29.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 21.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tillamook averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tillamook
These are the highest-grossing professional property management operations in Tillamook, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Meredith | 4 | $142,312 | $344 | 35.7% | 4.54/5 |
| Marie | 2 | $77,596 | $342 | 46.6% | 4.74/5 |
| Vacasa | 1 | $73,914 | $531 | 28.3% | 4.78/5 |
| Evolve | 1 | $61,750 | $403 | 46.7% | 4.93/5 |
| Beach Break Vacation Rentals | 1 | $52,584 | $353 | 39.5% | 4.63/5 |
| Vacasa Oregon | 7 | $49,098 | $338 | 16.7% | 4.53/5 |
| Vacasa Oregon | 2 | $31,650 | $266 | 20.4% | 4.64/5 |
| Oregon Beach Vacations | 1 | $28,250 | $293 | 24.2% | 5.00/5 |
| Maximillian | 1 | $19,991 | $459 | 43.2% | 5.00/5 |
| Vacasa Oregon | 2 | $4,838 | $313 | 12.9% | 4.53/5 |
Management Company Insights for Tillamook
- The leading management company, Meredith, operates 4 listings with $142,312 in gross revenue — a useful benchmark for what scale looks like in Tillamook.
- Top managers average 2 properties each, suggesting professional management in Tillamook still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Tillamook's Airbnb Market Compare to Nearby Cities?
How does the Tillamook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Arch Cape, Tillamook has 12 percentage points lower occupancy and about $283 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 78 | $8,087 | $539.54 | 53% |
| South Beach | 10 | $7,006 | $437.91 | 49% |
| Cannon Beach | 222 | $5,378 | $454.63 | 46% |
| Manzanita | 286 | $5,355 | $414.54 | 43% |
| Seal Rock | 39 | $4,985 | $390.12 | 45% |
| Dundee | 70 | $4,816 | $447.16 | 35% |
| Lincoln County | 10 | $4,410 | $388.26 | 42% |
| Yachats | 182 | $4,409 | $297.13 | 48% |
| Clackamas County | 18 | $4,344 | $345.83 | 46% |
| Nehalem | 98 | $4,298 | $381.82 | 42% |
Frequently Asked Questions About Airbnb in Tillamook
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tillamook.
How much do Airbnb hosts make in Tillamook?
Tillamook hosts earn about $33,295 per year on average, with an average nightly rate of $256 and RevPAR of $114. Those figures describe the typical revenue environment for active listings in Tillamook, Oregon, not the ceiling for the best operators. Source: AirROI 2026 data, Tillamook market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tillamook?
The average Airbnb occupancy rate in Tillamook is 41.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tillamook?
Listings in Tillamook average $256 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tillamook?
Tillamook currently has about 75 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tillamook?
AirROI currently classifies the short-term rental regulation level in Tillamook as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tillamook?
RevPAR in Tillamook is about $114. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tillamook?
At 41.2% occupancy, Tillamook can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,295, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tillamook?
The average booking lead time in Tillamook is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tillamook?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tillamook include Cape Meares, Rockaway Beach, Garibaldi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tillamook?
entire_home listings make up 100.0% of the active supply in Tillamook. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tillamook compare to nearby Airbnb markets?
Among neighboring markets, Arch Cape posts $97,038 in average annual revenue with 53.0% occupancy, compared to Tillamook's $33,295 and 41.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tillamook?
The average Airbnb stay length in Tillamook is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tillamook?
Airbnb listings in Tillamook average 4.74 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tillamook?
Smoke alarm and Hot water are among the strongest revenue-linked amenities in Tillamook. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tillamook?
Yes. About 88.0% of active Airbnb listings in Tillamook charge a cleaning fee, and the average fee is $133. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tillamook?
A 42.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.