Red Room Cabin~ The Secret Escape ~ Hidden Dungeon Entire home · 1 bedroom Rated 4.94 - Revenue
- $279,901
- Occupancy
- 87.4%
- Daily rate
- $858
Airbnb market data · 202612 months to September 2026
The average Airbnb in Dunlap brought in $36,034 over the 12 months through September 2026, about 14% less than the Tennessee average of $42,043.
The short answer
Dunlap is priced below the Tennessee average. Listings averaged $219 a night, about 32% less than that average of $320, and were booked on 43% of available nights, close to its 42% occupancy.
June, usually the best month, brings in about 54% more per listing than February, usually the slowest.
With 52 active listings, Dunlap is the 57th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue rose 28% while the number of active listings grew 33%.
Browse the live Dunlap Airbnb market See Every Dunlap ListingRevenue
Gross bookings per Dunlap listing averaged $36,034 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Dunlap listing brings in $4,370 in June, its best month, and $2,840 in February, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,602 | 49.0% | $203 | $120 | 46 days | 3.1 nights |
| Oct 2025 | $4,555 | 58.0% | $207 | $147 | 60 days | 3.4 nights |
| Nov 2025 | $3,938 | 54.6% | $204 | $131 | 46 days | 3.7 nights |
| Dec 2025 | $3,833 | 42.5% | $202 | $124 | 25 days | 3.3 nights |
| Jan 2026 | $2,694 | 30.6% | $194 | $87 | 22 days | 3.6 nights |
| Feb 2026 | $2,755 | 37.0% | $191 | $98 | 29 days | 3.3 nights |
| Mar 2026 | $3,696 | 45.2% | $198 | $119 | 32 days | 3.6 nights |
| Apr 2026 | $3,136 | 40.7% | $200 | $105 | 42 days | 3.4 nights |
| May 2026 | $3,703 | 46.7% | $218 | $119 | 43 days | 2.8 nights |
| Jun 2026 | $4,639 | 55.6% | $223 | $155 | 39 days | 4.3 nights |
| Jul 2026 | $4,522 | 47.7% | $225 | $146 | 45 days | 4.5 nights |
| Aug 2026 | $3,716 | 40.3% | $223 | $120 | 47 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Dunlap home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Dunlap Airbnb took in $36,034 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,880 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,370 a month.
Cleaning it yourself keeps the $3,950 a year guests pay in cleaning fees, for about $2,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $32,084 | $56,770 |
| Cleaning fees guests pay11% of Dunlap bookings | $3,950 | $6,990 |
| Gross bookings | $36,034 | $63,760 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Dunlap listings on Simplified Pricing, 3% for the rest | −$5,330 | −$9,420 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,950 | −$6,990 |
| Utilities and internetAbout 5% of bookings | −$1,800 | −$3,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$720 | −$1,280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,080 | −$1,910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$360 | −$360 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$13,420 | −$23,330 |
| Left for housing costs, then profit | $22,614about $1,880 a month | $40,430about $3,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Dunlap's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Dunlap home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,310 a month, against $3,000 for the average one.
Occupancy
Dunlap listings were booked on 43% of the nights they were open over the past year, in line with the Tennessee average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy climbs to 55% in November and falls to 35% in January.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
November is usually the busiest month in Dunlap, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Dunlap, known as ADR (average daily rate), was $219 over the past year, about 32% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates peak in June and July at about $215 and bottom out in September and November at about $175.
Prices span a wide range: the top 10% charge about 3.9 times the rate of the bottom quarter.
June rates run 22% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $219 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Dunlap it averaged $111 over the past year, from about $97 in a typical January to about $146 in a typical June.
A small group of listings earns several times more per open night than the rest.
June RevPAR is about 1.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $111 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Dunlap has one high season, June and July, which makes it a moderately seasonal market. Business is slowest in January and February and slows again in September.
Average revenue by month in Dunlap
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,010 |
| February | Low season | $2,840 |
| March | Shoulder season | $3,690 |
| April | Shoulder season | $3,390 |
| May | Shoulder season | $3,840 |
| June | High season | $4,370 |
| July | High season | $4,130 |
| August | Shoulder season | $3,690 |
| September | Low season | $3,200 |
| October | Shoulder season | $3,840 |
| November | Shoulder season | $3,660 |
| December | Shoulder season | $3,580 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $4,250 | 49% | $214 |
| Shoulder seasonMarch–May, August, October–December | $3,670 | 49% | $192 |
| Low seasonJanuary–February, September | $3,020 | 42% | $185 |
Guests book Dunlap stays 37 days ahead on average (about five weeks). May stays are booked furthest out, about 60 days ahead, and January stays closest to arrival, about 25 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 52 active listings in Dunlap display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Dunlap.
Neighborhoods
AirROI's area guide picks five Dunlap neighborhoods that draw short-term rental guests, led by Dunlap Downtown, Fall Creek Falls State Park and Grundy Forest. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Dunlap Downtown | The heart of Dunlap with charming local shops and eateries. A great spot for visitors wanting to experience local culture and hospitality. | Dunlap City Park, Sequatchie Valley, Local cafes and diners |
| Fall Creek Falls State Park | A stunning natural area perfect for outdoor enthusiasts, known for its beautiful waterfalls, hiking trails, and camping sites. Popular among nature lovers and families. | Fall Creek Falls, Cumberland Plateau, Various hiking trails, Lake Snooper |
| Grundy Forest | Part of the Cumberland Mountains, known for its wilderness and breathtaking landscapes. Ideal for Airbnb hosting with a focus on nature retreats. | Grundy Forest State Natural Area, Kayaking and fishing opportunities, Scenic vistas |
| Bledsoe State Park | A recreational area offering a range of activities. Great for families and groups looking for weekend getaways and leisure activities. | Bledsoe Creek, Camping facilities, Hiking trails, Bird watching |
| Tennessee River | Offers beautiful views and various water activities. Attractive for guests interested in fishing, boating, and relaxing by the water. | Fishing spots, Picnic areas, Riverboat cruises |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nine in ten Airbnbs in Dunlap are entire homes (90%), with private rooms at 10%. Cabins and other outdoor stays make up 42% of listings, ahead of houses (37%).
Nearly all listings rent the whole place
Dunlap Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.4% | 47 |
| Private room | 9.6% | 5 |
Cabins lead the property mix
Dunlap Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 42.3% | 22 |
| House | 36.5% | 19 |
| Hotel/Boutique | 9.6% | 5 |
| Unique stay | 5.8% | 3 |
| Others | 5.8% | 3 |
One- and two-bedroom homes are equally common in Dunlap (36% of entire homes each), followed by three-bedroom homes (19%). Shares are of the 42 entire homes that give a bedroom count; rented rooms are left out.
Dunlap entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 35.7% | 15 |
| 2 bedrooms | 35.7% | 15 |
| 3 bedrooms | 19.0% | 8 |
| 4 bedrooms | 7.1% | 3 |
| 5+ bedrooms | 2.4% | 1 |
A typical one-bedroom home in Dunlap earned $13,900 over the past year, against $23,900 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | $13,900 | $38,800 | $231 | 39% |
| 2 bedrooms | 15 | $23,900 | $45,900 | $211 | 56% |
The most common capacity in Dunlap is four or six guests (28% of listings each), and 40% of listings sleep six or more.
Dunlap listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 20.0% | 10 |
| 3 guests | 6.0% | 3 |
| 4 guests | 28.0% | 14 |
| 5 guests | 6.0% | 3 |
| 6 guests | 28.0% | 14 |
| 7 guests | 2.0% | 1 |
| 8+ guests | 10.0% | 5 |
Dunlap hosts set up an average of 2.6 beds per listing, close to one bed per bedroom. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Dunlap: 48% of listings have one, and 73% have a backyard.
Share of Dunlap listings with each common amenity
Guests
Dunlap draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 6% of reviews.
98% of Dunlap guests are domestic
Where guests who left reviews live
Where Dunlap guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Nashville | 6.1% |
| Atlanta | 2.8% |
| Chattanooga | 2.6% |
| Tennessee | 1.3% |
| Columbia | 1.3% |
Where Dunlap guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| Canada | 0.9% |
| Netherlands | 0.2% |
| United Kingdom | 0.2% |
| Israel | 0.2% |
Languages spoken by Dunlap guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 79.2% |
| Spanish | 8.1% |
| Russian | 2.1% |
| Hindi | 1.7% |
| German | 1.7% |
Dunlap Airbnbs average 4.91 stars, and 77% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86. Listings here carry long review histories, about 112 reviews each on average.
Communication scores highest in Dunlap; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.89 |
| Communication | 4.97 |
| Location | 4.91 |
| Check-in | 4.95 |
| Value | 4.86 |
Booking patterns
About seven in ten Dunlap listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Dunlap listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.3% | 22 |
| 181-270 days | 26.9% | 14 |
| 91-180 days | 21.2% | 11 |
| 31-90 days | 7.7% | 4 |
| 1-30 days | 1.9% | 1 |
Days a year Dunlap listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 9.6% | 5 |
| 181-270 days | 21.2% | 11 |
| 91-180 days | 28.8% | 15 |
| 31-90 days | 32.7% | 17 |
| 1-30 days | 7.7% | 4 |
The average Dunlap booking lasts 3.6 nights, longest in February and shortest in October. Listings took about 35 bookings each over the year, some 1,800 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Dunlap
Average nights per booking, by month of stay
Two-year average by calendar month.
94% of listings in Dunlap accept stays of one or two nights.
Minimum stay set by Dunlap listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Dunlap, used by 35% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 37% on Firm or stricter ones.
Cancellation policies of Dunlap listings, from most to least flexible
Share of listings by the policy they use
85% of Dunlap listings charge a cleaning fee. The typical fee is $57, and some higher fees lift the average to $97. Spread over the average stay of 3.6 nights, that adds roughly $16 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Dunlap, a one-bedroom unit, took in $280,000 over the past year, about 7.8 times the city's average of $36,000. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Red Room Cabin~ The Secret Escape ~ Hidden Dungeon Entire home · 1 bedroom Rated 4.94
Red Room Cabin ~ "The Fortress" Adult playhouse! Entire home · 2 bedrooms Rated 4.93
Red Room Cabin ~ The Treehouse Dungeon for Couples Entire home · 2 bedrooms Rated 4.91
Heaven’s View Lodge, Pool, Pet Friendly Entire home · 4 bedrooms Rated 4.95
NEW! Red Room Cabin~The X Frame ~Romantic Hideaway Entire home · 1 bedroom Rated 4.91
Window Rock A-Frame | Bluff View, Hot Tub, Top 1% Entire home · 2 bedrooms Rated 5.00 Only 10% of Dunlap listings are classed as professionally managed, though 35% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Dunlap earns about as much per listing as Signal Mountain, the top earner of the eight nearby markets in the table, all within 39 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Signal Mountain 24 km | 46 | $36,230 | $215 | 47% |
| Soddy-Daisy 25 km | 42 | $26,529 | $218 | 40% |
| Pikeville 29 km | 49 | $19,165 | $175 | 36% |
| Whitwell 33 km | 37 | $35,503 | $238 | 43% |
| Spencer 34 km | 42 | $25,124 | $229 | 40% |
| Altamont 34 km | 43 | $25,423 | $231 | 31% |
| Tracy City 34 km | 145 | $21,823 | $212 | 31% |
| Dayton 39 km | 45 | $19,593 | $190 | 38% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Dunlap:
FAQ
An active Dunlap Airbnb grossed $36,034 on average in the 12 months to September 2026, according to AirROI's tracking of 52 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,650 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Dunlap listings earn between $1,030 and $3,650 in a typical month, and the top tenth $10,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Dunlap were booked on 43% of available nights over the past year. That compares with 42% for the Tennessee average. November is usually the busiest month.
The average booked night in Dunlap cost $219 before fees. Half of listings charge between $115 and $220; a few high-priced homes pull the average above that range.
None of the active Dunlap listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Dunlap Airbnb grossed $36,034 in the 12 months to September 2026, 14% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,614 a year (about $1,880 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,370 a month. Check a specific home in the Airbnb estimator.
June usually pays best, averaging $4,370 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Dunlap listing was open to book earned $111 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $257 or more.
Dunlap stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Dunlap Airbnb stay lasted 3.6 nights over the past year. A listing took 35 reservations over the year on average.
Guests rate Dunlap Airbnbs 4.91 out of 5 on average. Guests score communication highest and value lowest.
Dunlap Downtown, Fall Creek Falls State Park and Grundy Forest draw the most short-term rental interest in Dunlap. The neighborhood guide explains what brings guests to each.
AirROI counted 52 active Airbnb listings in Dunlap as of September 2026. The closest tracked market is Signal Mountain, 24 km away.
In Dunlap, 85% of listings add a cleaning fee. The median fee is $57, and some higher fees lift the average to $97.
Method
Figures on this page cover 52 active Airbnb listings in Dunlap from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.